Three options. Only one actually works for your business.
Two completely different customers, one website trying to talk to both
Garage door work splits cleanly into two jobs that share almost nothing. There's the 2pm panic call: a snapped torsion spring, a cable off the drum, a panel buckled by a reversing ute, the customer halfway through the school run with the door stuck open. They want a van there today, they don't care about brands, they're ringing whoever picks up first. And there's the planned install: a new home, a renovation, a 15-year-old B&D Controll-A-Door that finally died and the homeowner is now researching Steel-Line vs Centurion sectionals for a fortnight before they ring anyone. Same business, two completely different funnels: emergency callout SEO and click-to-call ads on one side, brand-comparison content and a quote-form gallery on the other. Most garage-door websites pick one and lose the other. The really good ones pick the wrong one (a beautiful gallery for the install work, nothing for the emergency calls that actually pay the weekly wages).
Good garage-door marketing is two parallel funnels, run separately. Funnel one (emergency repair) needs a suburb-page library covering every postcode your van reaches, with 'snapped torsion spring [suburb]', 'broken cable repair [suburb]', and '24-hour garage door repair [suburb]' as the H1 patterns, plus a click-to-call Google Ads campaign on those same queries with higher bids weekends and after-hours. Funnel two (new installs and replacements) needs brand-comparison pages (B&D vs Centurion, sectional vs roller, ATA vs Merlin openers), a quote-request form that asks the right questions (single or double, automation upgrade yes or no, panel colour preference), and a photo gallery sorted by brand and style. Get this right and the repair calls fund the cash flow while the install quotes build the margin.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the two funnels separately: emergency-repair volume targets by suburb, new-install quote volume by brand and door style. Briefs the other agents so the suburb pages, the call-only ads, the brand-comparison content and the social cadence all push toward the customers you actually want, not a vague 'garage doors in [city]' positioning that wins neither.
Imports your existing site so you stop paying for hosting plus a CMS subscription. Ships a clean repair-funnel suburb page for every postcode your van reaches and a brand-comparison page for every brand you carry (B&D, Centurion, Steel-Line, ATA), each with proper schema and the right CTA: click-to-call for repair, quote-form for install. Updates go live in two taps.
Goes through your live site for the things that actually move local rankings: suburb-keyword optimisation on every repair page, brand-keyword optimisation on every install page, local-garage-door schema, internal links from suburbs into brand pages so the install funnel benefits from the repair-page authority, and a Google Business Profile with every brand and service attribute ticked. Auto-applies the low-risk fixes.
Runs two parallel Google Ads campaigns. Campaign one is click-to-call on emergency-repair queries ('snapped spring [suburb]', 'garage door repair [suburb]', 'broken cable garage door [suburb]') with higher bids after hours and on weekends. Campaign two is form-fill on install queries ('B&D Controll-A-Door installer', 'Centurion sectional door quote') with longer landing pages and lower frequency. Switches Meta off unless you sell consumer automation upgrades.
Turns every job you finish into a post: a snapped-spring callout, a new sectional install with the panel colour the customer picked, a wall-switch install, a remote programming for an older Controll-A-Door. Builds the local credibility that wins the second-look install customer who is researching brands. You upload one photo per job, the agent drafts the caption in your voice, you approve.
Drafts the long-form pieces install customers Google before they ring: 'B&D Controll-A-Door vs Centurion sectional', 'how long does a torsion spring last', 'sectional vs roller vs tilt for a double garage', 'is it worth upgrading an old B&D opener to ATA'. Two drafts a month, in your voice, that pull the install buyer to your site weeks before they're ready to ring.
Your first 30 days.
- Emergency 24-hour snapped-spring ad set live with after-hours bid lifts and click-to-call header
- B&D, Centurion and Steel-Line brand pages indexed with parts catalogue and warranty notes
- Automation upgrade upsell flow live with Merlin and Controll-A-Door comparison
- Sectional vs roller vs tilt door pages split with install timeframes and per-unit pricing
- Insurance-job repair landing page live with claim-number workflow
- After-hours phone diversion confirmed in Google Business Profile
- Google Business Profile corrected to Garage Door Supplier with every brand attribute set
- First fortnight of broken-spring and motor-replacement captions queued from photos you sent Sam
Garage-door work pays two ways: the snapped-spring callout that funds this week's wages, and the new sectional install that funds next quarter's margin. The marketing has to run both funnels at once. A pretty install-gallery website with no suburb pages loses the 2pm panic call. A repair-only website with no brand content loses the install quote. Most operators run one and quietly let the other one go to the chains.
Agencies are too dear to actually run two funnels for $3.5k a month. Tools are cheap but you tune the bids in the ute and the brand pages stay theoretical. In-House is the third option: for $299 a month the agents ship the suburb repair pages, the brand-comparison install pages, the click-to-call emergency ads, and the install quote pages. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the snapped-spring callout to a lead-gen aggregator and the install quote to the B&D dealer down the road.