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For health food stores

Beat Chemist Warehouse on the supplements they cannot sell.

In-House is your AI marketing team. It actually fills the cabinet and the consult diary: ships your practitioner-supplement pages, runs the local naturopath-consult ads, posts the bulk-wholefoods and natural skincare from the floor.

No charge for 7 days Cancel in two taps Live in 9 minutes

Three options. Only one actually works for your business.

Agency
$2,000 to $3,500 / mo
Slow. Expensive. Removed from your business.
A site refresh in muted greens and beiges, twelve generic 'wellness' posts pulled from stock, and an account manager who has never recommended a Metagenics protocol or explained why practitioner-only supplements are a different category. The auto-ship subscription funnel they pitched is in next quarter's plan.
DIY tools
$80 to $200 / mo + your only evening
Cheap, but it just hands you a dashboard.
Shopify, Mailchimp, Later, Canva, a Google Ads account you set up before iHerb got serious in Australia. Cheap, but you write the BioCeuticals protocol blog at 10pm after the dispensary is restocked, photograph the new bulk-wholefoods bin between consults, and the naturopath-consult booking page that would fill the diary never gets shipped.
ACTUALLY DOES IT
In-House
$299 / mo flat
Cheap, and it actually does the work.
The AI marketing team writes the protocol notes in your voice, ships pages for the practitioner-only supplements, the bulk wholefoods, the gluten-free and vegan ranges and the naturopath consult, runs the 'naturopath [suburb]' and 'practitioner supplements [suburb]' ads, and keeps your Google Business profile current. You snap a photo at the cabinet, approve the week, get back to the consult.

Chemist Warehouse owns the price. iHerb owns the postage. You own the consult.

The reality

Independent health food stores compete on a battlefield owned by three players who do not stop turning up. Chemist Warehouse owns the over-the-counter supplements aisle on price and seven-day-a-week trading. iHerb and Amazon own the long-tail brand search on free postage and a slightly cheaper price. Both are pulling the in-and-out customer who used to walk through your door for the multivitamin or the magnesium. What none of them can sell is the practitioner-only range (Metagenics, BioCeuticals, Eagle, Mediherb, Standard Process) because Australian pharmacy regulation restricts those brands to qualified-practitioner dispensaries. What none of them can offer is a qualified naturopath or nutritionist on the floor who can take a case, recommend a protocol and dispense from the back room. The shops that survive treat the chains and the marketplaces as background noise and the customer who walks in with a chronic-fatigue question as a six-month protocol patient you have already won. The marketing has to do three things at once: practitioner-supplement protocol depth, the in-store consult booking, and the auto-ship subscription that turns the regular into recurring revenue.

What good looks like

Good health food store marketing is three jobs in parallel: a practitioner-supplement page library that ranks for the searches the chains do not optimise for ('Metagenics [suburb]', 'BioCeuticals [suburb]', 'Eagle herbal [suburb]', 'Mediherb [suburb]', 'practitioner-only supplements [suburb]'); a naturopath-consult booking page with the practitioners' bios and qualifications, the consult types (initial 45 min, follow-up 20 min, hair-mineral analysis, iridology), the fees, and a real-time online booking widget; and an auto-ship subscription page that turns the regular bulk-wholefoods buyer into a monthly recurring order. The off-the-shelf supplement traffic is a lost cause; the protocol patient and the auto-ship regular are the customers who pay back.

Chemist Warehouse, iHerb and Amazon own the off-the-shelf supplement
The chains have the price and the parking. iHerb has the free postage. Amazon has everything. You cannot beat any of them on the off-the-shelf magnesium. You beat them on what they are legally not allowed to sell and on the staff who can dispense it.
Practitioner-only supplements are the moat the chains cannot enter
Metagenics, BioCeuticals, Eagle, Mediherb, Standard Process. Australian pharmacy regulation locks them to qualified-practitioner dispensaries. Your customer searches them by brand and protocol, and your website does not show up because none of it is on a page.
Naturopath consult is the highest-margin product you sell
A 45-minute case consult, a six-month protocol, monthly script refills from the dispensary. The whole funnel is decided in a single appointment. If your consult-booking page is buried, the patient books with the naturopath three suburbs over.

Real work. Not a slide deck.

In-House publishes to your real accounts and your live site. Here is what a health food store sees in the first weeks, in the actual format it lands in.

Web Agent
Live · yourhealthfoodstore.com.au/practitioner-supplements-fitzroy
yourhealthfoodstore.com.au/practitioner-supplements-fitzroy

New range landing page: 'Practitioner-only supplements, dispensed in Fitzroy' headline, the brands you stock (Metagenics, BioCeuticals, Eagle, Mediherb, Standard Process, Designs for Health), an explainer on why these brands are practitioner-only, the qualified naturopaths on staff, a 'book a consult to access' callout, and a click-to-call. Schema marking the page as a practitioner-supplement dispensary. Indexed in 48 hours, ranking page 1 for 'practitioner supplements fitzroy' inside a fortnight.

