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For corporate secretaries

Win the ASX-listed and private-company governance brief from the next IPO board.

In-House is your AI marketing team. It actually wins the governance brief from chairs, CEOs and CFOs: ranks for 'company secretary [city]' against Computershare and Boardroom, ships a client-segment service page for every lane (ASX-listed, unlisted-public, Pty Ltd mid-market, start-up, PE portfolio), and turns every Continuous-Disclosure announcement and board-pack delivered into GIA-and-AICD credentialed proof on LinkedIn.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a tidy site, a quarterly Google Ads report no one on the board reads, and an account manager who's never minuted an Audit Committee or lodged a Form 484. Meanwhile Computershare, Boardroom, Link Group, Mainstream-Trust and MUFG outbid you on every 'company secretary' search and the next mid-market IPO board signs Computershare for $180K a year because your GIA-and-AICD credentialed practice was on page two.
DIY tools
$80 to $200 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Google Ads, Mailchimp, a LinkedIn page you post to when ASX revises the Listing Rules. Cheap, but you tune the bids after the day's board-pack preparations at 8pm and the 'Continuous Disclosure obligations under Listing Rule 3.1' explainer you've been meaning to write since the last ASIC Practice Note update is still a draft in your Diligent portal.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships a service page for every client segment (ASX-listed retainer, unlisted-public, Pty Ltd, IPO transaction, M&A transaction, PE portfolio company), launches the 'company secretary [city]' and 'ASX-listed governance retainer' ads with Corporations Act and ASX Listing Rules compliance baked in, and posts the governance-win stories. You upload a board-pack delivery screenshot, approve the week between AGM agendas.

Computershare and Link own every corporate-secretary search and chairs default to the brand the audit committee recognises

The reality

Corporate secretarial is a credible-buyer business owned by the registrars. The chair of a $40M private company about to IPO, the CFO of a 200-employee unlisted-public, the founder of a Series C start-up about to bring on institutional investors, the audit-committee chair of an ASX-300 company whose long-serving company secretary just retired: they all Google 'company secretary [city]' or 'ASX listed company secretary' or 'company secretarial services Australia'. The first page is Computershare, Boardroom, Link Group, Mainstream-Trust, MUFG Pension and Trust, Diligent, GovernanceFlow and Boardvantage. Those brands have eight-figure revenue, in-house SEO teams and decades of authority. The independent GIA-and-AICD credentialed practice with Chartered Secretary credentials, real ASX Listing Rules experience, Corporations Act 2001 expertise and the board-portal stack (Diligent, GovernanceFlow, Boardvantage, iBabs, Convene) sits on page two. So the IPO board signs Computershare on a $180K retainer that doesn't include any actual governance advice, just registry mechanics, when your practice would have done the full company-secretarial-and-governance role for $120K with proper board-advice and Continuous Disclosure work.

What good looks like

Good corporate-secretary marketing is three things, in this order: a client-segment service-page library that splits ASX-listed annual retainer, unlisted-public, Pty Ltd mid-market, start-up at Series C-or-later, family-office and PE portfolio company into their own pages, each ranking for its own search and speaking the language of that specific board (Continuous Disclosure and Insider Trading Policy for ASX-listed, AGM mechanics and minute-taking for unlisted-public, share-issue paperwork and ESOP setup for start-up, board-pack discipline and 60+ board meetings a year for PE portfolio); a credential-and-experience layer that puts the Governance Institute of Australia (GIA) membership, Chartered Secretary credential, Australian Institute of Company Directors (AICD) membership and the years of ASX-listed or unlisted-public experience above the fold on every page; and a Google Business profile that calls out 'GIA Chartered Secretary', 'ASX-listed company secretary' and the board-portal stack you operate (Diligent, GovernanceFlow, Boardvantage, iBabs, Convene).

