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For bookkeepers

Fill the monthly diary. Stop chasing catch-up jobs in March.

In-House is your AI marketing team. It fills your monthly-recurring book with Xero, MYOB and QuickBooks clients who want a bookkeeper who actually closes the month, instead of leaving you on catch-up jobs in March that fund the next two weeks.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a nice site, a quarterly Google Ads report, and an account manager who has never reconciled a bank feed. Meanwhile the catch-up jobs keep coming in March and the monthly-recurring book stays at six clients while the Xero certified advisor up the road has thirty.
DIY tools
$60 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Google Ads, Mailchimp, a Facebook page you update from your phone. Cheap, but you tune the bids on the couch at 9pm after a day of bank recs and the Xero-vs-MYOB explainer page you've been meaning to write since last winter is still a half-finished Google Doc.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships a service page for monthly recurring, BAS-only, catch-up clean-up, payroll and STP, launches the 'Xero bookkeeper [suburb]' ads, and posts the month-end-close wins. You upload a photo from the office, approve the week between client check-ins.

The catch-up grind eats the year you should be spending on recurring clients

The reality

Bookkeeping is a recurring-revenue business that mostly gets sold as catch-up work. The phones run hot in March when sole traders realise the BAS is overdue and the receipts are in a shoebox, you grind through six-month clean-ups for clients who'll never call again, and the monthly-recurring book that should be the practice's spine stays at fewer clients than you'd like. The structural problem is that prospects Google 'bookkeeper near me' or 'help with my BAS', land on a page that doesn't distinguish between $90-an-hour catch-up work and a $450-a-month managed monthly close, and ring whoever picks up. Meanwhile the Xero certified advisor in the next suburb owns the search results for the recurring work because she has a dedicated 'Xero bookkeeping monthly plans' page, a partner badge on every page, and a Google Business profile that calls out the software stack. You do the same work, you do it better, and she gets the monthly clients.

What good looks like

Good bookkeeping marketing is three things, in this order: a service-page split that separates monthly recurring (the spine of the business), BAS-only quarterly (the lower-touch annuity), catch-up clean-up (the high-margin one-offs), payroll-and-STP (the upsell), and superannuation lodgement (the niche), so each ranks for its own search instead of competing with itself; a software-stack-first positioning that puts your Xero certified advisor, MYOB partner or QuickBooks Online ProAdvisor badge above the fold on every page (this is the single biggest trust signal in bookkeeping search results); and a Google Business profile that calls out the software you specialise in by name, with the suburbs you serve listed and the registered BAS agent number in the description.

Bookkeeper vs accountant lane confusion
Prospects search 'accountant' when they mean bookkeeper, and 'bookkeeper' when they mean tax agent. A site that doesn't sort the lanes loses both audiences to whoever does.
Xero vs MYOB vs QuickBooks tribalism
Clients pick the bookkeeper who matches their software. Without a Xero certified advisor badge, an MYOB partner badge or a QBO ProAdvisor badge front and centre, you lose the click before they read a word.
Catch-up jobs crowd out recurring revenue
March panic-jobs are the visible work, so the practice grows on them. Monthly-recurring clients are quieter to win and they're what actually compounds the practice.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a bookkeeping business sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/xero-bookkeeper-monthly
yourbusiness.com.au/xero-bookkeeper-monthly

New monthly-recurring service page: 'Xero certified advisor doing monthly close-and-BAS plans in inner-west Sydney' H1, the monthly process walked through (bank rec, AP, payroll, BAS lodgement, management report), plans from $450/month, Xero certified advisor badge above the fold, registered BAS agent number in the footer, six logos of common client industries (trades, hospo, allied health). Indexed in 48 hours, ranking page 1 for 'Xero bookkeeper inner west' inside a fortnight.

One page per service line you actually sell
Advertising Agent
Live · Google Ads · monthly recurring focus
Ad · yourbusiness.com.au
Xero Bookkeeper Marrickville · Monthly Plans From $450

Monthly close, bank rec, payroll, BAS lodgement. Xero certified advisor, registered BAS agent, 11 years for SMBs across the inner west. Free 30-minute software-stack review. Book now.

