Three options. Only one actually works for your business.
Class A and Class B are different licences and your website probably treats them as one
Asbestos removal is two regulated businesses pretending to be one on most contractor websites, and the customers know the difference even if you don't write about it. Class A friable asbestos (sprayed insulation, lagging on pipes, the worst stuff) is a separate SafeWork licence to Class B non-friable (the fibro cladding, the kitchen splashbacks, the vinyl tiles that account for 90% of residential discoveries). The commercial PM specifying a Class A removal on an industrial fit-out wants to see the licence number, the negative-pressure enclosure capability, and the air-monitoring plus clearance-certificate template, on a page that does not also try to sell a homeowner a $1,200 fibro shed strip. The anxious homeowner who just got a building inspection back flagging fibro eaves and a cement-sheet bathroom wants to see the Class B residential page with the pre-purchase inspection turnaround, the indicative cost band, and the AIA membership trust signal. They are two separate customers, two separate keyword sets, two separate ad groups. Most asbestos removalists run one generic 'asbestos removal services' page that wins neither: the PM clicks away because the licence is in the footer, and the homeowner clicks away because the page looks scary and corporate. Meanwhile the unlicensed cowboys with a tipper and no SafeWork ticket still rank in the map pack because nobody has written the licence-class trust strip properly.
Good asbestos removal marketing is three things kept separate: a Class B non-friable residential hub with a pre-purchase inspection page (48-hour turnaround, air-monitoring quote, clearance-certificate template), one suburb page per LGA you remove in with indicative cost bands ($800-$1,500 fibro eaves strip, $1,200-$2,200 kitchen splashback removal, $3,000-$6,000 cement-sheet bathroom strip), and the SafeWork Class B licence number plus the AIA membership badge above the fold on every page; a Class A friable commercial and industrial hub with negative-pressure enclosure capability, air-monitoring plan template, AS 2601 demolition-standard compliance statement, decontamination unit photos, the Class A SafeWork licence number, and an EPA-waste-tracking-and-disposal-certificate sample; and a builder-and-council recurring-contract page that spells out the knockdown-rebuild asbestos-discovery subcontract arrangement, the council social-housing eaves removal turnaround, and the WorkCover insurance endorsement specific to asbestos. The trust signals are not negotiable: your Class A and Class B SafeWork licence numbers (separately stated), your $20m PL with the asbestos-specific endorsement, your AIA membership, your Class 3 PPE compliance, your AS 4361.2 management-standard statement, and an air-monitoring sample report. Get this right and the conveyancer in your LGA bookmarks your pre-purchase inspection page and the council social-housing officer adds you to the quarterly preferred-supplier list.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the licence-class mix that actually pays (Class A commercial industrial vs Class B residential pre-purchase inspection vs builder-and-council recurring contracts) instead of chasing every 'asbestos removal' keyword. Briefs the other agents so the pre-purchase inspection hub, the conveyancer outreach, the council social-housing tender pages and the LinkedIn Class A commercial posts all push toward the recurring contracts that fill the diary every quarter.
Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new LGA pre-purchase inspection page a five-minute job. Ships separate hubs for Class B non-friable residential (with the pre-purchase inspection page front-and-centre), Class A friable commercial and industrial (with the negative-pressure enclosure capability page), and builder-and-council recurring contracts, with the SafeWork licence numbers and $20m PL with asbestos endorsement above the fold on every page, to your live site in two taps.
Goes through your live site for the things that actually move asbestos rankings: 'pre-purchase asbestos inspection [suburb]', 'asbestos removal cost [suburb]', 'Class A asbestos removal [LGA]' targeted by hub, the SafeWork licence numbers and AIA membership pulled into the trust strip on every page, AS 4361.2 management-standard statements on the residential hub, AS 2601 demolition-standard statements on the commercial hub, and a Google Business Profile primary category corrected to 'Asbestos Testing Service'. Auto-applies the low-risk fixes.
