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For framing services

Win the brief before they take it to the Officeworks rack.

In-House is your AI marketing team. It actually fills the workshop: ships custom-framing suburb pages, runs the sports-memorabilia and gallery ads, posts the finished shadowbox the moment the back paper goes on.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a slow site with a tired gallery, twelve generic 'preserve your memories' posts, and a quarterly Google Ads report. Meanwhile your beautiful conservation frame on a 1950s wedding photo never gets posted, the local art gallery has no idea you do installation hangs, and the customer with the signed Brett Whiteley print walks past your shop on the way to Officeworks.
DIY tools
$80 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, Instagram, Hipages, a Facebook page, samples spread across the bench. Cheap, but the suburb pages stay theoretical, the shadowbox captions get drafted at 9pm, and you never get round to ringing the local AFL club or the gallery doing a December opening that needs a framer.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships custom-framing and conservation pages for every suburb you work, runs sports-memorabilia ads aimed at the grand-final crowd, posts the finished frame in your voice, and drafts the gallery and corporate-art outreach. You cut mouldings, you approve the week, you stop losing the brief to a $40 Officeworks rack-frame.

Four framing markets, one workshop, and Officeworks killed the walk-in

The reality

Custom framing is four businesses sharing a workshop: art and photo custom framing (the bread and butter, $180 to $1,200 per piece, conservation mat and UV glass, hand-cut mouldings in Larson Juhl or Wessex hardwood), sports memorabilia and jersey shadowboxes (the high-AOV emotional pieces, $400 to $2,500, ride the AFL grand-final week and World Cup peak demand), commercial gallery installation (working with galleries on exhibition framing and the install-day hang itself, predictable repeat work), and cinema and poster framing (movie memorabilia, vintage poster collectors, niche but profitable). Each is a different customer, a different keyword, and a different sales cycle. Meanwhile Officeworks, Fast Frames and Big W's photo department have convinced the casual customer that a $40 rack-frame is the same thing as conservation framing. The independent framer who is a Certified Picture Framer and uses TruVue conservation glass has the better product and worse marketing.

What good looks like

Good framing marketing is the four markets kept separate, with conservation and CPF trust signals loud across every page. A custom-framing hub with one suburb page per area you work, finished-frame photos from real jobs, the mouldings you stock (Larson Juhl, Wessex), the conservation materials (TruVue glass, acid-free mat), and an honest 2 to 3 week turnaround. A sports-memorabilia hub for jersey shadowboxes that lifts to a daily ad during grand-final week. A gallery-installation hub for the curators and gallerists who need a framer on a hang. A cinema-and-poster page for the niche collector market. PPCAU membership and Certified Picture Framer accreditation called out everywhere. Get the four markets ranking separately, get on two local-gallery preferred-framer lists, and the bench books three weeks deep, walk-ins or not.

Officeworks killed the walk-in
Officeworks, Fast Frames and Big W's photo department made framing feel like a $40 commodity. The casual customer doesn't know conservation framing exists. The walk-in trade that paid the rent for decades has gone, and most framers are still waiting for it to come back.
Four framing markets, four marketing plans
Art and photo, sports memorabilia, gallery installation, cinema and poster. Each is a different customer, a different keyword and a different price band. One 'custom framing near me' page loses to four sharp ones.
Conservation framing is the trust signal, and nobody sees it
Acid-free mat board, UV-filtering or museum-grade glass, Larson Juhl and Wessex mouldings, PPCAU membership, Certified Picture Framer accreditation. This is the difference between $40 rack-framing and a frame that protects a piece for fifty years. None of it is on most framer websites.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a framing business sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/sports-memorabilia/melbourne
yourbusiness.com.au/sports-memorabilia/melbourne

New niche page: 'Sports memorabilia and jersey framing Melbourne' H1, eight finished-shadowbox photos from recent AFL, A-League and rugby pieces, the mouldings you use for shadowboxes (Larson Juhl deep-rebate hardwood), UV-filtering TruVue glass for jersey protection called out, sports-piece valuation invitation, 2 to 3 week turnaround, PPCAU member badge, Certified Picture Framer accreditation, and local-service schema. Indexed in 48 hours, ranking page 1 for 'sports memorabilia framing Melbourne' inside three weeks.

