Three options. Only one actually works for your business.
A campaign that fills or doesn't, a million-dollar header that has to be earning
An agricultural contractor runs a business with the financial pressure metro trades never face. The gear cost is enormous: a new Case IH header is $850,000 plus, a self-propelled silage chopper is $600,000, a tractor and round-baler combination is $400,000, GPS guidance is another $50,000 on top of each. The campaign window is tight and weather-bound: hay has a fortnight when the cut, ted, rake and bale all need to land on the right days, silage has a four-week window when the dry matter is right, the harvest has six to eight weeks across the wheat-canola-pulses rotation. And the cocky books on word of mouth from the rural-supplies store, the local Facebook page, and the AusContract directory. An empty week with the header parked is a week of finance, depreciation, fuel, lost ringers and a hole in the campaign you can't get back. The marketing problem is being visible to the cocky deciding which contractor to ring six months before the cut, not winning the price war on the day. Either the gear stays earning across every catchment from late September to early February, or the season costs you money.
Good agricultural-contractor marketing is three things, in this order: a district-and-service page library covering every catchment the gear travels to and every campaign service you offer (one page per district for cropping, one for hay, one for silage, one for small jobs, with the gear list, the GPS-guidance details, the typical paddock size you handle, the per-hectare or per-bale rate band, and a live availability module that updates from your roster); a Google Ads set that ranks you for '[district] hay contractor', 'silage contractor [region]', 'GPS contract harvesting [region]' and the brand-specific gear searches ('Claas Jaguar silage contractor [district]', 'John Deere header contract harvest [district]'), the queries the cockies actually run when they're deciding who to ring; and a relentless paddock-by-paddock social feed (the round-baler counts off a 800-bale lucerne cut, the Claas Jaguar 990 chopping a rye-grass silage pit, the GPS-guided Case IH header at 14 t/ha on a canola paddock), so the cocky deciding the campaign six months out sees your gear, your hectare rates and your last season's results in the local Facebook page every week.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the campaign calendar that actually pays (the spring hay window, the late-spring silage window, the summer harvest run across wheat, canola and pulses, the autumn fert and sowing window, the year-round small jobs that fill the in-between weeks) rather than chasing every agricultural keyword. Briefs the other agents so the district pages, the service-specific ads, the paddock social cadence and the gear-list positioning all push toward keeping the header and the chopper booked end-to-end.
Imports your existing site so you stop paying for hosting plus a CMS subscription, and ships a district-and-service page for every catchment and every campaign service you run. Each page carries the gear list with brand and model (Case IH, John Deere, New Holland, Claas, Krone, Kuhn), the GPS-guidance details, the typical paddock size you handle, the per-hectare or per-bale rate band, real paddock photos, a live roster availability module, and proper Service and LocalBusiness schema.
Goes through your live site for the things that actually move agricultural-contractor rankings: district keywords on every page, gear-brand and model called out properly in copy and schema as the trust signal cockies actually check (the Claas Jaguar 990 versus a Pottinger pull-behind is a real conversation), separate keyword targeting for cropping, hay, silage and small jobs so they don't cannibalise each other, and a Google Business Profile that lists every service line item properly. Auto-applies the low-risk fixes.
Launches Google Ads on the queries the cocky actually types: '[district] hay contractor', 'silage contractor [region]', 'GPS contract harvesting [region]', 'contract sowing [district]', 'round baling [district]', plus the brand-specific gear searches ('Claas Jaguar silage contractor', 'John Deere header contract harvest'). Higher bid the 12 weeks before each campaign window when bookings are being locked in, paused in between. Drops broad 'agricultural contractor' bids entirely. Pulls Meta budget into Facebook only, because cockies live on the local rural community pages, not Instagram.
Turns every paddock into a post in your real Facebook accounts and the local rural community groups: the 800-bale lucerne cut from a sheep-and-cropping property, the Claas Jaguar 990 chopping rye-grass silage on a dairy, the GPS-guided Case IH header doing 14 t/ha canola, the autumn fert spreader on a barley paddock. Builds the trust signal that wins the next cocky booking six months out, plus the dairy across the valley who is reconsidering their current contractor. You upload one paddock or cab photo per job, the agent drafts the caption in your voice, you approve.
Drafts the long-form pieces cockies Google before they choose a contractor: 'how to lock in your silage contractor in May for a November cut', 'GPS-guided header benefits explained for the first-time switcher', 'per-hectare versus per-tonne rates in the silage campaign', 'pit silage versus wrapped bales: which suits your dairy or beef operation'. Two drafts a month, in your voice, that pull the cocky in months before the campaign decision.
Your first 30 days.
- Annual plan built around the spring hay window, the late-spring silage window, the summer harvest run across wheat, canola and pulses, the autumn fert and sowing window, and the year-round small jobs that fill the in-between weeks
- Google Business Profile rebuilt with 17-item service list including GPS contract sowing, GPS contract harvesting, pit rolling, bale wrapping and stick raking as separate items
- Gear list (header, forager, baler, wrapper, spreader, sprayer with brand and model and GPS spec) called out on every district page and the dedicated 'our gear' page
- District-and-service pages indexed across every catchment the gear travels to with gear lists, per-hectare and per-tonne rate bands and a live availability roster
- Google Ads live with district, service and gear-brand keywords, 12-week pre-window bid lifts and broad 'agricultural contractor' bids excluded
- Dedicated GPS-guided cropping hub live with the precision-agriculture positioning, the GPS-guidance gear spec and the per-hectare-rate trust signal
- Dedicated silage hub split into pit silage and wrapped bales for the dairy and beef decision split
- Hay hub live with the round and square bale split and the rural-supplies-store referral positioning
- Service schema deployed with gear-brand markup for the Claas, Case IH, John Deere and New Holland searches
- Paddock-and-cab caption library running with silage chopper, GPS header, round-baler and fert-spreader photos
- 'How to lock in your silage contractor in May for a November cut' and 'GPS-guided header benefits explained for the first-time switcher' guides drafted for approval
An agricultural contractor with a Claas Jaguar 990 forager, a GPS-guided Case IH header, a Krone round-baler that doesn't drop a bale, and a roster of cockies who book the same dates every year, should not be losing the next dairy across the valley to a contractor who happens to come up first on Google. The work is making sure the cocky deciding the campaign six months out sees your gear, your last season's per-hectare counts, the live availability calendar and the local Facebook posts from this morning's paddock, before they see anyone else.
Agencies are too dear, and too metro-blind, to run a district-by-district campaign-booking library and a gear-specific ad set for $3.5k a month. Tools are cheap but the silage page never gets written and the dairy across the valley signs with the contractor up the road. In-House is the third option: for $299 a month the agents ship the district pages, launch the campaign-window ads, post the paddock counts, and brief the gear list and the GPS positioning. You stay in the driver's seat, two taps to approve, minutes a day. Stop letting a million-dollar header sit idle while the cocky next door rings the wrong contractor.