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For commercial real estate agents

Win the landlord-rep mandate before Colliers picks up the brief.

In-House is your AI marketing team. It actually wins the mandate against the global agencies: ships per-asset-class deal pages (office, retail, industrial, hotel, medical-centre, childcare-centre), drafts Information Memorandums and Heads of Agreement letters in your voice with NABERS + outgoings + ratchet-clause + market-rent-review language sharper than the corporates, and runs the landlord and tenant-rep LinkedIn outreach loop to the property fund managers and tenant advisors who decide $5M-$50M+ asset sales and $50K-$2M annual rent leasing deals.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$3,500 to $6,000 / mo
Slow. Expensive. Removed from your business.
You get a quarterly Realcommercial spend PDF, twelve generic 'we sold a building' posts, and an account manager who has never read a Disclosure Statement under the Retail Tenancy Code. Meanwhile Colliers, CBRE, JLL, Knight Frank, Savills, Cushman & Wakefield and LJ Hooker Commercial own every fund-manager and tenant-advisor relationship in your patch.
DIY tools
$150 to $300 / mo + your evenings
Cheap, but it just hands you a dashboard.
WordPress, Realcommercial, CommercialView, LoopNet, Mailchimp, Canva. Cheap, but you draft the Information Memorandum on Saturday morning after the inspection, write Heads of Agreement letters between phone calls, and the per-asset-class deal pages stay on your to-do list, like the NABERS-and-recoverable-outgoings explainer you keep meaning to publish.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships a deal page for every asset class you transact (office, retail, industrial, hotel, medical-centre, childcare-centre), drafts the Information Memorandum and Heads of Agreement in your voice, runs the fund-manager and tenant-advisor LinkedIn outreach, and keeps your REINSW + PCA + AAPI / CPM credentials live on every mandate page. You forward the brief, approve the IM, get back on the inspection schedule.

Colliers and JLL win the mandate because the fund manager called them first

The reality

Commercial real estate at the mandate tier is a relationship business with an information-asymmetry problem. The property fund manager, the tenant advisor, the owner-occupier vendor, the buyer-rep: they don't search 'commercial real estate agent near me'. They ring the agency they know, the one whose name appeared in the last three IMs they read, the one whose research note landed in their inbox last Friday. Colliers, CBRE, JLL, Knight Frank, Savills, Cushman & Wakefield and LJ Hooker Commercial own that channel because they staff a research team that publishes a quarterly office or retail or industrial outlook, a mandate desk that wins both landlord-rep and tenant-rep instructions, and a LinkedIn presence calibrated to fund managers and tenant advisors. You're the local specialist with sharper deal data on the suburb or asset class, but the fund manager hasn't seen you, the tenant advisor doesn't know your name, and the $5M-$50M+ asset sale or the $50K-$2M annual rent leasing deal goes to the corporate by default. Meanwhile your Realcommercial spend keeps climbing because that's the only visible channel, but listing portals only deliver tyre-kickers; the mandate-tier business comes from being in the inbox of the 200 fund managers and tenant advisors in your geography during the four weeks between mandate signing and IM release.

What good looks like

Good commercial-real-estate marketing at the mandate tier is three things, in this order: a per-asset-class deal-page library where each asset class you transact (office, retail, industrial, hotel, medical-centre, childcare-centre) is its own page with the recent deal evidence, the rent and yield benchmarks, the asset-specific vocabulary (NABERS for office, outgoings recoverable-vs-non-recoverable for retail, divisible-area for industrial, RevPAR for hotel), and the leasing-vs-investment-sales split; a fund-manager and tenant-advisor LinkedIn and email outreach loop that targets the 200 buyers and tenant-reps in your geography most likely to participate in a transaction in the next 12 months, with a quarterly market outlook attached; and an Information Memorandum and Heads of Agreement drafting engine that turns a mandate brief into a polished IM with NABERS + Green Star + outgoings + recoverable-vs-non-recoverable + ratchet-clause + market-rent-review + Disclosure Statement (Retail Tenancy Disclosure) appendices, in your voice, ready for partner sign-off.

