Three options. Only one actually works for your business.
Three battery brands, four state rebates, and door-knockers everywhere
Battery storage in Australia is a pivotal market right now. Feed-in tariffs across most retailers have collapsed from the old 12-27c era to 4-7c, which means the payback equation for adding a battery to an existing solar system has flipped from 'too slow, wait' to 'do it now', and millions of post-2018 solar households are working that out at the same time. The customer has read about Tesla Powerwall 3, Enphase IQ, sonnenBatterie, LG Chem RESU, BYD Battery-Box and Sungrow on Whirlpool, Solar Quotes and Reddit before they ring anyone. They want to know per-kWh pricing, cycle warranty, depth-of-discharge, blackout-backup capability, VPP enrolment options with AGL or Tesla Energy Plan or sonnenFlat, and what the state battery rebate in SA, VIC, ACT or NSW actually delivers this quarter. Then there's the commercial side: a 60kWh+ battery for a manufacturing site with Time-of-Use tariff optimisation, an off-grid system on a rural property combining battery and back-up generator, and a large-commercial 80-300kWh project with Demand-Tariff management. Door-knockers are pushing no-name batteries with one-year warranties and disappearing six months later. The CEC Approved Installer with AS 5139 compliance and a proper Powerwall certification gets confused with the cowboy in the customer's mind unless the website does the work.
Good battery-storage-installer marketing is a per-brand specialty page set plus a state-rebate calculator plus a VPP-enrolment funnel. The per-brand layer needs dedicated 'Tesla Powerwall installer [city]', 'Enphase IQ battery installer [city]', 'sonnenBatterie installer [city]', 'LG Chem RESU installer [city]', 'BYD Battery-Box installer [city]', 'Sungrow battery installer [city]' pages, because the customer who has decided on Powerwall searches for a Powerwall installer, not a generic battery one. Each page needs per-kWh pricing ($8K-$15K single-Powerwall, $16K-$30K dual, $30K-$80K commercial), the CEC Approved Installer plus AS 5139 plus AS 4777 compliance badge, cycle-warranty terms named, and the back-up versus grid-export use case spelled out. The state-rebate calculator updates per quarter and shows the SA, VIC, ACT and NSW battery-rebate figures plus STC handling. The VPP-enrolment funnel needs a dedicated page per VPP program (AGL Virtual Power Plant, Tesla Energy Plan, sonnenFlat, EnergyAustralia VPP) explaining trail revenue versus capital subsidy versus Time-of-Use optimisation. Add a commercial 60-300kWh proposal template with Demand-Tariff management spelled out and you own the post-2018-solar-retrofit market for the next decade.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the per-brand mix and the three customer types: residential single-and-dual-Powerwall volume targets per suburb and per major brand, commercial 30-80kWh pipeline, large-commercial 80-300kWh and off-grid named accounts. Briefs the other agents so the per-brand pages, the state-rebate calculator, the VPP-enrolment funnel, and the commissioning social cadence all push toward the right customer rather than fighting for a generic 'home battery' slot.
Imports your existing site so you stop paying for hosting plus a CMS subscription. Ships a dedicated page per battery brand you install (Tesla Powerwall, Enphase IQ, sonnenBatterie, LG Chem RESU, BYD Battery-Box, Sungrow, Goodwe, AlphaESS), a per-VPP-program page (AGL Virtual Power Plant, Tesla Energy Plan, sonnenFlat, EnergyAustralia VPP), a state-battery-rebate calculator for SA, VIC, ACT and NSW, a commercial 30-300kWh proposal page, and an off-grid combined-battery-and-generator page. Two taps to push live.
Goes through your live site for what actually moves rankings in a research-driven category: per-brand H1s ('Tesla Powerwall installer [city]' beats 'home battery installer [city]'), the CEC Approved Installer and AS 5139 compliance badge in the header, schema for solar-energy-equipment-supplier (not generic electrician), internal links from per-brand pages into the VPP-enrolment pages so the brand authority compounds into the recurring-revenue funnel, and a Google Business Profile rebuilt with every battery brand, VPP program and tier attribute ticked. Auto-applies the low-risk fixes.
Runs three parallel Google Ads campaigns. Campaign one is per-brand on 'Tesla Powerwall installer [city]', 'sonnenBatterie installer [city]', 'BYD battery installer [city]' (high intent, lower CPC than the broad 'home battery installer'). Campaign two is rebate-driven on 'SA battery rebate', 'VIC home battery rebate', 'NSW battery scheme'. Campaign three is commercial on 'commercial battery storage [city]' and '60kWh battery for business'. Drops broad 'battery' bids. Uses Meta for the commissioning before-and-after content that sells visually.
Turns every commissioning into a post: a dual-Powerwall 3 retrofit on a 2019 Fronius system, an Enphase IQ install with a microinverter array, a sonnenBatterie back-up commissioning, a commercial 60kWh on a manufacturing site with Time-of-Use savings quantified, an off-grid system on a rural property. Builds the per-brand specialty trust signal that wins the customer who has already decided on a brand. You upload one photo per commissioning, the agent drafts the caption in your voice, you approve.
Drafts the long-form pieces the research-driven battery buyer Googles before they book: 'Tesla Powerwall 3 vs sonnenBatterie vs BYD Battery-Box 2026', 'is it worth adding a battery to my 2019 solar system', 'AGL VPP vs Tesla Energy Plan vs sonnenFlat which is better', 'SA battery rebate 2026 explained', 'VIC home battery rebate plus STC how the maths actually works', 'back-up battery vs grid-export which do I actually need'. Two drafts a month that catch the homeowner in the post-feed-in-tariff-drop research window.
Your first 30 days.
- CEC Approved Installer and AS 5139 compliance badges surfaced in the page header
- Per-brand specialty pages live for Tesla Powerwall, Enphase IQ, sonnenBatterie, BYD and LG Chem RESU
- State-battery-rebate calculator embedded for SA, VIC, ACT and NSW with quarterly update wiring
- VPP-enrolment funnel pages live for AGL Virtual Power Plant, Tesla Energy Plan, sonnenFlat and EnergyAustralia VPP
- Commercial 30-300kWh proposal template published with Demand-Tariff and Time-of-Use blocks
- Off-grid combined-battery-and-generator page published with case studies from rural installs
- Google Business Profile corrected to Solar Energy Equipment Supplier with CEC Approved Installer and AS 5139 attributes set
- First fortnight of dual-Powerwall and Enphase IQ commissioning captions queued from photos you sent Sam
Battery storage is the once-a-decade window. The feed-in tariff collapse from 21c to 5c just flipped the payback equation for millions of post-2018 solar households, the state rebates in SA, VIC, ACT and NSW are stacking against STCs, and the customer has decided on Tesla Powerwall or sonnen or BYD before they ring anyone. The installer who wins the next three years is the one with per-brand specialty pages, a current state-rebate calculator, a VPP-enrolment funnel that turns installs into trail revenue, and the CEC Approved plus AS 5139 credentials visible above the fold so the door-knocker with a no-name battery loses by default.
Agencies are too dear to actually run six per-brand pages, four state-rebate calculators and a VPP funnel for $3.5k a month. Tools are cheap but you tune the bids at 9pm and the VPP-enrolment page stays a draft. In-House is the third option: for $299 a month the agents ship the per-brand pages, the state-rebate calculator, the VPP funnel, the commercial proposals and the commissioning social posts. You stay in the driver's seat, two taps to approve, minutes a day. Stop letting door-knockers and no-name batteries take the post-feed-in-tariff-drop market.