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For cybersecurity consultants

Win the Essential Eight assessment and the pen-test scope.

In-House is your AI marketing team. It actually wins the ASD Essential Eight assessment from the APRA-regulated client, the penetration test from the ASX-listed CFO and the MSSP retainer from the federal-aligned engagement: a service page that names IRAP, ASD ISM and CISSP credentials in the eyebrow, a methodology page that shows red-team, purple-team and tabletop incident-response, and a Google Ads presence on 'Essential Eight assessment [city]' that excludes 'antivirus' and 'home computer security' outright.

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Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a quarterly 'cyber threat' infographic, twelve generic posts about ransomware, and an account manager who has never read the ASD ISM. The $50k Essential Eight assessments, the $80k pen tests and the $500k MSSP retainers keep going to CyberCX, Tesserent, Ironbow, Pure Hacking or the local boutique whose site loudly shows IRAP-assessor credentials, CISSP team count and an ASX-listed engagement reference.
DIY tools
$200 to $400 / mo + your evenings
Cheap, but it just hands you a dashboard.
WordPress, Mailchimp, LinkedIn, Google Ads, a fragmented set of certification badges (CISSP, CISM, OSCP) sitting in a Slack channel somewhere. Cheap, but the methodology page never got written, the Essential Eight credential isn't called out anywhere, and the pen-test scoping form is a Typeform that lost its style sheet. The inbound is residents asking about home antivirus instead of CFOs scoping pen tests.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the methodology page (red team, purple team, tabletop incident-response), ships a credential page (IRAP, CISSP, CISM, ISO 27001 Lead Auditor, GIAC), runs ASIC and APRA-aligned Google Ads on 'Essential Eight assessment [city]' and 'IRAP assessor [region]', and turns every assessment and tabletop exercise into an anonymised case study with the regulator vertical and the maturity uplift visible. You scope and assess, you approve the week, you stop being mistaken for the IT-support shop two streets over.

You're not a managed IT shop. Your website doesn't say that loud enough.

The reality

A cybersecurity consultant's economics live in the gap between a $15-80k Essential Eight assessment, a $25-150k penetration test and a $150k-$1m+ MSSP annual retainer. The buyers are CFOs, CISOs, audit committees and procurement teams at APRA-regulated firms, ASX-listed companies, federal departments, councils and large not-for-profits. They are not searching for 'cybersecurity'. They are searching for 'IRAP assessor [city]', 'Essential Eight Level 2 assessment cost', 'pen test ASX-listed scope', 'APRA CPS 234 assessment' and 'MSSP retainer Australia'. The consultancies winning that work have websites that loudly show the IRAP and CREST credentials, the CISSP and CISM team count, the ASD ISM and ISO 27001 alignment, the regulator-vertical case studies (one for banking, one for healthcare, one for government), and a methodology page that names red team, purple team, blue team, SOC, SIEM, SOAR and XDR. Consultancies whose websites still say 'cybersecurity services' get mistaken for managed IT shops and lose the assessments they should be winning.

What good looks like

Good cybersecurity-consultant marketing is three things, in this order: credential loudness above the fold (IRAP assessors, CISSP team count, CISM, ISO 27001 Lead Auditor, GIAC, ASD ISM, AISA membership) so a procurement officer at an APRA-regulated firm or a federal department can immediately rank you in the right tier, a methodology page that names the work (red team, purple team, blue team, tabletop incident-response exercise, SOC, SIEM, SOAR, XDR, EDR, MDR) so a CFO scoping a pen test knows you've actually done the work, and a regulator-vertical case-study library (one for banking, one for healthcare, one for federal, one for ASX-listed, one for not-for-profit) so the shortlist forms around evidence not price. The boutiques on the federal panel, the APRA-aligned banking shortlist and the MSSP retainer board all have those three things on the website. The ones running 'cybersecurity services' as the homepage hero do not.

