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For boat detailers

Sell the gel-coat cut and anti-fouling. Not just the $400 wash.

In-House is your AI marketing team. It actually indexes the Gtechniq Marine and Cquartz ceramic-coating tier pages that win the luxury-yacht owner, runs Sydney boat show and Sanctuary Cove peak-week ads in your service area, and ships an anti-fouling page with Hempel, International Paint and Jotun product specialty so the cruiser owner stops calling the marina chandler instead.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a website, a logo refresh, and a quarterly social calendar full of generic 'protect your boat' posts. The account manager has never held a Rupes polisher under a flybridge. Meanwhile the booking sheet is full of $400 wash-and-vacs because nobody is writing the page that would sell the $4,500 cut-and-polish on a 45ft cruiser.
DIY tools
$80 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Google Ads, an Instagram you post to between jobs, the IDA International Detailing Association membership card on the wall. Cheap, but you edit the reels at 11pm after a 12-hour Saturday at the marina and the Hempel anti-fouling page never gets written because the spray gun is still in the cleaning rinse.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships a service-tier page for every package (wash, cut-and-polish, ceramic coating, anti-fouling, interior and canvas), launches Google Ads timed around the boat shows, and posts the finished-gelcoat reels from your phone. You upload one finished-hull photo per job, approve the week, get back to the polisher.

The $400 wash is a Saturday job. The cut-and-polish, ceramic and anti-fouling pay the lease.

The reality

Boat detailing is two businesses dressed up as one. The first is the weekend-warrior wash: $400 to $1,200 for the runabout-and-cabin-cruiser fleet, customer rings every six months when guests are coming, you spend a Saturday at the marina pier with a hose. The second is the premium tier: cut-and-polish on gel-coat that hasn't been compounded in three years, ceramic coating (Gtechniq Marine, Cquartz, Aurora Marine) on a $300k flybridge, annual anti-fouling with Hempel or International Paint on the slipway, interior restoration (canvas, isinglass, headliner, teak), and full-detail on a luxury yacht before a Sydney Boat Show or a Sanctuary Cove charter season. That tier prices in the four-and-five figures, locks in repeat work, and is where every detailer who actually owns a rotary polisher and a moisture meter wants the diary to move. The structural problem is the website. Most boat-detailer sites read like a Gumtree ad: a price list, a phone number, a couple of hull-shot photos. Nothing on Hempel vs International vs Jotun anti-fouling, nothing on the cut-and-polish stages, nothing on the gel-coat compound process. So the luxury-yacht owner who would happily spend $8,000 on the spring full-detail-and-anti-foul books a $1,000 wash from the cheapest bloke on Google, and the detailer stays stuck at the pier with the hose.

What good looks like

Good boat-detailer marketing is three things, in this order: a service-tier page library that walks the owner up the ladder, basic wash, full clean-and-wash, cut-and-polish (1-stage, 2-stage, 3-stage paint correction equivalent on gel-coat), ceramic coating (with the Gtechniq Marine, Cquartz, Aurora Marine distinction), anti-fouling (Hempel, International Paint, Jotun, Altex), interior and canvas restoration, each with its own price band, its own finished-hull gallery, and its own 'when this is right for you' write-up; a Google Ads calendar that lifts hard around the boat-show weeks (Sydney early August, Sanctuary Cove late May, Melbourne late October) and the pre-Christmas peak (early November); and a relentless finished-gelcoat social feed that demonstrates the cut, the polish, the ceramic cure and the slipway anti-fouling workflow. The pier-and-hose crowd can't fake the process, the studio that shows it wins the premium tier.

