Three options. Only one actually works for your business.
The dealer takes the warranty work, you should be taking the upgrades
Every caravan repair workshop fights two structural problems at once. The first is that the dealer service network has the warranty pipeline sewn up. JAYCO, Avida, New Age, Lotus, Bushtracker, Coromal, all of them route their warranty service through the dealer who sold the van, and the owner assumes the dealer is the only place that can touch it. The second is that the actual margin in caravan repair has shifted away from the annual service and into the upgrade work: a 12V-to-lithium battery conversion is $6,000 to $12,000, a 600W solar install with MPPT is $4,000 to $8,000, an off-grid water-and-shower upgrade is $3,000 to $5,000, a proper Anderson-plug-and-DC-DC charger setup is $1,500. The dealer service department does almost none of this work because it doesn't fit the warranty schedule. The grey nomads who pulled the trigger on a $90,000 van want the upgrade done before they head to Cape York, and they have no idea your workshop does it because the only thing your website says is 'annual servicing and repairs'. They end up on a Facebook group asking for recommendations, and they go to whichever workshop is loudest, not necessarily best.
Good caravan repair workshop marketing is three things, in this order: a brand-and-service-page library covering every marque you actually specialise in (a JAYCO service page, an Avida page, a Lotus page, a Bushtracker page, a New Age page) and every upgrade you do as a standalone service (solar upgrade, lithium conversion, DC-DC charger install, water-tank-and-shower upgrade, WDH service, brake controller fit, off-grid setup), with the chassis quirks, the rated kit you fit (REDARC, Enerdrive, Renogy, Victron, Projecta), and 'ARTSA accredited / CIAA member' on every page; a pre-trip-service Google Ads campaign that lifts spend in the fortnight before each travel season, on the queries owners actually type ('caravan annual service [city]', 'caravan lithium upgrade [city]', 'caravan water damage repair [city]'); and a workshop-photo Instagram and Facebook feed showing the actual upgrade work (a battery box with three 100Ah lithiums and a Victron BMV, a roof rebuild after delamination, a 600W solar array with Anderson and DC-DC integration) that turns the high-margin upgrade into something owners actually understand. Get this right and you stop fighting the dealer for warranty work you'll never win and start owning the upgrade market the dealer doesn't touch.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the work that actually pays: the upgrades and the brand-specialty service, not the generic 'we do everything' positioning. If lithium-and-solar is your highest-margin work and you'd rather do six $8k off-grid packs a month than twenty $400 annual services, the plan reflects that. Briefs the other agents so the upgrade pages, the brand-specialty pages, the pre-trip ads and the workshop-photo social cadence all push toward the same customer.
Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up an upgrade page or a JAYCO / Avida / Lotus specialty page a five-minute job. Ships RV-repair schema, the rated brands you fit (REDARC, Enerdrive, Renogy, Victron, Projecta), the ARTSA accreditation, the CIAA membership badge, and the 'this won't void your manufacturer warranty' explainer on every upgrade page.
Goes through your live site for the things that actually move caravan-service rankings: '[brand] service [city]' and '[upgrade type] [city]' optimisation, RV-repair schema (not generic auto-repair), and a Google Business Profile reconfigured from 'Auto Repair Shop' to 'RV Repair Shop' with every upgrade and service category ticked and the workshop photos uploaded. Auto-applies the low-risk fixes.
Launches Google Ads on the queries that actually convert ('caravan annual service [city]', 'caravan lithium upgrade [city]', 'caravan water damage repair [city]', 'JAYCO service [suburb]') and lifts the bid six weeks before each travel-season pull-out (April for winter nomads, October to December for summer families). One ad group per upgrade, one per marque. Meta switched on for the off-grid-and-lithium upgrade audience specifically. Pauses when the workshop is full.
Turns every install you finish into a workshop-photo post in your real accounts: a Lotus lithium upgrade, a JAYCO delamination repair, an Avida WDH service, a Bushtracker DC-DC fit, a New Age annual service. Builds the credibility signal that converts the grey nomad comparing four workshops on the Facebook group. You upload one photo per job, the agent drafts the caption in your voice, you approve.
Drafts the long-form pieces owners Google before they commit: 'is a caravan lithium upgrade worth it', 'how much should a 600W solar install cost', 'JAYCO Silverline annual service checklist', 'will an off-grid upgrade void my JAYCO warranty', 'DC-DC charger vs solar regulator'. Two drafts a month, in your voice, that pull in the careful researcher months before the pre-trip booking.
Your first 30 days.
- Site imported, hosting bill killed
- Annual plan around your upgrade mix and priority marques delivered by Sam
- Google Business Profile flipped to 'RV Repair Shop' with workshop photos uploaded
- Three brand-specialty and upgrade pages indexed and ranking on the long tail
- Pre-trip-service Google Ads live with seasonal bid lifts
- First fortnight of upgrade-install captions queued in your voice
- RV-repair schema and ARTSA / CIAA trust signals shipped
- 'Is a caravan lithium upgrade worth it' guide drafted for approval
Caravan workshops lose the off-grid upgrade market to YouTube and Facebook recommendations not because they can't do the work, but because the owner never finds out they can. The grey nomad with a $90,000 JAYCO Silverline and $15k put aside for a Cape York-ready upgrade Googles 'caravan lithium upgrade [city]', sees the dealer who doesn't do it, scrolls to a Facebook group, asks for recommendations, and books the loudest workshop, not the most capable. The fight is whether the page that explains your upgrade work is on the first result.
Agencies are too dear to actually run the upgrade-page library and the pre-trip seasonal ads for $3.5k a month. Tools are cheap but you tune the bids after a 10-hour day on a delamination repair and the lithium-upgrade page never gets written. In-House is the third option: for $299 a month the agents ship the pages, launch the seasonal ads, post the install photos, and keep your Google Business profile beating the dealer service department on the long tail. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the upgrade work to whoever shouts loudest in the JAYCO Owners Group.