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For carpet cleaners

Book the truck-mount before the bond inspection bites.

In-House is your AI marketing team. It wires the truck-mount and IICRC AMRT credentials into your booking pages so real estate agents add you to the referral list, and it ramps the bond-clean Saturday-rush ad set into the Thursday-to-Saturday panic window.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a logo refresh, a quarterly Google Ads PDF, and an account manager who has never wheeled a hose into a third-floor unit. Meanwhile the dry-powder cowboys with a $20 leaflet drop outbook you every weekend on bond cleans.
DIY tools
$80 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Google Ads, Yellow Pages, a Facebook page you post to when the rain ruins a day. Cheap, but you tune the bids on the couch at 9pm and the suburb pages stay on your to-do list, like the encapsulation upgrade you keep meaning to write up.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships a suburb page for every postcode you take a job in, launches the Saturday-bond-clean ads, and posts the before-and-after photos. You text one photo from the truck, approve the week, get back on the wand.

The bond-clean rush is where the year's profit lives, and you're invisible for half of it

The reality

Carpet cleaning is two businesses stitched together. There's residential, where the year's profit sits in the Saturday-to-Monday end-of-lease bond-clean rush, and there's commercial, the steady drip of office partitions, gym mats, and strata common areas that pays the truck repayments. The two have nothing in common: different keywords, different pricing, different booking windows, different decision-makers. Most carpet cleaners run one website that mumbles about both and ranks for neither. Meanwhile the dry-powder operators with no truck-mount, no Scotchgard, and a $79-three-rooms ad outrank you on 'cheap carpet cleaning' because they spend evenings on Gumtree and you spend them on the wand. The bond-clean tenant is panicking about the inspection on Tuesday, not reading your About page; they tap the first credible result with a real photo, real reviews, and a price that doesn't look like a scam.

What good looks like

Good carpet-cleaning marketing is three things, in this order: a suburb-page library covering every postcode you regularly drive to, with end-of-lease bond cleans as the lead headline and a clear price-from band, so the panicked tenant finds you first on the Friday night search; a Google Ads campaign weighted to Saturday morning bid lifts on '[suburb] end of lease carpet cleaning' and 'bond clean carpet [suburb]', because that's when the queries spike and that's when the diary fills; and a Google Business Profile loaded with twenty-plus before-and-after photos from real jobs, the right service categories (carpet cleaner, upholstery cleaner, water damage restoration where you do it), and review-prompt automation that asks the bond-clean tenant for a review on the Wednesday after, the day the bond comes back.

Saturday morning is where the diary fills or doesn't
End-of-lease bond cleans hit Saturday to Monday in a wave. The cleaner who ranks for '[suburb] end of lease carpet clean' on the Friday night search takes the week's jobs. You ranking page two takes the leftovers.
Two businesses, two marketing plans
Residential bond cleans, residential recurring, commercial offices, strata common areas. Each has its own keyword set, its own price band, its own decision-maker. One generic 'we clean carpets' page loses to four sharp ones.
Cowboys undercut you on price, not quality
Dry-powder operators with no truck-mount, no certification, no insurance bid $79 for three rooms and look the same as you on a Google result. Your professional positioning (hot water extraction, Whittaker's, Scotchgard, IICRC) has to be on the page or you compete on price alone.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a carpet cleaning business sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/end-of-lease-carpet-clean/marrickville
yourbusiness.com.au/end-of-lease-carpet-clean/marrickville

New suburb service page: 'End-of-lease carpet cleaning in Marrickville' H1, a 200-word write-up of the typical Marrickville bond jobs you do (terrace second floors, narrow stairs, pet stains in the rental period), eight before-and-after photos from real Marrickville jobs, a price-from band ('$165 for three rooms, $295 for a typical 2-bed unit'), a 'bond-back guarantee' callout, and schema for carpet cleaning service. Indexed in 48 hours, ranking page 1 for 'marrickville end of lease carpet clean' inside a fortnight.

