For bathroom showrooms

Custom-design, full install, KBDi member. Stop letting Reece and Tradelink take the brief.

In-House is your AI marketing team. It actually wins the ensuite-and-main-bathroom brief: ships a configuration page per freestanding-bath and walk-in-shower and wet-room and powder-room, runs the 'custom bathroom design [suburb]' and 'Phoenix tapware install [city]' Google Ads, posts the showroom-to-handover Reels from the heritage Paddington renovation.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency

$2,500 to $4,000 / mo

Slow. Expensive. Removed from your business.

You get a Reece-lookalike Squarespace theme refresh, a quarterly Google Ads report dominated by 'cheap toilet' keywords, and a contact who has never sat with a KBDi designer through a 10-week Caesarstone vanity-top spec or quoted a $60k ensuite against a Tradelink alternative. Meanwhile Reece outbids you on every 'bathroom renovation [city]' search and the $45k main-bathroom customer who'd give you a three-year referral pipeline walks down the road to a Plumbing Plus showroom.

DIY tools

$120 to $250 / mo + your evenings

Cheap, but it just hands you a dashboard.

Squarespace, Houzz Pro, Klaviyo, Canva, a Meta account you stopped checking after the last designer moved on. Cheap, but you photograph the new Phoenix Vivid Slimline tapware install on Saturday afternoon, write the freestanding-bath guide on Sundays, and never quite ship the KBDi-designer trade-partnership page that would land the architect referrals.

ACTUALLY DOES IT

In-House

$299 / mo flat

Cheap, and it actually does the work.

The AI marketing team writes the captions, ships a configuration page per layout (freestanding-bath, alcove-bath, walk-in-shower, wet-room, 3-piece ensuite, 4-piece main, powder-room) and per tapware (Phoenix, Astra-Walker, Brodware, Sussex, Caroma, Methven, Hansgrohe, Grohe), runs the 'custom bathroom design [suburb]' and 'walk-in shower install [city]' Google Ads, and posts the showroom-to-handover Reels. You design, you install, you approve the week.

Reece owns the broad search. You have the KBDi designer, the wet-room install and the Astra-Walker tapware.

The reality

Independent bathroom showrooms compete on a battlefield owned by names with national wholesale buying power: Reece and Tradelink and Plumbing Plus on the trade-counter and high-street consumer walk-in, Beaumont Tiles and Tile Cloud and Beaumont's on the tile aisle, and Caroma and Methven and Roca and Villeroy and Boch chasing the same mid-tier renovation customer. You can't outspend any of them and you can't undercut Reece on a $400 vanity. What you can do is own the custom-design-and-install brief that needs a KBDi-credentialed designer and a 10-week plumbing-and-tiling install workflow, build a page per configuration (freestanding-bath, alcove-bath, walk-in-shower, wet-room, 3-piece ensuite, 4-piece main bathroom, powder-room, master-bathroom), and dominate the European-tapware-integration brief the volume chains structurally cannot service because their plumber won't carry a Brodware or Sussex or Astra-Walker spec sheet. The independent showrooms that grow treat Reece and Tradelink as background noise and the renovation customer who walks in with a freestanding-bath mood board as a three-year referral pipeline they've already won.

What good looks like

Good bathroom-showroom marketing is three things, in this order: a configuration-and-tapware page library that ranks for the high-intent design searches the volume chains overlook ('walk-in shower install [city]', 'freestanding bath [suburb]', 'wet-room renovation [city]', 'Phoenix tapware install [suburb]', 'Astra-Walker bathroom [city]'), each with the current showroom display, the KBDi-designer-led process explained, the price band published (basic $15k-to-$30k, mid $30k-to-$80k, luxury $80k-to-$200k, heritage $200k-to-$500k+) and a 'book a designer consultation' enquiry form; a trade-partnership applications page for architects, building designers and KBDi peers with the referral programme, the trade-discount tiers and a 'specify with us' form; and a Google Ads campaign on 'custom bathroom design [suburb]', '[configuration] install [city]', '[tapware brand] [suburb]' that skips the broad 'bathroom renovation' bids Reece and Beaumont Tiles will outbid you on. Add a KBDi membership badge, an AIB or MBA badge, a Cabinet Maker's Association of Australia (CMA) plus a WaterMark scheme and AS 3500 plumbing compliance line and you've built a moat the volume chains structurally cannot replicate.

Reece, Tradelink and Beaumont Tiles own the broad search

The chains have national wholesale buying power, locked map-pack spots and a trade-counter footprint that drops your tapware SKU by $300 in an afternoon. You can't beat them on a $400 vanity. You can beat them on the wet-room install brief and the Astra-Walker and Brodware tapware their plumber can't carry.

