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For business coaches

Fill the 1:1 roster and the group cohort. Stop losing founders to EOS franchises.

In-House is your AI marketing team. It actually fills your roster against the franchise coaching armies: ships a format-specific service split between 1:1, group and mastermind engagements, proves your ICF (ACC, PCC or MCC) credential and coaching-model fluency above the fold, and turns every breakthrough moment from a client session into a LinkedIn or email post that pulls the next second-stage founder onto your discovery call.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a polished site with a 'work with me' page, a quarterly Instagram report, and an account manager who has never been inside a coaching conversation. Meanwhile the EOS Implementer franchise down the road outranks you on every 'business coach [city]' search because the franchise content engine ships fifty pages a month, and ActionCOACH owns the 'business coaching near me' map pack.
DIY tools
$80 to $200 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Calendly, Mailchimp, a ConvertKit nurture sequence, Canva. Cheap, but you write the 'GROW vs CLEAR coaching model' explainer at 9pm after a day of client sessions, the group-cohort waitlist page sits half-finished, and the breakthrough-moment Instagram caption never gets written. Meanwhile the ICF PCC-credentialled coach two suburbs over wins the search because she has a dedicated 'coaching for second-stage business owners' landing page.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the LinkedIn posts off your session insights (client details scrubbed), ships dedicated pages for 1:1 coaching, group cohorts and the annual mastermind, launches 'business coach [city]' ads tilted to the 12-week and 6-month engagement queries, and keeps your ICF member badge and credential level visible. You upload a thought from a client breakthrough and approve the week between sessions.

Two franchise armies own the map, and you're a sole practitioner with credentials they can't match

The reality

Business coaching is a high-trust, high-consideration purchase that gets bought on a 30-minute discovery call after eight to ten weeks of someone reading your content, following you on LinkedIn, and finally booking. The structural problem is two-sided. On the credibility side, two franchise armies (EOS Implementer for second-stage businesses, ActionCOACH and Anthony Robbins franchises for first-stage owners) own the broad search results because they have head-office content factories shipping dozens of pages a month under each franchisee's brand. On the credential side, the buyer often can't tell the difference between an ICF MCC-credentialled coach with twenty years of practice and a six-week-course consultant calling themselves a coach. The result: your ACC, PCC or MCC credential, your GROW or CLEAR coaching-model fluency, your years of supervision and CPD, none of it surfaces on the search that brings the right second-stage founder to your discovery call. So the founder books with the franchise consultant who promised them an operating system, then comes back six months later when they want actual coaching, by which point you've lost the year.

What good looks like

Good business-coach marketing is three things, in this order: a format split that separates the three distinct engagements (1:1 coaching with a 12-week or 6-month container, group cohorts with a defined start date and capped cohort size, and the annual mastermind or peer-group offer), each with its own H1, its own pricing band, its own application form and its own ad group, so each buyer lands on the page that matches their commitment and budget; an ICF credential and coaching-model fluency strip above the fold on every page (ICF ACC / PCC / MCC level, hours logged, GROW / CLEAR / OSKAR model fluency, member badges) because that is the single biggest trust signal in coaching search results and the one franchise consultants can't fake; and a niche-pivot positioning that wins a specific segment (second-stage founders post-product-market-fit, husband-and-wife trades businesses scaling past $2m, allied-health practice owners moving from solo to team) instead of competing as a generic 'business coach' against the franchise armies.

EOS, ActionCOACH and Anthony Robbins franchise content factories
Two franchise networks ship fifty pages a month under each franchisee. A sole practitioner with no content engine loses the broad 'business coach [city]' search to whichever franchisee is in the suburb.
ICF ACC, PCC, MCC credentials are invisible on most sites
Buyers can't tell the difference between a six-week-course consultant and an ICF MCC with 2,500 hours of paid coaching. Without the credential level above the fold, the trust signal is lost.
1:1 vs group vs mastermind, three buyers, one page
A 1:1 engagement is a $4-8k commitment, a group cohort is $1,500-3,500 per member, an annual mastermind can be $15k+. Three buyers, three procurement processes, three pages, or you lose all three to the coach with sharper pricing pages.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a business coaching practice sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourcoaching.com.au/six-month-program
yourcoaching.com.au/six-month-program

New 6-month 1:1 coaching page: '6-month coaching for second-stage founders' H1, the engagement walked through (fortnightly 60-minute sessions, between-session Voxer access, two half-day strategic offsites, GROW-model structured agenda), ICF PCC credential badge with 1,800 hours logged above the fold, investment band $9,800 for the program, three anonymised client outcomes (hired first GM, exited operational role, lifted EBITDA 40%), application-required CTA. Indexed in 48 hours, ranking page 1 for 'business coach for founders [city]' inside a month.

One page per engagement format
Advertising Agent
Live · Google Ads · 6-month engagement focus
Ad · yourbusiness.com.au
ICF Business Coach Sydney · 6-Month Programs

1:1 coaching for second-stage founders past product-market-fit. ICF PCC credentialled, 12 years coaching scaling owners. Fortnightly sessions, GROW model, application required. Free 30-min discovery call.

