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How do I know if AI marketing is right for my business?
A practical, honest take on when AI marketing actually fits a small business, when it doesn't, and the questions I'd ask before signing up for anything. Written from twelve years of running campaigns.
By Angus 23 May 2026 Read -
Does AI marketing actually get results?
I answer honestly whether AI marketing actually gets results for small businesses, based on running campaigns for everything from local trades to listed companies. The short version: yes, but only when the AI is doing the work, not just planning it.
By Angus 23 May 2026 Read -
What can AI do for my marketing that I can't do myself?
What can AI do for marketing that you can't do yourself? Mostly it removes the bottleneck of time. I break down where AI genuinely helps a small business owner, where it falls over, and what to actually hand over.
By Angus 23 May 2026 Read -
How much does a marketing agency cost in Australia?
I break down what a marketing agency actually costs in Australia in 2026, from small retainers to full-service shops, and where the money goes once you sign the contract.
By Angus 23 May 2026 Read -
Is social media worth it for a small business?
My honest take on whether social media is worth it for a small business, when it actually pays off, when it quietly drains your time, and how to tell the difference for your own shop.
By Angus 22 May 2026 Read -
How often should a small business post on social media?
My honest take on how often a small business should post on social media, based on running campaigns for over a decade. Frequency matters less than most owners think, and consistency matters more.
By Angus 22 May 2026 Read -
How do small businesses show up on Google?
If you want to know how to show up on Google as a small business, the short answer is: claim your Google Business Profile, build a fast website with real pages for what you sell, and keep adding fresh, useful content. I walk through what actually moves the needle.
By Angus 22 May 2026 Read -
What is the difference between a marketing tool and a marketing agency?
I explain the real difference between a marketing tool and a marketing agency, what each one actually does for you, where both fall short for small business owners, and how to pick the right one without overpaying.
By Angus 22 May 2026 Read -
Do marketing tools actually get results?
Marketing tools rarely get results on their own. They give you dashboards, calendars, and suggestions, but the work still sits on your desk. I explain when tools help, when they don't, and what actually moves the needle for a small business.
By Angus 22 May 2026 Read -
What should a small business website include?
After 12 years building sites for small businesses, here is what a small business website should include: a clear promise above the fold, proof, services, contact, and the boring technical bits that make Google trust you.
By Angus 22 May 2026 Read -
How do I get more customers without spending hours on marketing?
If you want to get more customers without spending hours on marketing, you need to either pay someone to do it or use software that actually does the work. Here's how I think about the trade-off, and what I'd do if I were running a small business today.
By Angus 22 May 2026 Read -
Is it better to do marketing in-house or outsource it?
My honest take on in-house vs outsourced marketing for small businesses: who each option actually suits, where outsourcing breaks down, and the third option most owners overlook.
By Angus 22 May 2026 Read -
How do I keep marketing going when I am flat out running the business?
The honest answer is you can't do it alone when you're flat out. Here's how I think about keeping marketing going when busy, without burning the few hours you have left in the week.
By Angus 22 May 2026 Read -
What is the difference between an AI marketing team and a marketing tool?
The short version: a marketing tool gives you a dashboard and asks you to do the work. An AI marketing team does the work and asks you to approve it. I explain the practical difference and where each one actually fits.
By Angus 22 May 2026 Read -
Is AI-generated marketing content any good?
AI generated marketing content is good enough to ship when a human directs it with real business context. On its own it produces filler. With proper inputs, edits, and brand judgement, it's better than what most small businesses publish today.
By Angus 22 May 2026 Read -
Can AI actually do marketing for a small business?
Yes, AI can genuinely do marketing for a small business now, not just plan it. I walk through what it actually handles well, where it still needs a human in the loop, and how to think about adopting it without wasting a year on dashboards that do nothing.
By Angus 21 May 2026 Read -
Is AI marketing worth it for a small business?
My honest take on whether AI marketing is worth it for a small business in 2026, what actually pays off, where it falls over, and how to tell if you're buying labour or just another dashboard.
By Angus 21 May 2026 Read -
What does an AI marketing team actually do?
An AI marketing team does the actual marketing work for you: writing posts, publishing them, running ads, fixing your website, sending emails. Not planning the work. Doing it. Here is what that looks like in practice.
By Angus 21 May 2026 Read -
Should I hire a marketing agency or use a marketing tool?
Most small businesses pick between a marketing agency and a marketing tool, and both leave you short. Here is how I think about the choice after running campaigns for over a decade, and the third option I would actually pick today.
By Angus 21 May 2026 Read -
Why are marketing agencies so expensive?
Marketing agencies are expensive because you're paying for a building full of people, most of whom never touch your account. Here's an honest breakdown of where the money actually goes.
By Angus 21 May 2026 Read -
Do I need a marketing agency for my small business?
Most small businesses do not need a marketing agency. They need the marketing work done. Here is how I think about the choice between an agency, a tool, and just getting the labour done for you.
By Angus 21 May 2026 Read -
How do I market my business when I have no time?
My honest take on marketing with no time as a business owner: pick one channel, lower the standard for 'finished', and get the labour off your plate so the work actually ships every week.
By Angus 21 May 2026 Read -
How much should a small business spend on marketing each month?
A practical take on what a small business marketing budget per month actually looks like, why the percentage-of-revenue rule is a starting point not a law, and how to think about it without lighting cash on fire.
By Angus 21 May 2026 Read -
Can AI write social media posts for my business?
Yes, AI can write social media posts for your business, and the output is good enough to publish. The real question is whether it knows your business well enough to sound like you, and whether anyone is actually shipping the work.
By Angus 21 May 2026 Read