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For florists

Three peaks, forty-nine quiet weeks, one bench to fill.

In-House is your AI marketing team. It pushes the Mother's Day and Valentine's peak 8 weeks out, and turns the off-peak bench into a weekly subscription-bouquet recurring-revenue line.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a quarterly 'seasonal calendar', twelve generic floral-aesthetic Instagram posts a month, and a Mother's Day campaign briefed in February that bears no resemblance to what you can actually source from the markets in May. Meanwhile Bloomex outranks you on 'florist [suburb]' year-round.
DIY tools
$120 to $250 / mo + your Sundays
Cheap, but it just hands you a dashboard.
Shopify, Later, Canva, Mailchimp, Google Ads. Cheap, but you photograph the Mother's Day stock at midnight on Saturday, write captions on the Sunday between deliveries, and forget to launch the Valentine's ads until the second week of February. The peaks happen with or without you.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships occasion-specific landing pages two weeks before each peak, launches Valentine's and Mother's Day campaigns at the right CPC, and posts the arrangements you photograph at 6am by lunchtime. You make flowers, you approve the week, you don't lose another peak.

Three peaks make the year. Everything else is keeping the lights on.

The reality

A florist's year is Mother's Day, Valentine's Day, and weddings. Those three peaks generate the cash that pays the rent for the eleven months they don't, and the studios that fill the bench in between are the ones who turn peak buyers into corporate accounts, weekly subscriptions, and sympathy-arrangement repeat customers. The peak weeks are won (or lost) by who ranks for 'mother's day flowers [suburb]' in late April and who has a recognisable Instagram by the time a couple is shortlisting wedding florists eight months out. Miss the run-up and the day itself is a competitor's day.

What good looks like

Good florist marketing is three things, in this order: an occasion-page library that ranks before each peak (a 'Mother's Day flowers [suburb]' page that goes live in late March, not on Mother's Day eve), a wedding-portfolio Instagram with venue tags so couples shortlisting eight months out can actually find you, and a year-round secondary funnel for corporate accounts (weekly office arrangements), sympathy work (the day-of, urgent search), and subscription consumers. The florists who fill the bench through August and November are the ones who treat the peaks as customer-acquisition for the off-peak, not as the whole revenue plan.

Peak preparation starts six weeks early
Mother's Day SEO and ads launched in late March, Valentine's in early January. Wait until the week before and Bloomex, Flowers For Everyone and the local competitor have already taken the click.
Wedding bookings take eight months
A couple shortlists florists eight months before the date and books six. If your Instagram doesn't look like wedding work and your venue-tagged posts don't exist, you never make the shortlist.
The bench needs corporate + subscription
Three peaks alone won't pay the rent. Corporate weekly arrangements, sympathy delivery, and consumer subscriptions are what fill the eleven months in between. Each is its own SEO + sales play.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a florist sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/mothers-day-flowers-bondi
yourbusiness.com.au/mothers-day-flowers-bondi

New occasion page, live by 28 March (six weeks before Mother's Day): hero photo of last year's signature arrangement, four bouquet options with real Bondi-delivery price bands ($85 to $220), the cut-off-time-and-delivery-window box, and a click-to-order CTA. Indexed in 48 hours, ranking page 1 for 'mother's day flowers bondi' by the first week of May.

One occasion page per suburb you deliver to
Advertising Agent
Live · Google Ads · Mother's Day campaign, 7-day ramp
Ad · yourbusiness.com.au
Bondi Mother's Day Flowers · Local Florist

Same-day delivery in Bondi for Mother's Day Sunday. Designed, arranged and delivered by an actual local florist (not a national clearinghouse). Bouquets from $85, signature arrangements from $180. Order by Friday 6pm.

Ramps from $20/day to $400/day across the 14 days before peak
Social Media Agent
Scheduled · Tue 12:30pm · Instagram Reel + Story
Your photo
Reel from this morning's market run

"6am at the Sydney Markets: David Austin garden roses landed today, sweet pea is still coming in heavy. This week's signature bouquet is built around the new English roses (Constance, Eustacia Vye), with sweet pea and a couple of stems of dusty miller. Pre-order open till Thursday lunchtime." Drafted from the market footage you filmed. You approve, it posts.

From the early-morning market photos
Content Agent
Draft · awaiting your approval
Wedding florals in Sydney: what does $3,500 actually get you?

1,500-word guide written in your voice, with the honest breakdown of what a $2k, $3.5k, and $6k wedding floral budget actually buys (bridal bouquet, ceremony arch, table centrepieces, bridesmaid bouquets), real Sydney-supplier costings, and a soft CTA to your enquiry form. Catches the couple eight months out who is comparing florists for the first time.

One long-form guide a fortnight, aligned with strategy
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the three peaks and the off-peak bench. Briefs the other agents so the Valentine's pages go live in early January, the Mother's Day campaign ramps in late March, and the wedding-portfolio social runs year-round to feed the eight-month booking pipeline. Off-peak focus shifts to corporate weekly accounts and sympathy SEO.

Answers: peak preparation starts six weeks early
Web Agent

Imports your existing site so you stop paying Shopify plus a hosting plan, and makes spinning up an occasion or service page a five-minute job. Ships a fresh page for every peak and every service line (Mother's Day per suburb, wedding portfolio per venue, weekly corporate subscriptions, sympathy same-day), with real price bands and click-to-order CTAs, to your live site in two taps.

