Meta Ads in In-House
Meta Ads covers advertising across Facebook and Instagram. It is where a small business reaches people who are not searching yet, building awareness and demand and retargeting the people who already showed interest.
Connecting Meta Ads to In-House gives the advertising agent direct access to your real ad account. It works the campaigns, the audiences and the creative on the account itself, not on a separate copy.
Once Meta Ads is connected.
The agent builds campaigns with appropriate objectives and creates the audiences to match: local targeting, interest-based prospecting, custom audiences and lookalikes.
It produces and rotates ad creative and copy, runs A/B tests on the variations, and keeps the versions the audience actually responds to.
Working with the Meta Pixel, the agent sets up and manages retargeting so website visitors who did not convert are followed up tastefully rather than forgotten.
Budgets are allocated toward what performs and pulled back from what does not. Spend changes above your threshold come to you for approval first.
The agent watches for sudden cost spikes, delivery problems and underperforming ad sets, and responds quickly instead of letting a bad day run for a week.
Connecting it.
From In-House, open Integrations and choose Meta Ads. You will be sent to Meta to sign in.
Grant access to the ad account and the business assets you want In-House to manage.
In-House confirms the connection, pulls your existing campaigns and recent performance, and the advertising agent begins its first review.
You set your spend-approval threshold so the agent acts directly within your limits and routes larger decisions to you.
What this integration does not do
- - In-House does not set or fund your ad budget. You decide the spend; the platform decides how to spend it well.
- - It does not post organic content to your Facebook or Instagram from this connection. Organic posting is handled by the Social Media Agent, with its own integrations.
- - It does not bypass Meta's ad review or policy enforcement. Ads still go through Meta's process.
Common questions
Does this connect my Facebook and Instagram posting too?
No. This integration covers paid advertising on Meta. Organic posting to Facebook Pages and Instagram is handled by the Social Media Agent through its own connections.
Can In-House run retargeting through this?
Yes. Combined with the Meta Pixel integration, the advertising agent can set up and manage retargeting campaigns for people who visited your website but did not convert.
Will it spend without my approval?
You set a spend-approval threshold. Anything above it is routed to you first. The agent only acts directly within the limits you choose.
Meta Ads rewards fresh creative, sharp audiences and quick reactions, all of which take constant work. Connecting it to In-House means an agent does that work every day, while you keep the final say on what gets spent.