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For garden shed installers

Win the 'I don't want to assemble it myself' customer.

In-House is your AI marketing team. It actually fills the install diary: ships your Stratco and EasyShed suburb pages, runs the supply-and-install ads, posts every concrete slab pour and Colorbond shed assembly before the customer even reads page two of Bunnings instructions.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,500 to $4,000 / mo
Slow. Expensive. Removed from your business.
You get a glossy site, twelve generic posts about 'backyard storage solutions', and a contact who can't tell you the difference between a skillion roof and a gable. Meanwhile the customer Googling 'Stratco shed installer near me' finds the bloke who happens to have Stratco in his footer, and the DA-approval-for-sheds-over-20m² page never ranks because it was never written.
DIY tools
$80 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
Wix, Hipages, a Facebook page, ute decals, the photos from last summer's shed assemblies on your phone. Cheap, but you tune the bids in the office at 9pm, the boundary-setback explainer for council compliance never gets built, and the custom-timber and shipping-container-conversion pages that would be your highest-margin pipeline never get written.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the captions, ships separate hubs for Stratco kit installs, custom-timber sheds and shipping-container conversions, runs supply-and-install ads on every suburb you cover, drafts the DA-approval and slab-pour explainer, and posts every Colorbond Stratco assembly. You upload one photo from the install, approve the week, get back on the next shed.

The customer bought a kit they don't want to assemble, and the council has rules they don't know about

The reality

Garden shed installation is a strange in-between trade. The customer isn't ringing a builder, isn't ringing a carpenter, isn't ringing a handyman. They've usually already gone to Stratco or Bunnings or EasyShed online, picked out a 3x6m Colorbond kit, looked at the assembly diagrams that come with it, and decided they don't want to spend three weekends in 35-degree heat trying to align twelve metres of steel cladding with a mate who'd rather be at the cricket. Or they're a custom-timber customer who wants a hand-built workshop shed that no kit-supplier sells, or a shipping-container conversion customer who needs the framing, cladding and ventilation done by someone who actually does that. Three structural problems. First, the 'I bought the kit, please install it' customer is brand-led: they Google 'Stratco shed installer [suburb]' or 'EasyShed installer near me' or 'Spanbilt assembly Sydney' and the generic 'shed installer' page loses to the dedicated brand one. Second, the council compliance layer (DA or CDC approval needed for sheds over 20m², boundary setbacks of 0.9-1.5m depending on council, slab-pour BCA requirements) trips up every customer and most installers don't explain it properly on their site, so the customer gets blindsided by an approval refusal and the installer cops the blame. Third, the high-margin custom-timber and shipping-container-conversion work has almost no marketing investment because the volume customer is the Stratco kit install, but margins on custom and container work are 2-3x and the competition is much weaker.

What good looks like

Good garden shed installer marketing is three hubs kept separate plus a council-compliance content spine plus a 'supply and install vs kit-only' positioning that wins the volume customer. Hub one: branded kit installs with separate pages per brand (Stratco shed installer, EasyShed installer, Spanbilt installer) and suburb-page libraries so 'Stratco shed installer Penrith' and 'EasyShed installer Mornington Peninsula' both rank. Hub two: custom-timber workshop and tilt-shed builds with photos of finished bespoke sheds, timber selection and roof-type (skillion, gable, lean-to) decision tree, and price-from bands that reflect the bespoke nature. Hub three: shipping-container conversions with photos of finished framing, cladding, insulation, ventilation and electrical fit-out. The council-compliance spine: a 'DA or CDC approval for sheds over 20m²' explainer that ranks for exactly that search, a boundary-setback page per council jurisdiction you work, and a slab-pour BCA-compliance page for the customer who wants to know the install will pass inspection. The 'supply and install vs kit-only' positioning: every brand hub has a 'why you don't want to assemble a 3x6m Colorbond shed yourself' explainer that wins the volume customer who's already at Bunnings staring at the kit diagram and dreading three weekends in the heat. Type-A licensed builder or qualified tradesperson trust signal where relevant. Ute and trailer access requirements called out so you don't waste site-visit time.

