Three options. Only one actually works for your business.
The project manager wants three things: licence, asbestos plan, and a recycling-rate report
Demolition is a project-manager sale and most of your website is built for a homeowner. A volume residential builder running 30 knockdown-rebuilds a year, a Tier 2 commercial PM coordinating a $12m industrial strip-out, and a fit-out specialist booking a 6-week interior soft-strip on a city office floor are all different sales conversations. They all open three demolition contractor websites at 11am, scan for the WorkCover Class 1 plus Class 2 demolition licence number, the $20m public liability certificate with the asbestos endorsement, the asbestos discovery plan (because every house built before 1990 has it somewhere), and the EPA waste-tracking and recycling-rate report from a recent job in the same patch. If those four signals are not in the first 30 seconds, you're not on the shortlist. Then they want to see the machine on the ground: a Cat 320 with grapple for the residential knockdown, an onsite concrete crusher for the recycling-rate promise, a hand-demolition crew for the heritage interior strip-out. Most demo contractors lead with a hero photo of a building falling down and bury the DSAA membership and the recycling-rate in the footer, and lose the volume-builder contract to the demo crew with a knockdown-rebuild hub page that proves they have done one in the builder's suburb last month.
Good demolition contractor marketing is three things kept separate: a knockdown-rebuild residential hub with one suburb page per LGA you knock-down in, a fixed-price band for the typical brick-veneer single-storey vs double-storey job, the asbestos discovery and Class B removalist subcontract arrangement spelled out, and photos of completed knockdowns in that suburb (with the slab cleaned for the builder's site cut); an industrial and commercial demolition hub with project-spec callouts (concrete crusher onsite, hydraulic shear, dust suppression and site fence compliance), a per-project recycling-rate report template, and the engineering sequencing photos that prove you can take a building down without taking the neighbour's wall with it; and an interior strip-out hub for the fit-out market with soft-strip, hard-strip, asbestos-class-B-non-friable subcontract management, and a 6-week turnaround promise. The trust signals are not negotiable: your WorkCover Class 1 plus Class 2 demolition licence numbers, your $20m PL with asbestos endorsement, your DSAA membership, your EPA waste-tracking report from a recent job in the patch, and your asbestos-removalist subcontract arrangement (Class A for friable, in-house Class B for non-friable). Get this right and the next knockdown-rebuild pipeline that opens with a volume builder in your patch has your name on the speed-dial before the second crew gets the brief.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the demolition mix that actually pays (volume-builder knockdown-rebuild contracts vs one-off industrial demolition vs interior strip-out for fit-out crews) instead of chasing every 'demolition' keyword. Briefs the other agents so the knockdown-rebuild hub, the volume-builder ads, the LinkedIn pull-down posts and the EPA recycling-rate report all push toward the volume contracts that fill the tipper every week.
Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new LGA knockdown page a five-minute job. Ships separate hubs for residential knockdown-rebuild, industrial and commercial demolition, and interior strip-out, with the WorkCover Class 1 plus Class 2 demolition licence and the $20m PL with asbestos endorsement above the fold on every page, plus an EPA-recycling-rate report page that updates per completed job, to your live site in two taps.
Goes through your live site for the things that actually move demolition rankings: 'knockdown demolition [suburb]', 'industrial demolition [LGA]', 'interior strip-out [city]' targeted by hub, the demolition licence numbers and the $20m PL with asbestos endorsement pulled into the trust strip on every page, the DSAA membership badge in the header, and a Google Business Profile that lists every demolition service properly. Auto-applies the low-risk fixes; flags anything that touches the EPA waste-tracking content.
Launches separate Google Ads campaigns per customer: a one-off residential homeowner ad set on 'house demolition [suburb]' at the volume CPC, a volume-builder knockdown-rebuild ad set on 'knockdown demolition [suburb]' at a higher CPC because the lifetime value of a 30-knockdown-a-year builder is worth a year of one-off enquiries, and an industrial commercial ad set on 'industrial demolition [LGA]' that targets project managers. Turns Meta off for commercial; runs Meta only for residential homeowner awareness.
