Three options. Only one actually works for your business.
The customer is handing you their only shower for three weeks. Earn the trust before they ring.
Bathroom renovation is the highest-stakes residential reno that isn't a kitchen. The homeowner is letting you rip out the only shower in the house, gut the floor down to the slab, redo the waterproofing membrane, replumb the fixtures, retile the lot, and put it back together in three to four weeks. They will be at a parent's place or in an Airbnb for the duration. If the waterproofing fails six months later, their downstairs ceiling falls in. The trust bar is brutal, and most bathroom-renovator websites do nothing to clear it. They show stock photos, don't mention AS3740, don't show the membrane going down, don't list the Reece or Tradelink trade account, don't show the tiler's mitred edges. So the homeowner defaults to the cheapest quote, the cheapest quote skips the waterproofing certificate, and your real work loses to a one-page Hipages bid every time. Add in the fact that the customer doesn't know whether they want a full bathroom reno, an ensuite, or just a powder-room refresh, and every quote conversation starts from scratch.
Good bathroom-renovator marketing is three things kept separate, not blended. A bathroom-renovation hub with one suburb page per area you work (Inner West, Eastern Suburbs, Northern Beaches, Lower North Shore, whichever pays the bills), each one with eight photos of finished bathrooms in that suburb split between full renos, ensuites and powder rooms, a price-from band per scope, and a '3 to 4 week build duration, AS3740 waterproofing certificate to the client at handover' trust line. A trade-supplier page that names your Reece or Tradelink account, the freestanding-bath brands you stock (Reece Posh, Caroma, Victoria + Albert), the frameless-shower-screen fabricator you work with, and the tile-shop relationships that get the customer's selection moving in week one. And a finished-bathroom social grid that shows the membrane, the niche shelf, the underfloor heating and the mitred edges, because those are the trust signals that win the homeowner who's about to hand you the keys for a month. Get this right and the rained-out day isn't a quiet day, it's a reshuffle, and the diary fills ten weeks deep.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the scope and price band you actually want (full bathroom renos at $35k-plus, ensuites at $25k-$32k, or powder-room refreshes at $15k-$22k for quicker turnover) instead of chasing every bathroom keyword. Briefs the other agents so the suburb pages, the AS3740-trust ads, the freestanding-bath social grid and the Reece-rep outreach all push toward the work you want, not the budget-fit commodity market.
Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new suburb bathroom-renovation page a five-minute job. Ships separate hub pages for each scope (full reno, ensuite, powder room, accessibility), each with a real portfolio gallery from your phone, a price-from band per scope, a '3 to 4 week build duration' timeline, and a quote form that asks for the right existing-bathroom photos, to your live site in two taps.
Goes through your live site for the things that actually move bathroom-renovator rankings: suburb keywords on the renovation hub, separate keyword targeting per scope so the ensuite page doesn't cannibalise the full-bathroom one, AS3740 waterproofing called out in copy and schema as a trust signal, Reece and Tradelink trade-account mentions for the brand-led searches, NSW Fair Trading and MBA Kitchen and Bathroom licence-and-membership markup, and a Google Business Profile that lists every scope and every fixture brand as a separate service. Auto-applies the low-risk fixes.
Launches separate Google Ads campaigns per scope per suburb: full-reno ads with the AS3740 trust line in the headline, ensuite ads with a 'finished in 18 to 22 days' timeline anchor, powder-room ads with a 'one-week refresh from $18k' quick-turn hook. Drops the broad 'bathroom' bid entirely (it's Hipages bait). Switches on Meta for the design-led visual content because Instagram still drives the freestanding-bath, brushed-brass-tapware customer.
Turns every finished bathroom into a post in your real accounts: a freestanding Victoria + Albert bath in Bondi, a frameless shower screen in Mosman, a double vanity in Annandale, a tiled niche shelf with LED strip in Newtown. Builds the proof signal that wins the homeowner who's about to hand you their only shower for three weeks. You upload three photos per finished install (the waterproofing membrane, the finished room, a fixture close-up), the agent drafts the caption in your voice with the timeline, the scope and the trust detail, you approve.
Drafts the long-form pieces homeowners Google during the year-long planning phase: 'how much does a bathroom renovation cost in Sydney 2026', 'AS3740 waterproofing explained for homeowners', 'how long is a bathroom renovation actually out of action', 'freestanding bath vs back-to-wall', 'tiles and grout: what lasts'. Two drafts a month, in your voice, that pull homeowners onto your site months before they post a Hipages job.
Your first 30 days.
- Site imported, hosting bill killed
- Annual plan around your target scope and price band delivered by Sam
- Google Business Profile expanded with licence, MBA Kitchen and Bathroom membership and every fixture brand
- Three bathroom-renovation suburb pages indexed and ranking on the long tail
- Full-reno Google Ads live with the AS3740 trust line driving to the scoped hub
- First fortnight of finished-bathroom captions queued in your voice
- Bathroom-renovator schema with licence-number and AS3740 trust markup shipped
- 'AS3740 waterproofing explained' explainer drafted for the bathroom-reno hub
A bathroom renovator who lays the membrane properly, hands over the AS3740 waterproofing certificate with the keys, and finishes in 22 days instead of seven weeks is already better than the bloke quoting cheap with no certificate. The work is making sure the homeowner three streets away sees the freestanding bath in their suburb before they post a Hipages job. That's the suburb-page library, the scope-by-scope ad set with the AS3740 trust line in the headline, the social grid that posts the waterproofing membrane and the mitred edges, and the trade-supplier relationships that prove you're not the bloke working out of a Camry.
Agencies are too dear to actually ship the scoped suburb pages and the AS3740-led ad set for $3.5k a month. DIY tools are cheap but the waterproofing trust line never makes it onto the home page and the customer defaults to the cheapest Hipages quote. In-House is the third option: for $299 a month the agents ship the bathroom-reno pages, launch the full-reno ads with the AS3740 trust line, post every finished bathroom, and rebuild your Google Business Profile around the scopes you actually want. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing $38k full renos to the bloke with no waterproofing certificate.