Higher bids on 6-month engagement queries than on 'business coach near me'
Social Media Agent
Scheduled · Wed 7:00am · LinkedIn
Your photo
Caption from yesterday's session breakthrough

"A founder in a session yesterday: 'I've been the rate-limiting step in my company for three years and I didn't see it until this morning.' She'd been holding every hiring decision, every pricing call, every supplier negotiation. The breakthrough wasn't that she needed to delegate, she knew that. The breakthrough was that the version of her that built the company to $4m is not the version of her that takes it to $12m. Different identity, different operating mode, different relationship with control. The next session is about who she becomes, not what she does. That's coaching, not consulting." Drafted from your session note, client identity fully scrubbed, in your voice. You approve, it posts.

Breakthrough-moment cadence, two LinkedIn posts a week
SEO Agent
Auto-applied · approval rules
Google Business Profile and ICF credential signals
Profile primary category corrected from 'Business Management Consultant' → 'Business Development Service' (with 'Business Coach' as a service tag), services list expanded from 2 → 11 (1:1 executive coaching, group coaching cohort, annual mastermind, first-90-day diagnostic, values-and-vision offsite, leadership coaching, +5 more), ICF PCC credential and member number added to business description, 'ICF credentialled' attribute added, opening hours updated to 7am-7pm to match founder availability.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the engagement format that pays best (typically the 6-month 1:1 program plus the annual mastermind) rather than chasing every 'business coach' keyword and competing with the EOS Implementer franchise next suburb over. Briefs the other agents so the format-split pages, the LinkedIn breakthrough cadence, the discovery-call ads and the Google Business profile all reinforce your ICF credential and your specific niche (second-stage founders, trades scaling past $2m, allied-health practice owners).

Answers: eos, actioncoach and anthony robbins franchise content factories
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new engagement page a five-minute job. Ships clean pages for 1:1 coaching (12-week and 6-month variants), group cohorts (with a real start date and cohort cap), the annual mastermind and the first-90-day diagnostic, each with the ICF credential strip above the fold, investment bands, application-required CTA where appropriate, and the ICF member number in the footer, to your live site in two taps.

Answers: 1:1 vs group vs mastermind, three buyers, one page
SEO Agent

Goes through your live site for the things that actually move coach rankings: credential-specific H1s ('ICF PCC Business Coach Sydney', not 'Business Coach'), Person and ProfessionalService schema with the ICF credential level marked up, niche-specific landing pages indexed (second-stage founders, trades, allied health), and a Google Business Profile that calls out the credential and the specific founder segment you coach. Auto-applies the low-risk fixes.

Answers: icf acc, pcc, mcc credentials are invisible on most sites
Advertising Agent

Launches Google Ads on the queries that actually convert ('ICF business coach [city]', '6-month coaching program [city]', 'business coach for founders [city]') with higher bids on the long-engagement queries (the annuity) and lower bids on the generic 'business coach near me' search where the EOS franchise wins anyway. Excludes the 'free coaching' and 'business coach jobs' tyre-kicker queries. Runs LinkedIn Sponsored Content for the second-stage-founder audience, where the discovery call actually converts.

Answers: eos, actioncoach and anthony robbins franchise content factories
Social Media Agent

Turns every coaching session breakthrough into a LinkedIn or email-newsletter post in your real account: the founder identity shift, the hiring decision that finally got made, the values clarification that changed the team meeting. Two LinkedIn posts and one weekly email newsletter, in your voice, with the client identity fully scrubbed and the breakthrough generalised enough that no one but the founder herself would recognise the moment. You approve every draft before it ships.

Answers: icf acc, pcc, mcc credentials are invisible on most sites
Content Agent

Drafts the long-form pieces that rank for the queries founders search before they book a discovery call: 'business coach vs consultant, what's the difference', 'what is the ICF credential and why does it matter', 'GROW vs CLEAR coaching model explained', 'how much does a business coach cost in Australia', 'is the EOS operating system right for my business'. Two drafts a month, in your voice, that pull in the founder researching the lane before they pick a coach.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Google Business Profile primary category sorted out from 'Business Management Consultant' to 'Business Development Service', ICF credential level and member number added by day 3.
  • ICF ACC, PCC or MCC credential strip with hours logged hoisted above the fold across every page by day 4.
  • 6-month 1:1 program page indexed with the engagement structure, investment band and application CTA by day 7.
  • Group-cohort page launched with a real start date, capped cohort size and waitlist form by day 8.
  • First breakthrough-moment LinkedIn post drafted from a recent session note, client identity fully scrubbed, by day 8.
  • First-90-day diagnostic entry-point page indexed as the top-of-funnel offer by day 11.
  • 'Business coach vs consultant' and 'what does the ICF credential mean' cornerstone explainers drafted by day 14.
  • Google Ads live on 'ICF business coach [city]' and '6-month coaching program [city]' with bids tilted to the longer engagements by day 12.
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Your first 30 days.

