For glaziers

Be the glazier they call at 2am, and the one they book the shower screen with on Tuesday.

In-House is your AI marketing team. It actually beats the national board-up call-centres on the 2am 'broken window [suburb]' search with overnight bid lifts, and sells the $9k frameless shower screen and AS1288 glass balustrade work on the install photo before the homeowner gets a second quote.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency

$2,500 to $4,000 / mo

Slow. Expensive. Removed from your business.

You get a stock-photo website, a quarterly Google Ads report, and an account manager who has never measured up a frameless shower. Meanwhile the 2am 'broken window Sydney' search goes to a national board-up call-centre with no glaziers, and your frameless and balustrade work loses to whoever has a sharper portfolio page.

DIY tools

$80 to $180 / mo + your evenings

Cheap, but it just hands you a dashboard.

Squarespace, Google Ads, hipages, a Yellow Pages listing, an Instagram. Cheap, but you tune the bids in the van at 9pm and you write the shower-screen page between jobs (so it never gets written), and the after-hours calls go to whoever picked up the SEO budget.

ACTUALLY DOES IT

In-House

$299 / mo flat

Cheap, and it actually does the work.

The AI marketing team writes the captions, ships a page for every glazing service that matters (emergency, frameless showers, balustrades, shopfront, double glazing), runs 24/7 emergency Google Ads and daytime ads on the high-margin work, and posts the finished installs from the photo on your phone. You approve the week between cuts.

Two completely different customers, one trade, one set of search results

The reality

Glazing is two trades sharing one Google search. The 2am emergency customer with a smashed shopfront or a kid's cricket-ball-through-the-window, who needs a board-up in 45 minutes and will pay whatever the first answered phone quotes. And the planned customer doing a bathroom reno who wants a frameless shower screen, a glass balustrade for the new deck, or a splashback for the kitchen, and will compare three quotes carefully over a fortnight. The same word, 'glazier', is what both customers type. The 2am one wants the first phone to be picked up. The bathroom-reno one wants to scroll the portfolio. The national board-up aggregators own the emergency search by bidding on every suburb, and the established suburb glaziers own the planned work by reputation, and the new local glazier with great glass skills and no marketing sits in the middle losing both.

What good looks like

Good glazier marketing is three things, in this order: a service-page library that splits emergency from planned work (an emergency board-up and broken-window page per suburb you cover, plus dedicated pages for frameless shower screens, frameless balustrades, splashbacks, shopfront replacement and double glazing) so each customer lands on the right page; a Google Ads structure with one 24/7 call-only campaign on '[suburb] emergency glazier' and 'broken window [suburb]' with higher overnight and weekend bids, and a separate daytime campaign on the planned work ('frameless shower screen [suburb]', 'glass balustrade [suburb]') with portfolio-led landing pages; and a Google Business Profile loaded with finished frameless and shopfront photos, AS1288-compliance language in the description, and twenty-plus reviews mentioning specific install types. Get this right and you win the 2am call and the Tuesday quote.

Two customers, one 'glazier' search

Panic 2am and planned bathroom reno are different jobs sold to different people. One generic site loses both. The fix is two separate funnels: emergency call-only ads, and frameless / balustrade portfolio pages.

Board-up aggregators bid you out of emergency

National after-hours call-centres bid on every 'broken window [suburb]' search and subcontract the board-up to whoever's closest. They are not glaziers. You only outrank them with proper service-area pages and overnight bid lifts.

Frameless work is sold on the photo

A glass balustrade or a frameless shower screen is a $3k to $9k purchase the homeowner picks on the install photo. Most glaziers' best portfolio is on their phone, not their website. That is exactly what costs you the quote.

The shopfront emergency is the highest-paying job you never advertise for

A smashed shopfront on a Saturday night is a $2k call. The retailer searches 'shopfront glass replacement [suburb] emergency' and books whoever has the right page and a real after-hours line. Most glaziers don't have either.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a glazing business sees in the first weeks, in the actual format it lands in.

Web Agent

Live · yourbusiness.com.au/emergency-glazier/parramatta

yourbusiness.com.au/emergency-glazier/parramatta

New suburb emergency page: '24/7 Parramatta emergency glazier, board-up in 45 minutes' H1, click-to-call button above the fold, AS1288 compliance note, six photos from real after-hours jobs in Parramatta and Granville, the 'we are a real glazier, not a call-centre' trust strip, and a 200-word write-up of typical emergency jobs you do there. Indexed in 48 hours, ranking page 1 for 'broken window parramatta' inside two weeks.

One emergency page per suburb you cover

Advertising Agent

Live · Google Ads · 24/7 call-only campaign

Ad · yourbusiness.com.au

24/7 Parramatta Emergency Glazier

Broken window, smashed door, shopfront board-up. Real local glazier, not a call-centre. 45-minute response. AS1288 compliant safety glass. $120 callout, no after-hours markup before midnight. Click to call now.