Customers search by kit brand, not by trade
Stratco, EasyShed, Spanbilt. The customer who's already bought the kit Googles the brand. Generic 'shed installer' pages lose to dedicated 'Stratco shed installer [suburb]' ones every time.
DA approval and boundary setbacks blindside every customer
Sheds over 20m² need DA or CDC approval. Setbacks vary by council (0.9m-1.5m). Slab pour has BCA requirements. The customer doesn't know. The site that explains it loudly wins the considered buyer and avoids the blame when an install fails approval.
Custom timber and container conversions are the margin
Stratco kit installs are the volume. Custom-timber workshop sheds and shipping-container conversions are 2-3x the margin with weaker competition. Almost no installer markets them properly.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a garden shed installation business sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/stratco-shed-installer/sutherland-shire
yourbusiness.com.au/stratco-shed-installer/sutherland-shire

New suburb hub: 'Stratco shed installer Sutherland Shire' H1, supply-and-install positioning above the fold ('you don't have to spend three weekends in the heat with a mate'), Stratco Colorbond range covered (Outback Skillion, Outback Gable, Heritage, Plumbholm), price-from band ($2,750 supply and install for a 3x3m Outback Skillion on prepared base, $4,950 for a 3x6m gable with slab pour), DA approval for sheds over 20m² called out, Sutherland Shire boundary-setback table (0.9m side, 1.5m rear), six photos of recent Caringbah and Cronulla installs with slab pour and Colorbond cladding detail, ute and trailer access checklist, and contractor schema. Indexed in 48 hours.

One brand hub per suburb you actually install in
Advertising Agent
Live · Google Ads · supply-and-install kit campaign
Ad · yourbusiness.com.au
Stratco Shed Install Sutherland Shire · From $2,750

Bought a Stratco kit and dreading the assembly? We do supply-and-install, full slab pour, BCA-compliant base, DA paperwork if needed. 3x3m Outback Skillion from $2,750, 3x6m gable from $4,950. Quote in 48 hours from a photo of your backyard.

Brand-specific ad set per kit brand
Social Media Agent
Scheduled · Sat 9:30am · Facebook + Instagram
Your photo
Caption from yesterday's Caringbah install

"Caringbah install yesterday: a 3x6m Stratco Outback gable Colorbond shed on a 100mm reinforced concrete slab we poured Friday and let cure over the weekend. Customer ordered the kit from Stratco online three weeks ago, decided after looking at the assembly diagram that he'd rather get a proper job done than spend three weekends aligning twelve metres of cladding in 33-degree heat. Slab compacted, mesh laid, poured Friday, cured 48 hours, kit delivered Monday morning, frame up by lunchtime, cladding and roof on by afternoon, doors hung and trim finished by 5pm. Six hours of actual on-site assembly work once the slab was cured. He's already moved the mower and the ride-on in. If your Stratco kit's been sitting in the carport for a fortnight, give us a ring." Drafted from the install photo. You approve, it posts.

Tagged location, slab pour and assembly detail
SEO Agent
Auto-applied · approval rules
Google Business Profile rebuilt for garden shed installer
Services list expanded from 4 → 22 (Stratco shed installer, EasyShed installer, Spanbilt installer, Aussie Sheds installer, Colorbond garden shed install, custom timber shed build, tilt-shed install, lean-to install, gable shed install, skillion shed install, concrete slab pour for shed, base preparation, DA approval handling, CDC approval handling, shipping container conversion, container framing and cladding, kit supply and install, kit assembly only, +4 more), primary category corrected from 'Carpenter' → 'Shed Builder', supply-and-install attribute added.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the pipeline mix that pays the bills: branded kit installs for volume (Stratco, EasyShed, Spanbilt), custom-timber and tilt-shed builds for the higher-margin custom customer, shipping-container conversions for the niche-but-lucrative storage-or-workshop customer. Briefs the other agents so the brand pages, the supply-and-install ads, the council-compliance content and the slab-pour social grid all push at the customer mix you actually want rather than chasing every 'shed' search.