  • Annual plan focused on filling the 6-month 1:1 program and the annual mastermind (the engagements that pay best), with the group cohort as the mid-tier and the first-90-day diagnostic as the entry point, delivered by Sam
  • Format-specific pages indexed and ranking on 1:1 coaching, group cohort, annual mastermind and first-90-day diagnostic queries
  • ICF ACC, PCC or MCC credential level, hours logged and member number visible above the fold across the site
  • Niche-specific landing page live for the segment that pays best (second-stage founders, scaling trades, allied-health owners)
  • Google Ads running with higher bids on long-engagement and niche-specific queries, lower bids on the broad 'business coach [city]' search the franchises win
  • LinkedIn breakthrough-moment cadence running twice a week off real session notes, with client identities fully scrubbed via the anonymisation approval pass
  • Weekly email newsletter to the warm-prospect list drafted by the agent, in your voice, with the breakthrough-moment beat as the lead
  • 'Business coach vs consultant', 'what is the ICF credential', and 'GROW vs CLEAR coaching model' explainers published as cornerstone trust assets
  • Google Business Profile expanded with 11-service list, ICF credential called out in the description, and 7am-7pm hours matched to founder availability
The bottom line

Business coaching is bought on credibility, slowly, after a founder has seen your content for two months and finally booked the discovery call. The work is making sure that during those two months the founder sees an ICF PCC credential strip above the fold (not a generic 'about me'), a 6-month program page with a real engagement structure (not a 'work with me' contact form), and a LinkedIn cadence of breakthrough moments that proves you actually do the work (not motivational quotes). Without those signals running continuously, the franchise consultant with the operating-system pitch wins the founder, then loses them to you twelve months later when they realise they wanted coaching, not consulting. By which point you've lost the year.

Agencies are too dear to actually run the format-split landing pages, the credential-tilted ads, and the breakthrough-moment LinkedIn cadence for $3.5k a month. Tools are cheap but you write every breakthrough post yourself between sessions and the GROW-vs-CLEAR explainer never goes live. In-House is the third option: for $299 a month the agents ship the format pages, launch the ICF-credential-aware ads, post the breakthrough moments, and keep your Google Business profile beating the EOS franchise in the next suburb. The coach stays the protagonist (a two-tap approval at the start of each week is the whole admin load), the agents do the writing and shipping. Stop losing the second-stage founder to a franchise consultant for want of a content engine.

See everything In-House does
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Frequently asked.

I'm ICF ACC and still building hours toward PCC. Should I lead with the credential anyway?
Yes, with the level honestly stated. ACC with 250+ hours logged is already more rigorous than what most franchise consultants and six-week-course coaches can claim. The credential strip on every page reads 'ICF ACC, X hours logged, working toward PCC' which signals real practice and ongoing development. Buyers who care about the credential (the higher-fee, longer-engagement buyers) read that correctly. When you hit PCC, the SEO Agent updates the strip everywhere on the site in one auto-applied fix; you don't have to redo the work.
How does the agent keep client confidentiality on the breakthrough-moment posts?
Every breakthrough-moment draft goes through an anonymisation pass before it lands in your approval queue: client name removed, business sector generalised (trades becomes 'a service business', allied health becomes 'a practice owner'), specific industry detail scrubbed if it makes the founder identifiable, the breakthrough itself generalised enough that no one but the founder herself would recognise the moment. The approval step is yours, so any line that still feels too close to a real founder can be edited or pulled in a single tap. The default is heavy anonymisation; if you want to use a fuller version with a founder's explicit permission, you can swap it in at approval.
I'm an EOS Implementer myself, not against EOS. Does this still work?
Yes, and the positioning shifts. If you're a credentialled EOS Implementer, that's a specific, valuable specialty: the page split becomes EOS Implementation, Annual Planning Sessions, Quarterly Pulses and 1:1 coaching alongside EOS. The Advertising Agent runs separate ad groups for 'EOS Implementer [city]' (where the EOS franchise model itself is a trust signal you carry) and for 'business coach for EOS founders' (where you compete against generalists). Sam asks you which positioning you want during onboarding.
Most of my clients come from referrals. Why do I need this?
Referrals are great until the founder you'd love to coach Googles you the night before booking. They look for an ICF credential, a clear engagement structure, a recent piece of writing that sounds like you, and a Google Business profile that matches. If any of those is missing or stale, the discovery call still happens but the warm-to-paying conversion drops, often without you knowing why. The continuous credential signal and the breakthrough-moment cadence is what keeps the referred founder warm through the gap between 'someone recommended you' and 'I'm ready to book'.
Will the LinkedIn posts sound like every other coach on LinkedIn?
No, because the Social Media Agent learns from your existing posts and your session notes during onboarding, and you approve every draft. If you write in a dry, observational voice that respects the founder's intelligence, that's what the drafts read like. If you write with more vulnerability and personal practice, the drafts match that. Generic 'mindset is everything' coach-speak doesn't ship because it doesn't match how you actually write.
Can I cancel if it isn't working?
Cancel from the dashboard in two taps. No exit fee, no notice window, no six-month tail. You keep the imported site, the format-specific pages (1:1, group cohort, mastermind), the cornerstone explainers and every Google Business Profile change. Nothing to wind up.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
Card on file · No charge for 7 days · Cancel anytime