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For branding consultants

You position brands for clients. Now position yours.

In-House is your AI marketing team. It actually closes the strategist-with-no-strategy loop: a verbal-and-visual identity that's actually current on your own site, rebrand case studies that show the strategic thinking (not just the final logo), and a Brand-New-and-REBRAND-grade thought-leadership cadence drafted from the workshops you're already running.

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Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You hire WPP or one of the network shops to run marketing for a branding practice and the awkwardness is total. They'll send you a 'brand purpose' deck written by someone who has never run a positioning workshop. Your AGDA, DIA, and Brand Federation peers will spot the generic strategy-speak inside two posts. The $200k full-rebrand engagements still go to the brand consultants with a real case-study library and a Brand New listing.
DIY tools
$150 to $400 / mo + your evenings
Cheap, but it just hands you a dashboard.
Webflow, Notion, Buffer, Figma, Are.na. The full creative stack you'd specify for a client costs you four hours a week and your own site is still on the 2022 wordmark you've been meaning to refresh for eighteen months. The case-study page lists six client logos with a one-paragraph blurb each. The case studies that won REBRAND-100 last year never made it onto your own site. Your peers can see all of it.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the rebrand case studies that show the discovery, the positioning options and the verbal identity (not just the final mark), ships a service page for every specialty (full-brand strategy, naming, verbal identity, visual identity, brand architecture, rebrand, employee brand), drafts the LinkedIn-and-Brand-New-pitch thought-leadership from the workshops you're already running, and runs Google Ads on 'brand strategy [city]' for buyers who don't trust the generic 'branding agency' results. You strategise, you approve the week, you stop being the brand strategist whose own brand is two refreshes behind.

The brand strategist with a 2022 wordmark is a real problem and the Brand New audience can see it

The reality

A brand consulting practice has the most visible brand-expression problem in any specialty: you build brands for a living, you sell positioning workshops, verbal identity, and full rebrand engagements, and the buyer can literally see your own brand expression on your homepage in a second. The economics are decided by which engagement signs: a $10k naming project, a $50k mid-market brand identity, a $200k-plus full-rebrand engagement, or a $1m enterprise rebuild. The consultants who consistently sign the second, third, and fourth one have a current verbal-and-visual identity on their own site (the bare minimum credibility bar), a case-study library that shows the strategic thinking (the discovery findings, the positioning matrix, the verbal-identity options, the visual system rationale, the rollout across collateral) rather than a Behance-style final-logo carousel, a published essay on positioning every fortnight that names a distinctive POV, and a presence on Brand New, REBRAND-100, or AGDA shortlists that means something. The branding market is a portfolio market and a thought-leadership market; the buyers (ASX-listed CMOs, Series-B founders, government-and-not-for-profit communications directors) judge you on your own brand expression first and your case studies second. Half of brand consultant sites haven't been refreshed since 2022. Yes, it's mortifying. It's also fixable.

What good looks like

Good brand consultant marketing is three things, in this order: a current verbal-and-visual identity on your own site (because the buyer judges your brand expression in two seconds), with a wordmark that you'd actually present to a client right now, a typography pairing that earns its choices, and a photography or illustration system that matches the work, a case-study library that shows the strategic thinking (discovery findings, positioning matrix, verbal-identity options, visual-system rationale, rollout-across-collateral evidence) rather than a final-logo carousel, and a thought-leadership rhythm (a positioning or verbal-identity essay every fortnight on LinkedIn or Substack, a Brand New or REBRAND-100 listing a year, a D&AD or The-Drum speaking engagement a year) that names your distinctive POV on naming, verbal identity, or rebrand sequencing. The branding market is a brand-expression market plus a strategic-thinking market; the consultants who run their own brand to client-grade standards and publish a real POV win engagements from the consultants who hide behind the portfolio.

Your own brand expression is two refreshes behind
Half of brand consultant sites are running a 2022 wordmark, a typography pairing the founder is privately embarrassed about, and a homepage hero photograph that no longer matches the work. The buyer Googles your practice before the discovery call, lands on the site, judges your brand expression in two seconds, and books the discovery with the consultant whose own brand expression is current. Brand New readers spot it immediately.
'Final-logo carousel' is not a case study
Most brand consultant case studies are a final-logo grid with a stock photo of the brand applied to a tote bag. The buyers writing $200k checks want to see the strategy: the discovery findings, the positioning matrix the founder argued over, the verbal-identity options before the chosen direction, the typography reasoning, the visual-system rationale, the rollout-across-collateral evidence. Strategy-led case studies win the rebrand engagement; final-logo carousels lose to the strategy-led competitor.
No essay since the AGDA conference 2023
The brand strategists who win the $200k engagements publish a positioning or verbal-identity essay every fortnight, get listed on Brand New, judge REBRAND-100, and speak at AGDA-DIA-D&AD-The-Drum. The consultants whose last published thinking was a 2023 conference write-up are indistinguishable from every visual designer with a portfolio site and a Notion CV.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a brand consulting practice sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourpractice.com.au/case-studies/asx-listed-financial-services-rebrand
yourpractice.com.au/case-studies/asx-listed-financial-services-rebrand

