Three options. Only one actually works for your business.
The boundary is a negotiation, not a job, and four customers are searching for four different fences
Pick up the next fencing enquiry and you don't know what you're walking into until you ask. Did the customer just lose half a paling fence in the storm and want it back tomorrow? Are they at settlement on a sale of home with a pool that won't pass the compliance inspector? Are they a Lower North Shore renovator who's been pinning aluminium-slat designs for six weeks and finally wants a quote? Are they on a BAL-29 bushfire-rated property and need the cement-sheet specification because the rural fire service has flagged the boundary? Or are they staring at a Dividing Fences Act letter from a neighbour they don't speak to? Each one is a completely different conversation, a completely different price band, and a completely different ad. A generic 'we do fencing' page tries to be all five and wins none of them, so the qualified enquiries go to the fencer who pre-answered the customer's actual question before the call. And the shared-boundary job, which is half your residential work, isn't even a job until the neighbour agrees, the written notice goes out under the Act, the 50/50 split is settled in writing, and two households sign the same quote. That's six weeks of social overhead on a four-day install.
Win the customer who hasn't rung yet by pre-answering the question they were about to ask. A Colorbond hub with one suburb page per area you cover (Surfmist, Monument and Basalt colour photos shot in their suburb, not stock), an aluminium-slat hub aimed squarely at the renovator suburbs with the right design aesthetic in the imagery, a dedicated AS1926 pool-fence-compliance hub with your inspector licence number in the H1 because the pool owner is on a deadline, a BAL-29 / BAL-40 hub for the rural and semi-rural patches where cement-sheet specifications are mandatory, and a 'shared boundary fence guide' explaining the Dividing Fences Act, the written-notice template, and the 50/50 split. Five distinct landing places for five distinct customer intents.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the fence types that actually pay (Colorbond, pool fencing, bushfire-rated, commercial security) instead of chasing every fencing keyword. Briefs the other agents so the suburb pages, the type-specific ads, the social grid and the pool-shop referrals all push toward the work you genuinely want, not the cheap timber-paling commodity market.
Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new fence-type suburb page a five-minute job. Ships separate hub pages per fence type (Colorbond, aluminium slat, pool, timber paling, BAL-rated), each with a real portfolio gallery from your phone, a price-from band, and a 'shared boundary' pre-explainer to take heat out of the neighbour conversation, to your live site in two taps.
Goes through your live site for the things that actually move fencing-contractor rankings: suburb keywords on each fence-type hub, AS1926 and BAL-29 called out properly in copy as trust signals for the legal-must-have searches, separate keyword targeting per fence type so they don't cannibalise each other, and a Google Business Profile that lists every fence type properly with the pool-compliance attribute ticked. Auto-applies the low-risk fixes.
Launches separate Google Ads campaigns per fence type: Colorbond ads in the suburbs where the upgrade market lives, pool-fence-compliance ads with a higher bid in November when certificates renew, aluminium-slat ads aimed at the renovator suburbs (Lower North Shore, Inner West, Eastern Suburbs). Drops the broad 'fencing' bid entirely. Switches off Meta unless you specifically want aluminium-slat leads from the design-conscious renovator (which sells well there).
Turns every finished fence into a post in your real accounts: a 32-metre Colorbond in Blacktown, a pool-compliance pass in the Inner West, a BAL-29 rural job in the Blue Mountains, a Federation-home aluminium slat in Glebe. Builds the portfolio that wins the careful renovator and the pool owner who needs a real licensed inspector. You upload one photo per finished fence, the agent drafts the caption in your voice, you approve.
Drafts the long-form pieces customers Google before they pick a fencer: 'shared boundary fence rules under the Dividing Fences Act', 'AS1926 pool fence compliance checklist', 'Colorbond vs aluminium slat cost comparison'. Two drafts a month, in your voice, that pull in the homeowner two months before the quote and pre-sell the neighbour conversation before they ring.
Your first 30 days.
- Annual plan split across the five lanes (timber paling, Colorbond, aluminium slat, AS1926 pool, BAL-29 / BAL-40 bushfire-rated) and tilted to whichever pays best in your catchment
- Google Business Profile rebuilt with 21-item service list including pool-fence install, AS1926 compliance certificate, BAL-29 bushfire-rated, gate install and gate motorisation as separate items
- Pool-barrier inspector licence number wired into every page footer and the dedicated pool-compliance hub header
- Colorbond and pool-compliance suburb pages indexed across your three core areas with Surfmist / Basalt / Monument / Woodland Grey colour-specific imagery
- Pool-fence-compliance Google Ads live with a higher November bid for sale-of-home settlement windows and a 'same-day certificate if it passes' hook
- BAL-29 / BAL-40 bushfire-rated ad set live for your rural and semi-rural suburbs
- Fence Contractor schema deployed with AS1926, wind-load and BAL-rating markup
- Finished-line caption library running with Colorbond colour names, pool-compliance pass-mark photos and BAL-rated rural job shots
- 'Shared boundary fence guide' (Dividing Fences Act, 50/50 split, written-notice template) and 'AS1926 pool fence compliance checklist' drafted for approval
- Pool-shop and pool-builder referral outreach sent to two local businesses for the compliance pipeline
The fencer who pre-answers the customer's question on the website wins the qualified enquiry. The one who quotes generically wins the price-shopper. Pool compliance with the licence number in the H1, BAL-29 with the cement-sheet specification spelled out, the shared-boundary explainer that goes to the neighbour before the kitchen-table chat, an aluminium-slat hub shot in the renovator suburbs. Five conversations, five landing pages, one fencer who's done the showroom work before the call comes in.
Agencies want $3.5k a month and have never read the Dividing Fences Act. DIY tools leave the pool-compliance hub on the Sunday to-do list while you're setting a Colorbond rail in the Western Sydney heat. In-House is the third option: for $299 a month the agents ship the five hub pages, run the pool-compliance ad set hot through October and November when settlement certificates renew, post every finished line in your voice, and brief the pool shops and pool builders who give you the warm referral into the compliance pipeline. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the BAL-29 rural job to the mob who built one page that mentioned cement sheet.