Three options. Only one actually works for your business.
Sherpa and Zoom2u take the consumer same-day, and the B2B recurring accounts go quietly to whoever pitched the rate card
Courier services have a brutal market split most independents never solve. On one side, the gig-platform aggregators (Sherpa, Zoom2u and the on-demand arms of Toll IPEC, Aramex and StarTrack) take almost the entire consumer same-day metro market: they outrank you on 'same-day courier Sydney', they integrate into Shopify and WooCommerce at checkout, and they pay drivers as independent contractors with no TWAL/TWUSA enterprise agreement. On the other side, the recurring B2B accounts (medical and pathology rounds, blood-sample transport, B2B documents and parts, white-glove furniture and appliance delivery, ecommerce D2C last-mile for the brands that won't touch Australia Post) go to whoever has the most credible website when the procurement person Googles 'medical courier [city]' on a Tuesday morning. Most independents try to compete with Sherpa on the consumer same-day (losing money) instead of dominating the B2B recurring lane (where the margin actually lives) and quietly miss the recurring accounts entirely.
Good courier marketing is three things, in this order: a service-line page library that splits the website by what the customer is actually buying (same-day metro, interstate overnight, medical / pathology / blood-sample, ecommerce D2C last-mile with Shopify integration, B2B documents and parts, white-glove furniture and appliance, NDIS transport), so you rank for the queries that procurement teams type instead of fighting one generic page against Sherpa's budget; a Google Ads campaign on the B2B-converting queries ('medical courier [city]', '[suburb] same-day courier', 'pathology courier', 'ecommerce last-mile delivery [city]', 'white-glove courier'), with the broad 'same-day courier [city]' bid dropped because Sherpa wins it and your CPC is wasted; and a trust-signal stack on every page (owned fleet with photos, TWAL/TWUSA driver coverage, POD sign-on-glass spec, track-and-trace integration, fuel-surcharge transparency, average DIFOT score, Shopify and WooCommerce integration logos). Get this right and the recurring B2B accounts that used to default to Toll because they couldn't find anyone else now default to you.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the B2B recurring accounts that pay properly (hospital and pathology lab rounds, B2B documents and parts contracts, ecommerce D2C brands looking for an Australia Post alternative, NDIS transport accounts) instead of chasing the consumer same-day Sherpa already owns. Briefs the other agents so the service-line pages, the B2B Google Ads, the dispatch-side social cadence and the Google Business profile all push toward the recurring lane, not the gig-platform price war.
Imports your existing site so you stop paying for hosting plus the quote-form plugin plus a 'web guy who can't spell DIFOT', and makes spinning up a new service-line page a five-minute job. Ships clean pages for every service line (same-day metro, interstate overnight, medical and pathology, blood-sample, ecommerce D2C last-mile with Shopify and WooCommerce integration logos, B2B documents, white-glove furniture, NDIS transport), with the owned-fleet photos, the TWAL driver coverage and the POD sign-on-glass spec above the fold.
Goes through your live site for the things that actually move courier rankings: CourierService schema with TWAL coverage, owned-fleet count and DIFOT score in the structured data, service-line keywords on every page, internal links from service-line pages to the customer-portal track-and-trace explainer, and a Google Business Profile rebuilt as 'Courier Service' with all 5 secondary categories ticked. Auto-applies the low-risk fixes.
Launches Google Ads on the queries B2B procurement actually converts on ('medical courier [city]', 'pathology courier', '[suburb] same-day courier', 'ecommerce last-mile delivery [city]', 'white-glove courier', 'B2B document courier', 'NDIS transport [city]'), with the broad 'same-day courier [city]' bid dropped because Sherpa and Zoom2u win it and your CPC is wasted. Skips Meta unless you specifically target Shopify D2C brand owners on Instagram.
Turns every round and every drop into a post in your real accounts: the 4:45am pathology run, the temperature-controlled blood-sample loop, the Friday-arvo Shopify D2C ecommerce drop with photo POD, the white-glove furniture delivery with the lift-gate. Builds the operator-credibility signal that wins the recurring B2B account against the gig-platform contact form. You snap one photo per round, the agent drafts the caption in your voice, you approve.
Drafts the long-form pieces B2B procurement Googles before they sign a contract: 'how much does a recurring medical courier round cost in Sydney', 'gig-platform vs owned-fleet courier: what does it actually mean for compliance', 'how to set up a Shopify ecommerce last-mile alternative to Australia Post', 'TWAL enterprise agreement for couriers: what hospitals actually require'. Two drafts a month, in your voice, that pull in the procurement officer doing the research weeks before they need a courier.
Your first 30 days.
- Site imported, hosting and quote-form bills cancelled
- Annual plan around the B2B recurring lane delivered by Sam
- Google Business Profile rebuilt as 'Courier Service', TWAL and POD-sign-on-glass surfaced
- Service-line pages indexed for medical / pathology, ecommerce D2C, B2B documents
- Suburb pages live for every postcode the vans cover
- Google Ads live on B2B recurring queries with the broad Sherpa bid dropped
- First fortnight of round-side and POD-sign-on-glass captions queued in your voice
- 'Gig-platform vs owned-fleet courier' explainer drafted and live
- CourierService schema and on-site fixes shipped
Couriers lose the recurring B2B account not because the service is worse, it's almost always better (owned fleet, TWAL-cover drivers, photo POD sign-on-glass, the same person on the round every week so the pathology lab manager actually knows the courier by name), but because the procurement officer Googled 'medical courier Sydney' and Toll IPEC was the first result. The work is making sure that when a hospital, a pathology lab, a Shopify D2C brand or an NDIS provider types 'medical courier [city]', 'pathology courier', 'ecommerce last-mile delivery [city]' or 'NDIS transport [city]' into a phone, the first thing they see is you, with the owned-fleet photos, the TWAL coverage, the POD-sign-on-glass spec, and a fresh weekly post from a real round.
Agencies are too dear to actually run the service-line page library and the B2B-converting ad set for $3.5k a month. Tools are cheap but you tune the bids in the depot at 8pm and the medical-courier page never gets written. In-House is the third option: for $299 a month the agents ship the pages, launch the long-tail ads, post the POD-sign-on-glass and keep the Google Business profile beating the gig-platform contact forms. You stay in the driver's seat, two taps to approve, minutes a day. Stop competing with Sherpa on the consumer same-day and start winning the B2B recurring lane where the margin actually lives.