One per suburb you regularly clean in
Advertising Agent
Live · Google Ads · Saturday-morning bid lift
Ad · yourbusiness.com.au
Marrickville End-Of-Lease Carpet Clean · Bond-Back Guarantee

Hot water extraction, truck-mounted, dry in 4 hours. Pet stain protein wash included. From $165 for 3 rooms. IICRC certified, fully insured, real reviews from real Marrickville bond cleans. Click to book Saturday or Monday.

Higher bids Friday 5pm to Saturday 11am when the panic searches spike
Social Media Agent
Scheduled · Wed 1:00pm · Instagram + Facebook
Your photo
Caption written from the before-and-after photo you uploaded

"This Erskineville rental had ten months of one large dog and a toddler. The agent had flagged the carpets in the exit inspection. Two hours of hot water extraction, the pet-stain protein wash on the bedroom corners, Scotchgard on the high-traffic line. Bond came back in full on Tuesday. If you're a few days out from your inspection and worried about the carpet, link in bio." Drafted in your voice from the photo you texted Sam. You approve, it posts.

Before-and-after, tagged location, no stock
SEO Agent
Auto-applied · approval rules
Google Business Profile reconfigured for service area + bond focus
Profile flipped to a proper service-area business with 14 inner-west suburbs listed in the service area, primary category corrected from 'House Cleaning Service' → 'Carpet Cleaning Service', secondary categories added (Upholstery Cleaning Service, Water Damage Restoration Service), services list expanded from 4 → 18 (end of lease carpet clean, pet stain treatment, Scotchgard application, rug pickup and drop, encapsulation cleaning, strata common areas, +12 more), hours set with Saturday and Sunday availability.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the work you actually want more of (Saturday bond cleans vs. recurring residential vs. commercial nightly vs. strata vs. rug pickup) rather than chasing every carpet-related search. Briefs the other agents so the suburb pages, the Saturday-morning ads, the social posts and the Google Business updates all push toward the customer mix that pays best for the truck.

Answers: two businesses, two marketing plans
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new suburb bond-clean page a five-minute job. Ships a clean 'end of lease carpet clean in [suburb]' page for every postcode you regularly drive to, with the right schema, real before-and-after photos, a price-from band, and a click-to-book button bigger than the logo, to your live site in two taps.

Answers: saturday morning is where the diary fills or doesn't
SEO Agent

Goes through your live site for the things that actually move local rankings on carpet-cleaning queries: suburb-keyword optimisation on every service page, carpet-cleaner schema (not generic cleaning service), the certification and chemistry badges in markup, and a Google Business Profile that beats the dry-powder operators on completeness. Auto-applies the low-risk fixes; flags anything bigger.

Answers: cowboys undercut you on price, not quality
Advertising Agent

Launches Google Ads weighted to the Friday-5pm-to-Saturday-11am window when the bond-clean panic searches spike, one ad group per suburb you cover, with click-to-book that lands on the right suburb page (not the homepage). Drops broad 'carpet cleaning' bids that waste money on the long-tail commercial searches. Switches Meta off unless you specifically run a rug-pickup-and-drop side line.

Answers: saturday morning is where the diary fills or doesn't
Social Media Agent

Turns every job you finish into a post in your real accounts: a before-and-after of a bond-clean rescue, a 30-second reel of the truck-mount on a strata stairwell, a Saturday morning story from a Marrickville terrace. Builds the trust signal that separates you from the dry-powder cowboys with no van and no Instagram. You text one photo per job, the agent drafts the caption in your voice, you approve.