Higher bids overnight and on weekends

SEO Agent

Auto-applied · approval rules

Google Business Profile re-categorised and stacked

 Primary category corrected from 'Window Installation Service' → 'Glass and Mirror Shop', secondary categories added (Glass Repair Service, Shower Screen Installer, Window Repair Service). Services expanded from 4 → 19 (emergency glazing, frameless shower screen, frameless balustrade, splashback, shopfront replacement, double glazing retrofit, mirror cut to size, +12 more). Hours flipped to 24/7 with the after-hours line surfaced. Eighteen install photos auto-tagged by service. AGGA membership added to the profile description. 

Live in your profile within the hour

Your direct line

Email Sam from the van. The calls start coming in on your line.

Sam is your AI Account Lead. Email Sam a photo of the frameless shower you just finished, a new suburb you've started doing emergency call-outs in, a price update for shopfront work, an idea for a balustrade campaign. Sam briefs the agents, drafts land in your inbox by morning, two taps to approve.

A photo from a finished install or emergency job A new suburb you're covering after hours A price or quote-form update to push live An ad idea for a niche (balustrade, splashback, double glazing) A bad review you need a hand replying to

Mail

From you@yourbusiness.com.au · To sam.walker@use-ih.com

Started covering Western Sydney emergency call-outs

Hey Sam, picked up three emergency board-ups in Blacktown, Mt Druitt and Penrith this week, photo from last night's shopfront in Blacktown attached. Worth pushing emergency pages and adding the suburbs to the 24/7 ad set?

Sam Walker · Account Lead

sam.walker@use-ih.com

Replied

On it. Web Agent will ship three emergency-glazier suburb pages (Blacktown, Mt Druitt, Penrith) tonight, each with click-to-call above the fold and the AS1288 compliance note. Advertising Agent will add the three suburbs to the 24/7 call-only ad set with the overnight bid lift from 10pm. SEO Agent will expand your Google Business Profile service area to cover the three new suburbs. Drafts in your inbox by 9am.

Preview the pages + ad draft

$299 / mo

Flat. No tiers, no markup.

9 min

From sign-up to live marketing.

60+

Pieces of content a month.

Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the right split between emergency work, frameless residential, shopfront commercial and balustrade jobs. Decides which lane gets the ad budget this quarter. Briefs the other agents so the suburb pages, the 24/7 ads, the portfolio social posts and the Google Business Profile all push toward the same right-customer mix, not at each other.

Answers: two customers, one 'glazier' search

Web Agent

Imports your existing site so you stop paying for hosting plus a CMS subscription, and makes spinning up a new emergency or service page a five-minute job. Ships separate pages for emergency, frameless showers, frameless balustrades, shopfront replacement, double glazing and splashbacks, with the suburbs you cover under each, so each customer lands on the right page, not a generic 'glazier' bucket.

Answers: two customers, one 'glazier' search

SEO Agent

Goes through your live site for the things that actually move glazier rankings: glass-and-mirror-shop schema (not generic window installer), AS1288 and BCA compliance language on every service page, AGGA membership on the trust strip, internal links from suburbs to specific install types, and a Google Business Profile beating the board-up aggregators on completeness. Auto-applies the low-risk fixes.

Answers: board-up aggregators bid you out of emergency

Advertising Agent

Runs two separate Google Ads campaigns: a 24/7 call-only campaign on '[suburb] emergency glazier' and 'broken window [suburb]' with higher overnight and weekend bids when the aggregators expect you to be asleep, and a daytime campaign on the planned work ('frameless shower screen [suburb]', 'glass balustrade [suburb]', 'shopfront glass replacement [suburb]') with portfolio-led landing pages. Switches Meta on for frameless and balustrade where the install photo sells the quote.

Answers: the shopfront emergency is the highest-paying job you never advertise for

Social Media Agent

Turns every install into a post in your real accounts: a frameless shower in Marrickville, a glass balustrade on a Bondi deck, a shopfront replacement on Parramatta Road, a Saturday-night board-up made good on Tuesday. Builds the portfolio that lets the careful bathroom-reno customer pick you without three other quotes. You upload one photo per job, the agent drafts in your voice, you approve.

Answers: frameless work is sold on the photo

Content Agent

Drafts the long-form pieces customers Google before they book a glazier: 'how much does a frameless shower screen cost in Sydney', 'frameless vs semi-frameless balustrades', 'do I need to replace single-pane windows for energy efficiency'. Two drafts a month, in your voice, that pull the researching homeowner who is comparing options three weeks before quote-day.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

Google Business Profile primary category corrected from 'Window Installation Service' to 'Glass and Mirror Shop' with Glass Repair Service and Shower Screen Installer added, hours flipped to 24/7 by day 3.
AGGA membership and AS1288 compliance language pulled into every page trust strip and ad copy by day 4.
Suburb emergency-glazier and broken-window pages indexed for your three core postcodes by day 7.
24/7 call-only Google Ads live on 'broken window [suburb]' and '[suburb] emergency glazier' with overnight and weekend bid lifts when the national board-up aggregators expect you to be asleep by day 10.
Daytime portfolio campaign live on 'frameless shower screen [suburb]', '10mm glass balustrade [suburb]' and 'shopfront glass replacement [suburb]', driving to install-photo landing pages by day 11.
Glass and Mirror Shop and Shower Screen Installer schema deployed with AS1288 markup by day 12.
First fortnight of frameless-install and Saturday-night-board-up captions queued from the brushed-nickel hinge and tape-measure-hand-cut photos.
'How much does a frameless shower screen cost in [your city]?' pricing guide drafted by day 14.

