Three options. Only one actually works for your business.
Authority compounds. Most consultants forget to compound it.
A business consulting practice runs on authority and referrals, in that order. The economics are decided by which engagement signs: a $5k diagnostic project, a $30k operations review, or a $150k post-merger integration retainer. The consultants who consistently sign the second and third one are not the smartest. They're the ones whose LinkedIn has a post every week that names a real client problem and an actual framework, whose website lists every speaking engagement, AICD cohort, Melbourne Business School affiliation, and CMC credential loudly, and whose case-study library shows the SOW deliverable (the operating model redesign, the change-management plan, the cost-to-serve analysis) rather than a stock photo of a handshake. The McKinsey, Bain, and BCG alums coming out of corporate already know this and have a content engine. The boutique 2-5 person firms with twenty years of operator experience often have a better book of work and a thinner pipeline because nothing on the website signals it.
Good business consultant marketing is three things, in this order: a credential and authority shelf that loudly names CMC, IMCA, AICD, AIM, the MBA programme, every speaking engagement, every media quote, and every published article on every page so the tier-1 corporate-alumni competition doesn't win on credentialing alone, an anonymised case-study library that shows the SOW deliverable and the quantified outcome (cost reduction, revenue lift, integration milestones met) rather than a portfolio shot, and a LinkedIn thought-leadership rhythm where every engagement reflection becomes a public post within a fortnight so the search algorithm, the LinkedIn algorithm, and the alumni network all see you still active. Pipeline that depends on warm referrals alone is one retirement away from a 50% cut. The consultants who survive build a content engine alongside the referral network.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the specialty you actually want more of (strategy vs operations vs transformation vs change management vs post-merger integration) and the client tier that pays best (SME vs mid-market vs ASX-listed). Briefs the other agents so the case studies, the LinkedIn thought-leadership, the speaking-engagement pages, and the credential shelf all push toward the $30k-$150k engagement bracket rather than the $5k diagnostic project.
Imports your existing site so you stop paying Squarespace plus Calendly plus an old WordPress maintenance bill, and makes spinning up a new case study a fifteen-minute job from a one-paragraph engagement summary. Ships an anonymised case-study page for every SOW you deliver (brief, framework applied, deliverable, quantified outcome, cleared testimonial) with schema, plus a credential shelf with CMC, IMCA, AICD, AIM, MBA, and every speaking engagement, surfaced on every page. To your live site in two taps.
Goes through your live site for the things that actually move boutique-vs-tier-1 rankings: specialty-plus-city keyword optimisation ('post-merger integration consultant Sydney', 'operating-model design Melbourne', 'change-management consultant Brisbane'), schema for a professional service, internal links from case studies to the relevant specialty pages, and a Google Business Profile that says 'Management Consultant' with the CMC credential in the description. Auto-applies the low-risk fixes; flags anything bigger.
Launches Google Ads on specialty-led queries ('post-merger integration consultant [city]', 'operating-model design [city]', 'change-management consultant ASX', 'transformation consultant boutique'). Loads 'cheap consultant', 'student', 'graduate', and 'free consultation' as negatives so the wrong buyers self-deselect. Switches Meta off because business consulting buying happens on LinkedIn and Google, not on a Facebook feed.
Turns every engagement reflection, every speaking-engagement photo, every AICD-cohort event, and every media quote into a LinkedIn post in your real account: a reflection from yesterday's boardroom diagnostic, a one-screen framework excerpt from your latest PMI playbook, a thank-you to the panel you spoke on at the AIM conference, an article-link to a quote in the AFR. Posts twice a week in your voice from the engagement notes you'd normally never write up. Builds the second pipeline source that doesn't depend on six warm referrers.
Drafts the long-form pieces that catch CFOs and CEOs at the 'do we hire McKinsey or a boutique' stage: 'the four day-100 PMI failure modes', 'when a $30k operations review beats a $200k strategy refresh', 'the operating-model diagnostic questions a board should ask first', 'boutique vs tier-1 consultancy: an honest comparison'. Two long-form pieces a month, in your voice, published to LinkedIn and your own blog, that bring the careful buyer to your discovery call months before they brief McKinsey.
Your first 30 days.
- Three anonymised case-study pages indexed, each with quantified outcome and cleared testimonial
- Annual plan focused on lifting the average engagement value past the $30k threshold, delivered by Sam
- Credential shelf (CMC, IMCA, AICD, AIM, MBA, ex-Bain/BCG/McKinsey if applicable) visible on every page
- LinkedIn thought-leadership rhythm at two posts a week from engagement reflections
- Specialty-plus-city service pages live for post-merger integration, operating-model design, and change management
- Speaking and media-quote shelf published, going back 36 months
- Google Ads live on specialty queries with cheap-consultant and graduate negatives loaded
- 'Boutique vs tier-1 consultancy' and 'four day-100 PMI failure modes' cornerstone explainers drafted for approval
Business consulting practices get the briefs their websites and LinkedIn feeds signal for. A site that buries the CMC credential, doesn't publish case studies, and goes quiet on LinkedIn for eleven months signals 'maybe semi-retired' and the $150k transformation work goes to a McKinsey alum who posts every week. A site that surfaces every credential, ships an anonymised case study for every SOW, and posts a real boardroom reflection on LinkedIn twice a week signals 'active operator at the top of their craft' and the briefs follow.
Yes, this is marketing software pitching marketing to consultants who advise on marketing. The tension is honest: you run strategy for clients, this runs the practice's own pipeline for you. Agencies are too dear to actually run the case-study library and the LinkedIn rhythm for $3.5k a month, and they don't know your specialty. Tools are cheap but the case studies stay three engagements thin and the LinkedIn cadence dies in week three. In-House is the third option: for $299 a month the agents ship the case studies, draft the LinkedIn thought-leadership, run the specialty ads, and keep the credential shelf current. You stay in the driver's seat, two taps to approve, minutes a day. Stop having a pipeline that depends on six referrers.