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For commercial finance brokers

Win the SME owner-operator before the online lender's pre-approval lands.

In-House is your AI marketing team. It actually wins the commercial-finance brief from owner-operators and SMEs: ranks for 'equipment finance broker [city]' and 'ATO tax loan broker' against Prospa and Capify, ships a finance-type service page for every product (cash-flow, equipment, invoice, commercial property, unsecured, chattel mortgage), and turns every settlement into a CAFBA-accredited proof post on LinkedIn.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a tidy site, a quarterly Google Ads report, and an account manager who's never structured an asset finance deal or pushed an ATO tax debt loan through a non-bank lender. Meanwhile Prospa, Capify, Lumi and Banjo Loans outbid you on every 'business loan' search and the owner-operator three suburbs over signs a 21.9% unsecured online loan at 11pm because your CAFBA-accredited brokerage was on page two.
DIY tools
$80 to $200 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Google Ads, Mailchimp, a LinkedIn page you update when ANZ revises commercial credit policy. Cheap, but you tune the bids after the day's BDM meetings at 9pm and the 'chattel mortgage vs hire purchase vs leasing' explainer you've been meaning to write since the instant asset write-off changed is still a draft in your CRM.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships a service page for every finance product (cash-flow, equipment, invoice, commercial property, unsecured, ATO tax loan), launches the 'equipment finance broker [city]' and 'commercial property broker [suburb]' ads with comparison-rate compliance baked in, and posts the settlement wins. You upload a settlement screenshot, approve the week between BDM meetings.

Online lenders and bank brand-defence ads own every commercial-finance SERP and SMEs sign 20% loans at 11pm

The reality

Commercial broking is a credible-buyer business that's getting eaten alive by the online lender SEM budget. The SME owner-operator who needs $80K for a new bobcat or a $200K cash-flow facility to ride out a slow quarter Googles 'business loan' or 'equipment finance Sydney' or 'fund my ATO tax debt' at 11pm after a long day. The first page is Prospa, Capify, Lumi, Banjo Loans, GetCapital, Wisr and the big-four brand-defence ads. The owner-operator clicks the calm-looking one, fills in an online form, gets a 21.9% unsecured 18-month loan approval inside 90 seconds, signs it, and is locked into $7,200/month repayments that would've been $4,100 if a real CAFBA-accredited broker had structured it as a 5-year chattel mortgage at 8.4%. Your brokerage with the 28-lender panel, the MFAA-Commercial and CAFBA accreditations, the AFCA membership and the actual knowledge of which lender will look past a single bad month of cash flow sits on page two. So you spend the quarter on the same six accountants and four equipment dealers who refer, and the owner-operator three suburbs over signs the 21.9% online loan they didn't need to.

What good looks like

Good commercial-broker marketing is three things, in this order: a finance-product service-page library that splits cash-flow, equipment finance, invoice finance, commercial property, unsecured, commercial overdraft, line of credit, chattel mortgage, hire purchase, leasing, import finance and ATO tax loans into their own pages, each ranking for its own search and speaking the language of that specific borrower (instant asset write-off and balloons for equipment, debtor ledger and advance-rate for invoice, DSCR and LVR for commercial property, ATO 12-month payment plans for ATO tax debt); a trust-signal layer that puts the CAFBA accreditation, MFAA-Commercial and FBAA-Commercial memberships, ACL credit licence number, AFCA membership and the lender-panel size by number above the fold on every page; and a Google Business profile that calls out 'commercial finance specialist', 'equipment finance for trades', '28-lender panel' and the industries you serve.

