For cloud consultants

Win the migration brief. Lock the managed-cloud retainer.

In-House is your AI marketing team. It actually wins the AWS lift-and-shift from the ASX-listed CIO, the Azure landing-zone build from the FinOps lead and the GCP refactor scope from the engineering VP: a service page that names AWS Partner Network tier, Microsoft Cloud Solutions Provider tier and GCP Partner Advantage tier in the eyebrow, a methodology page that maps the 6Rs of migration, and a Google Ads presence on 'AWS migration partner [city]' and 'Azure landing zone consultant' that excludes 'AWS courses' and 'free Azure training' outright.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency

$2,500 to $4,000 / mo

Slow. Expensive. Removed from your business.

You get a quarterly 'cloud trends' webinar, twelve generic posts about 'digital transformation', and an account manager who can't tell EKS from ECS or Reserved Instances from Savings Plans. The $200k migration projects and the $30k-a-month managed-cloud retainers keep going to Telstra Purple, Versent, Idea11, Mantel Group, Servian or Cevo because their sites loudly show AWS Partner Premier Tier, Solutions Architect Pro headcount and a Well-Architected Framework Review case study from an ANZ-listed client.

DIY tools

$200 to $400 / mo + your evenings

Cheap, but it just hands you a dashboard.

WordPress, Mailchimp, LinkedIn, Google Ads, a folder of partner badges (AWS Select, Microsoft Solutions Partner, Google Cloud Partner) that never made it to the homepage hero. Cheap, but the FinOps retainer page never got written, the Well-Architected Framework Review service line isn't surfaced, and the case study on the last lift-and-shift is six engineers worth of work that nobody outside the team can find on the site.

ACTUALLY DOES IT

In-House

$299 / mo flat

Cheap, and it actually does the work.

The AI marketing team writes the 6Rs methodology page (rehost, replatform, refactor, repurchase, retire, retain), ships a service page per hyperscaler (AWS, Azure, GCP) and per offering (landing zone, migration, FinOps, managed cloud retainer, Well-Architected Review, Kubernetes platform build), runs partner-tier-aware Google Ads with the right exclusions and turns every cost-optimisation win or Reserved-Instance commitment into an anonymised LinkedIn case study with the saving percentage and the workload class visible. You architect and migrate, you approve the week, you stop being mistaken for an MSP.

The buyer is a CIO with a FinOps spreadsheet. Your site is a list of services. The deal goes to the partner whose site names the 6Rs.

The reality

A cloud consulting practice's economics live in the difference between a $50-500k migration project, a $10-50k monthly managed-cloud retainer and a $30-150k FinOps cost-optimisation engagement. The buyers are CIOs, engineering VPs, FinOps leads and CFOs at ASX-listed corporates, ANZ Bank-tier financial services, government-cleared engagements and high-growth SaaS scale-ups. They are not searching for 'cloud consulting'. They are searching for 'AWS Premier Partner Sydney', 'Azure landing zone consultant', 'GCP migration partner ANZ', 'Well-Architected Framework Review cost', 'FinOps Foundation certified Australia', 'EKS managed services Melbourne' and 'Reserved Instance vs Savings Plan analysis'. The consultancies winning that work have websites that loudly show the AWS Partner Network tier (Select, Advanced, Premier), the Microsoft Cloud Solutions Provider tier (Direct, Indirect), the Google Cloud Partner Advantage tier (Member, Partner, Premier), Solutions Architect Pro and DevOps Pro headcount, and case studies from named ANZ workloads (an ASX-listed e-commerce migration, a bank's landing-zone build, a SaaS scale-up's GKE platform). Consultancies whose websites still say 'cloud services' get mistaken for MSPs and lose the migrations they should be winning.