Higher bids on monthly-recurring queries, lower on catch-up
Social Media Agent
Scheduled · Mon 8:30am · Instagram + Facebook
Your photo
Caption from this morning's monthly close

"April close finished for a Surry Hills cafe client this morning, BAS lodged a week ahead of the 28th. The catch this month: a duplicate Stripe payout that had been sitting in the bank feed unreconciled since February. Caught it in the rec, refunded back, $1,140 back in the cafe's pocket. This is the bit a monthly bookkeeper does that the once-a-year catch-up doesn't. If you're running on receipts in a shoebox, book a 30-minute software-stack review." Drafted from the photo you uploaded, client details anonymised. You approve, it posts.

Monthly-close stories, identifying details scrubbed
SEO Agent
Auto-applied · approval rules
Google Business Profile and software badging
Profile primary category corrected from 'Accountant' → 'Bookkeeping Service', services list expanded from 3 → 14 (monthly close, BAS lodgement, payroll processing, STP setup, super lodgement, accounts payable, accounts receivable, catch-up clean-up, +6 more), 'Xero certified advisor' and 'registered BAS agent #25xxxxxx' added to the business description, services attribute updated to call out Xero and MYOB by name.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around growing the monthly-recurring book (which is where the practice's value sits) rather than chasing the next March catch-up panic. Briefs the other agents so the service pages, the Google Ads, the social cadence and the Google Business profile all reinforce the 'Xero certified advisor doing monthly plans' positioning instead of the generic 'bookkeeper' that competes on price.

Answers: catch-up jobs crowd out recurring revenue
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new service-line page a five-minute job. Ships a clean service page for monthly recurring, BAS-only, catch-up clean-up, payroll-and-STP and super lodgement, each with the right software badges above the fold, a plan-from-band, and the registered BAS agent number in the footer, to your live site in two taps.

Answers: bookkeeper vs accountant lane confusion
SEO Agent

Goes through your live site for the things that actually move bookkeeper rankings: software-specific H1s on every page ('Xero bookkeeper [suburb]', 'MYOB partner [suburb]'), bookkeeping-service schema (not generic accountant), BAS agent registration in structured data, and a Google Business Profile that lists the software you specialise in by name. Auto-applies the low-risk fixes.

Answers: bookkeeper vs accountant lane confusion
Advertising Agent

Launches Google Ads on the queries that actually convert ('Xero bookkeeper [suburb]', 'MYOB bookkeeper [suburb]', 'BAS agent [suburb]', 'monthly bookkeeping plans') with higher bids on the monthly-recurring searches and lower bids on catch-up (which converts but doesn't compound). Excludes the 'free Xero help' tyre-kicker queries entirely. Switches Meta off unless you specifically chase trades or hospo verticals.

Answers: xero vs myob vs quickbooks tribalism
Social Media Agent

Turns every monthly close and clean-up win into a post in your real accounts: the duplicate payment you caught, the STP issue you fixed, the eight-month clean-up you sorted in three weeks. Builds the 'monthly bookkeeper who actually closes the books properly' trust signal that wins the next recurring client. You upload one photo per win, the agent drafts the caption in your voice with client details scrubbed, you approve.

Answers: catch-up jobs crowd out recurring revenue
Content Agent

Drafts the long-form pieces that rank for the queries people search before they ring a bookkeeper: 'do I need a bookkeeper or an accountant', 'Xero vs MYOB for a small business in 2026', 'how much should a bookkeeper cost in Australia', 'how to find a Xero certified advisor'. Two drafts a month, in your voice, that pull in the prospect who's researching the lane before they pick a name.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Xero Certified Advisor, MYOB Partner and QuickBooks Online ProAdvisor badges hoisted above the fold inside the first week.
  • Monthly close plus bank-rec recurring-service page split out from generic 'bookkeeping' and indexed by day 7.
  • Catch-up clean-up sprint specialty page shipped with fixed-fee bands and a 'finished in two weeks' promise.
  • Bookkeeper-vs-accountant lane explainer drafted as the cornerstone search asset by day 10.
  • STP single-touch-payroll lodgement page indexed against the WorkflowMax and Reckon retiree wave.
  • BAS-agent registration number called out on every service page and in the Google Business description.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Four recurring-service pages (monthly close, BAS lodgement, STP payroll, catch-up clean-up) indexed and ranking on long-tail bookkeeper queries
  • Annual plan focused on shifting the revenue mix from catch-up grind to monthly-recurring book, delivered by Sam
  • Xero Certified Advisor, MYOB Partner and QuickBooks Online ProAdvisor badges live across homepage, footer and Google Business Profile
  • BAS-agent registration number and TPB compliance signals embedded in every service page
  • Google Ads live on 'Xero bookkeeper [suburb]' with the monthly-recurring landing pages winning the bid lift over generic 'bookkeeper' traffic
  • Bookkeeper-vs-accountant lane explainer published as the cornerstone trust asset
  • Catch-up sprint specialty page wired to a fixed-fee quote calculator
  • AccountingService and Bookkeeper schema deployed sitewide
The bottom line