IRAP, CISSP and ASD ISM credentials are buried
IRAP assessor accreditation, CISSP team count, CISM, ISO 27001 Lead Auditor, GIAC, ASD ISM alignment: every one of those is a procurement gate at an APRA-regulated firm or a federal department. Most cybersecurity consultancy sites mention them on an 'about us' page. The boutiques winning the assessment work put them in the page eyebrow, the service page hero and the case-study credentials block.
Buyers can't tell you apart from a managed IT shop
On Google, a cybersecurity consultancy with twelve CISSPs and an IRAP assessor ranks beside a generalist MSP whose top service is 'IT support'. Without a methodology page (red team, purple team, blue team, SOC, SIEM, SOAR), a credential page and a regulator-vertical case-study library, the CFO scoping a pen test picks whichever is cheaper, and the cheaper one is usually the MSP who shouldn't be doing pen tests at all.
Regulator-vertical evidence is missing
APRA CPS 234, PCI-DSS, Privacy Act 1988, Notifiable Data Breaches, GDPR Article 28, IRAP for federal: every regulated industry has a compliance regime, and the buyer wants to see a case study from someone who's done their regime. A cybersecurity site with one generic case study loses the banking shortlist to the boutique with three banking case studies, the healthcare shortlist to the boutique with three healthcare case studies, and the government shortlist to the boutique with IRAP-assessor work in the case-study set.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a cybersecurity practice sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourpractice.com.au/services/essential-eight-assessment
yourpractice.com.au/services/essential-eight-assessment

New service page: hero credential block (IRAP assessor, 6 CISSPs, 2 CISMs, ISO 27001 Lead Auditor, AISA member), the ASD Essential Eight Maturity Model walkthrough (Level 1, Level 2, Level 3), the four-week assessment methodology (interview, evidence review, vulnerability scan, gap analysis, executive readout), the deliverable (executive report, technical gap register, prioritised remediation roadmap, board-ready summary), the price band ($15k-$25k for SMB Level 1, $25k-$45k for mid-market Level 2, $45k-$80k for ASX-listed Level 3), and three anonymised case studies (a regional bank Level 2 uplift, a federal-aligned not-for-profit IRAP-aligned assessment, a healthcare provider Notifiable Data Breaches readiness). Indexed in 48 hours, ranking page 1 for 'Essential Eight assessment Sydney' within three weeks.

One page per named offering, with price band and credentials visible
Advertising Agent
Live · Google Ads · Essential Eight + IRAP campaign
Ad · yourbusiness.com.au
Sydney IRAP Assessor · Essential Eight

ASD Essential Eight and IRAP assessment for APRA-regulated, ASX-listed and federal-aligned clients across Sydney. CISSP and CISM team, ISO 27001 Lead Auditor, AISA member. Penetration testing, red-team exercises, MSSP retainer, tabletop incident-response. Free 60-minute scoping call.

Excludes 'antivirus', 'home computer security', 'PC virus removal' as negatives
Social Media Agent
Scheduled · Tue 8:30am · LinkedIn
Your photo
Tabletop exercise post from yesterday's incident-response simulation

"Ran a tabletop incident-response exercise yesterday with the executive team of a 400-staff financial services client. Scenario: ransomware on the file server at 02:00 Sunday, with the CFO on a flight to Singapore. Walked through the first 60 minutes (containment), the first 12 hours (breach-coach engagement, regulator notification clock, customer-communications draft), the first 72 hours (Notifiable Data Breaches assessment, board paper). The exercise is the rehearsal. The investment is so the real Sunday at 02:00 is muscle memory, not panic." Drafted in your voice from the exercise debrief. You approve, it posts.

From the tabletop, red-team and incident-response cadence
Content Agent
Draft · awaiting your approval
What does an Essential Eight Level 2 assessment actually cost in 2026?

1,600-word guide written in your voice, with the honest price-band breakdown by firm size (SMB $15-25k, mid-market $25-45k, ASX-listed $45-80k), the four-week methodology, the deliverables your board actually wants (executive readout, technical gap register, prioritised remediation roadmap), the difference between an Essential Eight assessment and an IRAP-aligned assessment, the cyber-insurance evidence implications, and a soft CTA to a scoping call. Catches the CFO researching at the 'is it worth it' stage before going to procurement.

Two long-form guides a month, aligned with strategy
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the engagement type you actually want more of (Essential Eight assessment, penetration test, red team, MSSP retainer, IRAP-assessor work, incident-response retainer, breach-coach) and the regulator vertical that pays best (APRA-regulated banking, ASX-listed corporate, federal-aligned, healthcare, not-for-profit). Briefs the other agents so the service pages, the credential block, the regulator-vertical case studies and the procurement-aligned ads all push toward the same shortlist.

