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For app developers

Get shortlisted for the $80k MVP, not the $5k Fiverr brief.

In-House is your AI marketing team. It actually wins the native-vs-cross-platform brief on the stack you specialise in: case-study pages that show the Swift, Kotlin, React Native or Flutter architecture; ads that target 'Flutter app developer Sydney' and exclude 'cheap app' as a negative; LinkedIn posts about the TestFlight beta and the App Store Connect launch from the team that actually shipped it.

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Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a quarterly 'mobile is the future' deck, twelve generic posts about app trends, and an account manager who has never opened Xcode. You still get inbound for $8k 'simple app' enquiries from overseas and the proper $80k MVP briefs keep going to Outware and Bilue.
DIY tools
$120 to $250 / mo + your evenings
Cheap, but it just hands you a dashboard.
Your own site (which the React Native team keeps meaning to rebuild in Next.js), Clutch, GoodFirms, Later, Google Ads. Cheap, but the case studies are eighteen months out of date, the blog is one 'why Flutter' post from 2024, and your LinkedIn is App Store screenshots nobody scrolls past. The price-sensitive 'build me TikTok for $5k' briefs keep showing up because that's what your SEO signals.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the case studies, ships a project page for every app you launch with the language stack visible (Swift, Kotlin, React Native, Flutter, Dart, TypeScript), runs platform-specific ads, and posts the TestFlight beta and App Store launch process work. You build apps, you approve the week, you stop competing with the $5k overseas Fiverr quotes and start being shortlisted for the $80k full-launch tier.

The stack you specialise in is the brief you win. Generic 'app developer' is the brief you lose.

The reality

App development agencies live and die by which brief lands in the inbox: a $5k 'simple Uber clone' from a founder who's been quoted $200k by Accenture, or an $80k MVP from a Series A startup who knows they want React Native and is choosing between three shortlisted Australian shops. The agencies that consistently win the second one are not the most awarded. They're the ones whose site loudly signals the stack specialty (Flutter shop, React Native shop, native Swift + Kotlin shop, cross-platform specialist), whose case studies show the architecture (Firebase backend, RevenueCat IAP, Mixpanel events, Apple Developer Program + Google Play Console publishing pipeline), and whose Google Business Profile signals 'app development agency' not 'software consultant'. Show 'we build apps' and you'll get briefs that pay for 'just an app'. Show 'we ship React Native MVPs to TestFlight in eight weeks with Firebase + RevenueCat + Mixpanel' and the inbound shifts to the $80k tier.

What good looks like

Good app development agency marketing is three things, in this order: a loud stack niche (one of 'Flutter shop', 'React Native team', 'native Swift + Kotlin specialist', 'cross-platform via Flutter or React Native') so the algorithm and the buyer both know what brief to send you, a project-case-study library that shows the architecture (Firebase or Supabase backend, RevenueCat or in-app-purchase pipeline, Mixpanel or Amplitude analytics, App Store Connect and Google Play Console publishing) on every shipped app as proof you actually run the launch pipeline end to end, and pricing tiers visible on the site ($25K-$80K MVP, $80K-$250K full-launch, $250K-$1M enterprise) so the $5k overseas quotes self-deselect before they ever email. The agencies that get shortlisted against Outware are the ones whose 'how we ship' page is loud, specific to a stack, and priced honestly at the moment of build commitment.

'App developer' is meaningless on Google
A Flutter shop, a React Native team, a native Swift specialist, and a $5k overseas freelancer all rank for 'app developer [city]'. Without a loud stack niche on the home page (Flutter, React Native, Swift + Kotlin), the buyer picks on price and the cheapest overseas quote wins.
Outware and Bilue own the corporate shortlist
The proper $250k-$1M enterprise briefs go to the three corporate shops the procurement team already knows: Outware, Bilue, Mantel Group. Without case studies that look enterprise-grade (security, App Store + Play Store publishing pipeline, Apple Developer Program credentials, post-launch ongoing-support tier visible), you don't even get on the shortlist.
B2C consumer vs B2B enterprise vs internal-tool: pick or get nothing
Consumer app, B2B SaaS companion, internal-tool, IoT-companion, AR/VR, fintech, healthcare. Seven verticals, seven buying audiences, seven different RFP shapes. An agency that takes any of it loses every one to the shop that picked two and built a case-study library that proves the vertical depth.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a app development agency sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourstudio.com.au/work/lendle-react-native-mvp
yourstudio.com.au/work/lendle-react-native-mvp

