Three options. Only one actually works for your business.
A new pitch every night and Instagram is the whole website.
Most food trucks run a pitch-rotation business: Wednesday at Marrickville, Thursday at Fitzroy, Friday at the brewery, Saturday at a festival, Sunday lunch at a park. Instagram is the schedule, the menu and the contact form, because there was never a quiet weekend to build a real website. The growth lever is two-fold: lift the weekly-pitch turnout (followers need to know where the truck will be by Monday morning, not 11pm Sunday night), and book the private-event work (weddings, corporate launches, festival circuits, brewery residencies) where the per-service margin is three times the street trade and the booking cycle is six to twelve weeks ahead. Almost nobody does both because the work that wins each (a weekly pitch reel on Monday, a private-event landing page with sample menus and head-count pricing, a council-permit-and-festival-circuit calendar) is exactly the work the owner can't do between service, the depot clean and the council paperwork.
Good food-truck marketing has three jobs running at the same time: a weekly Monday-morning pitch schedule post that tells the followers where the truck will be this week (Instagram reel, Facebook event, story countdown), a real website that ranks for 'food truck [city]' and 'private event food truck hire [suburb]' with a structured enquiry form (event date, head count, location, dietaries, service style), and a private-event funnel that converts the enquiries into bookings with same-day quotes and a portfolio of past wedding-and-corporate work. Most trucks do the first job (just) and skip the other two entirely, then wonder why the street trade dries up over winter.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your plan around the two revenue lines that actually grow a truck: lifting the weekly-pitch turnout with a Monday-morning schedule post, and winning the private-event work (weddings, corporate, festivals, brewery residencies) where the per-service margin is three times the street trade. Briefs the other agents so the weekly schedule post, the private-event page, the festival-circuit outreach and the council-permit calendar all push toward the same outcome.
Ships a real food-truck website (not just an Instagram link in bio) with a private-event hire page, sample menus, the rig and equipment list, this week's pitch schedule, and a structured enquiry form. Imports your existing site if you have one (most trucks don't), or builds you a clean one in week one. Updates the pitch schedule from your weekly note.
Owns the work that decides whether you rank for 'food truck [city]', 'private event food truck hire [suburb]' and 'wedding food truck [region]': complete Google Business Profile set up as a service-area business across your pitch and event-delivery suburbs, food-truck schema, review prompts after each event, and the technical fixes that keep you indexed. Auto-applies the low-risk stuff.
Runs a tight weekly pitch campaign on Meta with a 5km radius around each pitch (auto-built from this week's schedule), targeting people likely to be out for dinner Wednesday through Sunday. Steady year-round Google Ads on 'food truck hire [city]' and 'wedding food truck [region]' at a low daily spend for the private-event pipeline. Pauses pitch ads when the truck's out of action.
Turns every pitch into content in your voice: a Monday-morning weekly schedule reel, a service-window shot from Wednesday's pitch, a smoker-rig close-up at Friday brewery night, a behind-the-hatch shot of the prep, a Saturday festival wide-shot of the queue. Builds the private-event-portfolio grid that wins the next wedding booking. You shoot one frame per pitch, the agent drafts, you approve.
Drafts the longer pieces that catch private-event bookers and brewery operators: 'wedding food truck hire Sydney: what does $50 per head buy you', 'how to book a food truck for your corporate event', 'brewery food truck residency: how the partnerships actually work'. Two a month, in your voice, that bring search traffic in at the consideration stage and feed the private-event enquiry form.
Your first 30 days.
- This-week's-pitch Monday-morning schedule post running four weeks straight
- Private-event booking page indexed and ranking on 'food truck hire [city]'
- Council pitch-permit guide by LGA indexed for your active operating regions
- Smoker-rig spec page live and linked from the private-event brief form
- AusFestivals festival-circuit pipeline open: ten festivals plus three brewery operators contacted
- Google profile in service-area mode across your pitch suburbs
- Service-hatch and smoker-rig captions queued in your voice for the next fortnight
- Weekly pitch turnout and private-event pipeline plan delivered by Sam
Food trucks that build past the street trade aren't the ones with the cleanest rig. They are the ones whose Monday-morning pitch schedule lands by 7am, whose website ranks for 'food truck hire [city]' on the wedding-planner's Wednesday Google search, and whose private-event portfolio shows real recent wedding and brewery work. Every one of those is a job that has to happen every week, forever, and it's the work that gets eaten by the depot clean and the council paperwork.
Agencies are too expensive to actually run the weekly pitch posts and the private-event funnel for a food truck at $3k a month. Tools are cheap but you post this week's schedule at midnight on the way back to the depot. In-House is the third option: for $299 a month the agents ship the website, post the schedule on Monday, run the pitch ads and book the private events. You snap one frame from the hatch, approve the week between services, done.