Turns every pull-down day into a post in your real accounts: a knockdown-rebuild slab handover for a volume builder client, an industrial strip-out completed with the recycling-rate report, an interior soft-strip on a city office floor with the asbestos-class-B subcontract sign-off. Builds the trust signal for the project manager who is researching demolition contractors on LinkedIn at 10pm. You upload one cab photo per job, the agent drafts the caption in your voice with the recycling-rate and asbestos-handling detail, you approve.
Drafts the long-form pieces volume builders and project managers Google before they brief a demo crew: 'how much does a knockdown-rebuild cost in [city]', 'asbestos discovery on a knockdown what happens next', 'EPA waste-tracking on a residential demolition explained', 'Cat 320 vs Komatsu PC200 for tight-access knockdown'. Two drafts a month, in your voice, that pull the project manager to your site before the next knockdown pipeline opens.
Your first 30 days.
- Annual plan tilted toward volume-builder knockdown-rebuild contracts (30-knockdowns-a-year pipeline pays a multiple of one-off residential) with industrial demolition held as a higher-margin lane
- Google Business Profile rebuilt with 17-item service list (residential knockdown-rebuild, industrial demolition, commercial demolition, interior strip-out, soft-strip, hard-strip, asbestos discovery, Class B removal, onsite concrete crushing, dust suppression, heritage hand-demolition, more)
- Suburb knockdown pages indexed across three high-volume LGAs with fixed-price bands for brick-veneer single-storey, double-storey and weatherboard, plus slab-clean handover photos
- Volume-builder Google Ads live with the WorkCover Class 1 plus Class 2 licence, the $20m PL with asbestos endorsement, and the 87%-diversion EPA recycling-rate report called out in the ad copy
- Per-completed-job EPA recycling-rate report page stood up so every knockdown publishes its diversion rate automatically
- LinkedIn account properly switched on with volume builder and Tier 2 PM tagging on every pull-down post, separate from the Instagram and Facebook residential feed
- Pull-down cab-photo caption library running twice a week with onsite-crusher tonnage and asbestos-handling detail
- 'How much does a knockdown-rebuild cost in [city]' and 'EPA waste-tracking on a residential demolition explained' explainers drafted for approval
- Volume builder outreach drafted by Sam for the three knockdown-rebuild builders in your patch who book 20+ knockdowns a year
A demolition contractor who carries WorkCover Class 1 plus Class 2, $20m public liability with asbestos endorsement, runs an in-house Class B removalist crew, posts an EPA recycling-rate report after every job, and can knock down a brick-veneer single-storey in 6 hours with the slab cleaned for the builder's site cut is already better than the bloke with a tipper and no insurance. The work is making sure the volume builder running 30 knockdowns a year sees the licence numbers, the asbestos endorsement, and the 87%-diversion-rate report above the fold before they brief three other demo crews. That's the separate knockdown-rebuild hub per LGA, the LinkedIn pull-down cadence aimed at the volume builders in your patch, the per-job recycling-rate report page, and the interior strip-out hub that catches the fit-out market in the same workspace.
Agencies are too dear to split the volume-builder ad set from the one-off homeowner one for $3.5k a month. Tools are cheap but the asbestos endorsement never gets pulled into the trust strip and the volume builder never gets the LinkedIn intro. In-House is the third option: for $299 a month the agents ship the knockdown-rebuild hub, launch the volume-builder ads at the higher CPC the contracts justify, post the pull-down photos with the recycling-rate detail, and keep the demolition licence and EPA certificates current on every page. You stay the operator of the marketing, the agents do the labour, your only job is the morning approval queue from the cab. Stop losing the 30-a-year volume contract to the demo crew whose website you'd never write yourself.