New project case-study page: hero of the iOS + Android app in production, the brief (Series A fintech, lend-to-friends MVP, ten-week deadline), the stack (React Native + TypeScript, Firebase auth, Supabase backend, RevenueCat for IAP, Mixpanel events, Sentry crash reporting), the publishing pipeline (Apple Developer Program enrolment in week 2, TestFlight beta with 80 users in week 6, App Store Connect + Google Play Console submission in week 9, both stores approved in week 10), and the ongoing-support retainer ($4.5k/month, OS-update tracking, crash triage, App Store review responses). Indexed in 48 hours, ranking page 1 for 'React Native MVP Sydney' within three weeks.

One page per app shipped, with the full stack visible
Advertising Agent
Live · Google Ads · React Native niche, Sydney + Melbourne
Ad · yourbusiness.com.au
React Native MVP Sydney · Ship to TestFlight in 8 weeks

React Native + Flutter app development for Series A startups across Sydney and Melbourne. Firebase + Supabase + RevenueCat + Mixpanel stack, App Store + Play Store launch pipeline, ongoing-support retainer included. MVP from $35k, free 30-minute discovery call.

Excludes '$5k app', 'cheap app developer' and 'Fiverr' keywords
Social Media Agent
Scheduled · Wed 10:00am · LinkedIn + Instagram
Your photo
TestFlight beta post from yesterday's launch

"Pushed Lendle to TestFlight last night, eighty beta users invited from the Series A's waitlist, three crash reports in the first hour, all triaged by 9am. React Native + Supabase + RevenueCat stack, ten-week MVP, App Store Connect submission scheduled for next Tuesday. This is week six of ten and we're on track. The shops that ship to TestFlight by week six are the shops that hit App Store approval by week ten." Drafted in your voice from the TestFlight screenshot. You approve, it posts.

From the TestFlight beta and App Store launch process work
Content Agent
Draft · awaiting your approval
React Native vs Flutter vs native in 2026: an honest cost comparison for a Series A startup

1,500-word guide written in your voice, with the honest five-year cost comparison (React Native + one team vs Flutter + one team vs native iOS + native Android + two teams), the publishing-pipeline reality (App Store Connect + Google Play Console approval times, TestFlight + Firebase App Distribution beta tooling), the RevenueCat-vs-in-app-purchase decision, and a soft CTA to your discovery-call form. Catches the founder researching at the 'which stack' stage.

Two long-form guides a month, aligned with strategy
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the stack you actually want to own (React Native vs Flutter vs native Swift + Kotlin vs cross-platform) and the vertical you specialise in (B2C consumer vs B2B SaaS companion vs internal-tool vs fintech vs healthcare). Briefs the other agents so the case studies, the stack-specific ads, and the LinkedIn posts all push toward the $80k MVP brief rather than the $5k Fiverr enquiry.

Answers: 'app developer' is meaningless on google
Web Agent

Imports your existing portfolio site so you stop paying for hosting plus Webflow plus a separate blog CMS, and makes spinning up a new project case-study a five-minute job. Ships a project page for every app you launch (brief, stack architecture, Firebase + RevenueCat + Mixpanel detail, TestFlight + App Store Connect publishing pipeline, ongoing-support retainer pricing) with schema and a discovery-call CTA, to your live site in two taps. Yes, your own site will pass Core Web Vitals.