You're not in the fund-manager's inbox, so you're not in the mandate
Colliers, CBRE and JLL staff a research desk that publishes a quarterly outlook to the property fund managers and tenant advisors who decide mandates. You don't, so the fund manager rings the corporate when the asset comes up, and you only hear about the deal when the IM hits Realcommercial.
Six asset classes, six marketing plans
Office, retail, industrial, hotel, medical-centre, childcare-centre. Each has its own buyer pool, its own rent benchmarks, its own NABERS or outgoings or ratchet-clause vocabulary, its own LinkedIn audience. One generic 'we transact commercial property' page loses to six sharper ones.
The Information Memorandum is the silent shortlist test
Buyer-reps and tenant advisors decide whether to engage based on the quality of the IM. A thin IM with a stock image, a half-baked outgoings table and no recoverable-vs-non-recoverable split tells the buyer-rep you don't understand the asset. The corporates' IM ships polished with NABERS + Green Star + outgoings + market-rent-review + Disclosure Statement appendices. Yours has to match.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a commercial real estate agency sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/asset-classes/industrial
yourbusiness.com.au/asset-classes/industrial

New asset-class deal page: 'Industrial leasing and investment sales: 1,200-25,000 sqm divisible warehouse, 4.75-6.50% yield band, $190-$420/sqm net rent' H1, your recent 14-deal transaction record with deal value and yield, the divisible-area and dock-door-count benchmarks by region, a recoverable-vs-non-recoverable outgoings explainer, ratchet-clause and market-rent-review summary, six landlord testimonials, PCA membership above the fold, and schema for Real Estate Agency. Indexed in 48 hours, ranking page 1 for 'industrial leasing agent [city]' inside a month.

One per asset class you transact
Account Lead
Drafted · Information Memorandum · 4,200 sqm office, Parramatta CBD
IM: 4,200 sqm A-grade office, Parramatta CBD

Information Memorandum drafted for the 4,200 sqm Parramatta A-grade office mandate: NABERS Energy 5.5 star and NABERS Water 4 star cited, Green Star Performance rating included, outgoings table split recoverable ($168/sqm) vs non-recoverable ($24/sqm), ratchet-clause language clarified, market-rent-review cycle (4-yearly) summarised, Retail Tenancy Disclosure Statement appendix (where the ground-floor retail component triggers it), three comparable transactions inserted (a Parramatta 3,800 sqm at $9,800/sqm and 5.1% yield, a North Sydney 4,600 sqm at $11,200/sqm, a Macquarie Park 4,100 sqm at $8,900/sqm), proposed price guide built at $40.6M-$43.2M. Ready for partner edit + sign-off.

Drafted in your voice, mapped to PCA-grade fund-manager expectations
Social Media Agent
Scheduled · Wed 7:30am · LinkedIn
Your photo
Caption written from the inspection photo you uploaded

"Friday's inspection at a 12,400 sqm industrial estate in Eastern Creek: four 12m-high tilt-up warehouses, 38 dock doors, B-double access, NBN backbone, with two tenants in occupation at $215/sqm net and 18 months remaining on the leases. Yield band sitting at 5.25-5.75% based on the last three Eastern Creek sales (8,900 sqm at 5.45%, 14,200 sqm at 5.10%, 10,800 sqm at 5.65%). If you're a fund manager scoping core-plus industrial in the western Sydney corridor, link in bio for the comparable transaction set." Drafted in your voice from the inspection photo you sent Sam. You approve, it posts.

LinkedIn-first, fund-manager audience
SEO Agent
Auto-applied · approval rules
Google Business Profile rebuilt around the commercial subset
Primary category corrected from 'Real Estate Agency' to 'Commercial Real Estate Agency' (Google's specific subset). Secondary categories added (Property Management Company, Real Estate Consultant). Services list expanded from 4 to 21 (office leasing, office investment sales, retail leasing, retail investment sales, industrial leasing, industrial investment sales, hotel investment sales, medical-centre investment sales, childcare-centre investment sales, tenant-rep advisory, landlord-rep advisory, buyer-rep advisory, seller-rep advisory, Information Memorandum drafting, Heads of Agreement drafting, market-rent-review advisory, outgoings audit, +4 more). PCA + REINSW commercial-division attributes added. Service area set to your three priority regions.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the asset class and mandate type you actually want more of (office investment sales vs. industrial leasing vs. retail strip + sub-regional shopping centre investment vs. medical-centre + childcare-centre asset-class specialty) rather than chasing every commercial property search. Targets the 200 fund managers, tenant advisors and owner-occupier vendors in your geography most likely to transact in the next 12 months. Drafts the Information Memorandum and Heads of Agreement in your voice for every mandate signed. Briefs the other agents so the asset-class pages, the fund-manager LinkedIn outreach and the IM-quality positioning all reinforce the PCA-grade institutional credibility the buyer-rep is shortlisting on.

