Skip to content
For garage builders

Win the second-garage upsell before the customer rings Stratco.

In-House is your AI marketing team. It actually shows your last six garage builds in the suburb the homeowner is searching, pushes the upsell from $20k Colorbond kit into $55k custom brick-and-tile on every quote page, and gets the driveway-crossover and council-DA paperwork on the same enquiry form so the slab is poured eight weeks faster.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a tidy brochure site, a quarterly Google Ads report nobody reads, and an account manager who has never priced a B&D roller door. Meanwhile Stratco and Spanbilt sit at the top of every 'kit garage [suburb]' search with a national budget that nobody in a single ute can match, and the custom brick-and-tile jobs that actually pay your apprentices go to whichever builder had a sharper page.
DIY tools
$80 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
Squarespace, hipages, Google Ads on autopilot, a Facebook page your partner updates when there's time. Cheap, but you write the suburb pages between site visits that never get written, the driveway-crossover and DA-process explainers stay in your drafts, and the kit-versus-custom comparison page that would sell the upsell never lands.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships a page for every garage type you build (single bay, double, triple, carport conversion, secondary garage), runs ads on the council areas where DA-cleared work pays best, and posts every finished slab and door install. You upload three photos from site, approve the week, get back to framing.

Stratco owns the kit-garage search and the custom upsell sits in your drafts

The reality

Garage building is three trades wearing one licence. There's the Colorbond kit-garage install (Stratco, Spanbilt, Outback Sheds, ShedHub, Aussie Sheds), the carport-to-garage conversion with a B&D Garage Door retrofit and a frame reinforcement, and the custom brick-and-tile build with a council DA, a driveway crossover bond, and an eight-week site lead-in. Each one books a different customer at a different price point through a different keyword, and the kit-garage search is dominated by the national resellers with budget you cannot match. Worse: the customer ringing about a $20k Colorbond kit is the same customer who, with a sharp comparison page, would have signed for a $55k custom brick-and-tile build with a workshop loft. Without that page, you quote what they asked for, lose half the margin, and never see the secondary garage conversion they ring a different builder about in three years' time.

What good looks like

Good garage-builder marketing is three things kept separate: a service-page library that splits Colorbond kit-garage install (Stratco, Spanbilt, Outback Sheds, ShedHub, Aussie Sheds) from carport-to-garage conversion from custom brick-and-tile build, each with photo galleries from your last six jobs in that category and a price-from band so the customer sees the kit-versus-custom gap before they ring; a council-area ad set with separate ad groups per garage type so the custom build queries (which carry a $40k margin) get a higher bid than the kit-install queries (which Stratco eats anyway); and a Google Business Profile loaded with finished-garage photos categorised by build type, with the NSW Home Building Act licence number on the trust strip and a B&D Garage Door, Centurion, Steel-Line or ATA automation install partnership called out plainly. Get this right and the homeowner with a $55k garage budget sees you before they see Stratco.

Stratco and Spanbilt own the kit-garage map pack
National resellers bid hard on 'kit garage [suburb]' with budget you cannot match. The fix is a sharper page on Colorbond kit install with your build photos, and a comparison page that walks the customer up to a custom brick-and-tile build at twice the margin.
The kit-to-custom upsell sits in your drafts
A $20k Colorbond kit and a $55k custom brick-and-tile build start with the same enquiry. Without a 'kit vs custom' comparison page on the site, the customer takes the cheaper quote and you lose the upsell every time.
Council DA and driveway crossover lock the diary
A custom garage with a DA is an eight-week paperwork lead-in plus a Council bond on the driveway crossover. Without that on the enquiry form, the first conversation is a quote, the second is the paperwork shock, and the customer walks back to the kit-garage installer.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a garage building business sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/garage-builder/penrith
yourbusiness.com.au/garage-builder/penrith

New suburb page: 'Garage builder Penrith, single + double + triple-bay' H1, eight photos from recent Western Sydney builds split across Colorbond kit install, carport conversion and custom brick-and-tile, a price-from band per build type ($15K Colorbond kit through to $80K custom), a 'council-DA + CDC approval + driveway-crossover bond' explainer, a B&D Garage Door and Centurion automation partnership callout, and HomeBuilder schema for the local service. Indexed in 48 hours, ranking page 1 for 'garage builder penrith' inside three weeks.

One page per suburb you actually pour slabs in
Advertising Agent
Live · Google Ads · custom-brick-and-tile upsell campaign
Ad · yourbusiness.com.au
Custom Brick-And-Tile Garage · Western Sydney

From $35k. The garage that lifts the property value, not a Stratco kit you regret in three years. Single, double or triple-bay, council-DA cleared, driveway crossover sorted. NSW Home Building Act licence 245678. B&D doors, Centurion automation. Free site visit.