One page per range the chains cannot stock
Advertising Agent
Live · Google Ads · TGA-compliant copy reviewed
Ad · yourbusiness.com.au
Naturopath Consult · Fitzroy

Qualified naturopaths and clinical nutritionists, in-store consultations available. Take a full case, review your current supplements, get a tailored plan. 45-minute initial consult $135, Medibank and HCF rebates available. Book online or call the store. Practitioner-only dispensary in-house.

Audience 18+, TGA code observed, no therapeutic claims
Social Media Agent
Scheduled · Wed 1:00pm · Instagram + Facebook
Your photo
Caption written from this morning's dispensary photo

"New on the dispensary shelf this week: the Metagenics G-Tox Express has been refreshed with a higher dose of glutathione precursors. We use it as part of a 28-day gentle reset protocol for clients who want a slower, sustained version of a standard detox. To access this range you need a consult with one of our naturopaths first; that is the regulation, and it is also a much better way to know whether it is the right protocol for you. Book online." Drafted from the dispensary photo you took. TGA-code-checked, no claims.

Trust signal the chains cannot fake
SEO Agent
Auto-applied · approval rules
Google Business Profile update
primary category corrected from 'Grocery Store' to 'Health Food Store', secondary category 'Naturopathic practitioner' added, services list expanded from 4 to 21 (practitioner-only supplements, bulk wholefoods, gluten-free range, vegan range, naturopath consult, nutritionist consult, hair-mineral analysis, iridology, essential oils, natural skincare, auto-ship, +10 more), 'wheelchair accessible', 'in-store shopping' and 'delivery' attributes added, twelve new dispensary, bulk-bin and consult-room photos pushed.
Live in your profile within the hour
$299 / mo
Flat. No tiers, no markup.
9 min
From sign-up to live marketing.
60+
Pieces of content a month.
0
Contracts. Cancel any time.

Six agents, working in your accounts.

Account Lead, Web, SEO, Advertising, Social Media, and Content. One platform, one bill, you approve the work.

Account Lead

Builds your annual plan around the three lines that grow a health food store: practitioner-only supplement depth, the naturopath and nutritionist consult diary, and the auto-ship subscription that turns the regular into recurring revenue. Briefs the other agents so the supplement pages, the consult-booking page, the bulk-wholefoods posts and the auto-ship campaign all push toward the same outcome.

Answers: practitioner-only supplements are the moat the chains cannot enter
Web Agent

Imports your existing Shopify or WordPress site so you stop paying the agency hosting plus the CMS subscription, and makes shipping a new page a five-minute job. Builds a page per practitioner brand (Metagenics, BioCeuticals, Eagle, Mediherb, Standard Process), a consult-booking page with practitioner bios and live availability, and an auto-ship subscription page with the bulk-wholefoods tiers, to your live store in two taps.

Answers: naturopath consult is the highest-margin product you sell
SEO Agent

Goes through your live site for the things that actually move local health-food-store rankings: 'health food store [suburb]' and 'naturopath [suburb]' on the home page, practitioner-supplement schema, secondary GBP category 'Naturopathic practitioner' added, and the primary category set to 'Health Food Store'. Auto-applies the low-risk fixes; flags anything bigger. Refreshes the GBP weekly so the chains never outrank you on completeness alone.

Answers: chemist warehouse, iherb and amazon own the off-the-shelf supplement
Advertising Agent

Launches Google and Meta campaigns on the queries the chains and iHerb overlook ('Metagenics [suburb]', 'BioCeuticals [suburb]', 'naturopath [suburb]', 'nutritionist [suburb]', 'practitioner supplements [suburb]') and on the consult-booking funnel and the auto-ship subscription. Every ad is checked against the TGA Therapeutic Goods Advertising Code before it goes live (no therapeutic claims on supplements, no before-and-after photos, no testimonials that imply cure).

Answers: naturopath consult is the highest-margin product you sell
Social Media Agent

Turns the dispensary, the consult room and the bulk-wholefoods bins into a weekly stream of posts in your real accounts: a dispensary close-up of a new Metagenics line, a behind-the-counter shot of the practitioner taking a case, a bulk-wholefoods delivery, a new natural-skincare range. Every caption is checked against the TGA code before it queues. You shoot one frame per moment, the agent drafts in your voice, you approve.

Answers: chemist warehouse, iherb and amazon own the off-the-shelf supplement
Content Agent

Drafts the long-form pieces customers Google before they book a consult: 'what is the difference between practitioner-only and off-the-shelf supplements', 'when should you see a naturopath versus a GP', 'a beginner's guide to bulk wholefoods', 'what to expect from your first naturopath consult'. Two drafts a month, in your voice, TGA-code-checked, that bring in the considered patient weeks before they book.

Live in your accounts, fast.

The heavy lifting comes off your plate the day you sign up. Here is what you see by the end of week one.

  • 9-minute onboarding wizard, then your agents go live in your real accounts.
  • Existing store imported. Hosting and CMS bills cancelled by Friday of week 1.
  • Practitioner-supplement pages for your top three brands drafted and indexed by day 7.
  • Consult-booking page live with practitioner bios and real-time availability by day 10.
  • Google Business Profile flipped from 'Grocery Store' to 'Health Food Store' plus 'Naturopathic practitioner' by day 3.
  • First fortnight of dispensary and bulk-wholefoods captions queued in your voice, TGA-checked.
  • Every approval from your phone behind the counter, two taps, no calls, no meetings.
See pricing No charge for 7 days Cancel in two taps Live in 9 minutes

Your first 30 days.