Answers: you're not in the fund-manager's inbox, so you're not in the mandate
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new asset-class deal page (an industrial-divisible-warehouse page, a medical-centre asset page, a childcare-centre investment-sale page) a five-minute job. Ships an asset-class page to your live site with recent transaction record, rent and yield benchmarks, asset-specific vocabulary, leasing-vs-investment-sales split, PCA + REINSW commercial-division credentials above the fold, and a click-to-request-mandate-pitch button bigger than the logo, in two taps.

Answers: six asset classes, six marketing plans
SEO Agent

Goes through your live site for the things that actually move B2B commercial real estate rankings: per-asset-class and per-region keyword optimisation, Commercial Real Estate Agency schema, the PCA + REINSW commercial-division + AAPI / CPM accreditation badges in markup, and a Google Business Profile rebuilt around the commercial subset (not generic real estate). Auto-applies the low-risk fixes; flags anything bigger. Surfaces the asset-class deal pages on the queries fund managers and tenant advisors actually type ('industrial leasing agent [region]', 'office investment sales [city]', 'medical-centre asset advisor [state]').

Answers: you're not in the fund-manager's inbox, so you're not in the mandate
Advertising Agent

Runs LinkedIn Sponsored content and Google Ads on the queries that convert ('industrial leasing agent [region]', 'office investment sales [city]', 'commercial buyer-rep [region]', 'tenant rep agent [city]'). Targets the property fund manager, tenant advisor, owner-occupier vendor and buyer-rep titles inside the 200 priority organisations. Drops broad 'commercial property' bids that waste money on residential-investor queries. Switches consumer-Meta off, this is a LinkedIn + Google Search business.

Answers: six asset classes, six marketing plans
Social Media Agent

Turns inspections and mandate wins into proof on LinkedIn: an industrial-estate inspection photo with the divisible-area and dock-door benchmark, an office-tower IM excerpt with the NABERS and outgoings split, a medical-centre asset profile, a contested-mandate win at a regional retail strip. Builds the PCA-grade trust signal that separates a real commercial agent from a residential agent dabbling. You upload one inspection or signing photo per week, the agent drafts the LinkedIn-first caption in your voice, you approve.

Answers: the information memorandum is the silent shortlist test
Content Agent

Drafts the long-form pieces a fund manager, tenant advisor or owner-occupier vendor Googles before they engage an agent: 'how to value a divisible-area industrial warehouse in [region], the $/sqm + yield-band approach', 'recoverable vs non-recoverable outgoings under the Retail Tenancy Code, what tenants and landlords each pay', 'NABERS-and-Green-Star premium in office investment sales, what the last 12 deals show', 'how to structure a market-rent-review clause that survives in a soft market'. Two drafts a month, in your voice, that pull fund managers and tenant advisors to your site months before the mandate.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Per-asset-class deal pages indexed for office, retail, industrial, hotel, medical-centre and childcare-centre with recent transaction record and rent/yield benchmarks on each.
  • PCA + REINSW commercial-division + CPM + AAPI / FAPI / CPP credentials surfaced above the fold on every mandate page.
  • Information Memorandum drafting engine wired into every new mandate, with NABERS + outgoings + ratchet-clause + market-rent-review + Disclosure Statement appendix language by default.
  • Heads of Agreement letter drafting engine wired into every leasing negotiation, with recoverable-vs-non-recoverable outgoings split and market-rent-review cycle pre-populated.
  • Google Business Profile rebuilt around Commercial Real Estate Agency with the right service list and asset-class secondary categories.
  • LinkedIn Sponsored campaign live targeting property-fund-manager + tenant-advisor + buyer-rep + owner-occupier-vendor titles inside 200 priority organisations.
  • Quarterly asset-class outlook (office, retail, industrial) drafted and queued for the fund-manager and tenant-advisor distribution list.
  • Realcommercial + CommercialView + LoopNet listing copy auto-aligned with the matching asset-class deal page so the click lands on a credible IM-grade landing.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Annual plan split across asset class (office, retail, industrial, hotel, medical-centre, childcare-centre) and mandate type (leasing 3+5-year vs investment sale) and tilted to the lane that pays best
  • Per-asset-class deal pages indexed with recent transaction record, rent and yield benchmarks, asset-specific vocabulary and leasing-vs-investment-sales split
  • PCA + REINSW commercial-division + CPM + AAPI / FAPI / CPP credentials live above the fold across all pages
  • Information Memorandum and Heads of Agreement drafting engine wired into every mandate workflow
  • Google Business Profile rebuilt around Commercial Real Estate Agency with the right service list
  • LinkedIn Sponsored campaign live against fund-manager + tenant-advisor + buyer-rep titles inside 200 priority organisations
  • First quarterly asset-class outlook drafted and queued for distribution
  • Realcommercial + CommercialView + LoopNet listing copy auto-aligned with matching asset-class deal pages
  • Inspection-and-mandate LinkedIn caption library running weekly: industrial-estate inspections, office-tower IM excerpts, mandate-signing wins
The bottom line