Custom ad set runs separate from the Colorbond kit ad set
Social Media Agent
Scheduled · Sat 8:30am · Instagram + Facebook
Your photo
Caption from yesterday's Penrith slab pour

"Slab poured on a double-bay custom brick-and-tile in Penrith yesterday. 6.5m x 6.5m, 100mm thick over a treated-pine subfloor frame, steel-frame trusses up by smoko on Monday. Couple started talking to us about a Colorbond kit in February. Eight weeks of council DA later, they're getting the garage that adds $80k to the resale instead of the $20k tin shed. Photos in stories. If you're sitting on a kit-garage quote and the budget could stretch, ring before you sign." Drafted from the photo you uploaded at pack-up.

Tagged location, kit-vs-custom angle
SEO Agent
Auto-applied · approval rules
Google Business Profile rebuilt around build types
Services list expanded from 4 → 19 (Colorbond kit-garage install, carport-to-garage conversion, custom brick-and-tile garage, secondary garage, single + double + triple-bay build, garage door install (B&D, Centurion, Steel-Line, ATA), driveway crossover coordination, +12 more), primary category corrected from 'General Contractor' → 'Garage Builder', secondary categories added (Carport Builder, Garage Door Supplier), NSW Home Building Act licence number 245678 added to the business description.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the build type and margin band you actually want more of (Colorbond kit install at volume, custom brick-and-tile at margin, carport conversion as the upsell-from-kit lane). If the custom brick-and-tile work funds the apprentices, the suburb pages, the ads and the social grid all tilt toward that. Briefs the other agents so the kit-install enquiry comes through a quote page that walks the customer up to custom, not a generic 'we do all garages' homepage.

Answers: the kit-to-custom upsell sits in your drafts
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new suburb page a five-minute job. Ships separate hub pages for the build types you actually do (Colorbond kit install, carport-to-garage conversion, custom brick-and-tile, secondary garage), each with a real photo gallery from your phone, a price-from band, a council-DA-plus-driveway-crossover explainer, and a quote form that asks for the right four questions, to your live site in two taps.

Answers: the kit-to-custom upsell sits in your drafts
SEO Agent

Goes through your live site for the things that actually move garage-builder rankings: suburb keywords on the build-type hub, separate keyword targeting per build type so the custom-brick page doesn't cannibalise the Colorbond-kit page, NSW Home Building Act licence number and HBCF insurance on every trust strip, and a Google Business Profile that lists every build type and door-automation partnership properly. Auto-applies the low-risk fixes; flags anything bigger.

Answers: stratco and spanbilt own the kit-garage map pack
Advertising Agent

Launches separate Google Ads campaigns per build type: Colorbond kit-install ads at a calibrated CPC (because Stratco eats most of the click anyway), custom brick-and-tile ads at a higher bid with a $40k margin angle, and carport-to-garage conversion ads as the cheapest acquisition lane. Drops the broad 'garage builder [city]' bid entirely. Drives the click to a build-type hub page, not the home page.

Answers: stratco and spanbilt own the kit-garage map pack
Social Media Agent

Turns every slab pour, frame stand-up and B&D door install into a post in your real accounts: a double-bay custom brick-and-tile slab in Penrith, a Colorbond Stratco kit going up in Box Hill, a carport-to-garage conversion in Camden with a frame reinforcement and a roller-door retrofit. Builds the proof grid that lets the $55k-custom customer pick you without ringing two other quotes. You upload three photos per job, the agent drafts in your voice, you approve.

Answers: the kit-to-custom upsell sits in your drafts
Content Agent

Drafts the long-form pieces customers Google before they ring: 'Colorbond kit garage vs custom brick-and-tile: what you actually get for the extra $30k', 'do I need a DA for a double garage in NSW', 'driveway crossover cost and Council bond explained', 'how long does a custom garage build take from DA to handover'. Two drafts a month, in your voice, that pull the customer to your site weeks before they ring Stratco.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Google Business Profile primary category corrected from 'General Contractor' to 'Garage Builder' with Carport Builder and Garage Door Supplier as secondary categories by day 3.
  • Service list rebuilt around the work that pays (Colorbond kit install, carport-to-garage conversion, custom brick-and-tile, secondary garage, B&D + Centurion + Steel-Line + ATA door automation) by day 4.
  • NSW Home Building Act licence number plus HBCF Home Building Compensation Fund insurance pulled into every trust strip and quote-form footer by day 5.
  • Suburb garage-builder pages indexed across your three core postcodes with price-from bands per build type ($15K Colorbond kit through to $80K custom) by day 7.
  • Custom-brick-and-tile Google Ads live with a 'property-value uplift' upsell angle at a higher CPC than Colorbond kit ads by day 10.
  • Garage Builder and HomeBuilder schema deployed with build-type and council-DA markup by day 11.
  • Council-DA-plus-driveway-crossover explainer pulled onto every suburb page by day 12.
  • 'Colorbond kit garage vs custom brick-and-tile' comparison guide drafted in your inbox by day 14.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Annual plan tilted to the build type and margin band that pays (custom brick-and-tile $35k-$80k, carport-to-garage conversion $8k-$15k upsell, Colorbond kit $15k-$45k at volume) delivered by Sam
  • Google Business Profile rebuilt with 19-item service list (Colorbond kit install, custom brick-and-tile, carport conversion, secondary garage, single + double + triple-bay, B&D + Centurion + Steel-Line + ATA door install, driveway crossover coordination, more)
  • NSW Home Building Act licence number, HBCF insurance and B&D Garage Door + Centurion automation install partnership wired into every page footer and ad copy
  • Suburb garage-builder pages indexed in your three core postcodes with price-from bands per build type and council-DA-plus-driveway-crossover explainers
  • Custom-brick-and-tile Google Ads live with a 'lifts property value $80k+' upsell hook at a higher CPC, kit-install ads at a calibrated lower bid where Stratco still wins the click
  • Carport-to-garage conversion ad set live targeting suburbs with high carport stock and ageing roller doors
  • Garage Builder and HomeBuilder schema deployed with build-type, council-DA and HBCF markup
  • Slab-pour and door-install caption library running on Saturday mornings with build type, suburb and door brand embedded
  • 'Colorbond kit garage vs custom brick-and-tile' comparison guide and 'Do I need a DA for a double garage in NSW?' explainer drafted for approval
  • Outreach drafted to two local landscape architects and a pool builder who need a reliable garage builder for matched outbuilding work
The bottom line

