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For art teachers

Fill the February studio. Land the ATAR portfolio.

In-House is your AI marketing team. It books out your February private-studio intake on painting, drawing, ceramics and digital-art against the Julian Ashton and Brett Whiteley Studio competition, lands the ATAR-art-portfolio premium tier ($1,500 to $5,000 per Year-12-student) by ranking on the HSC Visual Arts and VCE Studio Art search the chains ignore, and packs out every school-holiday programme by Easter.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,000 to $3,800 / mo
Slow. Expensive. Removed from your business.
A quarterly 'creative arts' report, twelve generic 'art benefits children' posts, and an account manager who has never sat with a student through a HSC Visual Arts body of work. The February intake fills three weeks late, the ATAR-portfolio premium tier never lands a single enquiry, and the Working with Children Check status never makes the homepage.
DIY tools
$60 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
Wix, Square Appointments, Mailchimp, Later, your own Instagram. Cheap, but the February enrolment Reel from the end-of-year exhibition is still in your camera roll in March, and the ATAR-art-portfolio-block landing page never gets written between the Tuesday 5pm beginners' acrylics and the Tuesday 6pm Year 12 portfolio review.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships a page per medium-plus-suburb (oil painting, watercolour, ceramics, lino printmaking, Procreate digital), runs the February and holiday-programme ads, posts the student work and ATAR portfolio results, and drafts the medium-and-fee comparison parents Google before they enrol. You teach, you fire the kiln, you approve.

Solo art teachers compete on portfolio results, not on price, and most websites only sell the kids' classes

The reality

A solo private art teacher is not the same business as a chain art school or a council community-centre programme: the economics live on three completely different streams stacked on the same Working-with-Children-Check credential and the same studio space. Standard recreational classes at $50 to $90 per hour for kids and adults (the volume layer that fills the diary), holiday programmes at $400 to $1,500 per child per week (the high-margin school-holiday spike across four windows a year), and the ATAR-art-portfolio-block premium tier at $1,500 to $5,000 per Year-12-student per HSC-Visual-Arts-body-of-work or VCE-Studio-Art-folio (the credential-stacking work that turns one university-portfolio acceptance into three years of younger-sibling enrolments). Each stream has different keywords, different urgency, different consent requirements for posting student work, and a completely different parent. The recreational class converts on 'kids art classes [suburb]' search at lunchtime. The holiday programme converts on 'school holiday art [suburb]' in week 9 of the term before. The ATAR portfolio converts on 'HSC Visual Arts portfolio coaching [city]' six months out. Most solo art teachers publish one 'Classes' page with a single fee and lose two of the three streams to the studio in the next suburb.

What good looks like

Good solo-art-teacher marketing is three things, in this order: a website with one page per medium-plus-suburb combination ('oil painting classes [suburb]', 'watercolour classes [suburb]', 'ceramics classes [suburb]', 'lino printmaking [suburb]', 'Procreate digital art [suburb]', plus separate adult-night-class and retiree-daytime-class lanes) so you rank for every parent's and adult learner's actual search, a Working with Children Check, Australian Society for Art Education membership and university-art-degree credential surfaced at the top of every page so parents trust the solo teacher over the council programme, and a student-work portfolio engine that posts every consented HSC Visual Arts body of work, every VCE Studio Art folio, every primary-school exhibition piece because the school-gate parent conversation that generates the next enrolment is built on one Instagram carousel of last year's Year-12 portfolio acceptances. The solo art teachers at full studios are doing exactly this. The ones at 60 percent are still posting still-life stock photos to Facebook.

Painting, ceramics, printmaking and digital are four different searches
Parents Googling 'oil painting classes [suburb]' do not see 'art classes' and book. They want oil painting. One generic 'art classes' page loses to four medium-specific ones.
The ATAR portfolio tier is your highest-fee work and nobody writes about it
HSC Visual Arts, VCE Studio Art, QCE Visual Art and SACE Visual Arts portfolio coaching is $1,500 to $5,000 per student per body-of-work. The parents who need it search 'HSC Visual Arts portfolio coaching [city]' and you do not appear because no art teacher publishes the dedicated landing page.
Working with Children Check is the first thing a parent looks for
Working with Children Check, Blue Card or Ochre Card is the credential a parent of an 8-year-old looks for first. Most art-teacher websites bury it in 'About'. It should be in the H1 and the Google Business hero.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a art teaching practice sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourartstudio.com.au/oil-painting-classes/balmain
yourartstudio.com.au/oil-painting-classes/balmain