What good looks like

Good cloud-consultant marketing is three things, in this order: partner-tier loudness above the fold (AWS Partner Premier, Microsoft Cloud Solutions Provider Direct, Google Cloud Partner Advantage Premier, FinOps Foundation Certified Service Provider, Kubernetes Certified Service Provider) so a procurement officer at an ASX-listed corporate or a federal-aligned agency can immediately rank you in the right tier, a methodology page that names the work (6Rs of migration, Well-Architected Framework Review, Cloud Adoption Framework, Cloud Center of Excellence, FinOps Maturity Model, GitOps, observability stack like Prometheus + Grafana + Datadog + New Relic) so the CIO scoping a landing-zone build knows you've actually run one, and a named-hyperscaler case-study library (one per AWS, Azure, GCP with the workload class, the saving percentage or the migration tonnage visible) so the shortlist forms around evidence not slideware. The practices on the ASX panel, the FSI shortlist and the federal cloud sourcing arrangement have those three things on the site. The ones running 'cloud services' as the homepage hero do not.

Partner tier is the procurement gate, and it's hidden

AWS Partner Premier tier, Microsoft Cloud Solutions Provider Direct, Google Cloud Partner Advantage Premier: every one is a procurement filter at an ASX-listed buyer's RFP. Most cloud consulting sites mention them on an 'about us' or a footer logo strip. The practices winning the migration work put the partner tier, the Solutions Architect Pro headcount and the Well-Architected Review badge in the page eyebrow on every service page.

Buyers can't tell architect from managed-cloud reseller

On Google, a real consulting practice with twelve AWS Solutions Architect Pros ranks beside a managed-cloud reseller whose top service is 'we'll bill your AWS invoice'. Without a methodology page (6Rs of migration, Well-Architected Framework, Cloud Adoption Framework, Cloud Center of Excellence), a credential page and named-hyperscaler case studies, the CIO scoping a migration picks whichever is cheaper and the cheaper one is usually the reseller who shouldn't be designing landing zones.

The FinOps and cost-optimisation pitch isn't on the site

A FinOps engagement (Reserved Instance commitment, Savings Plan optimisation, Spot Instance rollout, tagging hygiene, idle-resource sweep, Compute Optimizer remediation) routinely saves an ASX-listed buyer 20-40% on a $300k-a-month cloud bill. Most cloud consulting sites don't have a FinOps landing page. The CFO Googling 'AWS cost optimisation consultant' lands on AWS's own ProServe page and books with whoever's first to reply, and it's not you.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a cloud consulting practice sees in the first weeks, in the actual format it lands in.

Web Agent

Live · yourpractice.com.au/services/aws-landing-zone

yourpractice.com.au/services/aws-landing-zone

New service page: hero credential block (AWS Partner Advanced Tier, 8 Solutions Architect Pros, 4 DevOps Engineer Pros, AWS Migration Competency, FinOps Foundation Certified), the AWS landing-zone methodology (Control Tower setup, multi-account org structure, SSO via IAM Identity Center, network baseline, security baseline, logging baseline), the Well-Architected Framework Review embedded, the price band ($80-150k for SMB scale, $150-300k for mid-market, $300-500k for ASX-listed multi-account), the deliverable (Terraform-managed landing zone, runbook, executive readout, ongoing FinOps tagging spec), and three anonymised case studies (an ASX-listed retailer migrating from on-prem in 18 weeks, a SaaS scale-up moving from a single AWS account to a 12-account landing zone, a government-aligned consulting firm meeting Essential Eight on AWS). Indexed in 48 hours, ranking page 1 for 'AWS landing zone Sydney' within three weeks.

One page per hyperscaler offering, with price band and partner tier visible

Advertising Agent

Live · Google Ads · AWS + Azure landing-zone campaign

Ad · yourbusiness.com.au

Sydney AWS Partner · Landing Zone + FinOps

AWS, Azure and GCP migration and landing-zone consulting for ASX-listed and FSI clients across Sydney. AWS Partner Advanced Tier, FinOps Foundation Certified, 8 Solutions Architect Pros. Well-Architected Review, EKS / AKS / GKE platform builds, Reserved Instance and Savings Plan analysis. Free 60-minute architecture scoping call.

Excludes 'AWS courses', 'free Azure training', 'AWS certification' as negatives

Content Agent

Draft · awaiting your approval

Lift-and-shift vs replatform vs refactor: the honest 6Rs decision in 2026

1,700-word guide written in your voice, walking through the 6Rs of migration (rehost, replatform, repurchase, refactor, retire, retain) with the workload-class decision tree, the cost and timeline by R (rehost is 8-12 weeks at $80-150k, replatform is 12-20 weeks at $150-300k, refactor is 9-18 months at $400k-$1m), the FinOps implications of each R (rehost saves on capex but inherits the AWS bill, refactor is where the Reserved Instance and Spot savings actually compound), and a soft CTA to a 6Rs scoping call. Catches the engineering VP researching at the 'what is this actually going to cost over five years' stage.

