<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>In-House blog</title><description>An AI marketing team trained in your business. It learns your voice, your offers and your customers, then writes and publishes the posts, launches and optimises the ads, fixes the SEO, and ships website updates. You upload a photo, approve the week, and get back to running the business. From $299/month, no contract.</description><link>https://get-ih.com/</link><item><title>How the SEO Agent decides what to fix</title><link>https://get-ih.com/blog/how-the-seo-agent-decides-what-to-fix/</link><guid isPermaLink="true">https://get-ih.com/blog/how-the-seo-agent-decides-what-to-fix/</guid><description>A technical walkthrough of the loop that powers In-House&apos;s SEO Agent: how it reads a live site and Search Console, ranks issues by impact, chooses what to fix automatically versus escalate, executes changes with before/after snapshots, and then checks its own work.</description><pubDate>Thu, 14 May 2026 00:00:00 GMT</pubDate><category>seo</category><category>agents</category><category>engineering</category><author>Lina Park</author></item><item><title>The hidden cost of constantly switching marketing tools</title><link>https://get-ih.com/blog/the-hidden-cost-of-constantly-switching-marketing-tools/</link><guid isPermaLink="true">https://get-ih.com/blog/the-hidden-cost-of-constantly-switching-marketing-tools/</guid><description>Most SMBs swap their CRM, social scheduler, or analytics platform every 18 months or so, chasing a better feature set or a cheaper price. The problem is that the cost of switching almost always outweighs whatever they were hoping to save. Here is what that cost actually looks like, and how to stop paying it.</description><pubDate>Thu, 14 May 2026 00:00:00 GMT</pubDate><category>marketing operations</category><category>tool churn</category><author>In-House</author></item><item><title>What $117,000 Bought One Bakery Owner From Her Marketing Agency</title><link>https://get-ih.com/blog/what-117-000-bought-one-bakery-owner-from-her-marketing-agency/</link><guid isPermaLink="true">https://get-ih.com/blog/what-117-000-bought-one-bakery-owner-from-her-marketing-agency/</guid><description>A bakery owner spent 26 months and $117,000 on a marketing retainer. She kept a diary of every deliverable. The numbers are not flattering: 208 social posts, 14 late email campaigns, one overdue website refresh, and zero paid campaigns. Here is what the forensics look like.</description><pubDate>Thu, 14 May 2026 00:00:00 GMT</pubDate><category>agencies</category><category>retainers</category><category>small business</category><author>Priya Anand</author></item><item><title>Why 5 Ranked Keywords Beat 50 Reels for Most Small Businesses</title><link>https://get-ih.com/blog/why-5-ranked-keywords-beat-50-reels-for-most-small-businesses/</link><guid isPermaLink="true">https://get-ih.com/blog/why-5-ranked-keywords-beat-50-reels-for-most-small-businesses/</guid><description>Most SMBs pour time and money into social content that disappears in 48 hours, while ignoring search traffic that compounds for years. Here&apos;s why buyer-intent SEO almost always delivers better returns than a heavy social media schedule, and how to rebalance your marketing effort.</description><pubDate>Thu, 14 May 2026 00:00:00 GMT</pubDate><category>seo</category><category>small business</category><author>In-House</author></item><item><title>Why we built In-House: the agency handoff problem</title><link>https://get-ih.com/blog/why-we-built-in-house-the-agency-handoff-problem/</link><guid isPermaLink="true">https://get-ih.com/blog/why-we-built-in-house-the-agency-handoff-problem/</guid><description>Most agencies don&apos;t fail because of bad strategy. They fail because the person who owns the strategy is rarely the person who executes it. A brief gets re-explained three times and watered down twice before anything ships. That handoff cost is what we built In-House to remove.</description><pubDate>Thu, 14 May 2026 00:00:00 GMT</pubDate><category>product</category><category>announcement</category><category>founding</category><author>Sam Whitelaw</author></item><item><title>Why Your 50 Reels Are Worth Less Than 5 Ranked Keywords</title><link>https://get-ih.com/blog/why-your-50-reels-are-worth-less-than-5-ranked-keywords/</link><guid isPermaLink="true">https://get-ih.com/blog/why-your-50-reels-are-worth-less-than-5-ranked-keywords/</guid><description>Most small businesses pour time and money into social media because it feels productive. Posting is visible; SEO is invisible until it isn&apos;t. This post makes the case for shifting that balance: a handful of buyer-intent keywords will outperform a full content calendar on Instagram for most SMBs.</description><pubDate>Wed, 13 May 2026 00:00:00 GMT</pubDate><category>seo</category><category>small business</category><author>In-House</author></item></channel></rss>