Building the agency operating model in public.

Field notes from the team, deep dives on how the autonomous agents work, and the playbook we use to ship marketing without a 12-person studio.

All Company Inside the agents Marketing playbook

COMPANY · 14 May 2026

Why we built In-House: the agency handoff problem

Most agencies don't fail because of bad strategy. They fail because the person who owns the strategy is rarely the person who executes it. A brief gets re-explained three times and watered down twice before anything ships. That handoff cost is what we built In-House to remove.

Sam Whitelaw

INSIDE THE AGENTS · 14 May 2026

How the SEO Agent decides what to fix

A technical walkthrough of the loop that powers In-House's SEO Agent: how it reads a live site and Search Console, ranks issues by impact, chooses what to fix automatically versus escalate, executes changes with before/after snapshots, and then checks its own work.

Lina Park

MARKETING PLAYBOOK · 14 May 2026

The hidden cost of constantly switching marketing tools

Most SMBs swap their CRM, social scheduler, or analytics platform every 18 months or so, chasing a better feature set or a cheaper price. The problem is that the cost of switching almost always outweighs whatever they were hoping to save. Here is what that cost actually looks like, and how to stop paying it.

In-House

A stack of dusty strategy decks and printed reports sitting on a bakery counter next to a handwritten diary

MARKETING PLAYBOOK · 14 May 2026

What $117,000 Bought One Bakery Owner From Her Marketing Agency

A bakery owner spent 26 months and $117,000 on a marketing retainer. She kept a diary of every deliverable. The numbers are not flattering: 208 social posts, 14 late email campaigns, one overdue website refresh, and zero paid campaigns. Here is what the forensics look like.

Priya Anand

MARKETING PLAYBOOK · 14 May 2026

Why 5 Ranked Keywords Beat 50 Reels for Most Small Businesses

Most SMBs pour time and money into social content that disappears in 48 hours, while ignoring search traffic that compounds for years. Here's why buyer-intent SEO almost always delivers better returns than a heavy social media schedule, and how to rebalance your marketing effort.

In-House

MARKETING PLAYBOOK · 13 May 2026

Why Your 50 Reels Are Worth Less Than 5 Ranked Keywords

Most small businesses pour time and money into social media because it feels productive. Posting is visible; SEO is invisible until it isn't. This post makes the case for shifting that balance: a handful of buyer-intent keywords will outperform a full content calendar on Instagram for most SMBs.

In-House

Building the agency operating model in public.

Why we built In-House: the agency handoff problem

How the SEO Agent decides what to fix

The hidden cost of constantly switching marketing tools

What $117,000 Bought One Bakery Owner From Her Marketing Agency

Why 5 Ranked Keywords Beat 50 Reels for Most Small Businesses

Why Your 50 Reels Are Worth Less Than 5 Ranked Keywords

Bring your marketing in-house this week.