Answers: customers search by kit brand, not by trade
Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and ships three hubs (branded kit installs with brand-specific pages, custom-timber and tilt-shed, shipping-container conversion) plus the council-compliance spine instead of one generic 'shed' page. Per-suburb pages so 'Stratco shed installer Penrith' ranks separately from 'EasyShed installer Mornington Peninsula', supply-and-install positioning above the fold, council-specific boundary-setback tables, and a 'why you don't want to assemble it yourself' explainer that wins the volume customer. Two taps to push live.

Answers: customers search by kit brand, not by trade
SEO Agent

Goes through your live site for what actually moves shed-installer rankings: brand-specific suburb H1s ('Stratco shed installer [suburb]', 'EasyShed installer [suburb]') because customers really do search by brand, shed-builder schema (not generic carpenter), internal links from brand hubs into the council-compliance pages so the considered customer benefits from cross-page authority, and a Google Business Profile that lists every brand, every shed type and every install option. Auto-applies the low-risk fixes.

Answers: customers search by kit brand, not by trade
Advertising Agent

Runs separate Google Ads ad groups per kit brand and shed type: 'Stratco shed installer [suburb]', 'EasyShed installer [suburb]', 'Spanbilt assembly [suburb]', 'custom timber shed builder [suburb]', 'shipping container conversion [suburb]'. Plus a council-compliance ad group on 'DA approval for garden shed [council]' that catches the customer worried about getting blindsided by the council. Drops broad 'shed' bids entirely (too much commercial-industrial-shed noise). Meta runs the slab-pour and assembly-timelapse video posts that win the considered buyer.

Answers: customers search by kit brand, not by trade
Social Media Agent

Turns every install into a post in your real accounts: a 3x6m Stratco Outback gable on a Caringbah slab, a custom-timber workshop shed with skillion roof in Bowral, a 20-foot shipping container conversion with insulation and electrical fit-out in the Yarra Valley, an EasyShed assembly in Mornington for a customer who didn't want to spend three weekends with it. Builds the supply-and-install trust signal that wins the volume customer staring at the Bunnings kit diagram. You upload one photo per job, the agent drafts the caption in your voice, you approve.

Answers: custom timber and container conversions are the margin
Content Agent

Drafts the long-form pieces customers Google before they buy or commit: 'do I need DA approval for a 4x6m garden shed in [council]', 'cost to have a Stratco shed installed vs assembling it yourself', 'concrete slab vs compacted base for a garden shed: which do you need', 'custom timber shed vs Colorbond kit: which is right for your block', 'shipping container conversion cost: framing, cladding, insulation, electrical'. Two drafts a month, in your voice, that catch the careful researcher before the council-compliance question blindsides them.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • 9-minute onboarding wizard, then your agents go live in your real accounts.
  • Your existing site imported. Hosting bill cancelled by Friday of week 1.
  • Brand hubs for Stratco, EasyShed and Spanbilt indexed by day 7.
  • Supply-and-install Google Ads ready to launch on '[brand] installer [suburb]' by day 10.
  • Google Business Profile expanded with every brand, every shed type by day 3.
  • Council DA-approval and boundary-setback explainer drafted to qualify the quote.
  • Every approval from your phone between jobs, two taps, no calls, no meetings.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Site imported, hosting bill killed
  • Annual plan with brand and pipeline mix delivered by Sam
  • Google Business Profile rebuilt as 'Shed Builder', supply-and-install attribute set
  • Brand hubs for Stratco, EasyShed and Spanbilt live with per-suburb landing pages
  • Supply-and-install Google Ads live on '[brand] installer [suburb]' queries
  • Council DA-approval and boundary-setback explainer drafted per council you work
  • Custom-timber and shipping-container-conversion hubs live for the high-margin pipeline
  • First fortnight of slab pour and Colorbond assembly captions queued in your voice
The bottom line

Garden shed installation is a brand-led volume market with a council-compliance trap and two high-margin niches (custom timber, shipping container) that almost no installer markets properly. The customers who matter are searching by kit brand and suburb, are worried about the DA-approval question, and don't want to spend three weekends assembling a Colorbond kit in 35-degree heat. The installers who win the next three years are the ones with brand-specific suburb pages, a council-compliance content spine, a 'supply and install vs kit-only' positioning, and proper marketing for the custom-timber and container work where the margin actually lives.

