Three options. Only one actually works for your business.
The homeowner researches B&D vs Centurion for a fortnight. None of your pages tell them which to pick.
New-install garage door work is a fortnight-of-research purchase. The customer is buying a new home, doing a renovation, replacing a 15-year-old B&D Controll-A-Door that finally died, or upgrading a manual tilt door to a smartphone-app-integrated automated opener (myQ, Tilt). They Google 'B&D vs Centurion sectional door', 'Steel-Line vs Eco-Drive opener', 'best automatic garage door for a double garage', 'sectional vs roller vs tilt for a triple garage' for a fortnight before they ring anyone. The structural problem for the installer who actually carries three brands and knows which one is right for a wide opening on a sloping driveway is that the search results put a national chain with one generic 'we install all brands' page next to a B&D-only dealer with a fully optioned product gallery and a Centurion-only dealer with a sectional-vs-roller explainer, and the customer who's been researching for a fortnight picks the dealer page that actually answers the question. The 'we install all brands' installer ends up doing the cheapest of three quotes for whichever brand the customer eventually decided on. The same dynamic plays out at the builder spec tier: a $25K premium / oversized or commercial WhisperRoll job for an architectural new-build goes to whoever the builder's PM has heard of, and the installer with the Hörmann or AutoTech premium spec credentials loses to the bloke who quoted on the back of a fag packet.
Good garage-door-installer marketing is three things, in this order: a brand-comparison page library that gives each brand you carry its own dedicated page (B&D Controll-A-Door installer page, Centurion installer page, Steel-Line installer page, ATA Eco-Drive installer page, plus Hörmann or AutoTech or Garaventa premium pages if you carry them), each with the product gallery filtered to that brand, the install timeframes, the warranty notes, and the right CTA (quote form, not click-to-call), so the customer who's been researching that brand for a fortnight lands on the right page; a Google Ads structure with separate ad groups for the new-install standard-residential market ($2K-$5K) on brand-specific queries, the new-build builder-supplied market aimed at builder PMs, the automation-upgrade retrofit market, and the premium / oversized / commercial market at a higher CPC, each driving to a landing page with the right brand context and AGDA membership in the trust strip; and a Google Business Profile loaded with new-install photos categorised by brand and door style (sectional / tilt / roller / side-hinged / counterweighted), AGDA membership in the description, and twenty-plus reviews mentioning specific install types and brands. Get this right and you stop being the third quote the builder rings.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the work that pays (direct residential new-install on the brand the customer already decided on, builder-supplied new-build coordination, automation-upgrade retrofit, premium / oversized commercial) instead of being the third quote the builder rings. Briefs the other agents so the brand-comparison pages, the new-install and automation-upgrade ad groups, the social cadence and the builder outreach all push toward direct enquiries on the right tier, not snapped-spring repair callouts which is a separate trade.
Imports your existing site so you stop paying for hosting plus a CMS subscription. Ships a dedicated brand-comparison page per brand you carry (B&D Controll-A-Door, Centurion, Steel-Line, ATA Eco-Drive, plus Hörmann / AutoTech / Garaventa if you carry premium), each with the product gallery filtered to that brand, the install timeframes per door style (sectional / tilt / roller / side-hinged / counterweighted), the panel material range (Colorbond / steel / timber / glass / designer-feature), the smartphone-app pairing options (myQ, Tilt), and a quote form pre-tagged with the brand the customer was researching.
Goes through your live site for the things that actually move garage-door-installer rankings: Garage Door Supplier and Door Manufacturer schema, AGDA membership and 'electrician partner for hardwired automation' on every trust strip, brand-and-door-style keyword optimisation per brand page, internal links from suburbs into the right brand pages so the new-install funnel benefits from suburb-page authority, and a Google Business Profile with every brand and door-style attribute ticked. Auto-applies the low-risk fixes.
