Three options. Only one actually works for your business.
Custom-made loses every Google search to ready-made and Luxaflex, because nobody knows the difference
Curtain making is four businesses sharing one workroom: residential custom-made drapery (the bread and butter, $1,500 to $8,000 per room, S-fold or pinch-pleat with proper lining, full in-home measure and install), the same residential customer but for motorisation upsells (Somfy or Lutron Hyrel into existing tracks, $800 to $3,500 per window), commercial hospitality and hotel work (volume contracts, blackout requirements, fire-rated lining), and strata block work (whole-building refurbishments, child-safety cord-free compliance, predictable repeat business). Meanwhile Spotlight, Curtain Wonderland, Lincraft and the entire ready-made aisle convince the cost-conscious customer that a $79 panel is the same thing. Luxaflex outranks every independent curtain maker on the broad searches because their dealer network has a $5m marketing budget. And the customer who actually wants custom-made never finds the local workroom because the workroom is offline.
Good curtain-maker marketing is the four niches kept separate, with the custom-vs-ready-made distinction loud across every page. A residential-drapery hub with one suburb page per area you do in-home measures in, photos of finished S-fold and pinch-pleat installs, the fabric houses you carry (Warwick, James Dunlop, Mokum), the headers and linings explained in plain English, and an honest 4 to 8 week lead time. A motorisation hub aimed at the existing customer who wants Somfy or Lutron Hyrel into existing tracks. A commercial-hospitality hub with a separate B2B tone for hotels and venues. A strata page with child-safety cord-free compliance called out. Get the four niches ranking on long-tail suburb searches and the in-home measure diary fills four weeks deep, regardless of Luxaflex outspending you on the broad terms.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around which of the four niches actually pays (residential custom-made, motorisation retrofit, commercial hospitality, strata block) rather than chasing every curtain keyword. Briefs the other agents so the suburb pages, the ads, the social grid and the commercial outreach all push toward the niches you genuinely want more of, not the ones being undercut by Spotlight.
Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new suburb or niche page a five-minute job. Ships separate hub pages for each niche (residential drapery, motorisation, commercial hospitality, strata), with niche-specific schema, finished-window photos from real installs, fabric library, and an in-home-consult booking form, to your live site in two taps.
Goes through your live site for the things that actually move curtain-maker rankings: suburb keywords on every product hub, the fabric houses and motorisation brands you carry called out as trust signals (Warwick, James Dunlop, Mokum, Somfy, Lutron Hyrel, Acmeda), separate keyword targeting per niche so the motorisation page doesn't cannibalise the drapery one, and a Google Business Profile that lists every niche service properly. Auto-applies the low-risk fixes.
Launches separate Google Ads campaigns per niche: residential-drapery in-home-measure ads in the suburbs that pay (Hawthorn, Mosman, Subiaco, Toorak), motorisation retrofit ads aimed at the existing-tracks customer, commercial-hospitality ads with a longer sales cycle. Drops the broad 'curtains' bid that puts you against Luxaflex and Curtain Wonderland on price. Switches Meta on for the visually-rich finished-install posts where it actually converts the Pinterest-style customer.
Turns every finished install into a post in your real accounts: a finished S-fold in afternoon light, a fabric-sample flat-lay, a motorisation install with the app demo, a hotel ballroom blackout reveal. Builds the trust signal that wins the renovator who is considering Spotlight ready-made because they don't yet know custom-made exists. You upload one photo per install, the agent drafts the caption in your voice, you approve.
Drafts the long-form pieces customers Google before they pick curtains: 'custom-made vs ready-made: when is each one right', 'how much do custom curtains cost in Sydney', 'a header style guide (S-fold vs pinch-pleat vs pencil-pleat)'. Two drafts a month, in your voice, that pull in the renovator weeks before they walk into Spotlight.
Your first 30 days.
- Site imported, hosting bill killed
- Annual plan around your two priority niches delivered by Sam
- Google Business Profile corrected and expanded with all four niches listed
- Three custom-drapery suburb pages indexed and ranking on the long tail
- Motorisation Google Ads live with retrofit-into-existing-tracks hook
- First fortnight of finished-window captions queued in your voice
- Custom-vs-ready-made explainer drafted for the drapery hub
- Hospitality and strata outreach sent to three local venues and one strata firm
A curtain maker with a hand-sewn S-fold in 100% linen, a thermal-and-acoustic lining, and a Somfy motor app-controlled from the kitchen is making something the Spotlight aisle cannot. The work is making sure the renovator three streets away sees a finished install, understands what custom-made actually means, and books an in-home consult instead of a $79 panel. That's the suburb-page library, the niche-by-niche ad set, the social grid that posts every install, and the hospitality and strata relationships that smooth the commercial-volume work.
Agencies are too dear to run four separate niche campaigns plus hospitality outreach for $3.5k a month. Tools are cheap but the suburb pages stay theoretical and the boutique-hotel outreach never gets sent. In-House is the third option: for $299 a month the agents ship the custom-drapery pages, launch the motorisation ads, post the finished installs, and brief the hotels and strata firms you want a repeat-work footing with. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the consultation to a Spotlight panel.