The cut-and-polish customer can't find the page
Owners searching 'gelcoat polish [suburb]' or 'boat ceramic coating [suburb]' have $3,000 to $15,000 of intent. Without dedicated service-tier pages explaining the cut-and-polish stages and the Gtechniq Marine application, you lose them to the studio that does.
Annual anti-fouling is recurring revenue you give to the chandler
Hempel, International Paint, Jotun, Altex. An annual $5,000 to $15,000 anti-fouling cycle on every customer is the difference between a feast-or-famine summer and a year-round book. Most detailers offer it on request and never pitch it on the site, the ads, or the social.
Sydney + Sanctuary Cove + Melbourne peak is two months away
Owners book the pre-show detail eight weeks out. If the calendar isn't loaded by mid-June (Sydney) or mid-March (Sanctuary Cove), the premium-tier window closes and you spend the next four months on $400 washes.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a boat detailing business sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourboatdetailing.com.au/cut-and-polish/pittwater
yourboatdetailing.com.au/cut-and-polish/pittwater

New premium-tier suburb page: 'Cut-and-polish in Pittwater, applied by an IDA-accredited marine detailer' headline, the 3-stage gel-coat compound process explained step-by-step (heavy compound with 3M Marine, intermediate with Star Brite, finishing with Meguiar's Marine), a price band from $1,500 (single-stage on a 28ft cruiser) to $8,500 (3-stage on a 50ft flybridge), eight finished-hull photos from recent Pittwater jobs, the rotary vs hand-buff section, and a 'gel-coat oxidation vs scratches' FAQ. Indexed in 48 hours, ranking page 1 for 'gelcoat polish pittwater' inside three weeks.

One page per service tier, one per priority cruising area
Advertising Agent
Live · Google Ads · Sydney Boat Show pre-peak campaign
Ad · yourbusiness.com.au
Pittwater Cut-and-Polish · Pre-Sydney-Show Detail

3-stage gel-coat cut-and-polish before the Sydney Boat Show. IDA-accredited, Marine Industry Association member, 3M Marine and Meguiar's Marine systems. From $1,500 single-stage. Book the slipway 8 weeks before show. Click to call.

Bid weighting lifted 80% in the 8 weeks before each boat show
Social Media Agent
Scheduled · Sat 7:00pm · Instagram + Facebook (reel)
Your photo
Reel: Gtechniq Marine cure on the 48ft Riviera

"48ft Riviera delivered yesterday with three years of gel-coat oxidation and a hull that looked grey under the saltline. Two days on the slipway, full clay-bar decontamination, 3-stage cut-and-polish (3M Marine heavy compound, Star Brite intermediate, Meguiar's Marine ultimate finish), IPA wipedown, Gtechniq Crystal Serum Marine by hand on every topside panel, cured under the bay overnight. 5-year coating warranty registered, hull you can see your face in. Pittwater-bound this morning." Drafted from the four phone clips you took during the job. You approve, it posts as a 30-second reel.

From the phone clips you take during the job
SEO Agent
Auto-applied · approval rules
Google Business Profile update
Services list expanded from 5 to 24 (cut-and-polish, ceramic coating, anti-fouling (Hempel / International / Jotun), interior detail, teak restoration, canvas and isinglass restoration, gel-coat repair, pre-show detail, +14 more), 'mobile service', 'slipway service' and 'at-mooring service' all ticked, primary category corrected from 'Car Wash' to 'Boat Detailing Service', eight finished-hull photos uploaded, opening hours updated with Saturday late close and boat-show-week extended hours.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around moving the diary upmarket: more cut-and-polish and ceramic coatings on the cruiser-and-game fleet, more annual anti-fouling contracts on the marina-resident fleet, more pre-show full-details before Sydney and Sanctuary Cove, fewer one-off $400 washes that take a Saturday and never come back. Briefs the other agents so the tier pages, the boat-show ads, the finished-hull cadence and the Google Business Profile all pull customers toward the higher-margin work.

Answers: the cut-and-polish customer can't find the page
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription nobody updates, and ships a dedicated service-tier page for every package: basic wash, full clean-and-wash, cut-and-polish (1, 2, 3 stage), ceramic coating (Gtechniq Marine, Cquartz, Aurora Marine), anti-fouling (Hempel, International Paint, Jotun, Altex), interior, teak and canvas restoration. Each with its own price band, finished-hull gallery and 'when this is right for you' write-up.

