Calculators and planners
Numbers in, numbers out. Marketing budget calculator Work out a sensible monthly marketing spend from your revenue, industry, and growth goal.
Open tool Channel mix planner Split a marketing budget across SEO, ads, social, content, and web with rationale for each.
Open tool CAC and ROI calculator Calculate customer acquisition cost, payback period, and LTV to CAC ratio from numbers you already know.
Open tool Marketing readiness scorecard Answer 12 quick questions and get a 0 to 100 score plus a prioritised list of what to fix first.
Open tool Generators
Seed in, suggestions out. Hashtag generator Get a curated set of on-topic hashtags grouped by reach, with a suggested mix you can copy straight into a post.
Open tool Keyword generator Expand a seed keyword into ideas grouped by search intent, with a clear order of what to target first.
Open tool Strategy frameworks
Guided thinking, real output. SWOT analysis tool Guided strengths, weaknesses, opportunities, and threats analysis with prioritised actions and a copyable summary.
Open tool PESTLE analysis tool Score political, economic, social, technological, legal, and environmental forces and surface the threats and opportunities each one creates.
Open tool 7Ps marketing mix audit Audit product, price, place, promotion, people, process, and physical evidence with scoring and specific recommendations.
Open tool Competitive market analysis Score the five competitive forces shaping your market and get a verdict on attractiveness with specific moves to make.
Open tool Why we built these
Most small business owners are making marketing decisions with no frame of reference: no benchmark for spend, no logic for where it should go, no read on whether it is paying back. These tools give you that frame of reference in a couple of minutes. They are the same questions In-House answers for you automatically once you are set up, just in calculator form.