Three options. Only one actually works for your business.
The parent is the searcher. The school is the gatekeeper. AHPRA is the umpire.
Child psychology marketing has three audiences and most websites speak to none of them. The first is the parent, usually the mum, usually searching at 11pm after a hard day, typing 'how do I know if my child has ADHD' or 'paediatric psychologist near me Medicare'. The second is the school psychologist or learning support teacher who's been asked by a worried parent for a recommendation and needs a private practice they trust to refer to. The third is AHPRA, who don't search but who do read your site, your social, and the comparative claim your old agency made about being 'the most experienced ASD assessor in [suburb]'. The marketing has to bring the parent through the door, build the school's confidence enough to refer, and stay on the right side of section 133 of the National Law. Generic 'we treat anxiety' content does none of the three.
Good child psychology marketing is three things, in this order: a website with one page per assessment and intervention you actually want more of (ASD assessment with ADOS-2 / ADI-R, ADHD assessment with Conners 3 / Vanderbilt, anxiety / OCD in children, selective mutism, play therapy, CBT for children) so you rank for the long-tail searches an informed parent types, a school-liaison page targeted at school psychologists and learning support teachers (what your turnaround on a written report is, what your authority-to-discuss-the-student arrangements look like, which schools you currently work with), and AHPRA-compliant parent-education content that builds trust without breaching the advertising guidelines. The practices that fill their assessment diary are doing exactly this, then quietly cap the broad-anxiety enquiries when the assessment work pays better.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the assessments and interventions you actually want more of (ASD assessment, ADHD assessment, anxiety in children, selective mutism, play therapy) and quietly builds the school-referral pipeline as the second channel. Briefs the other agents so the assessment pages, the school-liaison content, the AHPRA-compliant parent education and the Medicare / NDIS messaging all push the right child through the door at the right rebate, with the school confidence intact.
Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new assessment page a five-minute job. Ships an assessment-plus-suburb page for every protocol you offer (ADOS-2, ADI-R, Conners 3, Vanderbilt, BASC-3, WISC), with the AHPRA endorsement up top, the Mental Health Care Plan rebate detail, the NDIS-provider status, and an enquiry form that AHPRA is comfortable with. Builds the dedicated school-liaison page for the referrer audience.
Goes through your live site for the things that actually move paediatric-psychology rankings: long-tail keywords on every assessment page (ASD assessment [suburb], ADHD assessment Medicare, paediatric psychologist NDIS), Psychologist schema with paediatric endorsement, internal links from the parent-education content to the assessment pages, and a Google Business Profile that ranks for 'paediatric psychologist [suburb]'. Auto-applies the low-risk fixes, flags anything that touches AHPRA territory.
Runs Google Ads sparingly on the long-tail high-intent searches you can't outrank organically yet ('ASD assessment for children near me', 'ADHD assessment paediatric psychologist'). Switches Meta off by default (AHPRA-fraught territory for child mental health), and pauses every campaign when the assessment diary hits the cap you set. AHPRA-compliant copy on every ad, evidence-based language, no comparative claims.
Posts AHPRA-compliant parent education in your real accounts: a carousel on the difference between school-based and private assessments, a reel on what a play-therapy session actually involves, a LinkedIn post for school psychologists on your referral process, an evidence-based piece on the limits of online ADHD screening. No testimonials (even unsolicited parent quotes), no comparative claims, no 'best in [suburb]'. You approve in two taps.
Drafts the long-form guides parents search before they enquire: 'how does a Medicare Mental Health Care Plan work for children', 'ASD assessment for children: what to expect across the eight weeks', 'when to consider a paediatric psychologist vs the GP vs the school psych', 'NDIS-funded psychology for children: the access process explained'. Two drafts a fortnight, in your voice, AHPRA-aware.
Your first 30 days.
- Site imported, hosting bill cancelled (Halaxy or Power Diary stays)
- Annual plan against your priority assessments delivered by Sam
- Page per assessment (ASD, ADHD, anxiety in children, selective mutism) drafted and indexed
- Mental Health Care Plan and NDIS-pathway pages live
- Google Business Profile fixed, paediatric subspecialty surfaced
- School-liaison page live for school psychologists and learning support teachers
- First fortnight of AHPRA-compliant parent-education content queued in your voice
- First long-form guide on the MHCP-for-children process drafted
Child psychology has the unusual marketing problem of three audiences and one website: the 11pm parent, the school psychologist who refers, and AHPRA who reads. The practices that fill their assessment diary write for all three, with one page per assessment, a dedicated school-liaison page, and AHPRA-compliant parent education that earns trust without breaching section 133. The ones that don't are competing on a generic 'we treat children' page that doesn't even rank for ADOS-2.
Agencies are too dear to actually do this work for $3.5k a month, and most don't know the difference between an ADOS-2 and a Conners 3, never mind the AHPRA advertising rules. Tools are cheap but you write the ASD assessment page on a Sunday night between report-writing and parent emails. In-House is the third option: for $299 a month the agents ship the assessment pages, draft AHPRA-compliant parent education, build the school-referral pipeline, and keep the NDIS and MHCP messaging current. You stay in the driver's seat, AHPRA-compliant by construction, two taps to approve.