Answers: the cut-and-polish customer can't find the page
SEO Agent

Goes through your live site for the things that actually move rankings on premium-tier queries: 'gelcoat polish [suburb]' and 'boat ceramic coating [suburb]' optimisation, BoatDetailingService schema (not generic car wash), and a Google Business Profile reconfigured from 'Car Wash' to 'Boat Detailing Service' with every premium service category ticked and the at-mooring / slipway / mobile service attributes added. Auto-applies the low-risk fixes.

Answers: the cut-and-polish customer can't find the page
Advertising Agent

Launches Google Ads on the premium-tier queries that actually convert ('gelcoat polish [suburb]', 'boat ceramic coating [suburb]', 'anti-fouling [suburb]', 'pre-show boat detail [suburb]') and excludes the price-shopper terms ('cheap boat wash', '$50 boat clean') that waste budget. Lifts bids 80% in the 8-week window before Sydney Boat Show (early August), Sanctuary Cove (late May), Melbourne Boat Show (late October) and the pre-Christmas peak. Pauses spend when the slipway is full.

Answers: sydney + sanctuary cove + melbourne peak is two months away
Social Media Agent

Turns every finished job into a reel or carousel post in your real accounts: the 3-stage cut on the Riviera, the Gtechniq Marine cure on the flybridge, the Hempel anti-fouling sprayed on the slipway, the teak deck restoration on a classic Halvorsen, the pre-show detail on a luxury yacht. Builds the credibility signal that converts the owner comparing four detailers. You upload one finished-hull photo or three phone clips, the agent drafts the caption in your voice, you approve.

Answers: annual anti-fouling is recurring revenue you give to the chandler
Content Agent

Drafts the long-form pieces premium-tier owners Google before they book: 'how much does a 3-stage cut-and-polish cost on a 40ft cruiser', 'Gtechniq Marine vs Cquartz vs Aurora Marine ceramic coatings', 'Hempel vs International Paint anti-fouling for Sydney Harbour', 'how often should I anti-foul my boat in Australia'. Two drafts a month, in your voice, that pull in the careful researcher weeks before they commit.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Gtechniq Marine, Cquartz Marine and Aurora Marine ceramic-coating brand pages indexed with the accredited-applicator badge and the coating warranty registered.
  • Anti-fouling page live for Hempel, International Paint, Jotun and Altex with annual-cycle pricing and the typical Sydney Harbour vs Pittwater vs Gold Coast cycle explained.
  • Cut-and-polish 1-stage, 2-stage and 3-stage gel-coat compound explainer published with rotary vs hand-buff and product-system named.
  • Pre-boat-show ad bid-lift calendar wired into Google Ads with 80% lifts for the 8 weeks before Sydney, Sanctuary Cove and Melbourne.
  • Interior, teak and canvas restoration page live with isinglass replacement, headliner clean and Sunbrella-canvas treatment priced.
  • Premium ad targeting live with price-shopper terms (cheap, $50, weekend wash) excluded so the $400 wash search stops burning budget.
  • BoatDetailingService schema deployed with at-mooring / slipway / mobile service attributes and Marine Industry Association membership.
  • First fortnight of finished-hull reels queued from the Riviera cut-and-polish, the Gtechniq Marine cure and the Hempel anti-fouling.
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Your first 30 days.