Freestanding-bath, walk-in-shower, wet-room: your configuration mastery is your moat

Freestanding-bath, alcove-bath, walk-in-shower, wet-room, 3-piece ensuite, 4-piece main bathroom, powder-room, master-bathroom: every configuration on your showroom floor and in your portfolio is a search the volume chains never appear for. None of those names are anywhere on your home page, your nav or surfaced cleanly on your Google Business Profile.

Architect and KBDi referrals carry the high-margin pipeline

The $30k-to-$200k custom bathroom install (vanity, tapware, freestanding bath, walk-in shower, full wet-room) is your highest-margin work. It comes from architects, building designers and KBDi peers you've quietly built a referral pipeline with. None of that pipeline lives anywhere on your website, so the next architect with a Paddington terrace ensuite never finds you.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a bathroom showroom sees in the first weeks, in the actual format it lands in.

Web Agent

Live · yourbusiness.com.au/wet-room-renovation-paddington

yourbusiness.com.au/wet-room-renovation-paddington

New configuration-and-suburb landing page: 'Wet-room renovation, Paddington showroom, KBDi designer-led' H1, the current wet-room floor display (linear drain, frameless glass, large-format porcelain, Brodware tapware), the 10-week sketch-to-install workflow, the $45k-to-$80k mid-tier price band, a 'book a designer consultation' enquiry form, six photos from a completed Paddington wet-room renovation, AS 3500 plumbing compliance and WaterMark scheme noted, and schema marking the page as a bathroom-design service. Indexed in 48 hours, ranking page 1 for 'wet-room renovation Paddington' inside a fortnight.

One page per configuration, one per tapware brand

Advertising Agent

Live · Google Ads · custom-design and tapware-brand targeting

Ad · yourbusiness.com.au

Wet-Room Renovation · Paddington · KBDi Designer

10-week sketch to install, linear drain and frameless glass, Brodware and Astra-Walker tapware, large-format porcelain tile, AS 3500 plumbing compliance. Skip the Reece trade-counter quote queue, book a designer consultation.

Skips the broad 'bathroom renovation' bids Reece and Beaumont Tiles will outbid you on

SEO Agent

Auto-applied · approval rules

Google Business Profile rebuilt around configurations and tapware

 Services list expanded from 5 to 28 (freestanding-bath install, walk-in-shower install, wet-room renovation, 3-piece ensuite, 4-piece main bathroom, powder-room, master-bathroom, Phoenix tapware, Astra-Walker, Brodware, Sussex, Caroma, Methven, Roca, Hansgrohe, Grohe, Kohler, Caesarstone vanity-top, Silestone, large-format porcelain, KBDi designer-led, Council DA workflow, AS 3500 plumbing, WaterMark scheme, AS 1428 disability access, +3 more), 'by appointment' attribute added, primary category corrected from 'Bathroom Supply Store' to 'Bathroom Remodeler', KBDi, AIB, MBA and Cabinet Maker's Association membership posted to the profile. 

Live in your profile within the hour

Your direct line

Email Sam from the handover. The architect pipeline starts compounding.

Sam is your AI Account Lead. Email Sam a Reel from a handover, a new tapware brand you've signed, an architect trade visit, a heritage DA you've cleared. Sam briefs the agents, drafts land in your inbox, two taps to approve, the team ships it.

A Reel from a bathroom handover A new configuration or tapware brand to push An architect or building-designer trade visit to feature A heritage DA or Body Corporate approval cleared to post A bad review you need a hand replying to

Mail

From you@yourbusiness.com.au · To sam.walker@use-ih.com

Just handed over: heritage Paddington wet-room, 11 weeks sketch to install

Hey Sam, just handed over a wet-room renovation in a heritage Paddington terrace, 11 weeks from first sketch to install, linear drain into the polished concrete floor, Brodware Yokato in brushed brass, a freestanding Apaiser stone bath, frameless glass screen, restored heritage window in the bulkhead. Council DA cleared at week five. Footage attached. Want to push this hard, the architect who briefed us has two more terraces in the pipeline.

Sam Walker · Account Lead

sam.walker@use-ih.com

Replied

On it. Web Agent will refresh the wet-room configuration page tonight with the Paddington handover at the top, the 11-week process documented and the Brodware Yokato and Apaiser callouts highlighted. Advertising Agent will lift the bid weighting on 'wet-room renovation Paddington' and queue the architect's name on the case-study list (with permission). SEO Agent will post the handover to the Google Business Profile with the Council DA workflow surfaced. Social Media Agent will draft a handover Reel for Saturday and a 'inside the 11-week DA process' carousel for Tuesday. Content Agent will start a 'specifying a heritage-terrace wet-room' explainer for the architect pipeline. Drafts in your inbox by 9am.

