Three options. Only one actually works for your business.
Builders shortlist three brickies per quote round. The portfolio decides who's on the list.
Almost every brick job that exists is tied to an active build. Someone is doing a single-storey rear extension in Erskineville, a knockdown rebuild in Drummoyne, a sandstone-faced retaining wall on a sloping block in Hornsby. The brick part is one trade inside a bigger job, and the customer ringing you is almost never the homeowner cold. It is a builder, on Friday afternoon, working through a shortlist of three brickies for the next quote round. The shortlist decides everything. You get on it by being the brickie the builder remembers from the last six finished walls he has seen on a phone screen, in an Instagram feed, on a Google Business Profile that opens with a Flemish-bond facade rather than a stock photo of a trowel. The brickie who still texts the builder a number on the back of a fag packet, with no photos and no website past a 2019 Wix template, drops off the shortlist the first time a newer operator turns up with a tidy gallery and a quote PDF. The work then goes to the systemised brickie at full rates, while the old-school operator quotes harder and harder to win the cash-only weekenders.
Good bricklaying marketing starts from one fact: the brick is the proof. Nobody buys brickwork from a description; they buy it from a photo of a finished wall they can scrutinise (the bond pattern, the perp joints, the weep holes, the cavity ties, the way the courses sit dead level over twelve metres). So the foundation is a finished-wall portfolio that builds itself: one photo per job uploaded the day the scaffold comes down, auto-sorted into the right service bucket (residential extension, retaining wall, feature brick, tuckpointing restoration), pushed to the service page, the suburb page, the Google Business Profile, and the Instagram grid the builder's site supervisor scrolls.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the jobs you actually want more of, not every bricklaying keyword going. If extensions pay the bills, the suburb pages, the ads and the social cadence all chase extensions. If retaining walls and feature brick are the niches, the agents push those. Briefs the other agents so you stop being the cheapest subbie on the builder's list and start winning direct enquiries from end customers.
Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new service page a five-minute job. Ships a sharp page for every bricklaying service you actually do (extensions, double brick, retaining walls, feature brick, tuckpointing) with the suburbs you cover under each, so Google ranks you for the work you want, not the generic 'bricklayer'.
Goes through your live site for the things that actually move local rankings for bricklaying: service-specific schema (Masonry Contractor, Retaining Wall Builder rather than generic Bricklayer), internal links from suburbs to services, your Cert III and licence on every trust strip, and a Google Business Profile beating the part-timer listings on completeness. Auto-applies the low-risk fixes.
Launches Google Ads on the queries that actually book the high-margin work ('[suburb] extension bricklayer', '[suburb] retaining wall builder', 'tuckpointing restoration [suburb]') and avoids the broad 'bricklayer [suburb]' which mostly brings subbie-rate enquiries. Switches Meta on for the visual jobs (sandstone-faced retaining, Flemish-bond feature walls, restored Federation tuckpointing) where the wall photo sells the quote.
Turns every finished wall into a post in your real accounts: a brick-veneer extension in Marrickville, a sandstone-faced retaining wall in Hornsby, a Flemish-bond feature wall in Bondi, a Federation tuckpointing restoration in Paddington. Builds the portfolio that lets the homeowner pick you without three other quotes. You upload one photo per job, the agent drafts in your voice, you approve.
Drafts the long-form pieces customers Google before they book a brickie: 'how much does a single-storey rear extension cost in Sydney', 'sandstone vs besser-block retaining walls', 'how to tell if you need tuckpointing restoration'. Two drafts a month, in your voice, that pull the researching homeowner three weeks before quote-day.
Your first 30 days.
- Annual plan tilted to direct end-customer extensions and retaining walls instead of cheapest-of-three subbie quotes from builders
- Google Business Profile flipped from 'Construction Company' to 'Bricklayer' with Masonry Contractor, Stonework Service and Retaining Wall Builder as secondary categories
- Cert III ticket, public liability cover and MBA or HIA membership wired into every page footer and ad copy
- Service pages indexed across your three core areas covering single-storey rear extensions, sandstone-faced retaining walls and Flemish-bond feature brick
- Google Ads live on '[suburb] extension bricklayer', '[suburb] retaining wall builder' and 'tuckpointing restoration [suburb]', driving to dedicated brick-bond pages, not the homepage
- Masonry Contractor, Bricklayer and Retaining Wall Builder schema deployed with brick-bond, MPa and finish markup
- Finished-wall caption library running with the Austral Bowral Blue, Bondi-Sand and besser-block jobs from your phone
- 'Cost of a single-storey rear extension in [your city]' and 'Sandstone-faced vs besser-block retaining wall' explainers drafted for approval
- Outreach drafted to two heritage architects in your patch about Federation tuckpointing restoration, the niche almost nobody else online targets
Brickwork is the most visible part of a build, and the brickies who win the next job before the cheapest quote arrives are the ones whose finished walls are already on the builder's site supervisor's phone. The Cert III, the public liability, the MBA membership, the 22 years on the trowel: those things only matter once you are on the shortlist. The shortlist is built from photos, from a Google Business Profile that opens with a Flemish-bond facade, from an Instagram feed of weep holes spaced right, from a quote PDF that arrives within the hour. Without those, the builder rings the brickie his nephew did Cert III with.
Agencies will not build that portfolio for $3.5k a month: they will write a 'we lay bricks' page and run a generic ad. Tools hand you a Squarespace template and a hipages account, and you write the service pages on a rained-out Tuesday that never comes. In-House is the third option: for $299 a month the agents ship one page per service, upload the finished walls from your phone the day the scaffold comes down, send the quote PDF in the right format, and keep the Google Business Profile beating every part-timer on completeness. Two taps to approve between courses. Get on more shortlists. Quote at full margin.