Three options. Only one actually works for your business.
PPBI is the front door. The high-margin tiers (PCI, dilapidation, depreciation) are invisible.
Building inspection is a five-tier business with a one-tier marketing problem. Pre-purchase building inspections (PPBI, $350-$700) are the volume work, the AS 4349.1 standard everyone Googles for, and the search Houspect and Jim's Building Inspections fight over. Below that headline tier sits the actually-profitable work: handover practical-completion inspections (PCI) for new builds where developers pay for the punch-list, dilapidation reports for construction next to existing properties (the council requirement before a single excavator turns up), strata-block defect reports for body corporates chasing builder rectification under statutory warranty, and tax-depreciation schedules ($2K to $5K) for investor-property clients. Most independent building inspectors have one PPBI page and bury the rest under 'other services', so the franchise wins the volume work, the developers route handover inspections to a competitor, and the depreciation pipeline never opens. Meanwhile your IPSC accreditation, your $20m PI insurance and your Cert IV in Building and Construction are buried somewhere on the 'about us' page.
Good building-inspection marketing is three things, in this order: a per-report-tier page library so each customer (buyer, developer, neighbour, body-corporate, investor) lands on a page that mirrors the report they need, a suburb-page set for the PPBI volume work that outranks the Houspect listing on '[suburb] building inspection', and an investor-pipeline for the tax-depreciation-schedule tier (which BMT, Washington Brown and Duo Tax own at the national level but no one owns at the suburb level). AS 4349.1 standard, IPSC accreditation, your Cert IV in Building and Construction, your $20m PI insurance and your years on the tools live above the fold on every page, because the buyer making a $700K mortgage decision doesn't shop on $50 of inspection fee.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the work that compounds (the developer PCI handover pipeline, the body-corporate strata-defect book, and the investor tax-depreciation tier) rather than chasing every PPBI search. Briefs the other agents so the report-tier pages, the suburb-and-tier ad groups, the social posts and the Google Business updates all push toward the higher-margin work, not just the volume.
Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new report-tier-and-suburb page a five-minute job. Ships a clean page for every report tier (PPBI, PCI, dilapidation, strata defect, tax-depreciation) in every suburb you regularly work in, with AS 4349.1 standard called out, sample report as a PDF download, real roof-void and moisture-meter photos, the right schema, and a click-to-book CTA, to your live site in two taps.
Goes through your live site for the things that actually move rankings in a building-inspection search: suburb-and-report-tier keyword optimisation on every page, Building Inspector schema with Construction Company and Real Estate Service as secondary categories for the developer and investor tiers, IPSC and AICA accreditation in markup, and a Google Business Profile that beats Houspect and Jim's on completeness, photos, and the report-tier service list. Auto-applies the low-risk fixes.
Launches Google Ads with separate ad groups per report tier ('[suburb] pre-purchase building inspection', '[suburb] handover inspection', '[suburb] dilapidation report', '[suburb] strata defect report', 'tax depreciation schedule [city]'), weights bids Thursday 4pm to Saturday 6pm for the PPBI settlement-week spike, and lands each click on the matching report-tier-and-suburb page (not the homepage). Bids against the Houspect listing on '[suburb] building inspection' so the buyer sees you above the franchise result.
Turns every inspection into a credibility post: a roof-void truss-bracing find, a moisture-meter wet-area scan, a thermal-imaging cavity-wall inspection, a punch-list handover delivered to a developer. Builds the trust signal that turns the second-look searcher into a direct booking instead of a Houspect quote. You upload one photo per job, the agent drafts the caption in your voice with the technical detail (the standard, the find, the suburb, the cost saving for the buyer), you approve.
Drafts the long-form pieces buyers, developers, body-corporates and investors Google before they book: 'how much does a pre-purchase building inspection cost in Sydney', 'what does a PCI handover inspection actually include', 'when do I need a dilapidation report', 'is a tax-depreciation schedule worth it on a 10-year-old investment property'. Two drafts a month, in your voice, that pull in the careful customer months before they need a quote.
Your first 30 days.
- Annual plan weighted across the five report tiers, with PCI handover and tax-depreciation prioritised over PPBI volume
- Five report-tier pages live (PPBI, PCI, dilapidation, strata defect, tax-depreciation) with separate price bands and customer-specific copy
- PPBI suburb pages indexed for the three highest-conveyancing-volume postcodes
- Handover PCI inspection page live with developer-targeted copy and punch-list sample report
- Settlement-week Google Ads live with the Thursday 4pm to Saturday 6pm bid lift and a report-by-Sunday angle
- Tax-depreciation schedule page live with investor pipeline copy and per-suburb landing pages
- Google Business Profile rebuilt with Building Inspector primary, Construction Company and Real Estate Service secondary, 19 service-area suburbs
- First fortnight of roof-void, moisture-meter and handover-punch-list captions queued from photos you uploaded
Building inspection is a five-tier business with most independent inspectors marketing one tier. Houspect and Jim's own the PPBI volume search, the developer handover-inspection book gets routed to whoever's already built the relationship, and the tax-depreciation tier never opens because it's buried under 'other services'. The fix is breaking the five tiers into five distinct pages, with the right customer-language on each, plus a suburb-page set that wins the long-tail PPBI volume Houspect can't templated their way out of.
Agencies are too dear to actually run the five-tier page set, the per-suburb PPBI pages and the settlement-week ad ramp for $3.5k a month. Tools are cheap but you're tuning bids after a 10-hour day in roof voids and the PCI handover page stays unwritten. In-House is the third option: for $299 a month the agents ship the report-tier pages, launch the settlement-week ads, post the roof-void finds and draft the depreciation guides. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the high-margin tiers to inspectors who just happened to write a page first.