Preview the wet-room page refresh

$299 / mo

Flat. No tiers, no markup.

9 min

From sign-up to live marketing.

60+

Pieces of content a month.

Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the custom-design-and-install brief that's the high-margin work and the architect-and-KBDi referral pipeline that carries the three-year repeat business. Briefs the other agents so the configuration pages, the trade-partnership programme, the Google Ads and the handover Reels all push toward the renovation customer walking in with a freestanding-bath mood board, not the one chasing a Reece trade-counter quote.

Answers: architect and kbdi referrals carry the high-margin pipeline

Web Agent

Imports your existing Squarespace, WordPress or Houzz Pro site so you stop paying for the agency hosting on top of the CMS plan, and makes shipping a new configuration or tapware page a five-minute job. Builds a page per configuration (freestanding-bath, alcove-bath, corner-bath, walk-in-shower, wet-room, 3-piece ensuite, 4-piece main, powder-room, master-bathroom), a page per tapware brand (Phoenix, Astra-Walker, Brodware, Sussex, Caroma, Methven), an architect-and-KBDi trade-partnership applications page, a designer consultation booking page, and an AS 3500 plumbing and WaterMark compliance page, to your live site in two taps.

Answers: freestanding-bath, walk-in-shower, wet-room: your configuration mastery is your moat

SEO Agent

Goes through your live site for the things that actually move local bathroom-showroom rankings: '[configuration] install [city]' on the configuration page H1s, bathroom-remodeler and KBDi-member schema, weekly completed-project posts on the Google Business Profile, primary category corrected from 'Bathroom Supply Store' to 'Bathroom Remodeler', KBDi, AIB, MBA and Cabinet Maker's Association membership surfaced. Auto-applies the low-risk fixes; flags anything bigger. Refreshes the GBP after every handover so the chains never outrank you for being silent.

Answers: reece, tradelink and beaumont tiles own the broad search

Advertising Agent

Launches Google Ads on the high-margin queries the volume chains overlook ('walk-in shower install [city]', 'freestanding bath [suburb]', 'wet-room renovation [city]', 'Phoenix tapware install [suburb]', 'Brodware bathroom [city]') and skips the broad 'bathroom renovation' bids Reece and Beaumont Tiles will outbid you on. Runs a Houzz Pro placement, a LinkedIn campaign targeting architects and building designers in your postcode and a Meta retargeting layer on the handover Reels. Pauses spend when the install pipeline blows past 10 weeks.

Answers: reece, tradelink and beaumont tiles own the broad search

Social Media Agent

Turns every Saturday handover, every Tuesday architect trade visit, every Friday tapware install into a Reel in your real accounts: a heritage Paddington wet-room handover, a Surry Hills walk-in shower install, a Tuesday architect-and-KBDi trade morning. Builds the design-craft trust signal Reece's stock photography never will. You film 30 seconds at the handover, the agent drafts the caption in your voice, you approve.

Answers: architect and kbdi referrals carry the high-margin pipeline

Content Agent

Drafts the long-form pieces renovation customers Google before they brief a designer: 'how much does a wet-room renovation cost in Sydney in 2026', 'Phoenix vs Astra-Walker vs Brodware tapware for a luxury main bathroom', 'freestanding bath vs alcove bath in a 9 square metre footprint', 'specifying a Body Corporate-approved bathroom: the KBDi checklist'. Two drafts a month, in your voice, that pull in the careful renovator months before they brief an architect.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

Showroom site imported off Squarespace, WordPress or Houzz Pro, hosting and CMS bills retired by Friday.
Configuration pages for your three most-requested layouts (wet-room, walk-in shower, freestanding bath) drafted and indexed by day 7.
Google Ads ready to launch on '[configuration] install [city]' and '[tapware brand] [city]' by day 10.
Architect and KBDi trade-partnership applications page live on the site by day 5 with the referral discount tiers.
Designer consultation booking page live by day 6 with the 10-week sketch-to-install process explained.
Google Business Profile recategorised from 'Bathroom Supply Store' to 'Bathroom Remodeler' with KBDi, AIB, MBA and CMA membership posted by day 4.
AS 3500 plumbing compliance and WaterMark scheme noted on every configuration page so the spec-aware renovation customer stops dropping you at the screening question.
First fortnight of handover and trade-visit Reels queued from the showroom footage your install team films on site.