New case-study page for an ASX-listed financial-services rebrand engagement, 11-month timeline, mid-six-figure fee band. The brief (post-merger entity needed a unified parent brand, three legacy sub-brands to migrate, regulated communications constraints), the discovery (12-week stakeholder programme across 4 states, customer-language audit of 1,400 verbatims, competitor-positioning matrix across the big-4 and the neo-banks), the strategic move (verbal-identity reset around 'plain-spoken expertise' against the over-formal incumbent set), the visual-identity system (a recut wordmark, a paired serif-and-sans system, a restrained-photography rule, a typographic-led applications system across statements, app and ATM signage), and the rollout evidence (12 months post-launch: branded-search up 31%, customer-comprehension-test score from 62% to 84% on the new statement template, employee-survey brand-pride up 22 points). Cleared with the CMO. Indexed in 48 hours.

Strategic thinking, not a final-logo carousel
Content Agent
Draft · awaiting your approval · LinkedIn long-form
Why most ASX-listed rebrands fail at the verbal-identity step, not the visual one

1,500-word LinkedIn long-form in your voice, drawn from the engagement reflection you sent Sam after the post-launch ASX-listed financial-services workshop. Argues the unfashionable position that 80% of mid-to-large rebrands spend 70% of fee on visual identity and 30% on verbal identity, and the failure mode is always verbal: the new wordmark looks fine on launch day, but the customer-facing copy is still written in legacy-entity voice, the call centre still reads from the old script, and the brand becomes 'a new logo on the old letterhead' inside three months. Names the four verbal-identity workstreams that have to be costed in at the proposal stage and the three rollout interventions that actually make the verbal identity stick. Catches the in-house CMO researching at the 'is our rebrand vendor going to deliver' stage.

Distinctive POV, written from real rebrand engagements
Advertising Agent
Live · Google Ads · full-rebrand campaign
Ad · yourbusiness.com.au
Brand Strategy Studio Sydney · ex-Interbrand

Brand strategy and rebrand consultancy for ASX-listed, mid-market and ambitious DTC across Sydney, Melbourne and Brisbane. AGDA member, ex-Interbrand and ex-The Company You Keep, 14 years naming, verbal and visual identity, REBRAND-100 listed 2024. Discovery, positioning, naming, verbal and visual identity, rollout. From $50k engagement, free 45-minute scoping call.

Excludes 'cheap logo', 'Fiverr' and '99designs' keywords
Social Media Agent
Scheduled · Tue 11:00am · LinkedIn + Instagram
Your photo
Workshop process post from yesterday's positioning session

"Ran the positioning workshop yesterday for a Series-B DTC brand expanding into the UK. Mapped 11 competitors on a 2x2 of 'expert vs accessible' and 'product-led vs culture-led'. The interesting move wasn't picking a quadrant, it was admitting that the brand's existing position (expert-and-product-led, where 3 of the 11 competitors were already clustered) was the most crowded square on the matrix. Spent the afternoon working a verbal-identity direction that could move them toward expert-and-culture-led without abandoning the product-led equity. By 4pm the founder could articulate the new position in one sentence. That's the workshop working." Drafted in your voice from the photo of the matrix you sent Sam yesterday.

From the workshop wall, not a stock photo
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the specialty you actually want more of (full-brand strategy vs naming vs verbal identity vs visual identity vs brand architecture vs rebrand vs employee brand) and the engagement tier that pays best (mid-market $50-200k vs ASX-listed $200k-1m vs enterprise rebuild $1m-plus). Briefs the other agents so the case studies, the LinkedIn-and-Substack essays, the awards-submission pages, and the credential shelf all push toward the $200k-plus rebrand engagement rather than the $10k naming project.

