Instagram in In-House
For a lot of small businesses, salons, cafes, trades, fitness, Instagram is the shop window. It is where new customers judge the work and the vibe before they ever make contact, and a stale or inconsistent feed costs real bookings.
Connecting Instagram to In-House means the social agent keeps the feed consistent. It plans the content, creates the posts, publishes them on a sensible rhythm, and watches the account, all to the approval rules you set.
Once Instagram is connected.
The social agent builds a content calendar suited to a visual platform and your business, and creates the posts: the visuals, the captions, and the angle.
Images are cropped and formatted for Instagram specifically, so posts look right in the feed rather than awkwardly reused from somewhere else.
Posts go out on a steady cadence, which is what a visual platform rewards, instead of long gaps broken by sudden bursts.
The agent watches for comments and messages that need a response and handles routine community management within your rules.
You decide what the agent publishes directly and what comes to you first. Nothing posts against your rules.
Connecting it.
From In-House, open Integrations and choose Instagram. You will be sent to Meta to sign in, since Instagram business accounts connect through Meta.
Grant access to the Instagram business account you want In-House to manage. It needs to be a business or creator account, not a personal one.
In-House confirms the connection and pulls the current state of the account.
The social agent builds a content plan, and you set the approval rules before anything publishes.
What this integration does not do
- - This is organic posting and community management. Paid Instagram advertising runs through the Meta Ads integration.
- - It requires an Instagram business or creator account; personal accounts cannot be connected for publishing.
- - In-House does not buy followers or engagement. The growth is genuine, which is slower but real.
Common questions
Do I need a business Instagram account?
Yes. Publishing through In-House requires an Instagram business or creator account, connected via Meta. Personal accounts cannot be connected for posting.
Does this include Instagram ads?
No. This covers organic posting and community management. Paid Instagram advertising is handled through the Meta Ads integration.
Will the images look right for Instagram?
Yes. The social agent crops and formats images for Instagram specifically, rather than reusing a crop built for another platform.
On Instagram, consistency is the whole game, and consistency is exactly what a busy owner cannot reliably give it. Connecting it to In-House means the feed stays current and on-brand, handled by a social agent working to your approval rules.