Commercial real estate at the mandate tier is a fund-manager-inbox business with an Information Memorandum quality bar layered on top. The fund manager rings the agency whose name appeared in the last three IMs they read; the tenant advisor shortlists the agent whose quarterly outlook landed in their inbox; the buyer-rep engages the agency whose IM had NABERS + outgoings + ratchet-clause language that read like a real institutional document. The work is making sure your name is in those inboxes and your IM is at that bar, in every asset class you transact, in every region you cover.

Agencies are too expensive to actually staff your IM desk and your fund-manager outreach for $5k a month. Tools are cheap but the IM gets drafted Saturday morning after the inspection. In-House is the third option: for $299 a month the agents ship the asset-class pages, draft the IMs and Heads of Agreement in your voice, run the fund-manager LinkedIn outreach, publish the quarterly outlook, and keep your Google Business profile reading like a PCA-grade institutional agency. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing $5M-$50M+ asset sales and $50K-$2M annual rent leasing mandates to Colliers by default.

See everything In-House does
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Frequently asked.

We're a 6-broker boutique competing against CBRE, JLL and Colliers. Will this actually shift mandate flow?
Yes, because mandate flow is decided by inbox presence and IM quality, not headcount. The corporates win on the relationships they already have, but they lose on the local-deal-data depth a 6-broker boutique can publish in a quarterly outlook. The Account Lead drafts the quarterly outlook from your last 12 months of deal data, the asset-class pages publish your transaction record with rent and yield benchmarks the corporates summarise away, and the IM drafting engine ships a document at PCA-grade quality without you spending Saturday on it. The fund manager calling around for the next mandate now sees your name in the inbox, your deal data on the page, and your IM at the right bar. The gap closes.
We do mostly leasing (3+5-year deals on industrial divisible warehouses), not investment sales. Will the marketing reflect that?
Yes, Account Lead weights the plan to your mandate-type mix. If 75% of your transactions are leasing on industrial divisible warehouses, the per-asset-class page leads with industrial leasing (rent per sqm benchmarks, dock-door counts, divisible-area minimums, B-double access, NABERS Industrial where relevant), the LinkedIn outreach targets industrial fund managers and tenant advisors, the Heads of Agreement drafting engine is the workhorse, and the quarterly outlook is an industrial-leasing outlook. Investment sales still gets covered but doesn't dominate.
Does this handle the asset-class-specific compliance properly? Retail leasing needs a Retail Tenancy Disclosure Statement, office needs NABERS, childcare needs childcare-licence considerations.
Yes, each asset-class page has its own compliance summary. Retail leasing pages cite the Retail Tenancy Disclosure Statement obligation and the recoverable-vs-non-recoverable outgoings split under the Retail Tenancy Code. Office pages cite NABERS Energy, NABERS Water, NABERS Indoor Environment and Green Star Performance ratings. Industrial pages cite divisible-area, dock-door count, B-double access and (where relevant) NABERS Industrial. Medical-centre and childcare-centre asset pages cite the licence-and-WALE considerations that drive yield. The IM drafting engine pulls the right appendices for the right asset class.
What is the LinkedIn outreach actually saying to fund managers? I don't want our brand spamming a JLL property fund executive.
It's not a cold pitch, it's a relevance signal in a deal-flow context. The opening references one of the last three transactions in their asset class and region, with the deal value and yield, and asks a specific question on the comparable set (or offers your comparable analysis on their last bid). Every message is drafted by Account Lead in your voice, you approve every send, you can pause any contact or any fund. Volume is calibrated to relationship-grade, not spam-grade. Fund managers reply because nobody else is sending them deal-specific intel during their bid windows.
How does the approve-the-week bit work? I'm running inspections and writing IMs and have zero hours for marketing.
Two taps on your phone between inspections, usually with a coffee. You see what the agents drafted (an asset-class page update, four LinkedIn posts, two IM drafts awaiting your edit, a quarterly outlook ready for partner review), tap approve, tweak or pause, done. The whole week's queue takes about fifteen minutes total. Anything urgent (a fund-manager reply that wants a call, a buyer-rep enquiry on a listed asset) sends a notification.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your asset-class pages, the IM and Heads of Agreement templates, the LinkedIn outreach work and the Google Business Profile rebuild. There is no $5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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