Answers: 'final-logo carousel' is not a case study
Web Agent

Imports your existing site (almost certainly a Webflow build whose wordmark you no longer love) and ships a current verbal-and-visual identity refresh on day one because your own brand expression is what the buyer judges first. Ships a strategic-thinking case-study page for every rebrand or identity engagement (brief, discovery findings, positioning matrix, verbal-identity options, visual-system rationale, rollout evidence, cleared testimonial) with valid Article schema, plus a credential shelf with AGDA, DIA, Brand Federation, REBRAND-100, Brand New, and every speaking engagement, surfaced on every page.

Answers: your own brand expression is two refreshes behind
SEO Agent

Goes through your live site for the things that actually move brand-strategy rankings: specialty-plus-city keyword optimisation ('brand strategy Sydney', 'rebrand consultancy Melbourne', 'naming agency Brisbane', 'verbal identity studio Sydney'), schema for a professional service, internal links from case studies to the relevant specialty pages, and a Google Business Profile that says 'Brand Consultancy' or 'Branding Agency' with REBRAND-100 and AGDA in the description. Auto-applies the low-risk fixes.

Answers: your own brand expression is two refreshes behind
Advertising Agent

Launches Google Ads on specialty-led queries ('brand strategy [city]', 'rebrand consultancy [city]', 'naming agency [city]', 'verbal identity studio [city]', 'brand architecture consultant'). Loads 'cheap logo', 'Fiverr', '99designs', 'free brand strategy', and 'logo $200' as negatives so the wrong buyers self-deselect. Drops Meta unless you're specifically targeting Series-B founders, where founder-led brand work does convert.

Answers: no essay since the agda conference 2023
Social Media Agent

Turns every workshop, every positioning matrix, every typography exploration, every naming round, and every final-rollout-in-the-wild photo into a LinkedIn or Instagram post in your real accounts: a workshop-wall process photo, a carousel of three verbal-identity directions before the chosen one, a Behind-The-Scenes reel of the naming-round shortlisting, a final-applications post of the brand live in market. Posts twice a week from the workshop notes you'd otherwise never share. Builds the Brand-New-grade portfolio that wins the rebrand engagement.

Answers: no essay since the agda conference 2023
Content Agent

Drafts the long-form essays and the awards-submission pages that catch in-house CMOs and Series-B founders at the 'do we hire Interbrand or a boutique' stage: 'why most ASX-listed rebrands fail at the verbal-identity step', 'the four naming-round questions that actually matter', 'positioning matrix versus brand purpose: an honest comparison', 'when to refresh and when to rebrand'. Two long-form essays a month plus one quarterly REBRAND-100 or Brand New submission. In your voice, from your engagements.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Your own site's verbal-and-visual identity refreshed against your current standards by day 5.
  • AGDA, DIA, Brand Federation, REBRAND-100, Brand New, and conference-speaking credential shelf surfaced above the fold on every page by day 3.
  • Three strategic-thinking case studies (discovery, positioning matrix, verbal-identity options, visual-system rationale, rollout evidence) drafted from your three biggest engagements by day 7.
  • Specialty-plus-city service pages indexed (brand strategy, rebrand, naming, verbal identity, brand architecture) by day 11.
  • LinkedIn cadence live with two distinctive-POV posts a week, plus one Instagram process-from-the-workshop post a week, by day 10.
  • Substack or long-form essay rhythm started with one essay a fortnight, the first drafted from a real workshop reflection by day 12.
  • Google Ads campaign live on 'brand strategy [city]' and 'rebrand consultancy [city]' with cheap-logo and Fiverr negatives loaded by day 14.
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Your first 30 days.

  • Your own site's verbal-and-visual identity refreshed against your current standards
  • Three strategic-thinking case-study pages indexed, each showing discovery, positioning, verbal-and-visual options, and cleared rollout evidence
  • Annual plan focused on lifting average engagement past $100k, delivered by Sam
  • Credential shelf (AGDA, DIA, REBRAND-100, Brand New, speaking engagements) visible on every page
  • LinkedIn cadence at two distinctive-POV posts a week, plus one Instagram workshop-process post a week
  • Substack rhythm at one positioning-or-verbal-identity essay a fortnight
  • Specialty-plus-city service pages live for brand strategy, rebrand, naming, and verbal identity
  • Google Ads live on specialty queries with cheap-logo and 99designs negatives loaded
The bottom line

Branding consultants get the briefs their own brand expression signals for, which is a particularly visible loop because the buyer can judge your wordmark, your typography pairing, and your photography system in two seconds. A site running a 2022 wordmark, a final-logo carousel of case studies, and no published thinking since the AGDA conference 2023 signals 'maybe past peak' and the CMO hires the consultant whose own brand is current and whose thinking is in print. A site with a current identity, three case studies that show the strategic thinking, a fortnightly positioning essay, and a Brand New listing signals 'this is who we hire for the $250k rebrand' and the engagements follow.