Garage builders lose the upsell at the first enquiry. The homeowner Googles 'kit garage [suburb]', lands on Stratco's national page, gets a $20k quote, and rings whoever installs it. The custom brick-and-tile build that would have added $80k to the property value and paid your apprentices for a fortnight never comes up because nothing on the search told the customer the choice existed. The work is making sure the comparison page, the suburb portfolio, and the kit-vs-custom ad set are all live in every suburb you serve, every time the customer types the search.

Agencies are too dear to actually ship the suburb-page library and the per-build-type ad set for $3.5k a month. DIY tools are cheap but the comparison page sits in drafts and the council-DA explainer never lands. In-House is the third option: for $299 a month the agents ship the build-type pages, launch the custom-brick-and-tile upsell ads, post every slab pour and door install, and rebuild your Google Business Profile around the work that actually pays. You stay in the driver's seat, two taps to approve, minutes a day. Stop quoting Colorbond kits when the same customer would have bought a custom brick-and-tile build.

See everything In-House does
No charge for 7 days Cancel in two taps Live in 9 minutes

Frequently asked.

We mostly install Colorbond kits (Stratco, Spanbilt). Is there really an upsell to custom brick-and-tile?
Yes, and most kit installers leave it on the table because they never show the comparison on their site. A homeowner who's already prepared to spend $20k on a Colorbond kit is roughly half-way to a $40-50k brick-veneer-with-Colorbond-roof build, which lifts the property value by enough that the extra spend pays back at resale. The Web Agent ships a 'kit vs custom' comparison page that lays it out plainly, and the Advertising Agent runs a separate ad set on the custom queries at a higher CPC. You still install the kits at volume; the custom jobs become the margin lane.
Most of our jobs need a council DA and a driveway crossover. Does the marketing handle that lead-in?
Yes, the DA-plus-crossover lead-in is built into every enquiry form and quote page so the customer is forewarned by minute one. The Content Agent drafts a 'do I need a DA for a double garage in NSW' explainer and a 'driveway crossover cost and Council bond explained' guide for each council you work in. The Web Agent surfaces a council-by-council DA timeline (which councils run CDC complying development, which need full DA) on every suburb page. Customers stop ringing back in shock at week three because the paperwork was on the first page they read.
We do mostly carport conversions, not new builds. Is this still right for us?
Yes, and carport-to-garage conversion is one of the cheapest acquisition lanes in the trade because the search volume is decent and most of your competitors don't have a dedicated page for it. Onboarding asks you which work pays the bills; Account Lead briefs the other agents accordingly. Suburb pages tilt toward 'carport conversion [suburb]' and 'enclose carport NSW', ads target the same queries with a frame-reinforcement and B&D-door-retrofit angle, social posts feature the before-and-afters that sell the conversion to the next-door neighbour.
I'm on site every day, my partner runs the office. How does the approve-the-week bit work?
Two taps on your phone, usually in the ute on the way home or at the kitchen table after dinner. You see what the agents drafted (a suburb page, four social posts, two ad changes), tap approve or tweak, done. Your partner can be a second approver if you'd rather they sign off on the captions and you handle the pricing changes. The whole week's queue takes about ten minutes.
We do mostly Colorbond. Can we lean on the Stratco or Spanbilt brand without violating their reseller terms?
Yes. The standard install partner terms (which most of the kit manufacturers publish) let you reference the brand name as the product you install (e.g. 'Stratco kit garage install' or 'Spanbilt double-bay'). What you cannot do is imply you are the manufacturer or use their logo without an approved partner mark. Sam asks for your current reseller arrangement in onboarding and the agents wire the brand mentions through correctly. If you have a formal install partner mark from one of them, that goes on the trust strip too.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your suburb pages, the Google Business Profile work, and the social grid. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
Card on file · No charge for 7 days · Cancel anytime