Answers: outware and bilue own the corporate shortlist
SEO Agent

Goes through your live site for the things that actually move stack-niche rankings: stack-plus-city keyword optimisation ('React Native developer Sydney', 'Flutter shop Melbourne', 'iOS Swift developer Brisbane'), schema for a software development agency, internal links from case studies to the relevant stack-decision guides, and a Google Business Profile that signals 'App Development Agency' with the stack and the Apple Developer Program + AWS partner credentials visible. Auto-applies the low-risk fixes; flags anything bigger.

Answers: 'app developer' is meaningless on google
Advertising Agent

Launches Google Ads on stack-specific queries ('React Native developer [city]', 'Flutter MVP [city]', 'Swift iOS developer Sydney', 'cross-platform app developer Melbourne'). Loads '$5k app', 'cheap app developer', 'Fiverr app' and 'app developer overseas' as negatives so commodity buyers self-deselect. Runs LinkedIn Ads on Series A founders and product managers at companies in your vertical; drops Meta unless you target consumer-app founders directly.

Answers: b2c consumer vs b2b enterprise vs internal-tool: pick or get nothing
Social Media Agent

Turns every TestFlight beta push, App Store Connect submission, Firebase Crashlytics triage, and live-launch screenshot into a post in your real accounts: a LinkedIn post about the TestFlight beta milestone, a carousel of the React Native + Firebase architecture diagram, a story of the App Store approval email, a Wednesday post about the RevenueCat IAP integration. Builds the stack-specific portfolio that wins the right brief.

Answers: outware and bilue own the corporate shortlist
Content Agent

Drafts the long-form pieces that catch founders at the stack-decision stage: 'React Native vs Flutter vs native: honest five-year cost', 'why we ship to TestFlight by week six', 'Apple Developer Program enrolment for Series A founders', 'what an app development retainer actually covers'. Two drafts a month, in your voice, that bring the careful founder to your site before they've decided which stack (and therefore which kind of shop) they need.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Stack-niche positioning (React Native, Flutter, or native Swift + Kotlin) surfaced as the primary home page lead by day 4.
  • Apple Developer Program + Google Play Console publishing pipeline visualised on every case study by day 7.
  • Pricing tiers ($25K-$80K MVP, $80K-$250K full-launch, $250K-$1M enterprise) published on the pricing page to self-deselect the $5k overseas quotes by day 10.
  • TestFlight + App Store Connect launch-pipeline cornerstone page shipped as the proof-we-ship asset.
  • Firebase + RevenueCat + Mixpanel + Amplitude stack explainer drafted as the 'how we work' proof piece by day 10.
  • Stack-specific Google Ads live with '$5k app', 'Fiverr' and 'cheap app developer' negatives loaded.
  • Pricing-guide blog 'React Native vs Flutter vs native: honest cost in 2026' drafted by day 14.
  • Ongoing-support retainer pricing page wired into every project proposal template by day 11.
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Your first 30 days.

  • Three project case-study pages indexed with the full stack architecture (Firebase, RevenueCat, Mixpanel, Sentry) visible on each
  • Annual plan weighted to the stack niche and vertical that pay best, delivered by Sam
  • Google Business Profile rebuilt as 'App Development Agency' with stack specialty and Apple Developer Program + AWS partner credentials surfaced
  • Pricing tiers page shipped with $25K-$80K MVP, $80K-$250K full-launch, $250K-$1M enterprise bands honest and visible
  • TestFlight + App Store Connect launch-pipeline page live as the cornerstone organic asset for 'we actually ship'
  • Stack-specific Google Ads live with overseas-freelancer, Fiverr and $5k negatives loaded
  • LinkedIn presence rebuilt with weekly TestFlight beta, App Store launch, and Firebase Crashlytics triage process posts
  • 'React Native vs Flutter vs native in 2026' guide drafted for approval as the cornerstone stack-decision asset
The bottom line

App developers get the briefs their websites signal for. A site that says 'we build apps' signals 'we do whatever' and the $5k overseas-Fiverr enquiries roll in. A site that loudly says 'React Native MVP shop', shows the TestFlight + App Store Connect launch pipeline on every case study, and prices the $25K-$80K MVP, $80K-$250K full-launch and $250K-$1M enterprise tiers honestly gets the proper $80k Series A MVP briefs AND the shortlist against Outware for the enterprise work.