Yes, this is marketing software pitching marketing to brand strategists. The tension is honest and worth naming: you build brands for clients, this runs marketing for your own practice (and yes, it'll also help you ship the refresh of your own identity that you've been meaning to do for eighteen months, with you in the driver's seat for every move). Agencies are too dear, plus the optics of an AGDA member hiring a network shop are bad. Tools are cheap but you specify martech stacks for clients and never quite get to your own. In-House is the third option: for $299 a month the agents ship the case studies, draft the positioning essays, run the rebrand-engagement ads, and refresh your own brand expression. You stay in the driver's seat, two taps to approve, minutes a day. Stop being shortlisted on a 2022 wordmark.

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Frequently asked.

I'm a brand strategist. Won't using AI to draft my marketing damage my credibility?
Less than the alternative, which is a 2022 wordmark and a 2023 essay folder that your AGDA peers and your enterprise buyers can both see. The honest framing: you sell positioning workshops, verbal identity, and rebrand strategy; you don't sell hand-rolling every LinkedIn post from scratch. Using AI to draft from your real workshop reflections (which you still approve in two taps, and which often need substantive editing because positioning language is voice-sensitive) is no more a credibility problem than using Figma instead of hand-illustrating every wordmark exploration. The CMO judging your brand expression on the homepage doesn't care how the post got drafted; they care that your own wordmark is current, the case studies show real strategic thinking, and the POV on verbal-identity sequencing is sharp. Demonstrably keeping your own brand alive is itself a credibility signal.
How do I publish strategic-thinking case studies when clients are confidential about positioning?
Sector-only, with the discovery-process detail you're comfortable showing and the strategic moves explained in framework terms. The Web Agent drafts each case study with the client identifiers stripped (sector and size band only: 'ASX-listed financial-services post-merger entity, mid-cap'), the discovery process described in workstream terms ('12-week stakeholder programme, customer-language audit of 1,400 verbatims, competitor-positioning matrix across the big-4'), the strategic move named in positioning vocabulary ('verbal-identity reset around plain-spoken expertise against the over-formal incumbent set'), and the rollout evidence quantified in cleared ranges. You decide per case study how much of the proprietary method to show: full process (good for differentiating from designers who 'just do logos'), summary process (most common), or final-system-only. Most clients will clear sector-only at summary process.
I'm a naming specialist, not a full-rebrand consultant. Does this still work?
Yes, and naming is actually easier to dominate on search because the specialty is narrower and the buyer pool is concentrated. Onboarding asks which specialty pays the bills and which you want to grow. Account Lead briefs the other agents accordingly: case studies foreground naming-round shortlisting, the rejected candidates with the reasons, the trademark-clearance reality, and the chosen name with the rollout, ads target 'naming agency [city]' and 'product naming consultant [city]', LinkedIn posts use naming-specific frameworks (the four-questions naming-round filter, the trademark-clearance process, the cross-jurisdiction linguistic check), and the credential shelf surfaces any Brand New or REBRAND-100 naming listings. Same engine, different specialty.
My visual taste is the whole product. Will an AI-drafted case study actually look right on my site?
The case-study text is drafted by the agents; the visual treatment is your existing system. The Web Agent works inside the visual identity already live on your site (your typography pairing, your colour system, your photography rules, your grid). New case-study pages render in that system. Imagery is yours to upload (you'll typically have the rollout shots from any engagement worth a case study anyway). What the agents add is the strategic-thinking prose, the discovery-process write-up, the positioning-matrix walkthrough, and the rollout-evidence numbers. If your visual identity isn't where you want it to be, the day-one onboarding includes a refresh proposal you approve before any case study goes live.
Can In-House help me ship the refresh of my own brand expression that I've been meaning to do?
Honestly: it can ship the typography, photography, structural, and rollout-across-the-site work, with you driving the creative decisions. What it doesn't replace is your positioning judgement on your own brand (you'd be the worst possible client for that, anyway). The workflow: you brief Sam on the move you want to make (drop the 2022 wordmark, shift the typography from a serif-led system to a sans, restrain the photography to a monochrome rule); the agents draft the new homepage hero, the typography test pages, the photography brief, and the rollout plan; you approve each move in two taps. The refresh ships in a fortnight, which is faster than the eighteen months it has currently taken to not happen.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, the brand-refresh work, your case-study pages, the credential shelf, the LinkedIn and Substack archives, and the Google Business Profile work. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

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