New medium-plus-suburb page: 'Oil Painting Classes in Balmain' headline, your BFA from the National Art School credential, Australian Society for Art Education membership, Working with Children Check status, a 250-word walkthrough of how a 90-minute oil class runs for an intermediate adult student, fee bands for 60-versus-90-versus-120-minute and group-of-four-to-eight versus 1:1, the current Term 1 timetable with vacancies, six photos from the painting studio and recent student work, and Course schema. Indexed in 48 hours, ranking page 1 for 'oil painting classes balmain' inside a fortnight.

One page per medium, per suburb
Advertising Agent
Live · Google Ads · ATAR-portfolio campaign
Ad · yourbusiness.com.au
HSC Visual Arts Portfolio Coaching · Inner West · Term 1 Open

Year 12 HSC Visual Arts body of work coaching. BFA National Art School, last cohort: 4 of 5 students achieved band 6, 3 university-portfolio acceptances. 10-session block plus body-of-work review at $2,400. Term 1 starts February 4, two Wednesday-evening spots. Book a free 30-minute portfolio review.

Separate premium-tier campaign at a higher CPC
Social Media Agent
Scheduled · Sun 11:00am · Instagram carousel
Your photo
Carousel cut from the end-of-year exhibition you photographed

"Saturday's end-of-year exhibition: 28 students hung work, 4 Year-12 HSC Visual Arts bodies of work, 6 holiday-programme pieces from the September block, 18 recreational-class pieces from 8-year-olds to 78-year-olds. Mia's body of work (HSC Visual Arts, band 6, accepted into UNSW Art and Design) is the cover slide. February intake opens Wednesday, three Tuesday-afternoon spots, link in bio." Drafted from the consented exhibition photos. You approve, it posts.

Real student work, consent-gated, never stock
SEO Agent
Auto-applied · approval rules
Google Business Profile update
Services list expanded from 3 to 16 (oil painting classes, acrylic painting classes, watercolour classes, drawing classes (charcoal, pencil, pen-and-ink), sculpture and ceramics, lino printmaking, screen printing, Procreate digital art, HSC Visual Arts portfolio coaching, VCE Studio Art folio coaching, school-holiday programmes, adult night classes, retiree-daytime classes, plus 3 more), 'online appointments' attribute added for Zoom-based ATAR-portfolio review sessions, primary category corrected from 'Art school' to 'Art instructor', Working with Children Check number and BFA-credential added to the description, 12 studio-and-student-work photos uploaded.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Sets the plan around the three revenue streams (recreational classes, school-holiday programmes, ATAR-art-portfolio premium tier), the four school-holiday windows (Easter, July, September, December) and the HSC Visual Arts and VCE Studio Art portfolio submission calendar: a February recreational-class intake push starting in early January, a holiday-programme push at week 9 of every term, an ATAR-portfolio premium-tier push in October for the next year's Year-12s, and a retiree-daytime-class push in October when the late-career adults plan their summer. Briefs the other agents so the medium pages, the holiday-programme ads, the student-work posts and the portfolio guides all hit their windows.

Answers: the atar portfolio tier is your highest-fee work and nobody writes about it
Web Agent

Imports your existing site so you stop paying Wix plus Square Appointments plus a separate landing-page tool, and ships a medium-plus-suburb page for each combination you teach. Adds the Working with Children Check, university-art-degree credential and Australian Society for Art Education membership into the H1 of every page. Adds a per-medium-per-duration-per-format fee comparison table, a separate ATAR-portfolio premium-tier landing page with last cohort's body-of-work results, a holiday-programme calendar with 'spaces remaining' counters, and a trial-class booking flow.

Answers: working with children check is the first thing a parent looks for
SEO Agent

Goes after every medium-plus-suburb search the chain studios and council programmes cannot defend: 'oil painting classes [suburb]', 'watercolour classes [suburb]', 'ceramics classes [suburb]', 'Procreate digital art classes [suburb]', plus the HSC Visual Arts and VCE Studio Art portfolio-coaching queries and the adult-night-class and retiree-daytime queries. Ships Course and CreativeWork schema, optimises the Google Business Profile with the full medium list plus Working with Children Check credential, and earns review prompts after every term. Auto-applies the low-risk fixes.