Answers: irap, cissp and asd ism credentials are buried
Web Agent

Imports your existing site so you stop paying for WordPress and a third-party page builder, and makes spinning up a new service or regulator-vertical case study a five-minute job. Ships a service page for every named offering (Essential Eight assessment, IRAP-aligned assessment, pen test, red team, MSSP retainer, tabletop incident-response, breach-coach) with the methodology, the price band, the credential block, the deliverable list, schema for a cybersecurity consultancy and a 'book a scoping call' CTA bigger than the brand. To your live site in two taps.

Answers: buyers can't tell you apart from a managed it shop
SEO Agent

Goes through your live site for the things that actually move cybersecurity rankings: 'IRAP assessor [city]', 'Essential Eight assessment [region]', 'penetration testing [vertical]' keyword optimisation, named methodology vocabulary on every page (red team, purple team, blue team, SOC, SIEM, SOAR, XDR, EDR, MDR), credential schema (IRAP, CISSP, CISM, ISO 27001 Lead Auditor, GIAC, AISA), internal links from service pages to the regulator-vertical case studies, and a Google Business Profile that's loudly 'Cyber Security Service', not 'Computer Consultant'. Auto-applies the low-risk fixes; flags anything bigger.

Answers: irap, cissp and asd ism credentials are buried
Advertising Agent

Launches Google Ads on the queries that bring assessment and pen-test scope ('Essential Eight assessment [city]', 'IRAP assessor [region]', 'penetration testing ASX-listed', 'APRA CPS 234 assessment', 'MSSP retainer Australia', 'incident response retainer Sydney'). Loads 'antivirus', 'home computer security', 'PC virus removal', 'cyber security free' as negatives so consumer inbound self-deselects. Switches Meta off unless you specifically pitch the SMB Essential Eight workshop circuit.

Answers: buyers can't tell you apart from a managed it shop
Social Media Agent

Turns every tabletop exercise debrief, Essential Eight Maturity uplift, IRAP assessment milestone, red-team engagement and threat-intel briefing into a post in your real accounts: a LinkedIn post about the ransomware tabletop with a 400-staff financial-services client, a carousel on the Essential Eight Maturity Level 2 uplift methodology, a story about the ACSC advisory that landed at 7am and what your SOC did with it, a thought-piece on the APRA CPS 234 evidence pack. Builds the AISA-conference-circuit credibility that wins the CFO comparing three boutiques.

Answers: regulator-vertical evidence is missing
Content Agent

Drafts the long-form pieces that catch the CFO, CISO or audit committee before procurement opens the RFP: 'Essential Eight Level 2 assessment cost in 2026', 'IRAP-aligned vs IRAP-assessed: what your federal client actually needs', 'tabletop incident-response: what a $25k exercise actually buys', 'choosing an MSSP retainer: SOC + SIEM + SOAR or MDR'. Two drafts a month, in your voice, that bring the decision-maker to your site weeks before the RFP.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Google Business Profile primary category corrected from 'Computer Consultant' to 'Cyber Security Service', services list expanded from 4 to 24 by day 3.
  • IRAP assessor, CISSP team count and ISO 27001 Lead Auditor credentials surfaced above the fold across the site by day 4.
  • Essential Eight assessment service page indexed with the four-week methodology and $15-80k price band published by day 7.
  • Penetration testing service page split out from MSSP retainer page so the scoping forms convert separately by day 10.
  • Tabletop incident-response exercise landing page shipped as the executive-team trust asset by day 10.
  • Google Ads live on 'Essential Eight assessment [city]' and 'IRAP assessor [region]' with antivirus and home-security negatives loaded by day 10.
  • Anonymised regulator-vertical case studies drafted for banking, healthcare and federal-aligned by day 12.
  • 'Essential Eight Level 2 cost in 2026' guide drafted by day 14.
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Your first 30 days.