Two long-form guides a month, aligned with strategy

Your direct line

Email Sam after a FinOps win. The case study and Reserved-Instance post land by morning.

Sam is your AI Account Lead. Email Sam a FinOps engagement you just closed, a landing-zone cutover that landed clean, a Well-Architected Review readout, a new partner-tier or certification you've earned. Sam briefs the agents, drafts land in your inbox by morning, two taps to approve.

A FinOps Reserved-Instance or Savings Plan win A landing-zone or migration cutover A Well-Architected Review readout A new AWS, Azure or GCP partner-tier or competency A Kubernetes platform launch (EKS / AKS / GKE)

Mail

From you@yourpractice.com.au · To sam.walker@use-ih.com

FinOps win: $4.4m FY26 saving on the ASX-listed retailer

Hey Sam, closed the FY26 FinOps engagement readout with the ASX-listed retailer yesterday. Compute Optimizer surfaced 38% over-provisioning on a 240-instance EC2 fleet, Reserved Instance + Savings Plan commitment lands a 31% saving on $1.2m monthly AWS spend, FY26 run-rate saving $4.4m. Worth a LinkedIn post (anonymised) and probably an update to the FinOps service page price band.

Sam Walker · Account Lead

sam.walker@use-ih.com

Replied

Brilliant, this is exactly the proof piece the FinOps service page needs. Web Agent will draft an anonymised case study tonight: 'an ASX-listed retailer, $1.2m monthly AWS spend, 38% Compute Optimizer surfacing, 31% Reserved + Savings commitment, FY26 saving $4.4m'. Social Media Agent will queue a Wednesday LinkedIn post about the Compute Optimizer + Reserved + Savings stack (the three-step play is highly shareable on FinOps Foundation circles), and a Thursday LinkedIn post on the change-window discipline (240 instances right-sized in a fortnight, zero incidents, every change approved). Content Agent will draft an 'AWS Reserved Instance vs Savings Plan: a $1m worked example' guide using this engagement as the anchor. Drafts in your inbox by 9am.

Preview the case study draft

$299 / mo

Flat. No tiers, no markup.

9 min

From sign-up to live marketing.

60+

Pieces of content a month.

Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the engagement type you actually want more of (lift-and-shift migration, landing-zone build, FinOps cost-optimisation, Well-Architected Review, managed-cloud retainer, Kubernetes platform build, observability rollout) and the hyperscaler you've got the partner tier on (AWS, Azure, GCP, multi-cloud). Briefs the other agents so the service pages, the partner-tier eyebrow, the named-workload case studies and the procurement-aligned ads all push toward the same shortlist.

Answers: partner tier is the procurement gate, and it's hidden

Web Agent

Imports your existing site so you stop paying for WordPress and a marketing-automation seat, and makes spinning up a new service or named-hyperscaler case study a five-minute job. Ships a service page for every named offering (AWS landing zone, Azure migration, GCP refactor, FinOps retainer, EKS platform build, AKS managed services, GKE consulting, Well-Architected Review, Cloud Adoption Framework workshop) with the methodology, the price band, the partner-tier eyebrow, the deliverable list, schema for an IT consultancy and a 'book an architecture call' CTA bigger than the brand. To your live site in two taps.

Answers: buyers can't tell architect from managed-cloud reseller

SEO Agent

Goes through your live site for the things that actually move cloud-consulting rankings: 'AWS Premier Partner [city]', 'Azure landing zone [region]', 'GCP migration partner [city]' keyword optimisation, named methodology vocabulary on every page (6Rs, Well-Architected Framework, Cloud Adoption Framework, Cloud Center of Excellence, FinOps, GitOps, IaC, Terraform, CloudFormation, ARM, Bicep, Pulumi), partner-tier and certification schema (AWS Partner Network, Microsoft Cloud Solutions Provider, Google Cloud Partner Advantage, FinOps Foundation, CNCF), internal links from service pages to named-hyperscaler case studies, and a Google Business Profile that's loudly 'Cloud Consultant', not 'IT Consultant'. Auto-applies the low-risk fixes; flags anything bigger.