  • Site imported, hosting and CMS bills killed
  • Annual plan around practitioner supplements, consult diary and auto-ship delivered by Sam
  • Google Business Profile recategorised as Health Food Store plus Naturopathic practitioner
  • Practitioner brand pages indexed (Metagenics, BioCeuticals, Eagle, Mediherb)
  • Naturopath consult-booking page live with practitioner bios and online availability
  • TGA-compliant Google and Meta ads live on 'naturopath [suburb]' and brand searches
  • First fortnight of dispensary and consult-room captions queued from your videos
  • 'When to see a naturopath versus a GP' explainer drafted for approval
The bottom line

Independent health food stores do not lose to Chemist Warehouse, iHerb or Amazon on the dispensary depth, the practitioner qualifications, or the protocol knowledge. They lose because nobody Googles their shop name and the chains and the marketplaces have the off-the-shelf brand search wrapped up. The fix is not a louder shop; it is a practitioner-supplement page library, a naturopath consult-booking funnel, an auto-ship subscription page, and a steady stream of dispensary and consult-room photos that show the customer what Chemist Warehouse legally cannot offer: the qualified practitioner who can take a case and dispense the protocol.

Agencies are too expensive to run the practitioner pages, the consult-booking funnel, the auto-ship campaign and the TGA-checked content cadence for $3k a month. Tools are cheap but the consult-booking page that would fill the diary stays on your to-do list. In-House is the third option: for $299 a month the agents ship the pages, launch the TGA-compliant ads, post the dispensary work, and keep your Google Business profile beating the chains in your postcode. You stay in the driver's seat, two taps to approve, minutes a day. Stop losing the six-month protocol patient to a naturopath three suburbs over.

See everything In-House does
No charge for 7 days Cancel in two taps Live in 9 minutes

Frequently asked.

Can an independent really outrank Chemist Warehouse and iHerb?
On the off-the-shelf supplement search ('cheap magnesium', 'fish oil bulk') the chains and marketplaces have the price-led search wrapped up. On 'practitioner supplements [suburb]', 'naturopath [suburb]', 'Metagenics [suburb]', 'BioCeuticals [suburb]', and brand-specific long-tail searches you can usually rank page one inside a few months. The chains do not stock the practitioner-only ranges and iHerb does not have a naturopath on staff, so the long tail and the consult-booking funnel are wide open.
How does this work with the TGA Therapeutic Goods Advertising Code? I cannot have my supplement listings pulled.
Every ad, every caption and every long-form draft is checked against the TGA code before it queues for your approval. That means no therapeutic claims on supplements ('cures', 'treats', 'prevents'), no before-and-after photos, no testimonials that imply a cure, and the right disclaimers on the consult-booking page. The whole point of having the agents do it is they do not forget the rules at 10pm. Practitioner-only brands have their own marketing restrictions and the agents respect those too.
I run a small dispensary alongside the retail floor. Can it actually fill the consult diary?
That is one of the things it does best, because consult-booking marketing is steady-effort work that gets eaten by the retail floor. The Web Agent ships a consult-booking page with the practitioner bios, the consult types and the live availability widget. The Advertising Agent runs Google Ads on 'naturopath [suburb]' and 'nutritionist [suburb]' year-round. The Social Media Agent runs a weekly behind-the-counter post showing the practitioner at work (with patient consent), and Sam drafts the post-consult follow-up that asks for a Google review.
I want to grow the auto-ship subscription. Can it run that?
Yes, and the auto-ship is the recurring-revenue lever the chains structurally cannot match because their model is single-purchase. The Web Agent ships a dedicated auto-ship page with the bulk-wholefoods tiers (1kg, 5kg, 10kg of oats, rice, chickpeas, raw nuts) and the practitioner-protocol monthly refill option. The Advertising Agent runs a low-spend, year-round Meta campaign on 'monthly supplement subscription'. Sam drafts the welcome flow and the monthly drop email.
Will the captions sound like AI?
They will sound like you, because the Social Media Agent learns from your existing posts during onboarding and you approve every draft before it ships. You shoot a frame of the dispensary, the bulk-bin top-up or the consult-room shelf, the agent drafts the caption from what is in the frame (the brand, the protocol use case, the practitioner who recommends it), you approve in two taps. TGA-code compliance is checked under the hood; the voice stays yours.
Can I cancel if it is not working?
Two taps, any time, no exit fees and no notice period. You keep your imported store, your practitioner-brand pages, the consult-booking page, the auto-ship subscription page, and the Google Business work. There is no $3k-a-month agency lock-in and there is no six-month minimum.

Bring your marketing in-house this week.

Six agents planning, publishing and optimising your social, SEO, ads and web, full-time on your business. $299/month. No contract.

Contact us
Card on file · No charge for 7 days · Cancel anytime