Computershare and Link own the SERP
The registrars dominate every 'company secretary' search and audit committees default to the brand they recognise. An independent GIA-credentialed practice with Chartered Secretary credentials ranks underneath a bundled registry-and-secretarial offer that doesn't actually do governance advice.
Five client segments, five marketing plans
ASX-listed annual retainer, unlisted-public, Pty Ltd mid-market, start-up at Series C, family-office, PE portfolio company. Each one is a different fee band ($3K-$5M), a different deliverable mix, and a different stakeholder. One generic 'corporate secretary services' page loses to five sharp ones.
Continuous Disclosure content gap
ASX Listing Rule 3.1, Insider Trading Policy under Rule 12.9, AICD Director Duties under s180-184, ASIC Practice Notes. Most company secretaries publish nothing because the compliance overhang is real. The SERP gets owned by whoever's brave enough to write.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a corporate secretary practice sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/asx-listed-company-secretary
yourbusiness.com.au/asx-listed-company-secretary

New ASX-listed segment service page: 'GIA Chartered Secretary for ASX-listed companies in Australia' H1, the full retainer scope walked through (annual report, AGM mechanics, board and committee minute-taking, ASX announcements under Listing Rule 3.1, half-yearly and quarterly reporting, ASIC lodgements, Continuous Disclosure compliance, Insider Trading Policy maintenance, Audit Committee, Risk Committee, Nominations Committee, Remuneration Committee support), annual retainer bands from $80K to $500K for mid-cap, GIA Chartered Secretary credential above the fold, AICD member, ASX Listing Rules experience years called out, Diligent board-portal operator. Indexed in 48 hours, ranking page 1 for 'ASX listed company secretary Sydney' inside three months.

One page per client segment you actually serve
Advertising Agent
Live · Google Ads · segment-targeted, Corporations-Act-compliant
Ad · yourbusiness.com.au
ASX Company Secretary Sydney · GIA Chartered · AICD Member

ASX-listed company secretarial and governance for mid-cap boards. GIA Chartered Secretary, AICD member, 18 years' Listing Rules experience. Continuous Disclosure, board-portal operations (Diligent), all ASIC lodgements. Free 30-minute governance review.

Every claim pre-checked against Corporations Act 2001 and ASX Listing Rules obligations
Social Media Agent
Scheduled · Wed 11:45am · LinkedIn
Your photo
Caption from this week's board-pack delivery

"Delivered the August board pack for an ASX-300 client this week. Standout governance item: the audit committee's terms of reference needed updating to reflect the new ASIC Practice Note on whistleblower-policy compliance, which most company secretaries miss in the quarterly review cycle because it sits in a different ASIC corner from the Audit Committee Charter under the ASX CGC Principles. Updated terms tabled, board resolved, ASX continuous-disclosure check done in the same sitting. This is what a GIA Chartered Secretary does that a registry-bundled offer doesn't." Drafted from the screenshot you uploaded, client name and exact details rounded. You approve, it posts.

Governance-win posts, Corporations Act and ASX compliance check baked in, no insider-information references
SEO Agent
Auto-applied · approval rules
Google Business Profile and credential badging
Profile primary category corrected from 'Business Services' → 'Corporate Office', services list expanded from 4 → 18 (ASX-listed retainer, unlisted-public retainer, Pty Ltd mid-market secretarial, IPO transaction, M&A transaction support, PE portfolio company secretarial, annual report, AGM mechanics, board minute-taking, register maintenance, board resolutions, ASX announcements, half-yearly reporting, quarterly reporting, ASIC lodgements, Audit Committee support, Nominations Committee, Remuneration Committee), 'GIA Chartered Secretary', 'AICD Member' and 'Diligent / GovernanceFlow operator' added to the business description, services attribute updated to call out the segments and board-portal stack.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the client segments that actually pay (ASX-listed mid-cap retainers, IPO transaction work, PE portfolio company multi-entity retainers, unlisted-public M&A transactions) rather than chasing every 'company secretary' query. Briefs the other agents so the service pages, the Corporations-Act-compliant Google Ads, the LinkedIn cadence and the Google Business profile all reinforce the 'GIA Chartered Secretary with real ASX Listing Rules experience' positioning instead of competing with the registrars on bundled-registry pricing.

Answers: five client segments, five marketing plans
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new client-segment or transaction-type page a five-minute job. Ships a clean service page for ASX-listed annual retainer, unlisted-public retainer, Pty Ltd mid-market, IPO transaction, M&A transaction, PE portfolio company and family-office, each with GIA Chartered Secretary credential in the header, AICD membership called out, annual-retainer band and a 'free 30-minute governance review' CTA, to your live site in two taps.

Answers: five client segments, five marketing plans
SEO Agent

Goes through your live site for the things that actually move corporate-secretary rankings: client-segment-specific H1s ('ASX listed company secretary [city]', 'IPO company secretary', 'PE portfolio company secretarial'), professional-services schema with corporate-secretary markup, GIA and AICD membership in structured data, board-portal stack mentioned in service attributes, and a Google Business Profile that lists the segments you serve and the credentials you hold. Auto-applies the low-risk fixes.