One page per market, one per suburb
Advertising Agent
Live · Google Ads · sports memorabilia, grand-final week boost
Ad · yourbusiness.com.au
AFL Jersey Framing · Melbourne

Professional shadowbox framing for AFL, A-League and rugby jerseys, signed prints and grand-final memorabilia. Conservation mat, UV-filtering glass, deep-rebate Larson Juhl moulding. From $385. Booked in 24 hours, finished in 2 weeks. Certified Picture Framer, PPCAU member.

Bid boost during grand-final and finals weeks
Social Media Agent
Scheduled · Thu 4:15pm · Instagram + Facebook
Your photo
Caption from this morning's signed-jersey shadowbox

"Finished a signed Richmond grand-final jersey shadowbox this morning. Deep-rebate Larson Juhl walnut moulding, acid-free mat with the player's signature centred and the team colours mounted underneath, TruVue Conservation Clear glass to protect the signature from UV. The customer wanted it for his father's 70th, the photo's a beauty. PPCAU member, Footscray workshop." Drafted from the photo you took before the back paper went on.

Tagged location, conservation-detail close-up
SEO Agent
Auto-applied · approval rules
Google Business Profile expanded
Services list expanded from 3 → 18 (custom picture framing, conservation framing, sports memorabilia shadowbox, jersey framing, art-gallery installation, cinema poster, movie memorabilia, wedding canvas wrap, corporate-art hang, museum-grade glass, acid-free mat, Larson Juhl moulding, +6 more), primary category corrected from 'Art Gallery' → 'Picture Frame Store', Certified Picture Framer attribute added, business hours updated to include Saturday morning.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around which of the four markets actually pays (art and photo custom, sports memorabilia, gallery installation, cinema and poster) rather than chasing every framing keyword. Briefs the other agents so the suburb pages, the ads, the social grid and the gallery-and-corporate outreach all push toward the markets you genuinely want more of, not the casual walk-in that Officeworks took.

Answers: four framing markets, four marketing plans
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new niche or suburb page a five-minute job. Ships separate hub pages for each market (custom art and photo, sports memorabilia, gallery installation, cinema and poster), with niche-specific schema, finished-frame photos, the moulding library, and a quote form that asks for piece dimensions and the material it'll be protecting, to your live site in two taps.

Answers: conservation framing is the trust signal, and nobody sees it
SEO Agent

Goes through your live site for the things that actually move framer rankings: suburb keywords on every product hub, PPCAU membership and Certified Picture Framer accreditation called out as trust signals, the conservation materials you use (TruVue glass, acid-free mat, Larson Juhl and Wessex moulding) named in copy, separate keyword targeting per market so the sports page doesn't cannibalise the gallery one. Auto-applies the low-risk fixes.

Answers: officeworks killed the walk-in
Advertising Agent

Launches separate Google Ads campaigns per market: art-and-photo custom-framing ads in the suburbs you work, a sports-memorabilia ad set with a bid boost during AFL grand-final week, finals week, and World Cup season, a B2B gallery-installation ad set targeting curators and gallerists, and a cinema-and-poster ad set for the collector market. Drops the broad 'framing' bid that puts you against Officeworks on price. Switches Meta on for the visually-rich finished-shadowbox posts where it actually converts.

Answers: officeworks killed the walk-in
Social Media Agent

Turns every finished frame into a post in your real accounts: a signed-jersey shadowbox in raking light, a conservation mat being cut to size, a gallery-day hang from yesterday's install, a vintage cinema poster archival mount. Builds the trust signal that wins the customer who's about to settle for an Officeworks rack-frame. You upload one photo per finished piece, the agent drafts the caption in your voice, you approve.

Answers: conservation framing is the trust signal, and nobody sees it
Content Agent

Drafts the long-form pieces customers Google before they pick a framer: 'conservation framing explained: why $40 is not the same as $400', 'how to frame a signed jersey: the conservation checklist', 'how much does custom framing cost in Melbourne'. Two drafts a month, in your voice, that pull in the customer with the signed print weeks before they default to Officeworks.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • 9-minute onboarding wizard, then your agents go live in your real accounts.
  • Your existing site imported. Hosting bill cancelled by Friday of week 1.
  • Custom-framing suburb pages for your three highest-volume areas indexed by day 7.
  • Sports-memorabilia Google Ads ready to launch with grand-final-week bid boost by day 10.
  • Google Business Profile flipped from 'Art Gallery' to 'Picture Frame Store' by day 3, every market listed.
  • Outreach drafted to two local art galleries and a corporate-art consultant.
  • Every approval from your phone between jobs, two taps, no calls, no meetings.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Site imported, hosting bill killed
  • Annual plan around your two priority markets delivered by Sam
  • Google Business Profile corrected to 'Picture Frame Store' with all four markets listed
  • Three custom-framing suburb pages indexed and ranking on the long tail
  • Sports-memorabilia Google Ads live with conservation-glass trust signal
  • First fortnight of finished-frame captions queued in your voice
  • Conservation-vs-rack-frame explainer drafted for the custom-framing hub
  • Gallery and corporate-art outreach sent to three local galleries and one consultant
The bottom line