Launches separate Google Ads campaigns per customer with proper negative keywords: a Class B residential pre-purchase inspection ad set on 'pre-purchase asbestos inspection [suburb]' tuned for the 7-day conveyancing window, a Class B residential removal ad set on 'asbestos removal cost [suburb]' for the post-discovery homeowner, and a Class A commercial ad set on 'Class A asbestos removal [LGA]' aimed at PMs. Negative-keyword list excludes 'jobs', 'training', 'course', 'tradie' so you stop paying for clicks from people looking to do the work themselves.
Turns every removal day into a post in your real accounts: a Class B fibro eaves strip with the clearance-certificate handover, a Class A negative-pressure enclosure setup on a commercial site, a council social-housing eaves removal with the EPA waste-tracking certificate. Builds the trust signal that says 'licensed and AIA-member' for the homeowner who is anxious and the PM who needs the AS 2601 compliance statement. You upload one photo per job, the agent drafts the caption in your voice with the licence-class and clearance-certificate detail, you approve.
Drafts the long-form pieces homeowners, conveyancers and PMs Google before they ring a removalist: 'how much does asbestos removal cost in [city]', 'pre-purchase building inspection found asbestos what next', 'Class A vs Class B asbestos removal what's the difference', 'AS 4361.2 management plan explained for property managers'. Two drafts a month, in your voice, that pull the customer to your site at the moment they first realise they have an asbestos problem.
Your first 30 days.
- Annual plan tilted toward builder-and-council recurring contracts (quarterly social-housing eaves removal plus knockdown-rebuild discovery subcontracts pay a multiple of one-off pre-purchase inspections) with the pre-purchase inspection lane held as the conveyancing-window pipeline
- Google Business Profile rebuilt with 15-item service list (pre-purchase inspection, Class B non-friable residential removal, Class A friable commercial removal, fibro eaves, kitchen splashback, vinyl tile lift, cement-sheet bathroom strip, air monitoring, clearance certificate, negative-pressure enclosure, EPA waste tracking, more)
- Pre-purchase asbestos inspection pages per LGA indexed across three high-volume residential areas with 48-hour turnaround and indicative cost bands
- Conveyancer outreach drafted by Sam for the ten conveyancing firms in your patch who handle high-volume residential settlements
- Google Ads live with the negative-keyword list properly applied and the SafeWork Class B licence number called out in the ad copy
- Class A friable commercial hub stood up with the negative-pressure enclosure capability page and AS 2601 compliance statement for PM-targeted campaigns
- Council social-housing tender page stood up per LGA with the quarterly eaves-removal turnaround and EPA waste-tracking template
- Removal-day photo caption library running twice a week with clearance-certificate handover and air-monitoring detail
- 'How much does asbestos removal cost' and 'Class A vs Class B asbestos removal' explainers drafted for approval
An asbestos removalist who holds both Class A and Class B SafeWork licences, carries $20m PL with the asbestos-specific endorsement, is AIA-member, runs AS 4361.2-compliant residential and AS 2601-compliant commercial jobs, and turns the conveyancing-window pre-purchase inspection around in 48 hours is already better than the bloke with a tipper and no SafeWork ticket. The work is making sure the anxious homeowner with a building report on the kitchen table at 9pm sees the licence number, the 48-hour promise, and the AIA membership above the fold before they ring two other removalists, and the council social-housing officer adds you to the quarterly preferred-supplier list. That's the separate Class B residential hub per LGA, the conveyancer relationship pipeline, the LinkedIn Class A commercial cadence aimed at PMs, and the builder knockdown-rebuild subcontract spec page that lands in the volume-builder inbox.
Agencies are too dear to split the Class A commercial ad set from the Class B residential one for $3.5k a month. Tools are cheap but the SafeWork licence number never gets pulled into the trust strip and the conveyancer never gets the relationship intro. In-House is the third option: for $299 a month the agents ship the pre-purchase inspection hub, launch the ads with the proper negative-keyword list, post the removal-day photos with the clearance-certificate detail, and keep the SafeWork licence and asbestos-endorsement PL certificate current on every page. You stay the operator of the marketing, the agents do the labour, your only job is the morning approval queue between PPE on and PPE off. Stop losing the conveyancing-window inspection to an unlicensed cowboy with no AS 4361.2 management plan.