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For car detailers

Sell the ceramic coating. Not just the $80 wash.

In-House is your AI marketing team. It indexes the Gtechniq and Gyeon ceramic-coating brand pages that win the Porsche owner, and it switches on a monthly maintenance subscription page so the diary fills with $250 recurring jobs instead of $80 one-off washes.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a website, a logo refresh, and a quarterly Google Ads report. The account manager has never seen a paint depth gauge. Meanwhile the booking page is full of $80 wash-and-vacs because nobody is writing the ceramic-coating service page that would sell the $1,800 job.
DIY tools
$80 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Google Ads, an Instagram you post to when you remember, the Detailing Academy certificate framed on the wall. Cheap, but you edit the reels at 11pm after a 12-hour Saturday and the ceramic-coating page never gets written because the spray bottles are still on the bench.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships a service page for every tier (wash, full detail, paint correction, ceramic coating, PPF), launches Google Ads on the premium queries, and posts the finished-paint reels from your phone. You upload one finished-car photo per job, approve the week, get back to the polisher.

The $80 wash is a race to the bottom. The ceramic coating is where you actually make money.

The reality

Car detailing is two businesses dressed up as one. The first is the once-off wash-and-vac: $80 to $150, easy to book, the customer doesn't come back for a year, and you're competing with every Saturday-morning bucket-and-hose operator on Gumtree. The second is the premium tier: paint correction, ceramic coating, PPF paint protection film, monthly maintenance subscriptions, dealership pre-sale prep, wedding car detail. That tier prices in the four figures, locks in repeat work, and is where every detailer who actually owns a Rupes polisher and a moisture meter wants the business to go. The structural problem is the website. Most detailer sites read like a Gumtree ad: a price list, a phone number, a few car photos. Nothing on Gtechniq vs CarPro vs Gyeon, nothing on the two-bucket method, nothing on the difference between a $200 mini polish and a $1,400 multi-stage paint correction. So the customer who would happily spend $1,800 on a Crystal Serum coating books a $90 wash from the cheapest bloke on Google, and the detailer stays stuck in the wrong half of the market.

What good looks like

Good car detailer marketing is three things, in this order: a service-tier page library that walks the customer up the ladder, wash, full interior detail, mini polish, multi-stage paint correction, ceramic coating, PPF paint protection film, monthly maintenance subscription, each with its own price band, its own finished-paint reel, and its own 'when this is right for you' write-up; a Google Ads set that bids hard on the premium queries ('ceramic coating [suburb]', 'paint correction [suburb]', 'PPF paint protection [suburb]') and ignores the price-shopper queries that pull tyre-kickers; and a relentless finished-paint social feed that demonstrates the actual two-bucket, clay-bar, machine-polish, ceramic-cure workflow. The hose-and-bucket crowd can't fake the process, the studio that shows it wins the premium tier.

The ceramic-coating customer can't find the page
Customers searching 'ceramic coating [suburb]' or 'paint correction near me' have $1,500 to $3,500 of intent. Without dedicated service-tier pages explaining the difference between a wash, a polish, and a multi-stage correction with a Gtechniq topcoat, you lose them to the studio that does.
Once-off jobs leave the door, monthly maintenance pays the rent
A $120 monthly maintenance package is the difference between a stable book and a feast-or-famine Saturday business. Most detailers offer it on request and never pitch it on the site, the ads, or the social. Sold properly, half of full-detail customers convert.
You sell expertise, not soap
Detailing Academy certified, two-bucket method, Rupes machine polish, Gtechniq accredited applicator, paint depth gauge in the kit. These signals separate you from the Gumtree wash-and-vac, and almost nobody puts them above the fold.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a car detailing business sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/ceramic-coating/parramatta
yourbusiness.com.au/ceramic-coating/parramatta

New premium-tier suburb page: 'Ceramic coating in Parramatta, applied by an accredited Gtechniq applicator' headline, the multi-stage paint-correction process explained in six steps, a price band from $1,400 (single-stage) to $3,200 (Crystal Serum Ultra), eight finished-paint photos from recent jobs, the warranty card, and a 'why it isn't a wax' FAQ. Indexed in 48 hours, ranking page 1 for 'ceramic coating parramatta' inside a fortnight.