Answers: partner tier is the procurement gate, and it's hidden

Advertising Agent

Launches Google Ads on the queries that bring migration and FinOps scope ('AWS migration partner [city]', 'Azure landing zone consultant', 'GCP refactor [region]', 'Well-Architected Framework Review cost', 'FinOps consultant Australia', 'EKS managed services Sydney', 'Reserved Instance optimisation'). Loads 'AWS courses', 'free Azure training', 'AWS certification dump', 'GCP tutorial' as negatives so training-seekers self-deselect. Switches Meta off unless you specifically target SaaS founders on a self-serve cloud-cost-optimisation play.

Answers: buyers can't tell architect from managed-cloud reseller

Social Media Agent

Turns every FinOps Reserved-Instance commitment, Well-Architected Review readout, lift-and-shift cutover, EKS platform launch and observability rollout into a post in your real accounts: a LinkedIn post about the $340k FinOps engagement with the ASX-listed retailer, a carousel on the Well-Architected Review pillars applied to a SaaS scale-up, a story about the 02:00 cutover that landed clean, a thought-piece on lift-and-shift vs refactor for ANZ Bank-tier workloads. Builds the AWS Summit and re:Invent credibility that wins the CIO comparing three partners.

Answers: the finops and cost-optimisation pitch isn't on the site

Content Agent

Drafts the long-form pieces that catch the CIO, engineering VP or FinOps lead before the procurement RFP: 'lift-and-shift vs replatform vs refactor: the honest 6Rs decision in 2026', 'AWS Reserved Instance vs Savings Plan: a $1m bill worked example', 'Azure landing zone in 16 weeks: a deliverable spec', 'choosing EKS vs AKS vs GKE for a 200-microservice estate'. Two drafts a month, in your voice, that bring the decision-maker to your site weeks before the RFP.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

Google Business Profile primary category corrected from 'IT Consultant' to 'Cloud Consultant', services list expanded from 5 to 22 by day 3.
AWS Partner Network, Microsoft Cloud Solutions Provider and Google Cloud Partner Advantage tier badges surfaced above the fold by day 4.
FinOps Foundation Certified Service Provider credential surfaced as the cost-optimisation trust asset by day 5.
6Rs of migration methodology page indexed inside the first week.
AWS landing zone, Azure landing zone and GCP migration service pages split out with price bands published by day 10.
Well-Architected Framework Review service page shipped as the cornerstone enterprise asset.
Google Ads live on 'AWS migration partner [city]', 'Azure landing zone' and 'FinOps consultant Australia' with training-seeker negatives loaded by day 10.
'Lift-and-shift vs replatform vs refactor: the honest 6Rs decision in 2026' guide drafted by day 14.

See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

Annual plan split across migration, landing-zone, FinOps, Well-Architected Review, managed-cloud retainer, Kubernetes platform and observability, weighted to the engagement that pays best
Google Business Profile rebuilt as 'Cloud Consultant' with AWS, Azure, GCP partner-tier attributes and FinOps Foundation Certified visible
Service pages indexed per hyperscaler (AWS, Azure, GCP) and per offering (landing zone, migration, FinOps, Well-Architected Review, EKS / AKS / GKE platform), each with price band and methodology published
6Rs of migration methodology page live with workload-class decision tree visible
Named-hyperscaler case studies indexed for an ASX-listed retailer, an FSI client, a SaaS scale-up and a government-aligned consulting firm
Google Ads live on AWS migration, Azure landing zone, GCP refactor, FinOps and Well-Architected queries with training-seeker negatives loaded
LinkedIn cadence running three times a week: FinOps wins, Well-Architected readouts, cutover wraps, AWS Summit and re:Invent presence
'Lift-and-shift vs replatform vs refactor' and 'AWS Reserved Instance vs Savings Plan worked example' guides drafted for approval

The bottom line

Cloud consulting practices get the procurement shortlists their websites signal for. A site that says 'cloud services' attracts the SMB owner who wants someone to bill his AWS invoice. A site that loudly shows 'AWS Partner Advanced Tier, 8 Solutions Architect Pros, FinOps Foundation Certified, 6Rs of migration methodology, three named-hyperscaler case studies, Well-Architected Review embedded' attracts the engineering VP at an ASX-listed retailer comparing three partners.