  • Annual plan split across Essential Eight, pen test, red team, MSSP retainer, incident-response retainer and regulator verticals, weighted to the engagement that pays best
  • Google Business Profile rebuilt as 'Cyber Security Service' with IRAP, CISSP, AISA and ISO 27001 Lead Auditor attributes visible
  • Service pages indexed for Essential Eight assessment, IRAP-aligned assessment, penetration testing, red team, MSSP retainer and tabletop incident-response, each with price band and methodology published
  • Credential block (IRAP assessor count, CISSP team count, CISM, GIAC, ISO 27001 Lead Auditor, AISA membership) live in page eyebrow across the service set
  • Regulator-vertical case studies indexed for APRA-regulated banking, ASX-listed corporate, federal-aligned not-for-profit, and healthcare
  • Google Ads live on Essential Eight, IRAP, pen-test and MSSP retainer queries with consumer-security negatives loaded
  • LinkedIn cadence running three times a week: tabletop debriefs, Maturity Model uplifts, ACSC-advisory commentary, AISA event presence
  • 'Essential Eight Level 2 cost in 2026' and 'IRAP-aligned vs IRAP-assessed' guides drafted for approval
The bottom line

Cybersecurity consultancies get the procurement shortlists their websites signal for. A site that says 'cybersecurity services' attracts the SMB owner who thinks you might fix his work laptop. A site that loudly shows 'IRAP assessor, 6 CISSPs, 2 ISO 27001 Lead Auditors, AISA member, ASD ISM-aligned methodology, three banking case studies, two federal-aligned engagements' attracts the audit committee of an APRA-regulated firm comparing three boutiques.

Agencies are too dear to actually run the credential block, the methodology pages and the regulator-vertical case studies for $3.5k a month, and the account manager has never read the ASD ISM. Tools are cheap but the IRAP-assessor landing page never got written, the tabletop incident-response asset never got drafted, and the regulator-vertical case studies never made it past a Slack channel. In-House is the third option: for $299 a month the agents ship the methodology pages, launch the Essential Eight and IRAP ads, post the tabletop and Maturity Model work and draft the CFO-aimed cost guides. You stay in the driver's seat, two taps to approve, minutes a day. Stop being mistaken for a managed IT shop.

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Frequently asked.

Will it actually beat CyberCX, Tesserent or Datacom on procurement shortlists?
Not on the broad 'cybersecurity Sydney' search, where the corporates spend serious money. It does beat them on the long-tail (named-credential plus city, regulator-vertical plus engagement-type, methodology-plus-region) where the procurement officers actually research. A boutique with an IRAP assessor, three banking case studies and a transparent Essential Eight price band routinely makes the shortlist over CyberCX on engagements under $500k where the buyer wants a boutique answer, not a corporate one. The big firms still win the $5m+ federal panels; the boutique work below that is where the long-tail wins shortlist slots.
Most of our work is confidential and the client logos can't appear. Can the case studies still work?
Yes. The case studies anonymise by default: 'a regional bank, 1,200 staff, Essential Eight Maturity Level 1 to Level 2 uplift in eight months', 'an ASX-listed retailer, PCI-DSS remediation and red team across FY25'. The CFO comparing three boutiques cares about the regulator vertical, the engagement type and the maturity uplift, not the client name. Named case studies (with logo) are reserved for the clients who explicitly opt in.
We're an IRAP assessor and most of our pipeline is federal-aligned. Will the agents respect the secrecy constraints?
Yes. The federal-aligned engagement vocabulary is configured in onboarding: 'IRAP-aligned' is used in public copy where 'IRAP-assessed' or named-protected-system references would breach. Case studies for federal work always anonymise to vertical, scope and outcome. Social Media Agent never references named protected systems or current-engagement client identifiers; the LinkedIn cadence stays at methodology, ASD ISM commentary and ACSC-advisory level.
We do a mix of consulting and MSSP retainer. Will the site split cleanly?
Yes, the navigation cleanly splits 'project-based' (Essential Eight assessment, pen test, red team, tabletop, IRAP assessment) from 'ongoing' (MSSP retainer, SOC + SIEM monitoring, incident-response retainer, breach-coach). Account Lead briefs the agents to keep two funnels running: the project-based work catches the audit committee and CFO at procurement, the MSSP retainer catches the CISO at the year-three monitoring decision.
Will the social captions sound like AI? The AISA community will sniff it out instantly.
They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You upload a tabletop debrief photo, an ACSC advisory screenshot, or a Maturity Model uplift diagram; the agent drafts the caption from what's in the upload using the methodology vocabulary, the framework references and the regulator-vertical language you actually use, you approve in two taps. If a draft conflates IRAP-aligned with IRAP-assessed, or uses 'cyber' when you'd write 'information security', you correct it once and the voice updates for next time.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your service pages, your credential block, your regulator-vertical case studies, the Google Business Profile work, and the LinkedIn cadence. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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