Three options. Only one actually works for your business.
The repair job's price is the search query. If your site doesn't answer, the customer rings the next shop.
A computer repair shop's economics live in the gap between a $80 virus-removal job, a $250 RAM and SSD upgrade, a $400 MacBook Pro screen replacement, an $800 motherboard component-level repair and a $1.2k liquid-damage recovery. The customer is on a phone with a cracked screen or a soggy keyboard, googling '[suburb] MacBook screen replacement cost' or '[suburb] laptop repair near me', and they ring whichever site answers the price question without making them fill out a form. The shops winning the foot traffic have websites that loudly show the Apple Authorised Service Provider badge (or honestly say 'we're not AASP but we do third-party Apple repair at half the price'), publish a fixed price band per repair type, name the brands they service (MacBook Pro, MacBook Air, iMac, Surface Pro, ThinkPad T-series, Dell Latitude, ASUS ZenBook, Razer Blade), and pin the same-day turnaround on the homepage. The shops that look like a generic 'computer repair' brochure lose every $400 MacBook screen job to the AASP across town and every $250 SSD upgrade to JB Hi-Fi tech support.
Good computer repair marketing is three things, in this order: a credential and positioning loudness above the fold (AASP if you are, 'third-party Apple repair at half the price' if you aren't and don't want to fudge, MAR or Microsoft Authorised Refurbisher status, ASUS / Lenovo / HP authorised partner badges, ACMA-compliant and Right to Repair Bill compliant) so the foot-traffic customer knows in two seconds whether you're a fit, a service page per repair-type-and-brand ('MacBook Pro screen replacement', 'Surface Pro battery replacement', 'ThinkPad T-series keyboard repair', 'iMac logic board component-level repair', 'liquid-damage recovery', 'virus and ransomware removal Windows', 'macOS recovery', 'SSD and RAM upgrade') with the fixed price band, the turnaround tier (same-day for the easy jobs, 3-5 days for screen and keyboard, 5-10 days for motherboard), the parts source (genuine vs aftermarket vs salvaged) and a click-to-call CTA bigger than the brand, and a Google Ads presence on the panic-and-price queries ('[suburb] MacBook screen replacement cost', '[suburb] laptop repair near me', '[suburb] computer shop') with the DIY searchers excluded. The shops winning the foot traffic and the $400+ jobs have those three things on the site. The shops fudging on 'all brands serviced' do not.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the repair types you actually want more of (MacBook screen vs Surface battery vs ThinkPad keyboard vs motherboard component-level vs liquid damage vs SSD and RAM upgrade) and the customer mix that pays (consumer drop-in vs SMB onsite vs uni-student SSD-upgrade traffic vs corporate fleet repair). Briefs the other agents so the repair-type service pages, the suburb landing pages, the panic-and-price ads and the benchwork social posts all push toward the target jobs rather than chasing every 'computer repair' keyword from $50 upward.
Imports your existing site so you stop paying for a WordPress maintenance bill, and makes spinning up a new repair-type or suburb page a five-minute job. Ships a service page per repair-type-per-brand with the fixed price band, the turnaround tier, the parts source, the warranty, and the drop-in vs mail-in vs onsite-callout workflow. Suburb pages for the catchment you draw foot traffic from (the 6-8 postcodes within a 15-minute drive). Schema for an electronics repair shop, click-to-call bigger than the brand. To your live site in two taps.
Goes through your live site for the things that actually move repair-shop rankings: 'MacBook screen replacement [suburb]', 'Surface battery replacement [suburb]', 'laptop repair [suburb]' keyword optimisation, AASP and Microsoft Authorised Refurbisher schema (if applicable), brand-and-model coverage tables, internal links from the suburb pages to the relevant repair types, and a Google Business Profile that's loudly 'Computer Repair Service' with secondary categories for 'Laptop Repair Service' and 'Mobile Phone Repair Shop'. Auto-applies the low-risk fixes; flags anything bigger.
Launches call-only Google Ads on the panic-and-price queries ('[suburb] MacBook screen replacement', '[suburb] laptop repair near me', '[suburb] computer repair shop', '[suburb] Surface Pro battery', 'spilled water on laptop [suburb]'). Loads 'how to repair my own laptop', 'iFixit guide', 'free diagnostic', 'DIY laptop repair', 'YouTube laptop teardown' as negatives so the DIY-and-Google-self-helpers self-deselect. Switches Meta off unless you've got a specific same-day-trade-in or SSD-upgrade-for-students promo running.
Turns every benchwork teardown, liquid-damage recovery, MacBook screen swap, motherboard component-level repair and SSD upgrade into a post in your real accounts: a TikTok reel of the M2 MacBook Air liquid-damage recovery, an Instagram carousel of the True Tone calibration step the cheap shops skip, a story of the same-day Surface battery swap with the customer who'd been quoted three weeks at the Microsoft Store, a thought-piece on Right to Repair Bill compliance and what it means for shops like yours. Builds the social proof that wins the foot traffic to your specific repair specialty.
Drafts the long-form pieces that catch customers before they ring three shops: 'MacBook Pro screen replacement cost in 2026: third-party vs Apple Genius Bar honest comparison', 'how much does it actually cost to fix a Surface Pro battery', 'liquid damage on your laptop: what to do in the first 10 minutes', 'SSD vs new laptop: is the upgrade worth it for a 2020 MacBook Air'. Two drafts a month, in your voice, that bring the careful customer to your site weeks before the panic-search.
Your first 30 days.
- Annual plan weighted toward your top three repair types (MacBook screen, Surface battery, motherboard component-level) and the suburb catchment you actually draw foot traffic from
- Google Business Profile rebuilt with the 28-item services list, AASP or third-party positioning loud, and Saturday opening hours visible
- Repair-type service pages indexed for the top 12 jobs, each with fixed price band, turnaround, parts source, warranty and drop-in/mail-in/onsite workflow published
- Suburb pages indexed for the 6-8 postcodes within your 15-minute catchment, internally linked to the relevant repair types
- Brand-and-model coverage table published so MacBook Pro M3, Surface Pro 11, ThinkPad T-series, ASUS ZenBook customers find themselves in two clicks
- Call-only Google Ads live on panic-and-price queries with DIY-searcher negatives loaded and call-tracking wired into the bench-intake form
- Instagram and TikTok cadence running three times a week from benchwork teardowns: liquid-damage recoveries, screen swaps, motherboard component-level wins
- 'MacBook Pro screen replacement cost in 2026' and 'liquid damage in the first 10 minutes' guides drafted for approval
Computer repair customers do not browse. They drop coffee on a MacBook at 11pm, Google '[suburb] MacBook screen replacement cost' on the phone they still have, and ring whichever shop publishes a price without making them wait for a callback. The work is making sure the first result, the price band, the same-day turnaround and the AASP-or-honest-third-party positioning is always you, in every postcode you draw foot traffic from.
Agencies are too dear to actually run the repair-type service pages, the suburb landing pages and the benchwork social cadence for $3.5k a month, and the account manager has never reapplied thermal paste on a Razer Blade. Tools are cheap but the fixed price band for the top 12 jobs is still a Word doc nobody updates and the brand-and-model coverage is still 'all brands serviced'. In-House is the third option: for $299 a month the agents ship the repair-type pages, launch the panic-and-price ads, post the benchwork teardowns and draft the cost-comparison guides. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the $400 MacBook screen job to the AASP across town because your website wouldn't quote.