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For golf coaches

Fill the simulator. Win the ladies' clinic.

In-House is your AI marketing team. It actually fills your weekly diary: it ranks for 'PGA pro [suburb]' and 'golf simulator lesson [suburb]' against the GolfStartz directory, drafts the ladies'-clinic and corporate-clinic intake pages, and converts a $150 driving-range lesson into a $200 on-course playing lesson.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$1,500 to $3,000 / mo
Slow. Expensive. Removed from your business.
An agency that has never set foot in a pro shop. They run a generic 'sports coaching' Meta funnel, ignore the PGA of Australia member directory (where every golfer searches first), don't know that the MyGolf and GolfStartz junior pathway is the actual lead-gen for junior parents, and have nothing for the indoor simulator months.
DIY tools
$80 to $180 / mo + your evenings
Cheap, but it just hands you a dashboard.
A Squarespace site, GolfGenius or Calendly, Mailchimp, Instagram, your own Google Business profile. Cheap, but the TrackMan-and-GCQuad simulator availability never gets pushed for winter, the ladies'-clinic intake page goes live two weeks late, and the corporate clinic enquiry from the law-firm partner is still sitting in your inbox on Tuesday.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team ships a page per lesson type per suburb (driving range, on-course, indoor simulator, junior MyGolf, ladies' clinic, corporate clinic), drafts the Titleist + TaylorMade + Callaway + PXG club-fitting day, runs the seasonal-intake ads, and routes every enquiry into a 24-hour reply. You upload a TrackMan launch-monitor screen, approve the week, done.

A golf coach sells five lesson types in three environments. Most market like one.

The reality

A golf coach sells five totally different lessons: 1:1 driving-range lesson at $120 to $200 per hour for the recreational improver, on-course 9-hole or 18-hole playing lesson at $200 to $400 for the serious handicap-improvement client (single-digit + scratch goal), indoor simulator lesson on TrackMan or GCQuad at $150 per hour year-round (the whole winter business in southern Australia), Get Into Golf or club-lady-fronted ladies' clinic sold to absolute beginners at $25 to $40 per head per session, and corporate golf clinic + entertainment day sold to HR teams and corporate partners at $2,000 to $8,000 per event. Each one is a different buyer in a different environment, on a different timeline, with a different decision criterion. A PGA Member directory listing and a single 'book a lesson' page lose every one of them, and the Titleist + TaylorMade + Callaway + PXG launch-monitor club-fitting day that pays the bills for a working pro is invisible to anyone who isn't already a member.

What good looks like

Good golf-coach marketing has three jobs running in parallel: a lesson-type-plus-suburb page library so 'indoor golf simulator Brighton', 'on-course playing lesson Royal Melbourne' and 'ladies golf clinic Hawthorn' each find you, a PGA-certification trust layer (AAA / AA / A class) plus video-swing-analysis tooling (Capto Sports, OnForm, Hudl Technique) plus your launch-monitor brand (TrackMan, GCQuad, FlightScope) surfacing on every page header, and a corporate-clinic landing page with a one-tap enquiry form for the HR partner organising their next entertainment day. The pros at full diary have all three; the pros with a half-empty Saturday have the PGA directory listing and a Tuesday-night Instagram post.

Five lessons, five landing pages
Driving-range, on-course, indoor simulator, ladies' clinic, corporate clinic. Each is a different buyer, different price point, different sales cycle. One 'book a lesson' page loses all five.
Winter is the cliff or the gold rush
Driving range and on-course bookings collapse from June. The pros with TrackMan and GCQuad indoor simulators fill those months at $150 per hour. The pros without a clear 'indoor simulator lesson [suburb]' search presence lose three months of revenue.
The PGA directory floods 'PGA pro [suburb]'
Every golfer searches the PGA of Australia member directory before they search your name. The fix is a lesson-plus-suburb page library that ranks below the directory but above every other pro on the long-tail searches the directory ignores.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a golf coaching business sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourbusiness.com.au/indoor-golf-simulator/brighton
yourbusiness.com.au/indoor-golf-simulator/brighton

