Three options. Only one actually works for your business.
The trust pipeline beats the discount pipeline. Every time.
The new-grad chiro who opened up across the road last quarter is running a $39 first-visit special and putting it on every traffic light around the suburb. The Spine and Posture franchise three suburbs over is bidding on your clinic name. The physiotherapist next door is telling shared patients that dry needling does the same thing as an adjustment without the cracking. Meanwhile the patient sitting in front of you for their initial consult, a 47-year-old with six weeks of left-leg sciatica and a GP who keeps prescribing Voltaren, isn't anxious about the price. They're anxious about what an adjustment actually feels like and whether they'll walk out of the room worse than they walked in. That nervousness is the entire conversion problem and a discount can't solve it. AHPRA bans testimonials and comparative claims, so the trust has to be built through clinical-authority content (a recorded first-visit walkthrough, a Webster Technique explainer, an indicative care-plan arc) that the senior chiropractor has neither the time nor the cinematographer for at 7pm after nine hours on the table.
Chiropractic marketing has one unusual lever: the 90-second first-visit walkthrough video. Patients are not anxious about price (they will pay $120 to $180 without flinching); they are anxious about the cervical adjustment, the high-velocity sound, the question of whether their existing disc bulge will be made worse. A single tripod, one take with the senior chiropractor explaining the assessment, the Diversified technique they will and won't use, the Activator option for nervous patients and the Webster Technique pathway for pregnancy, embedded on every condition page, in the Google Business profile, and as the thumbnail on the high-intent Google Ads, converts at roughly twice the rate of a clinic that just lists prices. The new-grad across the road running $39 specials has nothing equivalent. They cannot build it without the years of clinical experience.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Sets the plan around the two numbers that move the clinic: new-patient enquiries per week and first-visit-to-care-plan conversion. Briefs the other agents so the condition-suburb pages, the high-intent ads, the clinical-authority content and the care-plan follow-up all push toward the same thing: full diaries of patients on real care plans, not a churn of one-off discount appointments.
Imports your existing site, ships a condition-plus-suburb page library, builds a real online booking flow with same-day acknowledgement, surfaces direct-claim health-insurance language on every page, and keeps the chiropractor bios and condition pages up to date with one-tap uploads.
Owns whether you appear in the map pack for 'chiropractor near me' and the condition-specific searches. Complete Google Business Profile, condition-page schema, review prompts after every first visit, and the technical fixes that keep you indexed. Auto-applies low-risk fixes.
Runs Google Ads on the high-intent condition searches (back pain, sciatica, neck pain) inside your service area at your real first-visit price, not a discount. A small Meta retargeting layer catches the consideration-stage browser who's read the condition page but not yet booked. AHPRA-compliant copy throughout.
Turns every consented clinical moment into a post in your voice: a 90-second adjustment explainer, a care-plan milestone, a 'what to expect in your first visit' walkthrough, a paediatric chiro feature. Builds the clinical authority that converts the nervous searcher. You snap a clinic photo with consent, agent drafts the caption, you approve.
Drafts the longer-form pieces patients search for between symptom and booking: 'is chiropractic safe for sciatica', 'how many chiro visits before relief', 'chiropractor vs physio for back pain'. Two a month, in your voice, that pull consideration-stage search and convert the nervous-browser into a first visit.
Your first 30 days.
- Existing site imported, legacy Squarespace hosting torn down, Cliniko or ChiroFusion booking widget re-embedded
- First-visit price held at $120 to $180 on every page, with the care plan conversation set up by design
- Sciatica, lower back pain and neck pain condition-suburb pages indexed and ranking page one
- 90-second 'what happens in your first chiropractic visit' video filmed, edited and embedded on every condition page
- Care plan follow-up sequence wired into Cliniko or ChiroFusion, conversion rate visible in the practice reports
- Webster Technique and paediatric chiro specialty pages live with practitioner credentials surfaced
- Consented patient-milestone Reels queued: care-plan week 4, paediatric adjustment, pregnancy chiro explainer
- AHPRA advertising guideline compliance audited across every ad and post (no testimonials, no comparative claims)
The chiropractic clinics that pull away from the new-grad-with-the-A-frame and the franchise three suburbs over win on one thing: clinical authority that survives AHPRA's no-testimonials, no-comparative-claims rules. That means the recorded first-visit walkthrough, the honest care-plan arc, the Webster Technique credential surfaced where pregnant women search for it, and the senior chiropractor's actual qualifications above the booking flow. None of it is filmable from the table during a 9-hour day, and none of it can be outsourced to a $3.5k-a-month agency that has never watched a Diversified adjustment in person.
Agencies don't know an Activator from an applicator and won't risk the AHPRA exposure. Tools hand you Cliniko and a Squarespace template and a wish. In-House is the third option: for $299 a month flat the agents ship the condition-suburb pages, write the AHPRA-compliant ad copy with the senior chiropractor's credentials above the fold, queue the care-plan conversion sequence into Cliniko or ChiroFusion, and edit the first-visit walkthrough from the footage you film on a quiet Tuesday morning. You snap one clinic photo, approve the week, done.