Prospa and Capify outspend the SERP
Prospa, Capify, Lumi and the online unsecured lenders run eight-figure SEM budgets and 90-second approvals. A CAFBA-accredited broker with a 28-lender panel ranks underneath the brand the SME shouldn't have signed with.
Nine finance products, nine different buyers
Cash-flow, equipment, invoice, commercial property, unsecured, commercial overdraft, line of credit, chattel mortgage, ATO tax loan. Each is a different keyword, a different lender preference, and a different conversation. One generic 'business loans' page loses to nine sharp ones.
Trust signals beat rate, but only if you show them
Lender-panel size, CAFBA accreditation, MFAA-Commercial membership, AFCA membership, ASIC compliance. These are what wins a $1.2M commercial property brief. Most commercial-broker sites bury them in a footer no one reads.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a business loan brokerage sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/equipment-finance-broker
yourbusiness.com.au/equipment-finance-broker

New finance-product service page: 'Equipment finance broker for Australian SMBs' H1, the chattel mortgage vs hire purchase vs leasing decision walked through in plain English, the instant asset write-off and 30-50% deposit options called out, indicative rates from 7.9%, CAFBA accreditation badge above the fold, ACL credit licence number in the header, 28-lender panel callout (GetCapital, Pepper, Liberty, Macquarie Leasing, ANZ Asset Finance and 23 more), 'free 30-minute structuring call' CTA. Indexed in 48 hours, ranking page 1 for 'equipment finance broker Sydney' inside two months.

One page per finance product you actually structure
Advertising Agent
Live · Google Ads · product-targeted, comparison-rate compliant
Ad · yourbusiness.com.au
Equipment Finance Broker Newtown · 28-Lender Panel · CAFBA Member

Equipment finance specialist, 28+ lenders on panel, CAFBA accredited. Chattel mortgage, hire purchase, leasing. Settlements from $50K to $5M. Free 30-minute structuring call. ACL #ACL12345.

Every rate ad pre-checked against ASIC comparison-rate rules and CAFBA Code of Conduct
Social Media Agent
Scheduled · Thu 5:30pm · LinkedIn + Facebook
Your photo
Caption from this week's settlement

"Settled a $180K bobcat finance deal for an inner-west Sydney earthmoving operator this morning. They'd been pre-approved by an online lender at 19.4% unsecured 36 months, $6,100/month. We refinanced it before drawdown into a 60-month chattel mortgage at 8.2% with a 25% balloon, $3,200/month. Cash flow back, balance sheet cleaner, GST-claim sorted, instant asset write-off intact. Things that made the difference: the 28-lender panel let us shop the credit story; the right lender looked past the single bad February." Drafted from the settlement photo you uploaded, comparison-rate disclaimer auto-included, lender name only used with permission. You approve, it posts.

Settlement posts, comparison-rate compliant, lender names with permission only
SEO Agent
Auto-applied · approval rules
Google Business Profile and commercial-broker schema
Profile primary category corrected from 'Loan Agency' → 'Mortgage Broker', services list expanded from 4 → 15 (cash-flow loans, equipment finance, invoice finance, commercial property finance, unsecured business loans, commercial overdraft, line of credit, chattel mortgage, hire purchase, leasing, ATO tax loans, +4 more), 'CAFBA accredited', 'MFAA-Commercial member', 'ACL #ACL12345' and '28-lender panel' added to the business description, services attribute expanded to call out the bank and non-bank lender stack by name.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the finance products that actually pay (equipment finance with trail, commercial property with bigger commissions, ATO tax loans with high urgency-conversion, cash-flow with repeat business) rather than chasing every 'business loan' query the online lenders dominate. Briefs the other agents so the service pages, the compliant Google Ads, the LinkedIn cadence and the Google Business profile all reinforce the 'CAFBA-accredited broker with a 28-lender panel' positioning instead of competing with Prospa on 90-second approvals.

Answers: nine finance products, nine different buyers
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new finance-product page a five-minute job. Ships a clean service page for cash-flow, equipment, invoice, commercial property, unsecured, commercial overdraft, line of credit, chattel mortgage, hire purchase, leasing, import finance and ATO tax loans, each with CAFBA accreditation in the header, lender panel size called out, indicative rate band and a 'free 30-minute structuring call' CTA, to your live site in two taps.

Answers: nine finance products, nine different buyers
SEO Agent

Goes through your live site for the things that actually move commercial-broker rankings: finance-product-specific H1s, financial-services schema (with commercial-broker-specific markup), ACL credit licence number in structured data, CAFBA and MFAA-Commercial membership in the schema, and a Google Business Profile that lists the lender panel by number and the industries you specialise in. Auto-applies the low-risk fixes.