One page per service tier, one per suburb
Advertising Agent
Live · Google Ads · premium-tier campaign
Ad · yourbusiness.com.au
Parramatta Ceramic Coating · Gtechniq Accredited

Two-stage machine polish, Crystal Serum Light or Ultra, three-year manufacturer warranty. Detailing Academy certified, Rupes finish, paint depth measured before correction. From $1,400. Book a paint inspection (free, 20 mins). Click to call.

Premium queries only, price-shopper terms excluded
Social Media Agent
Scheduled · Sat 6:00pm · Instagram + Facebook (reel)
Your photo
Reel: Crystal Serum cure on the M3 Competition

"BMW M3 Comp delivered yesterday with light swirling on the bonnet and Yas Marina Blue that hadn't seen a proper polish since collection. Two-bucket wash, iron-X decontamination, clay-bar, two-stage machine polish (Rupes 21 + Menzerna FG400 then FF3500), IPA wipedown, Gtechniq Crystal Serum Ultra by hand panel-by-panel, cured under the IR lamp overnight. 7-year coating warranty, finish you can see in the reflection." Drafted from the four phone clips you took during the job. You approve, it posts as a 30-second reel.

From the phone clips you take during the job
SEO Agent
Auto-applied · approval rules
Google Business Profile update
Services list expanded from 4 → 21 (paint correction, ceramic coating, PPF paint protection film, interior steam clean, leather conditioning, engine bay detail, wedding car detail, monthly maintenance package, +13 more), 'mobile service' and 'studio detailing' both ticked, primary category corrected from 'Car Wash' → 'Car Detailing Service', six finished-paint photos uploaded, opening hours updated with Saturday late close.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around moving the diary upmarket: more ceramic coatings and paint corrections, more monthly maintenance subscriptions, fewer one-off washes that take a Saturday and never come back. Briefs the other agents so the service-tier pages, the premium-query ads, the finished-paint social cadence and the Google Business Profile all pull customers toward the higher-margin work.

Answers: the ceramic-coating customer can't find the page
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and ships a dedicated service-tier page for every package you offer: wash, full detail, mini polish, multi-stage correction, ceramic coating (with the Gtechniq / CarPro / Gyeon distinction), PPF, monthly maintenance subscription. Each tier with its own price band, its own finished-paint gallery, and its own 'when this is right for you' write-up.

Answers: the ceramic-coating customer can't find the page
SEO Agent

Goes through your live site for the things that actually move rankings on premium-tier queries: 'ceramic coating [suburb]' and 'paint correction [suburb]' optimisation, Car Detailing Service schema (not generic car wash), and a Google Business Profile reconfigured from 'Car Wash' to 'Car Detailing Service' with every premium service category ticked. Auto-applies the low-risk fixes.

Answers: the ceramic-coating customer can't find the page
Advertising Agent

Launches Google Ads on the premium-tier queries that actually convert ('ceramic coating [suburb]', 'paint correction [suburb]', 'PPF paint protection [suburb]', 'dealership pre-sale detail') and excludes the price-shopper terms ('cheap car wash', '$50 car detail') that waste budget. Switches Meta on for wedding car detail if you do it. Pauses ad spend when the diary is full.

Answers: once-off jobs leave the door, monthly maintenance pays the rent
Social Media Agent

Turns every finished job into a reel or carousel post in your real accounts: the two-stage correction on the M3, the Crystal Serum cure under the IR lamp, the leather-conditioning swatch on a Defender, the wedding-day full detail on a vintage Jaguar. Builds the credibility signal that converts the customer comparing four studios. You upload one finished-car photo or three phone clips, the agent drafts the caption in your voice, you approve.