Bookkeeping clients sort themselves before they ring. The owner who wants a monthly bookkeeper Googles 'Xero bookkeeper [suburb]', the panicked sole trader Googles 'BAS overdue help'. The one with a software badge above the fold and a monthly-plans page gets the recurring client. The one with a generic 'bookkeeping services' homepage gets the catch-up jobs, which pay this month and don't compound.

Agencies are too dear to actually run the service-line pages, the software-specific ads and the monthly-close social cadence for $3.5k a month. Tools are cheap but you tune the bids on the couch at 9pm and the Xero-vs-MYOB explainer never gets written. In-House is the third option: for $299 a month the agents ship the pages, launch the Xero-specific ads, post the monthly-close wins, and keep your Google Business profile beating the next-suburb-over Xero certified advisor. You stay in the driver's seat, two taps to approve, minutes a day. Stop watching the recurring book sit at six clients while the catch-up grind owns your year.

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Frequently asked.

I only specialise in Xero. Can the ads target that?
Yes, and they should. Bookkeeping clients pick by software match. The Advertising Agent runs separate ad groups for 'Xero bookkeeper [suburb]', 'Xero certified advisor [suburb]' and 'Xero monthly plans', with your Xero certified advisor badge in the ad copy. It excludes MYOB and QuickBooks searches entirely so you're not paying for clicks that won't convert. If you later add MYOB or QBO, the agent spins up a new ad group, no broad 'bookkeeper' bidding that wastes spend across mismatched software.
I'm a sole-trader bookkeeper. Can I actually compete with the bigger firms in my area?
Yes, often more easily than you think. The bigger firms run generic 'bookkeeping services' pages with no software-specific positioning and a thin Google Business Profile. A sole-trader Xero certified advisor with a dedicated monthly-plans page, software badges, and twenty reviews mentioning Xero and the suburbs by name wins the long tail. The bigger firms still beat you on the broad 'bookkeeper [city]' search; the long tail is where the monthly-recurring clients live, and they pay better anyway.
Will the social captions actually keep client details confidential?
Yes, by design. The Social Media Agent runs every monthly-close or clean-up post through an anonymisation step before it lands in your approval queue: business name removed, exact dollar amounts rounded or scrubbed, suburb generalised if needed, industry kept (cafe, trades, allied health). You also approve every draft before it ships, so you have the final say on anything that's still recognisable to the client.
I get most of my work through referrals. Why do I need this?
Referrals are great until they're not enough, which usually hits around year four when the original referrers have already sent you everyone they know. The compounding monthly-recurring book is what makes the practice valuable, and it needs marketing that runs continuously, not in bursts. In-House keeps the search pipeline running so when the referral tap slows, the monthly-plan enquiries keep coming.
Catch-up work is profitable for me, can the ads target that too?
Yes, with lower bids and a separate ad group. The Advertising Agent runs 'BAS overdue help', 'catch-up bookkeeping [suburb]' and 'shoebox of receipts' searches as a secondary push, with copy that emphasises the speed of turnaround. Catch-up clients pay well per job but don't compound, so the agent caps the spend at a percentage of the monthly-recurring budget. You don't end up funding catch-up at the expense of the long-term book.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your service-line pages, and the Google Business Profile work. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

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