A framer who hand-cuts an acid-free mat, picks the right Larson Juhl moulding for a 1950s wedding photo, and protects the signed Brett Whiteley print with TruVue Museum glass is doing something Officeworks cannot. The work is making sure the customer with that print finds your name before they default to the rack at the checkout. That's the suburb-page library, the market-by-market ad set, the social grid that posts every finished frame, and the gallery and corporate-art relationships that smooth the predictable repeat work.

Agencies are too dear to run four separate market campaigns plus gallery outreach for $3.5k a month. Tools are cheap but the suburb pages stay theoretical and the gallery emails never get sent. In-House is the third option: for $299 a month the agents ship the custom-framing pages, launch the sports-memorabilia ads in grand-final week, post the finished shadowboxes, and brief the galleries and corporate-art consultants you want on a preferred-framer footing. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the signed print to a $40 rack-frame.

See everything In-House does
No charge for 7 days Cancel in two taps Live in 9 minutes

Frequently asked.

I do mostly art and photo custom framing with a strong sports-memorabilia run during finals. Can the agents handle the seasonality?
Yes, that's the whole point of the Account Lead briefing. Onboarding asks which markets pay; art and photo gets the suburb-page library and steady-state ad spend, sports-memorabilia gets a separate ad set that the Advertising Agent boosts during AFL grand-final week, A-League finals, World Cup and other peaks. You don't pay for sports-piece ad spend in May; you pay for it in September. The agents schedule the seasonality so you don't have to.
Will the captions sound like AI?
They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You upload one photo per finished piece (the jersey shadowbox, the conservation mat being cut, the moulding samples, the gallery-day hang), the agent drafts the caption from what's in the photo (the suburb, the moulding, the conservation detail), you approve in two taps. Voice updates with every correction.
Can it actually warm up the local galleries and corporate-art consultants?
Sam drafts the outreach, you press send. The pitch is the right one: a portfolio of recent conservation framing, your PPCAU membership and Certified Picture Framer accreditation, the moulding library and conservation materials, an offer to be the preferred framer for their next exhibition or corporate-art project. Galleries and consultants need a framer they can trust on conservation standards and install-day timing; a tidy portfolio and a real local presence is what gets the introductory meeting, and that's what In-House builds.
Officeworks killed my walk-in trade. How does this fix that?
You don't fight Officeworks on price for the casual $40 frame customer (you'd lose, and you don't want that customer anyway). You win the customer who already values conservation and is comparing two real framers. The Content Agent's conservation-vs-rack-frame explainer pre-qualifies the inquiry: by the time a customer hits your quote form, they've read why TruVue glass matters and why acid-free mat protects the piece. The casual rack-frame customer self-selects out; the high-AOV customer self-selects in.
Sports-memorabilia is most of my margin. Will the agents prioritise it?
Yes. Onboarding asks which markets pay; sports-memorabilia gets its own dedicated hub page, the bid-boost calendar around grand-final and finals weeks, the social grid leans into shadowbox content during those weeks, and the Account Lead briefs the outreach toward local clubs and signed-memorabilia dealers. The other markets sit on steady-state coverage so you don't lose the art and photo customer, but the spend follows the margin.
I'm in the workshop six days a week. How does the approve-the-week bit work?
Two taps on your phone, usually at the kitchen table after dinner or between jobs at the workshop bench. You see what the agents drafted (a suburb page, four social posts, two ad changes, a gallery outreach email), tap approve or tweak, done. The whole week's queue takes about ten minutes. Anything urgent (an ad pause, a bad review) sends a notification.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your suburb pages, the Google Business Profile work, and the social grid. There is no $3.5k-a-month agency lock-in and no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
Card on file · No charge for 7 days · Cancel anytime