Agencies are too dear to actually run the partner-tier eyebrow, the 6Rs methodology page and the named-hyperscaler case studies for $3.5k a month, and the account manager can't tell EKS from ECS. Tools are cheap but the FinOps landing page never got written, the Well-Architected Review service line never got drafted, and the Reserved-Instance commitment wins never made it to LinkedIn. In-House is the third option: for $299 a month the agents ship the hyperscaler service pages, launch the migration and FinOps ads, post the cutover and commitment work and draft the CIO-aimed 6Rs guides. You stay in the driver's seat, two taps to approve, minutes a day. Stop being mistaken for an MSP that resells AWS invoices.

See everything In-House does

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Frequently asked.

Will it actually beat Telstra Purple, Versent, Idea11 or Mantel Group on procurement shortlists?

Not on the $5m+ federal panel work where the big partners spend serious procurement effort. It does beat them on the mid-market long-tail (named-hyperscaler plus engagement type, partner-tier plus city, FinOps plus monthly-spend band) where a boutique that ships an AWS landing zone in 16 weeks with a transparent price band routinely makes the shortlist over Mantel or Versent on engagements between $80k and $800k. The big partners still win the multi-year federal arrangements; the mid-market and ASX-listed scale-up work below that is where the long-tail wins shortlist slots.

We're AWS-only. Will the agents handle that without forcing Azure and GCP content we don't want?

Yes, the hyperscaler set is configured in onboarding. If you're AWS-only with no Azure or GCP intent, every page references AWS Partner Network, Solutions Architect Pro and AWS Migration Competency, and the navigation excludes Azure and GCP entirely. If you're multi-cloud (AWS + Azure, all three), the service pages split cleanly so the procurement officer searching 'Azure landing zone consultant' lands on the Azure page, not a generic 'multi-cloud' fudge.

Most of our client logos can't go on the site (NDAs, ASX-listed silence period, federal-aligned anonymisation). Can the case studies still work?

Yes. The case studies anonymise by default: 'an ASX-listed retailer, $1.2m monthly AWS spend, 38% Compute Optimizer over-provisioning surfaced, 31% saving on a $4.4m FY26 run-rate', 'a FSI client, AWS Control Tower landing zone, 12-account org, Essential Eight Level 2 aligned'. The engineering VP comparing three partners cares about the workload class, the saving percentage and the timeline, not the client name. Named case studies (with logo) are reserved for the clients who explicitly opt in.

Most of our work is FinOps retainer not migration. Will the site lead with the right offer?

Yes. Onboarding asks which engagement type pays the bills today and which you want to grow. Account Lead briefs the agents accordingly: if FinOps retainer is 70% of revenue, the homepage hero leads with 'FinOps Foundation Certified, Reserved Instance and Savings Plan analysis, $4m FY saving on a $12m cloud bill', the FinOps landing page sits at the top of the service nav, and the case studies foreground cost-optimisation wins. Migration becomes a 'we also do' rather than the primary CTA.

We're Kubernetes-heavy (EKS / AKS / GKE platform builds, not classic migration). Does this still work?

Yes, and Kubernetes is one of the easier long-tail wins because the buyers know exactly what to search. Service pages split out by Kubernetes flavour (EKS, AKS, GKE) and engagement type (platform build, GitOps rollout, observability stack with Prometheus + Grafana + Datadog, multi-cluster federation). The ads target 'EKS managed services [city]', 'AKS platform build', 'GKE consulting' with 'Kubernetes tutorial' and 'free k8s course' loaded as negatives. The CNCF-certified Service Provider badge gets surfaced above the fold.

Can I cancel if it isn't working?

Two taps, any time, no exit fees and no notice period. You keep your imported site, your hyperscaler service pages, your 6Rs methodology page, your named-hyperscaler case studies, the Google Business Profile work, and the LinkedIn cadence. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.