Three options. Only one actually works for your business.
The agent's preferred conveyancer wins the work before the buyer's Google search starts
Conveyancing is a $700-to-$1500 fixed-fee service that gets sold three different ways: the agent's preferred recommendation (which captures roughly half the volume in any postcode), the broker's preferred recommendation (most of the rest), and the buyer who actually Googles their own conveyancer (the remaining slice, but the highest-margin and the most likely to refer). For the search slice, the first page is a wall of Lawpath, LegalVision and Hashching DIY-template pages selling $99 contract reviews, plus the legaltech aggregators (Conveyancing.com.au, Settle Easy and the franchise networks) that out-bid local conveyancers on every metro keyword. The Licensed Conveyancer with AIC membership, twelve years on PEXA, and a transparent $1,150 fixed-fee scope, sits on page two. So the buyer either picks the agent's recommendation by default, fills in a Lawpath form, or rings the cheapest-looking online aggregator that subcontracts the file back to someone like you for half the fee.
Good conveyancer marketing is three things, in this order: a transaction-type service-page library that splits residential purchase, residential sale, investor purchase, downsizer sale, off-the-plan, and first home buyer transactions into their own pages, each ranking for the search that brings that specific buyer or vendor (first home buyer searches look very different from downsizer searches, and a single page loses both); a transparent fixed-fee layer that puts the $700 to $1500 fixed-fee bracket above the fold on every page (this is the single biggest conversion lift in conveyancer SERPs, because the aggregators hide their fees until step three of a form), with the disbursements list separately so the buyer can see the all-in cost; and a Google Business profile that calls out your Licensed Conveyancer credential, AIC membership, PEXA-certified status, the local Land Registry you transact in (LRS NSW, Landgata WA, Land Use Victoria), and the typical settlement timeframe in your state.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the transaction mix you actually want more of (first home buyer for steady volume, investor for repeat work, downsizer for higher-touch advisory fees) and the referral relationships you want to deepen (top three agents per suburb, top five brokers in your area). Briefs the other agents so the service pages, the fee-transparent ads, the settlement-week posts and the Google Business profile all reinforce the 'Licensed Conveyancer with AIC membership and transparent fixed-fee scope' positioning, instead of competing with the aggregators on price alone.
Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new transaction-type page a fast job. Ships a clean service page for residential purchase, residential sale, investor purchase, downsizer sale, off-the-plan, first home buyer and Section 32 review (VIC) or contract review (NSW), each with the Licensed Conveyancer credential above the fold, AIC member badge, PEXA-certified status, transparent fixed-fee bracket, disbursements list, and a 'we coordinate with your broker and agent' line, to your live site in two taps.
Goes through your live site for the things that actually move conveyancer rankings: transaction-type-specific H1s on every page, conveyancer-specific schema (not generic lawyer schema, which is wrong for licensed conveyancers in NSW and VIC), service-area markup for every suburb you actually settle in, and a Google Business Profile that beats the legaltech aggregators on completeness for your suburbs. Auto-applies the low-risk fixes, flags anything implying a guaranteed settlement date.
Launches Google Ads on the queries that actually convert ('conveyancer [suburb]', 'first home buyer conveyancer [suburb]', 'Section 32 review [VIC suburb]', 'contract review [NSW suburb]', 'PEXA settlement [city]') with a built-in state-specific Conveyancers Act compliance check on every ad copy variant. Excludes the broad 'cheap conveyancing' queries that drag in price-shoppers who won't book. Switches Meta on for first home buyer awareness (where the audience is researching for months); keeps Google Search for high-intent.
Turns every settlement into a post in your real accounts: keys-handover photos from PEXA settlements, anonymised buyer stories, the special condition you negotiated out of the contract, the disbursement that surprised the buyer (so the next buyer doesn't get surprised). Builds the 'real local Licensed Conveyancer who actually manages the file end-to-end' trust signal that beats the aggregators on the second-look buyer. You upload one settlement photo per week, the agent drafts the caption, you approve.
Drafts the long-form pieces that rank for the queries buyers and vendors Google before they ring any conveyancer: 'first home buyer stamp duty NSW 2026 calculator', 'Section 32 vendor statement VIC what to check', 'cooling-off period NSW five business days explained', 'PEXA electronic settlement step by step', 'off the plan settlement what can go wrong', 'downsizer sale capital gains tax exemption'. Two drafts a month, in your voice, with state-specific accuracy, that pull the careful buyer to your site weeks before contract.
Your first 30 days.
- Six transaction-type pages (residential purchase, residential sale, investor, downsizer, off-the-plan, first home buyer) indexed and ranking on long-tail conveyancer queries
- Annual plan weighted to the transaction mix you actually want and the agent and broker relationships you want to deepen, delivered by Sam
- Google Business Profile rebuilt as 'Conveyancer' (not 'Lawyer') with Licensed Conveyancer credential, AIC membership, PEXA-certified status and fee bracket in the description
- Compliance-checked Google Ads live on transaction-type queries with state Conveyancers Act check, and 'cheap conveyancing' queries loaded as negatives
- Plain-English state-specific cooling-off and Section 32 or contract-review explainers published as cornerstone organic assets
- Settlement-week post cadence live with anonymised keys-handover captions twice a week
- Co-branded explainer asset shipped to the top three referring agents in each suburb, so the next preferred-partner list update keeps your name on it
- PEXA settlement step-by-step explainer published so the first home buyer audience arriving from organic understands the process before they pick up the phone
Conveyancer clients pick someone four ways: the agent's recommendation, the broker's recommendation, the cheapest aggregator on Google, or a Google search of their own. The first two need the agent-and-broker referral cadence to keep your name on every preferred-partner list. The third is a race to the bottom you don't want to win. The fourth, the buyer who Googles, is where the highest-margin and most-referring clients come from. The work is making sure that when they type 'first home buyer conveyancer [suburb]' or 'Section 32 review [suburb]', the first calm result is your firm, with the $1,150 fixed fee visible, the Licensed Conveyancer credential surfaced, and the PEXA-certified badge already telling them you'll get to settlement.
Agencies are too dear to actually run the transaction-type service-page library, the agent-referral cadence and the compliance-checked ads for $3.5k a month. Tools are cheap but you tune the bids at the kitchen table at 9pm and the Section 32 explainer never ships. In-House is the third option: for $299 a month the agents ship the transaction-type pages, launch the fee-transparent ads, post the settlement-week keys photos, and keep your Google Business profile beating the legaltech aggregators in your suburbs. You stay in the driver's seat, two taps to approve, minutes a day between PEXA logins.