Answers: trust signals beat rate, but only if you show them
Advertising Agent

Launches Google Ads on the queries that actually convert ('equipment finance broker [city]', 'commercial property finance broker [suburb]', 'ATO tax loan broker', 'cash flow loan SME [city]') with comparison-rate compliance checks on every variant and higher bids on the higher-margin products (commercial property, equipment finance). Excludes the broad '$5,000 fast cash' tyre-kicker queries the online lenders own. Switches LinkedIn ads on for the owner-operator and CFO nurture lane where the bigger briefs get decided.

Answers: prospa and capify outspend the serp
Social Media Agent

Turns every settlement into a post in your real accounts: the bobcat chattel mortgage refinanced from a 19.4% online loan, the $1.2M commercial property settled, the ATO tax loan saved a client from director-penalty notice. Builds the 'real CAFBA-accredited broker who actually structures the deal properly' trust signal that beats Prospa on the second-look prospect. You upload one settlement screenshot, the agent drafts the caption with comparison-rate disclaimer baked in and lender names only used with permission, you approve.

Answers: trust signals beat rate, but only if you show them
Content Agent

Drafts the long-form pieces that rank for the queries owner-operators Google before they sign an online loan: 'chattel mortgage vs hire purchase vs leasing in 2026', 'when does an ATO tax loan make sense for an SME', 'should I take a 90-second online business loan', 'how does an invoice finance facility actually work', 'commercial property finance for the first-time SME borrower'. Two drafts a month, in your voice, every claim comparison-rate-and-CAFBA-Code-of-Conduct checked, that pull the careful borrower to your site before they sign at 11pm.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • CAFBA accreditation badge, MFAA-Commercial membership, ACL credit licence number and 28-lender panel callout hoisted above the fold on every product page by day 4.
  • Finance-product pages (equipment, cash-flow, invoice, commercial property, ATO tax loan, unsecured) split out from generic 'business loans' and indexed by day 7.
  • Chattel mortgage vs hire purchase vs leasing explainer drafted as the cornerstone equipment-finance search asset by day 10.
  • ATO tax loan urgency-conversion landing page shipped with director-penalty-notice context.
  • Google Ads live on 'equipment finance broker [city]' and 'commercial property broker [suburb]' with the high-margin product bid lift active.
  • AFCA membership and ASIC compliance flagged in the footer of every page.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Seven finance-product pages (equipment, cash-flow, invoice, commercial property, unsecured, ATO tax, commercial overdraft) indexed and ranking on long-tail commercial-finance queries
  • Annual plan tilted to the higher-margin equipment, commercial property and ATO tax loan lanes, delivered by Sam
  • CAFBA accreditation, MFAA-Commercial and FBAA-Commercial memberships, ACL credit licence and AFCA membership live across homepage, footer and Google Business Profile
  • 28-lender panel called out by number and major lenders (ANZ, CBA, NAB, Macquarie, Pepper Money, Liberty, GetCapital, Capify) named in the panel disclosure
  • Google Ads live on 'equipment finance broker [city]' with the high-margin product landing pages winning the bid lift over online-lender brand searches
  • Chattel mortgage vs hire purchase vs leasing explainer published as the cornerstone equipment-finance asset
  • ATO tax loan landing page wired for the director-penalty-notice urgency search
  • FinancialService and MortgageBroker schema deployed sitewide with ACL credit licence in structured data
The bottom line

Commercial finance prospects don't fill in a Prospa form because Prospa is better. They fill it in because Prospa was the first calm-looking result at 11pm and your equipment-finance page wasn't on page one. The work is making sure that when they Google 'equipment finance broker [city]' or 'cash flow loan SME [suburb]' or 'ATO tax loan broker', the first calm-looking result is your firm, with the CAFBA accreditation visible, the 28-lender panel called out, and the next available 30-minute structuring call already showing in your Google Business profile.