Agencies are too dear to actually run the case-study library and the stack-specific Google Ads for $3.5k a month. Tools are cheap but your own site is eighteen months out of date and the LinkedIn posts about the TestFlight beta never quite get written. In-House is the third option: for $299 a month the agents ship the case studies, launch the stack-specific ads, post the App Store Connect launch process and draft the stack-decision guides. You stay in the driver's seat, two taps to approve, minutes a day. Stop competing with the $5k overseas Fiverr quotes on the same search results.

See everything In-House does
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Frequently asked.

I'm a React Native shop. Will the SEO actually separate me from the overseas freelancers on 'app developer Sydney'?
Yes, within a couple of months, because the stack niche is the whole point. Once the home page leads with 'React Native MVPs for Series A startups', every case study shows the React Native + Firebase + RevenueCat architecture and the TestFlight + App Store Connect pipeline, and the Google Ads target 'React Native developer Sydney' while excluding 'Fiverr', '$5k app' and 'overseas app developer' as negative keywords, the cheap overseas-quote enquiries taper off and the proper $50-80k MVP briefs start arriving instead. The broad 'app developer' search will still surface the Fiverr listings; the long tail (stack + city + vertical) is where the right buyers actually look.
What if I do both React Native and native Swift + Kotlin? Most of my projects are one or the other.
That works, the messaging just splits cleanly. Onboarding asks which stacks you take and which you want to grow. Account Lead briefs the other agents to run two distinct funnels: one set of case studies, ads, and guides for React Native, another for native Swift + Kotlin, with the site navigation cleanly splitting them. The risk is positioning as a generalist; the play is positioning as 'two specialisms' (cross-platform via React Native + native iOS + Android for the projects that need it), not 'we'll do anything'. Shops that do both well usually pick one as the lead (whichever pays better or has the bigger team) and treat the other as a 'we also do' on the same site.
How do I actually get shortlisted against Outware and Bilue for enterprise work?
The shortlist signal is the case-study depth and the ongoing-support tier visibility. Account Lead briefs Web Agent to draft case studies that look enterprise-grade: the security architecture (Firebase Auth + RBAC + audit logs), the publishing-pipeline maturity (Apple Developer Program enrolment, TestFlight beta with 80+ users, App Store Connect submission with no rejections), the post-launch retainer ($4.5k+/month with OS-update tracking, crash triage, App Store review responses). The procurement team's shortlist comes from 'has this shop shipped to enterprise scale before' and the case study answers that question.
Will the LinkedIn posts sound like AI? My CTO peer group will sniff it out instantly.
They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You take a screenshot of the TestFlight beta count, the Firebase Crashlytics triage queue, or the App Store Connect approval email; the agent drafts the caption from what's in the screenshot using the React Native, Firebase, RevenueCat, Mixpanel terminology you actually use, you approve in two taps. If a draft uses the wrong framework name or sounds too generic, you correct it once and the voice updates for next time.
My own site is a Webflow build from 2024 that fails Core Web Vitals. Embarrassing for an app shop. Fixable?
Yes, that's the first thing the SEO Agent and Web Agent do. The platform is honest about its own dogfooding: if you're an app dev shop whose marketing site loads in four seconds on mobile, no buyer will believe the pitch about you shipping fast apps. Day one of onboarding includes a Lighthouse audit of your own site, a Core Web Vitals fix list, and a publishing-pipeline page that shows you actually ship. Your own site scores 95+ on Lighthouse within the first fortnight, which is also why every case study can publicly show the launched app's load metrics.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your case-study pages, the Lighthouse and accessibility work done on your own site, the Google Business Profile work, and the LinkedIn presence. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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