Practical calculators, planners, and strategy frameworks that answer the questions every owner asks: how much should I spend, where should it go, and is the picture I am facing fair or fixable. No sign-up, no email gate, no catch.
Work out a sensible monthly marketing spend from your revenue, industry, and growth goal.
Open tool →Split a marketing budget across SEO, ads, social, content, and web with rationale for each.
Open tool →Calculate customer acquisition cost, payback period, and LTV to CAC ratio from numbers you already know.
Open tool →Answer 12 quick questions and get a 0 to 100 score plus a prioritised list of what to fix first.
Open tool →Guided strengths, weaknesses, opportunities, and threats analysis with prioritised actions and a copyable summary.
Open tool →Score political, economic, social, technological, legal, and environmental forces and surface the threats and opportunities each one creates.
Open tool →Audit product, price, place, promotion, people, process, and physical evidence with scoring and specific recommendations.
Open tool →Score the five competitive forces shaping your market and get a verdict on attractiveness with specific moves to make.
Open tool →Most small business owners are making marketing decisions with no frame of reference: no benchmark for spend, no logic for where it should go, no read on whether it is paying back. These tools give you that frame in a couple of minutes.
They are the same questions In-House answers for you automatically once you are set up, just in calculator form. Tried the tools? Get the team.
In-House runs your whole marketing department, strategy, website, SEO, ads, social, and content, for $299 a month.