Three options. Only one actually works for your business.
Healed work is the proof. The touch-up is the business.
Cosmetic tattoo (PMU) is a hard market to market: every Instagram feed in the industry shows fresh-out-of-the-machine work that looks great immediately and bears no resemblance to what the brows look like at six weeks once the skin has done its thing. Serious clients know this and look for healed work; they cannot find it because nobody posts it. On top of that, your business runs on a touch-up cycle, the 6-week perfecting appointment and the 12-month colour boost, which is where the actual recurring revenue lives, but most artists fail to systematically rebook these because the studio day is full of procedures and consults. And every state has a different Skin Penetration code on top of AS4815, which serious clients ask about and which most studios don't surface on the site.
Good PMU marketing has three pillars: a technique-plus-suburb page library that ranks for the comparison searches (microblading vs powder brows, combination brow Newtown, lip blushing Surry Hills), a healed-result content engine that posts the 6-week and 12-month follow-ups (not just the fresh work), and a touch-up automation that books the 6-week perfecting appointment and the 12-month colour boost without you having to chase. The pages do the discovery, the healed content does the conversion, and the touch-up automation locks in the lifetime value. Most cosmetic tattoo studios do one of the three, badly.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Sets the plan around the two numbers that move a PMU studio: consult-to-procedure conversion and touch-up-and-colour-boost rebook rate. Briefs the other agents so the technique pages, the consult ads, the healed-result content and the 6-week and 12-month rebook reminders all push toward the same outcome instead of relying on fresh-out content that doesn't convert serious clients.
Imports your existing site and ships a technique-plus-suburb page library so 'powder brows Surry Hills' and 'lip blushing Newtown' find you instead of the generic salon two postcodes over. Builds a consult booking flow with the 48-hour patch-test scheduled inline, a deposit-capture step, and a CTPMA-AS4815-state-code trust block on every consult page.
Owns whether you rank for the high-intent searches: 'microblading vs powder brows', '[technique] [suburb]', 'lip blushing near me'. Complete Google Business Profile with the correct PMU category, technique-page schema, review prompts after every procedure and touch-up, and the technical fixes that keep you indexed. Auto-applies the low-risk stuff.
Runs per-technique Meta ads (microblading, powder, combo, lip blushing) with beauty-and-skincare interest targeting and a 5km radius, sends them to the consult booking page, and never to a flash sale. Pauses budget when the consult diary is at capacity. Google ad set on 'cosmetic tattoo [suburb]' and 'permanent makeup [suburb]' for the high-intent searches you can't rank for overnight.
Turns every consented healed-at-6-weeks photo into a post in your voice: the technique, the colour mapped, the time since procedure, the result. Builds the visual case for healed work, not fresh work. You snap or receive a healed photo (with consent), the agent drafts the caption, you approve in two taps. Fresh-out content gets de-prioritised in favour of the 6-week and 12-month follow-ups that actually convert.
Drafts the longer-form pieces serious clients read before booking: 'microblading vs powder brows vs combination, which is right for you', 'how to prepare for your patch test', 'cosmetic tattoo aftercare week-by-week', 'why your touch-up matters'. Two a month, in your voice, that pull consideration-stage search and double as homework for booked clients.
Your first 30 days.
- Site imported, hosting bill cancelled
- Consult-to-procedure and touch-up plan delivered by Sam
- Google Business Profile flipped to 'Permanent make-up clinic' with full technique list
- Three technique-plus-suburb pages indexed on the long tail
- Per-technique Meta consult campaign live with a 5km radius
- Consult booking flow rebuilt with 48-hour patch-test scheduling
- First fortnight of healed-at-6-weeks captions queued from your phone
- 'Microblading vs powder brows' blog draft in your inbox
Cosmetic tattoo is a market built on healed results, the 6-week touch-up, the 12-month colour boost, and a trust signal serious clients actively look for (CTPMA, AS4815, your state's Skin Penetration code). Instagram trains the whole industry to post the opposite: fresh-out work that fades, no touch-up nudges, no compliance copy on the site. The studios that build real waitlists do the unfashionable work consistently. Most don't because the chair is full and the studio day is procedures back-to-back.
Agencies are too dear to actually do this work for $3k a month and don't understand the touch-up cycle. Tools are cheap but the 6-week perfecting nudge never gets sent and the 12-month colour boost client quietly goes to the new artist with better Reels. In-House is the third option: for $299 a month the agents ship the technique pages, post the healed work, run the consult ads, and automate the touch-up and colour-boost rebooks. You snap one healed photo per client, approve the week, done.