Why real estate marketing is hard to do well
In real estate, marketing is not a support function, it is the job. Vendors choose the agent they have seen, the one who looks like they own the area, the one whose name keeps appearing. That visibility has to be built and maintained constantly, and most agents simply do not have the hours.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds the plan around the listings you want: your target suburbs, your price points, the vendor profile you sell to best, so the marketing is pointed at winning the right listings, not just staying busy.
Gives you a personal agent site that captures researching vendors: your track record, your area, recent sales, testimonials, and a clear way to request an appraisal, all of it built to convert and to be found.
Owns ranking for the searches vendors actually make, 'best real estate agent [suburb]', 'property appraisal [area]', through location pages, a complete Google Business profile, and the technical work that keeps you visible.
Runs targeted ads to keep you in front of likely vendors in your patch, useful for staying top-of-mind in the window before a homeowner decides to sell, while the organic presence builds.
Runs the consistent personal-brand cadence that real estate runs on: sold results, market updates, the local-area content, the face-to-camera presence, posted on schedule instead of in reactive bursts around listings.
Writes the local-market content that builds your authority and catches early-stage vendors, 'is now a good time to sell in [suburb]', 'how much is my home worth', positioning you as the area expert before they pick up the phone.
Listings go to the agent the vendor already feels they know. Building that familiarity is relentless, consistent work, and it is the first thing that slips when an agent gets busy with the listings they already have.
For $299 a month, In-House runs the personal-brand social, local SEO, website and content that keep you visible whether or not you have a campaign live, with you approving the work. The result is a pipeline of appraisals instead of a scramble between listings.