Answers: cowboys undercut you on price, not quality
Content Agent

Drafts the long-form pieces customers Google before they book a clean: 'how much does end of lease carpet cleaning cost in [city]', 'is hot water extraction better than dry powder', 'will carpet cleaning get the pet smell out before the inspection'. Two drafts a month, in your voice, that pull in the careful tenant who isn't quite ready to ring an unfamiliar number yet.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Bond-clean Saturday-rush ad set live with Thursday-to-Saturday CPC ramp on '[suburb] bond clean carpet', landing on the bond-back guarantee page.
  • Truck-mount certification surfaced above the fold (PSI, water temperature, vacuum lift) so the wand-and-bucket Airtasker quote stops reading as equivalent.
  • IICRC AMRT credential page live for the water-damage callouts insurers cross-check before they approve a job.
  • Whittaker's M99 sanitiser and Scotchgard protection upsell wired into every residential booking page with a per-room add-on price.
  • Real estate agent referral pipeline opened: agent-pack PDF with bond-back guarantee, callout-window SLA, and 24h invoice-to-trust-account.
  • Pet stain, vomit and red-wine emergency landing page live with same-day callout pricing and a click-to-call header.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Bond-clean Saturday-rush ad set ramping into the Thursday-to-Saturday panic window with bond-back guarantee landing page
  • Truck-mount specs published above the fold on residential and commercial pages
  • IICRC AMRT credential page live and surfaced to insurer assessor searches
  • Whittaker's M99 + Scotchgard upsell ladder priced into every residential booking flow
  • Real estate agent referral pack mailed to the top 20 agencies in your three highest-volume suburbs
  • Pet stain, vomit and red-wine emergency landing page indexed with click-to-call header
  • Google Business Profile flipped from House Cleaning to Carpet Cleaning Service with truck-mount, water-damage and pet-stain services ticked
  • First fortnight of van-side before-and-after captions queued from the photos you sent Sam
The bottom line

Carpet cleaning is a Friday-night-Saturday-morning business with a steady commercial drip underneath. The tenant facing a Tuesday inspection doesn't compare quotes; they tap the first suburb-relevant cleaner with real before-and-after photos and a price that looks like a real business. The work is making sure that first result, the one with the bond-back guarantee, and the one with the IICRC badge is always you, in every suburb you take jobs in.

Agencies are too dear to actually run the suburb-page library and the Saturday-weighted ads for $3.5k a month. Tools are cheap but you tune the bids on the couch and the bond-clean pages stay theoretical. In-House is the third option: for $299 a month the agents ship the suburb pages, launch the bond-clean ads, post the before-and-afters, and keep your Google Business profile beating the cowboys. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the Saturday bond rush to a $79 leaflet drop.

See everything In-House does
No charge for 7 days Cancel in two taps Live in 9 minutes

Frequently asked.

I do mostly commercial nightly cleans, not bond rushes. Is this still right for me?
Yes, and Account Lead will weight the plan that way. Onboarding asks you which job mix pays the bills; the suburb pages get a commercial focus (strata common areas, office partitions, gym mats), ads target 'commercial carpet cleaning [suburb]' and 'office carpet clean [suburb]', social posts feature the truck-mount on a CBD job at 10pm. The bond-clean stuff doesn't appear unless you tick it as something you want more of.
Won't the captions sound like AI?
They'll sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You text one photo per job (a before-and-after, the truck-mount on a job, the rug you picked up for the workshop), the agent drafts the caption from what's in the photo (the suburb, the type of job, the stain story), you approve in two taps. Voice updates with every correction you make.
I'm IICRC certified and I use Whittaker's M99 on the truck. Will the marketing actually mention that, or is it generic?
It's the opposite of generic; that level of detail is the differentiator. Onboarding captures your kit (truck-mount brand, chemistry you use, certifications, insurance), and every suburb page, ad, and proof point references it specifically. The page doesn't say 'we clean carpets', it says 'truck-mounted hot water extraction with Whittaker's M99, dry in 4 hours, IICRC certified'. That's what wins against the dry-powder $79-three-rooms ad.
I tried Google Ads before and burned $800 in a fortnight with nothing to show. How is this different?
Most carpet-cleaner Google Ads fail because they bid on broad 'carpet cleaning' queries during 9-to-5 hours and send the click to a homepage. The Advertising Agent runs suburb-specific ad groups, weights the bid to the Friday-5pm to Saturday-11am bond-clean window when intent is highest, and lands the click on the matching suburb page (not the homepage). CPC is lower, conversion rate is higher, and you can pause anytime.
I'm on the wand all day. How does the approve-the-week bit work?
Two taps on your phone between jobs, usually in the truck with the kettle on. You see what the agents drafted (a suburb page, four social posts, two ad changes), tap approve or tweak, done. The whole week's queue takes about ten minutes total. Anything urgent (an ad pause, a bad review needing a response) sends a notification.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your suburb pages, the Google Business Profile work, and the social grid. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
Card on file · No charge for 7 days · Cancel anytime