Answers: computershare and link own the serp
Advertising Agent

Launches Google Ads on the queries that actually convert ('ASX listed company secretary [city]', 'IPO company secretary Australia', 'PE portfolio company secretary', 'company secretary retainer mid market', 'GIA chartered secretary [city]') with Corporations-Act-and-Listing-Rules compliance checks on every variant and higher bids on the higher-margin segments (ASX-listed retainers, IPO transactions). Excludes the broad 'company registration $99' tyre-kicker queries entirely. Switches LinkedIn ads on for the audit-committee-chair and CFO nurture lane where retainer decisions get made.

Answers: computershare and link own the serp
Social Media Agent

Turns every board-pack delivered, every Continuous Disclosure announcement supported, every AGM minute-taken and every Listing Rule 3.1 obligation triaged into a post in your real accounts: anonymised governance wins, the audit-committee terms of reference updated for the latest ASIC Practice Note, the Insider Trading Policy refresh, the special resolution carried at AGM. Builds the 'real GIA Chartered Secretary with proper governance discipline' trust signal that wins a chair who's checked the registrar's bundled offer doesn't actually include governance. You upload one screenshot per win, the agent drafts the caption with client and inside-information references scrubbed and Corporations-Act-compliance check baked in, you approve.

Answers: continuous disclosure content gap
Content Agent

Drafts the long-form pieces that rank for the queries a chair or audit-committee chair Googles when their long-serving company secretary retires or their company is preparing for IPO: 'company secretary vs registrar for an ASX listed company', 'how much does a company secretary cost for an ASX listed mid-cap', 'Continuous Disclosure Listing Rule 3.1 explained for new directors', 'AICD director duties under s180-184 for IPO boards', 'what an audit committee actually needs from a company secretary'. Two drafts a month, in your voice, every claim Corporations-Act-and-Listing-Rules checked, that pull the credible chair to your site before they default to Computershare.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • GIA Chartered Secretary credential, AICD membership and ASX Listing Rules years-of-experience hoisted above the fold on every segment page by day 4.
  • Client-segment pages (ASX-listed, unlisted-public, Pty Ltd, IPO, M&A, PE portfolio) split out from generic 'corporate secretary services' and indexed by day 7.
  • ASX Listing Rule 3.1 Continuous Disclosure explainer drafted as the cornerstone director-search asset by day 10.
  • AICD Director Duties under s180-184 explainer shipped for the IPO-board nurture lane.
  • Google Ads live on 'ASX listed company secretary [city]' and 'IPO company secretary Australia' with the high-margin segment bid lift active.
  • Diligent, GovernanceFlow, Boardvantage, iBabs and Convene board-portal stack called out in the footer and services attribute.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Six client-segment pages (ASX-listed, unlisted-public, Pty Ltd mid-market, IPO, M&A, PE portfolio) indexed and ranking on long-tail corporate-secretary queries
  • Annual plan tilted to the ASX-listed mid-cap retainer and IPO-transaction lanes where annual fees stack up to $80K-$500K, delivered by Sam
  • GIA Chartered Secretary, AICD membership, Chartered Secretaries Australia credential and Australian Listed Company Secretary credential live across homepage, footer and Google Business Profile
  • Diligent, GovernanceFlow, Boardvantage, iBabs and Convene board-portal stack flagged on every retainer page (the practical-credibility differentiator for chairs who already use one)
  • Google Ads live on 'ASX listed company secretary [city]' with the high-margin segment landing pages winning the bid lift over registrar brand searches
  • ASX Listing Rule 3.1 Continuous Disclosure explainer published as the cornerstone director-research asset
  • AICD Director Duties under s180-184 nurture asset wired to a 30-minute governance-review booking
  • ProfessionalService and CorporateOffice schema deployed sitewide with GIA and AICD credentials in structured data
The bottom line

Corporate-secretary briefs don't go to Computershare because Computershare is the best governance practice. They go to Computershare because the audit-committee chair recognised the name, the bundled registry-and-secretarial offer was easy to sign, and your GIA-credentialed practice wasn't on page one. The work is making sure that when the chair Googles 'ASX listed company secretary [city]' or the IPO board Googles 'company secretary for ASX listing', the first calm-looking result is your practice, with the GIA Chartered Secretary credential visible, the AICD membership called out, the board-portal stack (Diligent, GovernanceFlow) named, and the next available 30-minute governance review already in your Google Business profile.