Agencies are too dear to ship a hub per kit brand with council-specific compliance content for $3.5k a month. Tools are cheap but the custom-timber pages stay drafts and the shipping-container hub never gets built. In-House is the third option: for $299 a month the agents ship the brand hubs, the council-compliance content, the supply-and-install ads, and the custom and container pages. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the next Stratco install because the customer found a footer-keyword installer first.

See everything In-House does
No charge for 7 days Cancel in two taps Live in 9 minutes

Frequently asked.

I'm a Stratco-and-EasyShed-supply-and-install business, but I also do custom timber sheds. Two very different customers. Can the agents handle both?
Yes, and they'll do better because each one gets its own hub, ads and social cadence rather than fighting for room on one generic 'shed installer' page. Onboarding asks which kit brands and shed types pay the bills; Account Lead briefs the other agents accordingly. Stratco and EasyShed get the brand-specific suburb-page library with supply-and-install positioning, custom timber gets a dedicated hub with photos of finished bespoke sheds and a timber-selection and roof-type decision tree, and ads run separately so the volume kit installer ad doesn't compete with the higher-CPC custom timber ad.
The council DA-approval question blindsides every customer. How does the marketing handle that?
The Content Agent ships a 'do I need DA or CDC approval for a [size] garden shed in [council]' explainer per council you work in, and the Web Agent embeds council-specific boundary-setback tables (Sutherland 0.9m side / 1.5m rear, Penrith 0.9m all sides, etc.) on the relevant suburb pages. Customers arrive at the quote already understanding the approval question, which means you spend the site visit confirming details rather than re-explaining the council rules. Also stops you copping the blame when a customer gets approval refused.
Shipping container conversions are a niche but the margin's great. Can the marketing reflect that?
Yes, and there's almost no real competition. The Web Agent ships a dedicated shipping-container conversion hub with photos of finished framing, cladding, insulation, ventilation and electrical fit-out. The SEO Agent targets 'shipping container conversion [city]', 'container shed install [city]' and 'container workshop conversion [city]'. The Advertising Agent runs a separate ad group at lower CPC than the kit installer ads (because the search volume is lower but the competition is much weaker). The Content Agent drafts the 'shipping container conversion cost' explainer that captures every research-phase customer.
I won't compete on price with the kit-only sellers at Bunnings or Stratco direct. How does the site stop the customer comparing on dollars alone?
The 'why you don't want to assemble a 3x6m Colorbond shed yourself' explainer page is built specifically for that. It walks through the realistic assembly time (3 weekends with a mate, not the 'one weekend' the kit diagram claims), the BCA-compliant slab vs compacted base decision, the cladding-alignment problem with twelve metres of steel that costs you an inch over the run, the council approval blindside risk, and the warranty difference between an installer-assembled and DIY-assembled kit. Customer arrives at the quote understanding what 'cheaper' actually costs in time and risk.
Will the social captions sound like AI?
They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You upload one photo per install (the slab pour, the frame going up, the cladding detail, the finished shed), the agent drafts the caption from what's in the photo (the brand, the size, the suburb, the install detail), you approve in two taps. Voice updates with every correction.
Can I cancel if it isn't working?
Two taps, any time, no exit fees and no notice period. You keep your imported site, your brand hubs, the council-compliance content, the custom-timber and shipping-container pages, and the Google Business Profile work. There is no $3.5k-a-month agency lock-in and no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
Card on file · No charge for 7 days · Cancel anytime