Agencies are too dear to actually run the finance-product service-page library and the comparison-rate-compliant ads for $3.5k a month. Tools are cheap but the ASIC, NCCP and CAFBA Code of Conduct rules sit in the back of your head every time you write a number, so you publish nothing on rates. In-House is the third option: for $299 a month the agents ship the pages, launch the compliant ads, post the settlement wins, and keep your Google Business profile beating the online lender brand defence. You stay in the driver's seat, two taps to approve, every rate-related draft pre-checked. Stop watching the owner-operator three suburbs over sign the 21.9% online loan they didn't need.

See everything In-House does
No charge for 7 days Cancel in two taps Live in 9 minutes

Frequently asked.

I'm bound by ASIC, NCCP and CAFBA Code of Conduct. How does the agent stay compliant?
Every ad copy variant, every social post, and every page draft that mentions a rate, a repayment, a comparison or a lender outcome runs through an ASIC, NCCP responsible-lending and CAFBA Code of Conduct compliance check before it lands in your approval queue. The check flags: missing comparison-rate warnings on consumer-credit-overlap product mentions, missing 'subject to lender approval' wording, comparison-rate calculations that don't include the full fee schedule, unconditional 'cheapest' or 'best rate' superlatives, lender names used without permission, outcomes promised without 'your situation may differ' caveats, and AFCA disclosure missing from formal advice content. Anything flagged comes back with the specific rule cited. You approve every draft.
Can I actually rank above Prospa, Capify, Lumi and the online unsecured lenders?
On the local and finance-product-specific searches, yes, inside a few months. The online lender brands rank on broad 'business loan' and 'fast business loan' queries because they spend eight-figure SEM budgets. They lose on 'equipment finance broker [city]', 'commercial property broker [suburb]', 'ATO tax loan broker', 'chattel mortgage broker [city]' and other product-and-geo queries, because they don't have local broker pages with a CAFBA accreditation, and they don't have a Google Business profile showing real reviews of recent commercial settlements. A CAFBA-accredited broker with seven product pages, a complete profile and consistent settlement reviews wins the long tail, which is where the structured commercial deals live.
Most of my volume is equipment finance for trades. Should I push commercial property too?
Worth testing, with a separate page and a higher-trust ad group. Commercial property is a longer sales cycle (often 4-8 weeks from enquiry to settlement) but the per-settlement commission is 3-8 times equipment, and the trail income compounds the practice. The Advertising Agent runs commercial property as a separate higher-bid campaign on 'commercial property finance broker [city]' and 'commercial property loan [suburb]' while keeping the equipment finance budget on the high-volume settlement search where you actually settle this fortnight. The Account Lead reviews margin-per-settlement quarterly and adjusts the mix.
ATO tax debt loans are a sensitive product. Can I market that without breaching anything?
Yes, carefully. ATO tax loans are a legitimate commercial finance product, but the marketing has to avoid creating director-penalty-notice panic where none exists. The Content Agent and Social Media Agent draft ATO-tax-loan content under a stricter compliance check: no 'avoid director penalty notice' urgency language unless the director-penalty-notice has already issued; no 'stop the ATO chasing you' fear-driven copy; no claims about ATO outcomes (the broker doesn't control the ATO). The angle is 'if your ATO 12-month payment plan has fallen over or the ATO has declined a plan, here are the lenders who fund the debt'. You approve every draft.
Will the settlement posts breach client privacy or lender permissions?
No, by design. The Social Media Agent runs every settlement post through an anonymisation and lender-permission check before it lands in your approval queue: borrower names removed, exact loan amounts rounded or scrubbed, industry kept (earthmoving, hospitality, allied health, manufacturing), suburb generalised if needed, lender names only included when you've confirmed permission with the lender or BDM. The borrower's situation is described in general terms ('an inner-west Sydney earthmoving operator with a single bad February in the cash flow') so it's recognisable as 'a borrower like me' to other owner-operators without identifying anyone specific. You also approve every draft before it ships.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your finance-product service pages, and the Google Business Profile work. There is no $3.5k-a-month agency lock-in and there is no twelve-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
Card on file · No charge for 7 days · Cancel anytime