See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

Site imported, agency hosting and CMS bills killed (Houzz Pro profile kept intact)
Annual plan around the custom-design-and-install brief and the architect-and-KBDi referral pipeline delivered by Sam
Google Business Profile recategorised as Bathroom Remodeler, KBDi, AIB, MBA and CMA membership posted
Three configuration pages indexed (wet-room, walk-in shower, freestanding bath)
Google Ads live on '[configuration] install [city]' and '[tapware brand] [city]'
Architect and KBDi trade-partnership applications page deployed with the referral discount tiers
Designer consultation booking page live with the 10-week sketch-to-install process
Bathroom-remodeler and KBDi-member schema shipped
AS 3500 plumbing and WaterMark scheme noted on every configuration page
'Phoenix vs Astra-Walker vs Brodware tapware for a luxury main bathroom' explainer drafted

The bottom line

Independent bathroom showrooms don't lose to Reece, Tradelink or Beaumont Tiles on design or craft. They lose because the renovation customer Googles 'bathroom renovation [city]' first, sees the volume chain at the top, and never finds out the KBDi-credentialed showroom with the Brodware and Astra-Walker tapware and the 10-week sketch-to-install process is in their suburb. The fix is not a louder showroom; it's a configuration-page library, an architect-and-KBDi trade-partnership programme, a weekly handover Reel cadence, and a designer consultation booking page that turns the $5k vanity enquiry into a $60k wet-room renovation the volume chains will never see.

Agencies are too dear to actually run the configuration pages, the trade-partnership applications and the handover Reels for $3.5k a month. Tools are cheap but the heritage Paddington handover footage stays on the install team's camera roll. In-House is the third option: for $299 a month the agents ship the pages, launch the custom-design ads, post the handover Reels, and keep your Google Business Profile beating Reece in your postcode. You stay in the driver's seat, two taps to approve, minutes a day. Stop letting Tradelink take the renovation customer who'd rather have a Brodware tapware suite and a wet-room install by a KBDi designer.

See everything In-House does

No charge for 7 days Cancel in two taps Live in 9 minutes

Frequently asked.

Can an independent really outrank Reece, Tradelink and Beaumont Tiles?

On the broad 'bathroom renovation' or 'tile' search, no, those chains have years of map-pack authority and seven-figure ad budgets. On '[configuration] install [suburb]' (wet-room, walk-in shower, freestanding bath), yes, and almost always inside a few months. On the custom-design long tail ('Brodware Yokato install [city]', 'wet-room linear drain [suburb]') the volume chains barely compete because their plumber won't carry the European tapware spec. Twenty configuration pages plus a complete Google Business Profile beats a generic chain landing page on the long tail, every time.

We work with architects, building designers and KBDi peers. Can the team push the trade programme?

Yes, that's exactly what the workflow is built for. The Web Agent ships a dedicated trade-partnership applications page with the referral discount tiers, the spec-with-us flow and the architect case studies. The Advertising Agent runs a Houzz Pro placement and a LinkedIn campaign targeting architects and building designers in your postcode plus an AIB and MBA member-directory cross-link. The Social Media Agent drafts trade-morning Reels with the architect's permission. Sam handles the trade-application replies and the project briefs come straight to your inbox.

We work with heritage properties and apartments that need DA and Body Corporate approval. Can the team show that workflow?

Yes. The Web Agent ships a dedicated Council DA and Body Corporate workflow page with the typical 5-to-7-week approval timeline, the Section 4.55 modification options for heritage terraces, the Body Corporate approval pack for strata apartments, the COI and Workcover paperwork, AS 1428 disability-access compliance, and a 'we manage the approvals' callout. The Content Agent drafts an 'inside the DA process for a Body Corporate-approved bathroom' explainer that pulls the spec-aware customer in. Most showrooms hide this on a FAQ; surfacing it on a dedicated page is a quiet trust signal.

Will the handover Reels sound like AI? My architects can spot a script a mile off.

They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. Your install team films 30 seconds at the handover (the configuration, the tapware, the room, the client moment), the agent drafts the caption from what's in the footage, you approve in two taps. If a draft feels too sales-y for an architect audience, you correct it once and the voice updates for next time.

We have a long install pipeline. How do we avoid the ads blowing the lead time past 10 weeks?

The Advertising Agent monitors your install pipeline and pauses spend on the high-volume queries when the next-available install slot blows past 10 weeks. Spend rotates to the trade-partnership and architect-referral queries so the high-margin pipeline keeps compounding without the consultation diary getting overwhelmed. Sam will email you the day the spend pauses with a 'we're at 10 weeks, ad rotation engaged' note so you stay in control.

Can I cancel if it isn't working?

Two taps, any time, no exit fees and no notice period. You keep your imported site, your configuration pages, the architect-and-KBDi trade-partnership applications form, the Council DA workflow page, the Google Business Profile work and the social grid. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.