New lesson-type-plus-suburb page: 'Indoor golf simulator lessons in Brighton' headline, your PGA AA class certification, the TrackMan 4 launch-monitor specifics, video-swing-analysis on Capto Sports included, the winter heated-bay environment, indicative $150/hr rate with a 5-pack discount, six photos of the simulator bay with the TrackMan screen visible, an FAQ on what data you'll see (clubhead speed, smash factor, attack angle, launch, spin), and SportsActivityLocation schema. Indexed in 48 hours, ranking page 1 for 'indoor golf simulator brighton' inside three weeks.

One per lesson type, per suburb you coach in
Advertising Agent
Live · Google Ads · winter simulator push
Ad · yourbusiness.com.au
Indoor TrackMan Lessons · Heated Bay · Brighton

PGA pro with TrackMan 4 simulator, video-swing-analysis included. Year-round indoor coaching, heated bays, immediate launch-monitor feedback. Single lesson $150, 5-pack $650. Single-digit handicap target? Book a free 15-min phone consult. Reply by end of day, guaranteed.

Spend lifts dramatically June-August when the driving range empties
Social Media Agent
Scheduled · Tue 7:00am · Instagram Reel + Story
Your photo
Reel cut from the TrackMan launch-monitor session you filmed

"Tuesday's session with Jenny, a 12-handicapper working on attack angle. We dropped her angle of attack on the driver from minus-three to plus-one over six weeks of indoor simulator work, and her carry went from 178m to 198m on the same clubhead speed. This is what changes when you can actually see the data, not just feel the strike. Three winter simulator blocks left for August." Drafted in your voice from the TrackMan screen-record you sent.

Real student with consent, launch-monitor data on screen
SEO Agent
Auto-applied · approval rules
Google Business Profile update
Services list expanded from 4 to 17 (driving-range lesson, 9-hole on-course playing lesson, 18-hole on-course playing lesson, indoor simulator lesson, TrackMan video-swing-analysis, MyGolf junior programme, GolfStartz junior pathway, club-lady ladies' clinic, Get Into Golf programme, corporate clinic + entertainment day, Titleist club-fitting day, TaylorMade club-fitting day, Callaway club-fitting day, PXG fitting day, handicap-improvement coaching, plus 2 more), 'wheelchair accessible' attribute added, primary category corrected from 'Golf course' to 'Golf instructor', PGA AA class credential added to business description.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Sets the plan around the seasonal rhythm: driving-range and on-course push from September to May, indoor TrackMan simulator push from June to August, ladies'-clinic and Get Into Golf intake in February and July, corporate-clinic push in October-November for the end-of-year entertainment season, club-fitting day push the month each brand subsidises one. Briefs the other agents so the lesson-type-suburb pages, the seasonal ads, the launch-monitor demo posts and the corporate-enquiry response all fire in the right order.

Answers: winter is the cliff or the gold rush
Web Agent

Imports your existing site and ships a lesson-type-plus-suburb page library covering driving-range, on-course, indoor simulator, MyGolf junior, ladies' clinic, corporate clinic. Builds a separate corporate-clinic landing page with one-tap enquiry, indicative pricing tiers, and on-site-vs-on-course options. Adds a launch-monitor club-fitting-day page per brand (Titleist, TaylorMade, Callaway, PXG) refreshed each quarter.

Answers: five lessons, five landing pages
SEO Agent

Owns whether you appear for 'PGA pro [suburb]', 'indoor golf simulator [suburb]', 'on-course golf lesson [course-name]', 'ladies golf clinic [suburb]' and 'corporate golf clinic [city]' below the PGA Members directory but above every other pro. PGA of Australia member status, AAA/AA/A class certification, TrackMan or GCQuad equipment and Capto Sports video-swing-analysis surface on every page header as structured trust signals. Auto-applies the low-risk fixes.