Agencies are too dear to actually run the client-segment service-page library and the Corporations-Act-and-Listing-Rules-compliant ads for $3.5k a month. Tools are cheap but the Corporations Act 2001, ASX Listing Rules, ASIC Practice Notes and AICD Director Duties sit in the back of your head every time you write a sentence, so you publish nothing. In-House is the third option: for $299 a month the agents ship the pages, launch the compliant ads, post the governance-win stories, and keep your Google Business profile beating the registrars on the local mid-cap brief. You stay in the driver's seat, two taps to approve, every draft compliance-checked. Stop watching the next IPO board sign Computershare for a retainer that doesn't actually do governance.

See everything In-House does
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Frequently asked.

I'm bound by Corporations Act 2001, ASX Listing Rules, ASIC Practice Notes and AICD Director Duties. How does the agent stay compliant?
Every ad copy variant, every social post, and every page draft that mentions Continuous Disclosure, an ASX announcement, an Audit Committee matter, a director-duties question or any client-board specifics runs through a Corporations Act 2001, ASX Listing Rules, ASIC Practice Notes and AICD Director Duties compliance check before it lands in your approval queue. The check flags: any wording that could be construed as insider-information disclosure, references to specific upcoming ASX announcements before lodgement, claims about director conduct that could constitute defamation, unconditional guarantees on governance outcomes, and AICD-credentialed claims without the actual membership. Anything flagged comes back with the specific rule cited. You approve every draft.
Can I actually rank above Computershare, Boardroom, Link Group and the registrars?
On the local and segment-specific searches, yes, inside a few months. The registrars rank on broad 'company secretary services Australia' queries because they spend heavily and have years of authority. They lose on 'ASX listed company secretary [city]', 'IPO company secretary Australia', 'PE portfolio company secretarial', 'GIA Chartered Secretary [city]' and other segment-and-geo queries, because they don't have local pages with a Chartered Secretary's name attached, and they don't run a Google Business profile showing real reviews of recent governance work. A GIA-credentialed practice with six segment pages, a complete profile and consistent governance-engagement reviews wins the long tail, which is where the credible mid-cap and IPO board briefs live.
Most of my book is private-company Pty Ltd. Should I push for ASX-listed retainers?
Worth a measured push, with a separate page and a higher-credibility ad group. ASX-listed annual retainers are $80K-$500K per client (vs $3K-$15K for private Pty Ltd), but the credential and experience bar is higher: you'll need GIA Chartered Secretary status, real Listing Rule 3.1 Continuous Disclosure experience, and ideally one or two existing ASX-listed clients (even small-cap) for credibility. The Account Lead reviews your credentials and existing client mix and recommends either: (a) build the ASX-listed positioning slowly through unlisted-public IPO-preparation work, or (b) lead with PE portfolio company multi-entity retainers (which pay similarly and don't require Listing Rule experience). The Web Agent and Content Agent calibrate accordingly.
Will the LinkedIn posts breach Corporations Act or insider-information rules?
No, by design. The Social Media Agent runs every governance-win post through an insider-information, Corporations Act 2001 (especially s1042A) and ASX Listing Rule 3.1 compliance check before it lands in your approval queue: client name removed, any reference to specific upcoming announcements or board decisions before lodgement removed, exact financial figures rounded or scrubbed, the substance of the governance work generalised (e.g. 'audit committee terms of reference update' rather than the specific issue triggering it). The work is described in terms of the governance discipline involved, not the underlying client matter. You also approve every draft before it ships.
Some of my work is multi-entity for a PE portfolio (8-15 entities per fund). Can the agent reflect that?
Yes, and PE portfolio company secretarial is one of the highest-margin segments. The Web Agent ships a dedicated 'PE portfolio company secretarial' page that frames the multi-entity efficiency play (shared board-portal stack, unified ASIC lodgement cycle, consolidated audit-committee calendar across 8-15 portfolio companies), the typical $200K-$1M annual retainer band, and the operational discipline (60+ board meetings a year, multi-entity Form 484s, share-issue paperwork at every funding round). The Advertising Agent runs 'PE portfolio company secretary [city]' and 'multi-entity company secretarial' as a separate ad group. The Content Agent drafts pieces that PE operating partners and CFOs Google before they appoint.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your client-segment service pages, and the Google Business Profile work. There is no $3.5k-a-month agency lock-in and there is no twelve-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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