Answers: the bench needs corporate + subscription
SEO Agent

Goes through your live site for the things that actually move occasion and local rankings: 'mother's day flowers [suburb]' and 'wedding florist [venue]' H1s, florist-and-LocalBusiness schema, a Google Business Profile that's a service-area business covering every delivery suburb, and internal links from occasion pages to the relevant blog guides. Auto-applies the low-risk fixes.

Answers: peak preparation starts six weeks early
Advertising Agent

Launches Google and Meta campaigns that RAMP into each peak (Mother's Day spend climbs from $20/day to $400/day across the 14 days before the peak, then drops back) and stays off when there's no peak in sight. Targets the suburbs you actually deliver to. Drops broad 'florist' bids that bring in browsers who want $30 bunches you can't profitably arrange.

Answers: peak preparation starts six weeks early
Social Media Agent

Turns every market run and every arrangement into a post in your real accounts: a reel from the 6am markets, a carousel of the Saturday wedding setup at Centennial Park, a behind-the-bench making-of for the Mother's Day signature. Builds the wedding-portfolio grid that gets you on the shortlist eight months out. You film, the agent drafts, you approve.

Answers: wedding bookings take eight months
Content Agent

Drafts the long-form pieces that catch couples and curious peak-buyers: 'wedding florals in Sydney: what does $3,500 buy you', 'mother's day flower delivery in [suburb]: the local florist vs the national chain', 'how long do peonies last in a vase'. Two drafts a fortnight, in your voice, that bring the careful researcher to your site weeks before they order or book.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Special-occasion pages indexed for wedding, funeral, sympathy and corporate weekly inside week one.
  • Subscription-bouquet-weekly recurring revenue page live with the next four delivery slots open.
  • Same-day-delivery cut-off-by-suburb live on every product page so the 2pm panic-order converts.
  • Wedding-package consultation booking flow live with the budget tier and venue dropdown.
  • Mother's Day and Valentine's peak calendar pushed 8 weeks out before the rest of your market wakes up.
  • Google profile flipped to service-area mode across every delivery suburb, with same-day-cut-off times surfaced.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Special-occasion pages indexed for wedding, funeral, sympathy and corporate weekly
  • Subscription-bouquet-weekly recurring revenue page live with active sign-ups in the pipeline
  • Same-day-delivery cut-off-by-suburb live on every product page
  • Wedding-package consultation booking flow live with budget and venue routing
  • Mother's Day and Valentine's peak calendar pushed 8 weeks ahead of the market
  • Google profile flipped to service-area mode across every delivery suburb, same-day cut-offs published
  • Market-run and arrangement captions queued in your voice for the next fortnight
  • Three-peak plus off-peak subscription plan delivered by Sam
The bottom line

Florists lose the peaks not because they aren't talented, but because the SEO and ads go live too late and the wedding portfolio looks like every other florist's grid. The studios that fill the bench through August and November are the ones treating each peak as customer-acquisition for the corporate, sympathy and subscription work that pays the eleven months in between.

Agencies are too dear to actually run the occasion-page library and the peak-ramp ad campaigns for $3.5k a month. Tools are cheap but you photograph the stock at midnight and forget to launch the Valentine's ads until the second week of February. In-House is the third option: for $299 a month the agents ship the occasion pages, ramp the campaigns into each peak, post the market-run footage, and draft the wedding guides. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the peak to the national clearinghouse on page one.

See everything In-House does
No charge for 7 days Cancel in two taps Live in 9 minutes

Frequently asked.

I'm on Shopify with a custom theme. Do I have to leave it?
No. Shopify stays where it is for product listings, ordering, payments and inventory. In-House imports the public-facing content layer (the home page, occasion pages, blog) so you stop paying for the marketing-content side of the Shopify plan, and from then on new occasion pages, wedding-portfolio posts and blog guides push to your live site directly. The Shopify cart and checkout don't move.
Will the captions sound like AI? My followers know my voice.
They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You film a reel at the markets or a behind-the-bench at 6am, the agent drafts the caption from what's in the footage (the flowers landing this week, the wedding you're prepping), you approve in two taps. Voice updates with every correction.
Mother's Day prep is hectic. How does the team handle the peak ramp?
Account Lead pre-loads the peak six weeks out so the work is done before the chaos starts. Web Agent ships the occasion pages by late March. Advertising Agent's ramp schedule is approved in early April and runs automatically through to the peak Sunday, climbing from a low daily spend to a high one across the final fortnight. You approve once, the team executes through the week.
Can it actually help with wedding bookings, or is that all word-of-mouth?
Wedding bookings are word-of-mouth AND search. Couples shortlist florists eight months out and look at Instagram + Google. The Social Media Agent builds the wedding-portfolio grid with venue tags so you appear when couples search the venue. The Content Agent drafts the budget guides that catch couples who are still working out who to ask. Word-of-mouth fills your top of funnel; this fills your middle of funnel.
I've been burnt by Google Ads spending money on browsers wanting $30 bunches. Can it be stopped?
Yes. The Advertising Agent excludes the broad 'cheap flowers' searches and bids only on intent-rich queries ('mother's day flowers [suburb]', 'wedding florist [venue]', 'sympathy delivery [suburb] today'). Spend ramps into peaks and pauses when there's no peak window. CPC is higher per click but the click-to-order rate is much higher, so the AOV per ad dollar is up.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your occasion pages, the Google Business Profile work, and the social grid. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
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