Answers: the pga directory floods 'pga pro [suburb]'
Advertising Agent

Runs a permanent Google Ads layer on 'PGA pro [suburb]' and 'golf lesson [suburb]' year-round, lifts spend by 150 to 300 percent on indoor-simulator keywords from June to August, runs a Meta ad layer at lapsed players in the four weeks before each ladies'-clinic and Get Into Golf intake, and runs a LinkedIn-targeted corporate-clinic layer at HR and people-and-culture roles in October. Pauses simulator ads in summer; restarts the moment the driving-range bookings dip in June.

Answers: winter is the cliff or the gold rush
Social Media Agent

Turns every TrackMan session, on-course playing lesson, ladies'-clinic graduation and club-fitting day into a post in your voice: a Tuesday TrackMan data Reel with the launch-monitor screen visible, a Friday on-course tee-shot from the playing lesson, a weekend ladies'-clinic carousel, a quarterly club-fitting day promo. Builds the case for a PGA-certified pro with proper data over a $20 'cheap lesson' from a friend-of-a-friend. You film one 60s clip, the agent drafts the caption, you approve.

Answers: five lessons, five landing pages
Content Agent

Drafts the golfer-search Q-and-A that catches the consideration buyer: 'driving range vs on-course lesson, which gets your handicap down faster', 'is a TrackMan lesson worth it for a 20-handicapper', 'how to choose a PGA pro: AAA vs AA vs A class', 'what to expect at a club-fitting day with TrackMan'. Two a month, in your voice, that double as a Titleist or TaylorMade brand-partnership hook.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • Lesson-type-plus-suburb pages drafted for driving-range, on-course playing, indoor simulator and corporate clinic in week one.
  • PGA AAA/AA/A class certification and launch-monitor brand (TrackMan, GCQuad, FlightScope) surfaced on every page header by day 4.
  • Indoor simulator winter-push landing page live with the heated-bay environment differentiator by day 7.
  • Corporate-clinic landing page live with one-tap enquiry, indicative pricing tiers, and entertainment-day option by day 8.
  • Quarterly Titleist or TaylorMade or Callaway or PXG club-fitting-day landing page template ready, refreshable per quarter.
  • Handicap-improvement on-course playing-lesson page live with single-digit + scratch goal framing for serious clients.
  • Google profile flipped from 'Golf course' to 'Golf instructor' with the full 17-strong service list.
  • Video-swing-analysis (Capto Sports, OnForm, Hudl Technique) review process surfaced on every lesson page as a deliverable.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Annual plan built around the seasonal rhythm (driving-range September-May, indoor simulator June-August, ladies'-clinic February + July intake, corporate October-November, club-fitting days quarterly) delivered by Sam
  • Lesson-type-plus-suburb pages indexed for driving-range, 9-hole and 18-hole on-course playing, indoor simulator, MyGolf junior, ladies' clinic, corporate clinic
  • PGA AA / A class certification, TrackMan or GCQuad equipment and video-swing-analysis tooling surfaced on every page header
  • Indoor simulator winter-push landing page live with TrackMan launch-monitor specifics and a 5-pack discount
  • Corporate-clinic landing page live with one-tap enquiry, three pricing tiers ($2K / $4K / $8K) and on-course-vs-on-site option
  • Quarterly Titleist club-fitting-day landing page live, brand-partnership subsidy and indoor simulator session bundled in
  • Google profile rebuilt as 'Golf instructor' with the 17-strong service list and 16 new TrackMan + on-course photos
  • Per-lesson-type social cadence: Tuesday TrackMan data Reel, Friday on-course tee-shot, Saturday ladies'-clinic carousel
  • 'Is a TrackMan lesson worth it for a 20-handicapper' and 'driving range vs on-course lesson' explainers drafted for approval
  • Handicap-improvement conversion sequence wired in: driving-range lesson → 6-week on-course playing-lesson block at higher rate
The bottom line

A golf coach sells five totally different lessons in three different environments to five different buyers, and the pros at full diary run a lesson-type-plus-suburb page library, a winter indoor-simulator push, a quarterly club-fitting day, and a corporate-clinic landing page in parallel. The pros with the half-empty winter rely on the PGA Members directory listing and a Tuesday-night Instagram post, and the PGA Members directory floods every search. The work is weekly forever, and you don't have time because you're on the range from 8am to 6pm.