Runs separate Google Ads campaigns per market and brand: new-install standard-residential ($2K-$5K) ads on brand-specific queries ('B&D Controll-A-Door installer [suburb]', 'Centurion sectional install [suburb]') with form-fill quote landing pages, premium / oversized / commercial ads ($8K-$25K) on Hörmann / AutoTech / Garaventa specialty queries at a higher CPC, automation-upgrade retrofit ads on 'add automatic opener to existing garage door [suburb]' queries, and builder-facing ads on 'new build garage door installer [region]' aimed at PM site supervisors. Drops the broad 'garage door [city]' bid entirely (mostly repair-callout bait which is a separate trade).
Turns every install into a post in your real accounts: a Centurion sectional with custom Colorbond panel in Parramatta, a B&D Controll-A-Door retrofit for an old manual tilt in a 1970s brick veneer, a Hörmann premium designer door in an architectural new-build, an ATA Eco-Drive smartphone-app pairing for a double-bay sectional. Builds the brand-and-panel-colour credibility that wins the homeowner who's been researching that brand for a fortnight. You upload one photo per install, the agent drafts in your voice, you approve.
Drafts the long-form pieces homeowners and builders Google before they ring an installer: 'B&D Controll-A-Door vs Centurion sectional, which is right for a double garage', 'sectional vs roller vs tilt vs side-hinged for a triple garage', 'is it worth upgrading an old manual tilt door to an automated opener', 'Hörmann vs AutoTech vs Garaventa, which premium garage door is worth the money'. Two drafts a month, in your voice, that pull the researching homeowner and the architect three weeks before they're ready to quote.
Your first 30 days.
- Annual plan tilted to direct new-install (brand-specific), builder-supplied new-build coordination, automation upgrade retrofit and premium / oversized commercial work, instead of cheapest-of-three subbie quotes
- Google Business Profile flipped from 'Door Supplier' to 'Garage Door Supplier' with Construction Company and Door Manufacturer as secondary categories
- AGDA membership, $10m PL, electrician-partner-for-hardwired-automation and brand attribute set (B&D, Centurion, Steel-Line, ATA, plus premium) wired into every page footer and ad copy
- Brand-comparison pages indexed for every brand you carry, each with product gallery, install timeframes, warranty notes and brand-tagged quote form
- Google Ads live on 'B&D Controll-A-Door installer [suburb]', 'Centurion sectional install [suburb]', 'Steel-Line installer [suburb]' and 'ATA Eco-Drive installer [suburb]', driving to brand-specific landing pages
- Automation-upgrade retrofit ad group running on 'add automatic opener to existing garage door [suburb]' and 'smartphone garage door upgrade [suburb]'
- Premium ad group running separately on Hörmann / AutoTech / Garaventa queries at a higher CPC for the $8K-$25K oversized / commercial work
- Garage Door Supplier and Door Manufacturer schema deployed with brand, door-style and smartphone-app-integration markup
- New-install caption library running with the Centurion sectionals, B&D retrofits, Hörmann premium installs and ATA Eco-Drive pairings from your phone
- 'B&D Controll-A-Door vs Centurion sectional' and 'Is it worth upgrading an old manual tilt door to an automated opener?' explainers drafted for approval
Garage door installers lose the new-install work not because the fitting is worse, but because the search results put an AGDA-member installer carrying B&D Controll-A-Door, Centurion, Steel-Line, ATA Eco-Drive plus Hörmann or AutoTech premium ranges, with a real electrician partner for the hardwired automation, next to a national chain with one generic 'we install all brands' page and a B&D-only dealer with a fully optioned product gallery, and the customer who's been researching B&D for a fortnight picks the B&D dealer page. The fix is a brand-comparison page per brand you carry, ad groups split between standard residential, builder-supplied, automation-upgrade retrofit and premium / oversized commercial, and a Google Business Profile with every brand and door-style attribute ticked.
Agencies are too dear to actually run the brand-by-brand page library and the new-install / automation-upgrade ad split for $3.5k a month. Tools are cheap but you write the brand-comparison page between installs (so it never gets written) and you keep being the cheapest of three quotes the builder rings. In-House is the third option: for $299 a month the agents ship the brand pages, launch the new-install and automation-upgrade ad groups, post the panel-colour and wall-switch photos, and keep your Google Business Profile beating the national chains. Two taps to approve, minutes a day. Stop being the third quote nobody returns the call to.