See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

Annual plan split into two funnels: a 24/7 emergency funnel for board-ups and broken windows, and a daytime portfolio funnel for frameless, balustrades, double-glazing retrofits and shopfront work
Google Business Profile flipped from 'Window Installation Service' to 'Glass and Mirror Shop' with Glass Repair Service and Shower Screen Installer added and 24/7 hours live
AGGA membership and AS1288 compliance signal wired into every service page footer and ad copy
Suburb emergency-glazier pages indexed across your three core postcodes with 45-minute board-up promise and click-to-call above the fold
Frameless shower screen, glass balustrade and shopfront replacement install-portfolio pages live for the planned-work funnel
24/7 call-only emergency Google Ads running with overnight and weekend bid lifts, and the daytime portfolio ad set running separately at calibrated CPCs
Glass and Mirror Shop, Shower Screen Installer and Window Repair Service schema deployed with AS1288 markup
Brushed-nickel hinge frameless shower captions, glass-balustrade-on-deck reels and Saturday-night board-up posts running on the social grid
'How much does a frameless shower screen cost in [your city]?' and 'Frameless vs semi-frameless balustrades' explainers drafted for approval
Outreach drafted to two bathroom-reno builders and two shopfit contractors so the planned-work funnel widens beyond direct enquiries

The bottom line

Glaziers lose both ends of the trade for the same reason: the search results put a real local glazier with proper AS1288-compliant work next to a national board-up call-centre with no glaziers and a tape-measure flat-pack from a hardware store, and the customer cannot tell them apart. The fix is two separate funnels, run in parallel: emergency call-only ads with overnight bid lifts, and portfolio-led pages for the planned work that book the high-margin quotes.

Agencies are too dear to actually run the suburb-by-suburb emergency pages, the 24/7 ads and the frameless portfolio for $3.5k a month. Tools are cheap but you tune the bids at 9pm and the after-hours calls keep going to the aggregator. In-House is the third option: for $299 a month the agents ship the pages, launch the 24/7 ads, post the install photos, and keep your Google Business Profile beating the board-up call-centres. Two taps to approve, minutes a day. Win the 2am call and the Tuesday quote.

See everything In-House does

No charge for 7 days Cancel in two taps Live in 9 minutes

Frequently asked.

Will it actually outrank the national board-up call-centres on emergency searches?

Yes, on long-tail suburb searches, inside a few months. The national aggregators bid hard but they have one generic landing page and no local relevance signal. A real glazier with twenty suburb emergency pages, a fully completed Google Business Profile, 24/7 hours marked, and consistent local reviews wins the long tail. The aggregators still beat you on the broad 'glazier Sydney' search; the long tail is where the actual after-hours calls come from.

I mostly do frameless residential, not emergency. Is this still worth it?

Yes, and it'll actually do better because frameless is more concentrated and the install photo does most of the selling work. Onboarding asks which lane pays the bills; Account Lead briefs the other agents accordingly. Service pages get the frameless shower and balustrade treatment, ads target 'frameless shower screen [suburb]' and 'glass balustrade [suburb]', and social posts feature the brushed-nickel hinges and hand-cut panels customers actually compare on.

Will the social captions sound like AI?

They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You upload one photo per job (the shower screen, the balustrade, the shopfront), the agent drafts from what's in the photo (the suburb, the install detail, the glass spec), you approve in two taps. Correct it once and the voice updates for next time.

I run a real 24/7 line but the calls still go to the aggregators. What changes?

The aggregators are winning the search, not the phone test. Once the suburb emergency pages are indexed and the call-only ads are running with overnight bid lifts, the customer at 2am rings you directly instead of the aggregator who subcontracts the job out and takes 40 percent. Most glaziers running In-House properly see the after-hours call volume on their own line lift inside the first month, and the aggregators stop being the first phone number on the search.

I'm AGGA accredited and AS1288 compliant. Does that get used?

Yes, on every service page footer, on the Google Business Profile description, and inside the ad copy where there's room. AGGA membership plus AS1288 compliance plus the real after-hours line are exactly the signals that separate you from the aggregators on the same emergency search. Sam asks for the credentials in onboarding and the agents wire them through every page.

Can I cancel if it isn't working?

Two taps, any time, no exit fees and no notice period. You keep your imported site, your service and suburb pages, the Google Business Profile work and the social grid. There is no $3.5k-a-month agency lock-in and there is no six-month minimum.