Agencies are too dear and have never read a TrackMan launch-monitor screen. Tools are cheap but the winter simulator push goes live in July and the corporate clinic enquiry sits in your inbox for a week. In-House is the third option: for $299 a month the agents ship the lesson-type pages, run the seasonal-intake ads, draft the corporate response in 30 seconds, post the TrackMan data from your lessons and convert the range lesson into an on-course block. You upload a launch-monitor screen, approve the week, two taps, and the diary fills, including winter.

See everything In-House does
No charge for 7 days Cancel in two taps Live in 9 minutes

Frequently asked.

I'm a PGA AA class member, not AAA yet. Will the platform misrepresent that?
No. PGA of Australia certification level (AAA, AA, A class, Trainee) is surfaced accurately on every page header, the Google Business profile description and the LocalBusiness schema. The AA class certification is a serious working-pro credential and the platform positions it that way, alongside your AAA-level peers; we don't oversell and we don't undersell. The honesty is the trust signal that beats the un-certified 'golf coach' on Gumtree.
I run lessons at a club but I'm also an independent contractor, not an employee. Will the platform handle the club partnership properly?
Yes. Each lesson page declares the venue (e.g. 'PGA pro at Brighton Golf Club') with the appropriate language for your partnership arrangement, and any independent practice locations (indoor simulator studio, partner driving range, on-course playing lessons at multiple courses) each get their own page. If you do indoor TrackMan from a separate location to your on-course coaching, the platform makes both fully discoverable in search without confusion.
How does the corporate clinic enquiry actually work? I've never run one before.
The corporate-clinic landing page lists three pricing tiers ($2K for 10 staff onsite at a driving range or simulator, $4K for 16 staff onsite plus catering, $8K for 24 staff with a half-day on-course pro-am format) so the HR enquirer self-qualifies before they reply. When an enquiry comes in, the Account Lead drafts a quote response in your voice with a calendar booking link, your PGA AA class certification, your indemnity insurance status, and your launch-monitor or on-course-pro-am credentials. Drafts land in your inbox in 30 minutes, you approve in two taps, the HR partner gets a real proposal that beats the pro who replied with 'happy to chat'.
I do a lot of MyGolf and GolfStartz junior coaching. Will the platform handle that properly with the parent buyer?
Yes. The MyGolf and GolfStartz programmes get a dedicated junior-programme page in the page library, with the official Golf Australia junior pathway explained for parents, your WWCC and Working with Vulnerable People check status, the typical age groupings, indicative term-block fee, and a 'next intake date' counter. The Meta ad layer targets parents of 6-to-14-year-olds in your suburb radius four weeks before each intake. The conversion goal is moving the trial-session junior into a 10-week MyGolf term block.
Will the social captions sound like AI or like a PGA pro?
They sound like a PGA pro, because the Social Media Agent learns from your existing posts during onboarding and the TrackMan or GCQuad data on screen drives the technical content (attack angle, smash factor, launch, spin) rather than generic 'great swing' filler. You upload a 60s clip with the launch monitor visible, the agent drafts the caption from the data and the lesson focus, you approve in two taps. If a draft drifts toward generic, you correct once and it updates for next time.
Can I cancel if it isn't working?
Two taps, any time. No exit fees, no notice period, no minimum term. You keep your imported site, every lesson-type-plus-suburb page, the corporate-clinic landing page, the quarterly club-fitting-day pages, the junior-programme page and the Google Business work. The data is yours.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
Card on file · No charge for 7 days · Cancel anytime