Answers: painting, ceramics, printmaking and digital are four different searches
Advertising Agent

Runs Google Ads timed to the intake calendar: lifts spend 4 weeks before February (the year-defining intake), 3 weeks before every school-holiday programme, runs a separate ATAR-portfolio premium-tier campaign in October aimed at parents of Year-11 students, and a retiree-daytime campaign on Meta in October. Targets parents on Meta for kids' recreational classes with a 5km radius, targets ambitious art families on Instagram for the ATAR-portfolio premium tier, and drops broad 'art classes' keywords entirely.

Answers: the atar portfolio tier is your highest-fee work and nobody writes about it
Social Media Agent

Turns every consented end-of-term exhibition piece, every HSC Visual Arts body of work, every VCE Studio Art folio acceptance into a post in your real accounts: a Sunday-morning exhibition carousel, a 30-second timelapse of a Year-12 student building a body of work over six months, a holiday-programme highlight Reel, a retiree-class still-life carousel. Builds the school-gate trust that turns the parent of your 8-year-old recreational student into the parent of your future ATAR-portfolio Year-12. You upload the work and confirm the consent, the agent drafts, you approve.

Answers: painting, ceramics, printmaking and digital are four different searches
Content Agent

Drafts the guides parents and students Google before they enrol: 'When should my child start oil painting', 'HSC Visual Arts body of work: how to build one over six months', 'VCE Studio Art folio: what the assessors actually look for', 'School-holiday art programmes for 8-to-12-year-olds: how to choose', 'Adult art classes for absolute beginners: the honest guide'. Two drafts a month, in your voice, that catch the parent or adult learner four months before they enrol.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Medium-plus-suburb pages (oil painting Balmain, watercolour Annandale, ceramics Marrickville, Procreate Newtown) split and indexed inside the first fortnight.
  • Working with Children Check, Blue Card or Ochre Card, plus university-art-degree and Australian Society for Art Education membership, pulled into the H1 and the Google Business hero by day 3.
  • Per-medium-per-duration-per-format fee comparison table (60 vs 90 vs 120 minute, group-of-four-to-eight vs 1:1, at-studio vs at-community-centre) shipped on every medium page by day 5.
  • HSC Visual Arts, VCE Studio Art, QCE Visual Art and SACE Visual Arts portfolio-coaching premium-tier landing page shipped at the $1,500-to-$5,000 price point with last cohort's results by day 7.
  • Holiday-programme calendar with 'spaces remaining' counters wired in for the next Easter, July, September and December windows by day 10.
  • Adult-night-class and retiree-daytime-class separate landing pages shipped to capture the over-55s lane.
  • End-of-term exhibition event calendar wired into the website with auto-RSVPs by day 12.
  • Parent-and-student guide 'HSC Visual Arts body of work: how to build one over six months' drafted to rank ahead of competitor school content by day 14.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Medium-plus-suburb pages indexed for your top four media and the two suburbs you most want to grow in
  • Annual plan covering February intake, four holiday-programme windows, ATAR-portfolio premium-tier and retiree-daytime lane, delivered by Sam
  • Google Business Profile rebuilt as 'Art instructor' with full medium list, Working with Children Check number and university-art-degree credential visible
  • Per-medium-per-duration-per-format fee comparison table live on every medium page with clear ATAR-portfolio premium tier
  • ATAR-portfolio premium-tier landing page live at the $1,500-to-$5,000 price point with separate ad set targeting Year-11 parents
  • Holiday-programme calendar shipped for the next four windows with 'spaces remaining' counters wired to bookings
  • Adult-night-class and retiree-daytime-class separate landing pages live to capture the over-55s lane
  • End-of-term exhibition event calendar live with auto-RSVPs and venue tags per show
  • 'HSC Visual Arts body of work' parent-and-student guide drafted, with the 'adult art classes for absolute beginners' companion piece in the queue
The bottom line

Solo art teachers do not lose to the chains on teaching; they lose on the page library and the ATAR-portfolio tier. The chain bids on the broad 'art classes' term, the parent clicks, the chain books the kids' trial class, and the better solo art teacher down the road never appears for the Year-12 HSC Visual Arts body-of-work coaching that would have paid five times more. The work is the medium-plus-suburb page library, the Working with Children Check credential in every H1, the per-medium-per-format-per-fee comparison table, the dedicated ATAR-portfolio premium-tier landing page, and the consented student-work posts that turn one university-portfolio acceptance into three years of younger-sibling recreational enrolments.

