Three options. Only one actually works for your business.
Three jobs, three customers, one peak season that decides the year
Gutter cleaning is three almost-different businesses sharing a van. One is residential one-offs: a Brisbane suburb homeowner who Googled you in March because a downpipe overflowed, books once, may never book again. Two is body-corporate recurring: a strata manager who needs a contract for a block of 24 units cleaned twice a year, signs once, pays for five years. Three is commercial: a shopfront, a small factory, a warehouse with a parapet gutter that nobody else wants to climb. They have nothing in common: residential googles late at night, body corp goes to AGM, commercial rings a competitor's reference. Worst of all, the entire residential funnel concentrates into one six-week pre-storm-season rush in September and October, when every gutter cleaner in town is fully booked and the customer is comparing the first three names in the map pack. Miss those six weeks and a quarter of your year just walked out the door.
Good gutter-cleaning marketing is three funnels running in parallel, with the residential one timed against the storm season. Funnel one (residential) needs a suburb-page library for every postcode your van covers, with 'gutter cleaning [suburb]' as the H1, a two-storey-vs-single-storey price guide, and a pre-storm-season Google Ads burst that lifts spend three weeks before October. Funnel two (body corporate) needs a dedicated proposal-template page with 'strata gutter cleaning contracts', a downloadable scope document, and a referral hook into your existing strata-manager contacts. Funnel three (commercial) needs case studies with the building type named, EWP photos, and a public-liability and working-at-heights credentials block on every page. Bolt a 'leaf guard install' upsell onto every funnel and the AOV on every residential clean jumps fifty percent.
Six agents, working in your accounts.
Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.
Builds your annual plan around the three customer types and the storm-season calendar: residential volume targets per suburb, body-corporate contract pipeline by strata manager, commercial named-account targets. Briefs the other agents so the suburb pages, the pre-season ad burst, the proposal templates, the credentials photos, and the leaf-guard upsell all push toward the right customer at the right time of year.
Imports your existing site so you stop paying for hosting plus a CMS subscription. Ships a suburb service page for every postcode you cover, a dedicated body-corporate page with a downloadable scope template, a commercial page with EWP case studies, and a leaf-guard install upsell page that connects to every other. Two taps to push live.
Goes through your live site for what actually moves local rankings: suburb-keyword H1s on every residential page, 'strata gutter cleaning' and 'body corporate gutter contract' on the body-corp page, EWP and working-at-heights schema on commercial pages, a Google Business Profile with every service category ticked. Auto-applies the low-risk fixes; flags credentials photos that need swapping in.
Runs the pre-storm-season burst (residential ads ramp 3x from late September through October, drop to maintenance from January) on suburb-specific queries with a click-to-book CTA. Adds a separate always-on body-corporate ad set on 'strata gutter cleaning contract' for slow-burn lead-gen. Switches Meta on only for the leaf-guard install upsell, which sells visually.
Turns every job into a post: a before-and-after of a packed gutter, an EWP shot from a two-storey clean, a ridge-cap inspection upsell, a leaf-guard install on a Colorbond Queenslander. Builds the trust signal that wins the body-corp committee chair scrolling Facebook on a Tuesday night. You upload one photo per job, the agent drafts the caption in your voice, you approve.
Drafts the long-form pieces homeowners and strata managers Google before they book: 'how often should I clean my gutters in Brisbane', 'leaf guard mesh vs gutter brush which is better', 'gutter cleaning vs gutter replacement when do you need both', 'what to look for in a strata gutter cleaning contract'. Two drafts a month, in your voice, that pull the customer to your site weeks before peak season.
Your first 30 days.
- Pre-storm-season ad ramp scheduled for late-September through October on the flood-prone postcodes
- Body-corporate recurring contract pipeline opened, first scope template downloaded by a North Shore strata committee
- EWP capability published above the fold on every service page
- Leaf-guard upsell flow live with mesh-material comparison and a per-metre install price
- Working-at-heights certification and $20m PL insurance certificate scanned and live
- Pre-storm checklist PDF lead magnet collecting August-window enquiries
- Google Business Profile corrected to Gutter Cleaning Service with EWP, body-corporate and leaf-guard services ticked
- First fortnight of two-storey clean and leaf-guard install captions queued from photos you sent Sam
Gutter cleaning is a calendar business with three customers. Get the residential pre-storm-season burst right and you book a quarter of the year in six weeks. Get the body-corporate proposal page right and you lock in five-year contracts that pay your van off. Miss either one and you're chasing one-offs in February at a discount.
Agencies are too dear to actually run three funnels for $3.5k a month. Tools are cheap but you tune the bids on the tailgate at 7pm and the proposal templates never get built. In-House is the third option: for $299 a month the agents ship the suburb pages, the proposal templates, the credentials photos, the pre-season ads, and the before-and-after social posts. You stay in the driver's seat, two taps to approve, minutes a day. Stop missing the storm-season rush.