Three options. Only one actually works for your business.
Procurement engineers shortlist on AS9100 and tolerance bands, not your home page
A CNC machine shop is not shortlisted by browse. An aerospace procurement engineer arrives with a STEP file and a drawing tree, knows whether they need 3-axis VMC for a fit-check, 5-axis for a turbine blade, lathe for a shaft, Swiss-type for a 4mm medical pin, or mill-turn for a one-op aerospace part. They're scrolling for the AS9100 certificate number, the ISO 13485 medical scope, the DISP clearance level, the tolerance capability (±0.005mm Swiss-type, ±0.02mm 5-axis general), the material list (Inconel 718, Ti6Al4V, AlSi10Mg, 17-4PH stainless, PEEK), and proof you've run a First Article Inspection (FAI) report through a CMM. If your site is one 'we do CNC machining' page, the RFQ goes to the shop that wrote a proper aerospace tier page with the AS9100 number in the H1. Worse, you're competing for the same job against tier-1 international shops who do show their certifications and CMM data on the page they land on.
Good marketing for a CNC machine shop has three load-bearing parts. First, a capability page per machine family (3-axis VMC, 5-axis simultaneous, CNC lathe, Swiss-type / sliding-head, mill-turn) with the fleet listed by name (Haas VF-2 / VF-4, DMG Mori DMU 50 / NMV 5000, Mazak Integrex, Okuma Multus, Doosan Puma, Citizen / Star Swiss-type), the work-envelope dimensions, the tolerance capability (±0.005mm Swiss-type, ±0.01mm 5-axis general, ±0.02mm 3-axis production), the spindle speed and tool-changer capacity, and the material list with Inconel / Ti6Al4V / AlSi10Mg / 17-4PH / 316L stainless / PEEK called out. Second, an industry tier page per market you actually serve (aerospace AS9100, medical ISO 13485, defence DISP-cleared, automotive prototype, oil-and-gas) with the certificate numbers in the header, a redacted FAI PDF sample, a CMM inspection screenshot, and the typical job size and turnaround called out. Third, a Google Ads structure that bids on material-plus-tolerance long-tail queries ('Inconel 718 5-axis machining AU', 'AS9100 titanium prototype Sydney', 'Swiss-type medical micro-machining Melbourne') with a STEP-file-upload-first quote form on the landing page so hobbyist queries self-disqualify. The CMM inspection PDF and the AS9100 certificate scan belong on the trust strip of every page.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the industry tiers that actually pay (aerospace AS9100 short-run at premium margin, medical ISO 13485 prototype, defence DISP-cleared production, automotive prototype) instead of treating every RFQ as one funnel. Briefs the other agents so the capability pages, the ads, the LinkedIn posts and the certification trust strip all push the aerospace and medical buyers you actually want, not the hobbyist 3-off requests.
Imports your existing site and ships a capability page per machine family (3-axis VMC, 5-axis, lathe, Swiss-type, mill-turn) with the fleet listed by make and model, the work envelope, tolerance band and material list on each. Adds an industry tier page per market (aerospace AS9100, medical ISO 13485, defence DISP, automotive prototype) with the certificate numbers in the header, a redacted FAI PDF, a CMM inspection screenshot, and a STEP-file-upload-first RFQ form.
Goes through your live site for the things that move procurement-engineer rankings: material-plus-tolerance long-tail keyword optimisation ('Inconel 718 5-axis AU', 'Ti6Al4V aerospace prototype Sydney', 'Swiss-type medical AU'), Schema.org Organization hasCredential blocks for AS9100 / ISO 13485 / DISP, Service blocks with materialUsed on every capability page, and a Trust strip footer with certificate scans linked. Auto-applies the low-risk fixes; flags consolidation of generic 'services' pages for approval.
Launches Google Ads on the material-plus-tolerance long-tail queries that procurement engineers actually search ('Inconel 718 5-axis machining Sydney', 'AS9100 titanium prototype AU', 'ISO 13485 medical CNC Melbourne'), with a STEP-upload-first RFQ form on the landing page, an NDA-available line, and a minimum-order or job-size line that self-disqualifies hobbyist queries. Lifts bids during business hours when procurement teams compile RFQ lists. Switches Meta off entirely (no consumer market).
Turns every interesting setup into a LinkedIn post that procurement engineers shortlist on: the 5-axis fixture photo, the CMM inspection screenshot, the FAI sign-off shot, the swarf nest from a critical-tolerance run, the redacted material certificate. You upload one photo from setup or inspection and a one-line brief, the agent drafts the caption in your voice with the machine, material, tolerance and certification called out, you approve in two taps.
Drafts the long-form pieces procurement engineers read before they have an RFQ: 'AS9100 vs ISO 9001: what aerospace primes look for in a supplier audit', 'First Article Inspection report walkthrough: what a clean FAI looks like', 'Designing for 5-axis: when to specify simultaneous vs 3+2 indexing', 'Swiss-type vs lathe for medical micro-machining'. Two drafts a month, in your voice, that earn the inbound RFQ that mentions the article.
Your first 30 days.
- Annual plan split across the four industry tiers (aerospace AS9100, medical ISO 13485, defence DISP, automotive prototype) and tilted toward the certification-gated lanes that pay best
- Capability pages live per machine family: 3-axis VMC with the Haas / Doosan fleet, 5-axis with the DMG Mori / Mazak detail, lathe with the Okuma / Doosan turning roster, Swiss-type with the Citizen / Star sliding-head spec, mill-turn with the Integrex / Multus
- STEP-upload-first RFQ form on every capability page, with NDA-available line and a 4-hour RFQ-turnaround promise during business hours
- Industry tier pages for aerospace, medical, defence and automotive prototype live, each with certificate numbers in the header and redacted FAI / CMM proof
- Google Ads live on the material-plus-tolerance set with bid lifts during procurement-team RFQ hours and a minimum-job-size self-disqualifier on every landing page
- Schema.org Organization hasCredential markup for AS9100, ISO 13485, ISO 9001 and DISP deployed so certifications show in Google's rich results
- Setup-sheet and CMM-inspection LinkedIn cadence twice a week, with machine, material, tolerance and certification called out in every caption
- Reviews-after-FAI email sequence wired into your quality system so the Wednesday-sign-off earns a Friday testimonial from the procurement engineer
- 'AS9100 vs ISO 9001' and 'Designing for 5-axis: simultaneous vs 3+2' explainers drafted for approval
CNC machine shop buyers do not browse. They arrive with a STEP file and a drawing tree, they know which machine family they need (or they need the page that explains why 5-axis is right for the part), and they shortlist on the AS9100 certificate number, the tolerance band, the material list, and a redacted FAI PDF that proves you've done the inspection work before. The job is making sure the capability page they land on lists the machine fleet by name, the certifications in the H1, and the FAI proof in the footer, and that the material-plus-tolerance long-tail search that brought them ranks above the international shop quoting from offshore.
Agencies are too dear and too generalist to write a real 5-axis aerospace capability page or a defence DISP-cleared tier page for $5k a month. Tools are cheap but the AS9100 certificate scan never goes up, the FAI PDF never gets redacted and uploaded, and the LinkedIn posts default to stock-swarf photos. In-House is the third option: for $299 a month the agents ship the capability pages, launch the material-plus-tolerance ads, post the setup-sheet and CMM photos, and keep your AS9100 / ISO 13485 / DISP credentials where procurement engineers actually verify them. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the Ti6Al4V aerospace prototype to the Melbourne shop that put their AS9100 number in their H1.