  • Annual plan tilted upmarket toward cut-and-polish, ceramic coating, anti-fouling contracts and pre-boat-show full-details
  • Google Business Profile flipped to Boat Detailing Service with finished-hull photos, IDA accreditation and at-mooring / slipway / mobile service attributes
  • Gtechniq Marine, Cquartz Marine and Aurora Marine ceramic coating brand pages indexed with the accredited-applicator badge
  • Anti-fouling page live with Hempel, International Paint, Jotun and Altex brand sections and annual-cycle pricing
  • Cut-and-polish 1, 2 and 3-stage gel-coat explainer published with product-system named
  • Pre-boat-show bid-lift calendar live with 80% lifts in the 8 weeks before Sydney, Sanctuary Cove and Melbourne
  • Interior, teak and canvas restoration page live with isinglass, headliner and Sunbrella treatments priced
  • Premium ad targeting live with cheap, $50 and weekend-wash terms excluded
  • BoatDetailingService schema deployed with marina-and-mooring service attributes
  • First fortnight of finished-hull reels queued from the cut-and-polish, ceramic and anti-fouling jobs
The bottom line

A boat detailer who runs $400 washes all year is competing with every weekend-warrior on Gumtree with a bucket and a marina parking pass. A boat detailer who sells the cut-and-polish, the ceramic coating, the annual anti-fouling, and the pre-boat-show full-detail is running a real business with margins that justify a rotary polisher, a moisture meter, and a slipway booking. The only thing standing between you and the premium tier is whether the cruiser-and-game owner can find the cut-and-polish page when they Google it eight weeks before the Sydney Boat Show.

Agencies are too dear to actually run the tier library and the boat-show ad calendar for $3.5k a month. Tools are cheap but you edit the reels at 11pm and the Hempel anti-fouling page never gets written. In-House is the third option: for $299 a month the agents ship the pages, launch the show-week ads, post the finished-hull reels, and keep your Google Business profile beating the pier-and-hose crowd. You stay in the driver's seat, two taps to approve, minutes a day. Stop selling $400 washes to owners who would spend $8,000.

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Frequently asked.

I'm mobile at the customer's marina pen, not slipway-based. Does this still work?
Yes, and the cruising-area page library matters even more for a mobile operator because the customer is searching '[marina] boat detailer' or 'mobile boat polish [suburb]' and the only signal you can send Google is page content tied to the marina or harbour you cover. The SEO Agent reconfigures the Google Business Profile as a service-area business with every marina and bay you cover listed, and the Web Agent ships a page for each. Slipway-based detailers get the same treatment with the slipway as the map-pack anchor.
Will the reel captions sound like AI?
They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You upload one finished-hull photo or three or four short phone clips from during the job (the cut step, the ceramic cure, the slipway anti-fouling spray), the agent drafts a caption from what's in the clips (the make, the model, the product, the steps), you approve in two taps. Voice updates with every correction.
How do I actually sell more annual anti-fouling contracts?
Most detailers offer the anti-foul on request and never pitch it as a yearly cycle. The Web Agent ships a dedicated anti-fouling page that runs alongside every cut-and-polish and ceramic page, the Social Media Agent works it into the cadence (a slipway anti-foul post once a fortnight in the autumn-winter cycle), and the Advertising Agent runs a remarketing campaign back to previous cut-and-polish customers. Done properly, the autumn-winter quiet becomes the busiest anti-foul months of the year.
Will Google Ads work for premium-tier boat detailing?
For premium-tier queries, yes, very well. 'Gelcoat polish [suburb]', 'boat ceramic coating [suburb]', 'anti-fouling [suburb]', 'pre-show boat detail [suburb]' are high-intent and have lower CPCs than the broad 'boat cleaning' queries because the search volume is smaller and the buyers are serious. The Advertising Agent runs one ad group per premium service, excludes the 'cheap boat wash' terms entirely, lifts bids 80% in the 8-week window before each boat show, and pauses spend when the slipway is full.
I'm at the polisher all day. How does the approve-the-week bit work?
Two taps on your phone between jobs, usually while a hull is curing in the bay. You see what the agents drafted (a service-tier page, four finished-hull reels, two ad changes for the show-week lift), tap approve or tweak, done. The whole week's queue takes about ten minutes. Anything urgent (an ad pause, a bad review needing a response) sends a notification.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your service-tier pages, the Google Business Profile work and the social grid. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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