Agencies are too dear to actually run this for $3.5k a month. Tools are cheap but the holiday-programme calendar you mean to launch in week 9 is still in your notes app in week 11. In-House is the third option: for $299 a month the agents ship the medium pages, run the February and holiday-programme ads, post the consented end-of-term exhibitions and ATAR-portfolio acceptances, and draft the parent guides. You stay in the driver's seat, two taps to approve, minutes a day between classes. Fill the February studio, land the ATAR portfolio, pack the holiday programmes.

See everything In-House does
No charge for 7 days Cancel in two taps Live in 9 minutes

Frequently asked.

I teach from a converted shed at home, not a chain art school. Will the platform fit a one-person operation?
Yes, and the medium-plus-suburb page strategy is built specifically for solo art teachers. The Julian Ashton and Brett Whiteley Studio chains can afford to bid on broad 'art classes' keywords; the solo teacher wins by ranking on medium-plus-suburb queries the chains cannot defend with one generic landing page. Onboarding asks for the specific media you teach (oil painting, ceramics, lino printmaking, Procreate, sculpture and so on), the suburbs your students come from, your Working with Children Check or Blue Card or Ochre Card number, your university-art-degree, and your at-studio-versus-at-community-centre format, then ships one page per combination. No chain-school infrastructure required.
Most of my income is kids' recreational classes, not the ATAR-art-portfolio premium tier. Do I really need the premium-tier landing page?
Especially if most of your income is kids' recreational. The ATAR-art-portfolio premium tier ($1,500 to $5,000 per Year-12 student per HSC Visual Arts body-of-work or VCE Studio Art folio, with university-portfolio acceptances that drive 3 years of younger-sibling referrals) is the highest-fee work you can do, and almost no solo art teacher in your suburb has a dedicated landing page for it. Publishing the premium-tier page and ranking for 'HSC Visual Arts portfolio coaching [city]' inside three months adds the ATAR layer to your diary without replacing any of the recreational work.
How does the platform handle the school-holiday programme spike across four windows a year?
The holiday-programme calendar lives in a central setting that updates the homepage banner, every medium landing page, the Google Business Profile description and the booking flow in one go. The Account Lead schedules a holiday-programme push in week 9 of every term (so Easter, July, September and December are each pushed in week 9 of the prior term). The Advertising Agent automatically lifts spend on 'school holiday art [suburb]' from week 9. Most studios run holiday programmes at 50 percent capacity; the calendar-disciplined ones sell out by week 1 of the previous holidays.
Student work is the marketing asset. How is consent for posting handled?
Consent is enforced at the workflow level. The Social Media Agent only drafts a post when you upload the work with a parental-consent flag set (or adult-consent flag for the over-18 students), and only first names are used. During onboarding you can capture a one-time media-share consent on the enrolment form so it is a one-tap check, not a fresh ask each term. Work from students whose parents have opted out never enters the draft pipeline. The ATAR portfolio acceptances (where the result itself is the marketing) are flagged with an additional university-name-and-course consent.
Will Meta and Google Ads attract serious students, not parents shopping on price?
Yes, because the ad copy explicitly mentions your BFA from the National Art School (or equivalent), the Working with Children Check credential, the end-of-term exhibition, the ATAR-portfolio results, and indicative fee bands (not 'lowest price'). Parents looking for a $15 community-centre class click on the council ad; parents looking for an art teacher who will see their child through to a university art-school portfolio acceptance click on the ad with the BFA, the body-of-work results and the exhibition photos. The platform writes for the second audience.
Can I cancel if it is not working?
Two taps, any time. No exit fees, no notice period, no minimum term. You keep your imported site, the medium-plus-suburb pages, the Google Business work, the schema fixes and the social grid. The data is yours.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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