Answers: you sell expertise, not soap
Content Agent

Drafts the long-form pieces premium-tier customers Google before they book: 'how much does a ceramic coating cost in Australia', 'paint correction vs polish vs wax', 'is PPF worth it for a daily driver', 'Gtechniq vs CarPro vs Gyeon ceramic coatings'. Two drafts a month, in your voice, that pull in the careful researcher weeks before they commit.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Gtechniq and Gyeon ceramic coating brand pages indexed with the certified-applicator badge and the warranty-registered service named.
  • Monthly maintenance subscription page live with a per-vehicle-tier price (sedan, SUV, dual-cab, prestige) and a 12-visit booking flow.
  • Paint correction multi-step explainer published with 1-step, 2-step and 3-step paint-correction pricing and the polishing-system named.
  • Premium ad targeting live with price-shopper terms (cheap, $50, mobile wash) excluded so the $80 carwash search stops burning budget.
  • Paint protection film (PPF) brand pages live for XPEL and SunTek with full-front, partial-front and full-wrap pricing.
  • Before-after gloss-meter readings published on every paint-correction case study so the prospect sees measurable proof, not just a shiny photo.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Gtechniq and Gyeon ceramic coating brand pages indexed with certified-applicator badge
  • Monthly maintenance subscription page live with per-tier pricing and 12-visit booking flow
  • Paint correction 1/2/3-step explainer published with pricing and polishing system named
  • Premium ad targeting live with cheap, $50 and mobile-wash terms excluded
  • XPEL and SunTek PPF brand pages live with full-front, partial-front and full-wrap pricing
  • Before-after gloss-meter readings published on every paint-correction case study
  • Google Business Profile flipped to Car Detailing Service with finished-paint photos and ceramic-coating service attribute
  • First fortnight of two-bucket finish and ceramic-coating reels queued from photos you sent Sam
The bottom line

A car detailer who runs $80 wash-and-vacs all year is competing with every Gumtree operator with a bucket and a hose. A car detailer who sells the ceramic coating, the paint correction, the PPF, and the monthly maintenance subscription is running a real business with margins that justify a Rupes polisher and a paint depth gauge. The only thing standing between you and the premium tier is whether the customer can find the ceramic-coating page when they Google it.

Agencies are too dear to actually run the service-tier library and the premium-query ad set for $3.5k a month. Tools are cheap but you edit the reels at 11pm and the ceramic-coating page never gets written. In-House is the third option: for $299 a month the agents ship the pages, launch the ads, post the finished-paint reels, and keep your Google Business profile beating the bucket-and-hose crowd. You stay in the driver's seat, two taps to approve, minutes a day. Stop selling $80 washes to customers who would spend $1,800.

See everything In-House does
No charge for 7 days Cancel in two taps Live in 9 minutes

Frequently asked.

I'm mobile, not studio-based. Does this still work?
Yes, and the suburb-page library matters even more for a mobile operator because the customer is searching '[suburb] mobile detailer' or 'paint correction [suburb]' and the only signal you can send Google is page content tied to the suburb you're in. SEO Agent reconfigures the Google Business Profile as a service-area business with every suburb you cover listed, and Web Agent ships a suburb page for each. Studio-based detailers get the same treatment with the studio as the map-pack anchor.
Will the reel captions sound like AI?
They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You upload one finished-car photo or three or four short phone clips from during the job (the polish step, the IR lamp curing, the final wipedown), the agent drafts a caption from what's in the clips (the make, the colour, the product, the steps), you approve in two taps. Voice updates with every correction.
How do I sell more monthly maintenance subscriptions?
Most detailers offer the subscription on request and never pitch it. The Web Agent ships a dedicated 'monthly maintenance' page that runs alongside every full-detail and ceramic-coating page, the Social Media Agent works it into the cadence (a monthly maintenance post once a fortnight), and the Advertising Agent runs a remarketing campaign back to one-off detail customers. Done properly, half of full-detail customers convert to the subscription.
Will Google Ads work for premium detailing?
For premium-tier queries, yes, very well. 'Ceramic coating [suburb]', 'paint correction near me', 'PPF [suburb]' are high-intent and have lower CPCs than the broad 'car detailing' queries because the search volume is smaller and the buyers are serious. The Advertising Agent runs one ad group per premium service, excludes the 'cheap car wash' terms entirely, and pauses spend when the diary is full.
I'm at the polisher all day. How does the approve-the-week bit work?
Two taps on your phone between jobs, usually while a car is curing under the IR lamp. You see what the agents drafted (a service-tier page, four finished-paint reels, two ad changes), tap approve or tweak, done. The whole week's queue takes about ten minutes. Anything urgent (an ad pause, a bad review needing a response) sends a notification.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your service-tier pages, the Google Business Profile work, and the social grid. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
Card on file · No charge for 7 days · Cancel anytime